Smita
Encyclopedia
Smita or Smitha born 4 September 1980 in Vijayawada
Vijayawada
Vijayawada is the third largest city in Andhra Pradesh, India, located on the banks of the Krishna River and bounded by the Indrakiladri Hills on the West and the Budameru River on the North. The city is located in the Krishna District, about from the state capital Hyderabad.Vijayawada literally...

, Andhra Pradesh
Andhra Pradesh
Andhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 is an India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

n playback singer
Playback singer
A playback singer is a singer whose singing is prerecorded for use in movies. Playback singers record songs for soundtracks, and actors or actresses lip-sync the songs for cameras, while the actual singer does not appear on screen.-South Asia:...

 whose songs have been featured in numerous Tollywood, Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...

, Tamil
Tamil cinema
Tamil cinema is the film industry based in Chennai, Tamil Nadu, India, dedicated to the production of films in the Tamil language. It is based in Chennai's Kodambakkam district, where several South Indian film production companies are headquartered...

 and Kannada movies.She has also released numerous Indi-pop albums and acted in one Telugu
Telugu cinema
The Cinema of Andhra Pradesh, also referred to as Telugu Cinema or Tollywood, is the Telugu film industry in India. The Telugu language film industry is known for being one of the three largest in terms of no.of films produced yearly in India. The Prasads IMAX theatre in Hyderabad is one of the...

 feature film(Malliswari
Malliswari
Malliswari is a Telugu film that stars Venkatesh and Katrina Kaif. The film was written by Trivikram Srinivas and directed by K. Vijaya Bhaskar. The film was an Hit at box-office...

).
She has over million albums sold, 200 concerts in 8 countries, 75 playback songs and proved her ability to sing in six languages.

Early years

Smita was four years old when she performed for the first time at her school annual day function at Vijayawada. She sang "Doe a Deer" from the film The Sound of Music
The Sound of Music
The Sound of Music is a musical by Richard Rodgers, lyrics by Oscar Hammerstein II and a book by Howard Lindsay and Russel Crouse. It is based on the memoir of Maria von Trapp, The Story of the Trapp Family Singers...

which she had watched countless times. She went on to the stage, stood in front of the mike and sang the song very confidently. She was seen tapping her feet and her body swaying with the rhythm. She got a lot of applause and got noticed by everyone.

As she grew, she started going for many competitions and always returned home with some prize. She went to Bishop Cottons in Bangalore during her 6th and 7th standard. Usually the school took students from 8th standard onwards in the school choir but seeing Smita's enthusiasm and talent, the music teacher took her in the choir though she was in 6th standard. These two years played a vital role in honing her singing skills. At home she used to spend a good amount of time watching music channels on TV and used to sing and emote like the stars. By this time her parents knew for sure that she was going to do very well if she gets in to singing and performing arts, but major challenge was to find the way forward.

When she finished her school and joined in intermediate in Maris Stella college at Vijayawada, a reality show by name "Padutha Theeyaga" on ETV was making waves. This is when her mother made a cassette of her song from one of her stage performances and sent to ETV. Smita got a call after one year to come for preliminaries. On 5 June 1997, she participated in the show and made her own mark. Her confidence, style and ease created a new trend in that program. She not only won the preliminaries but also won the quarter finals, semis and mini finals. She somehow lost in mega semis. Though she was disappointed about getting eliminated, her passion and determination were intact.

Later Years (Journey to Pop World)

Smita's potential as a singer was identified at a talent show in a Telugu television channel anchored by S.P.Balasubramaniam in 1997. Around this time she started trying for some playback opportunities and she did get to sing a few playback songs. This is when her parents advised her that it was more apt to choose pop singing as a career as she had a style which is more suited for making of a pop artist. "Hairabba" was a result of this decision. It was purely her talent and commitment to the project that got a company like Archies Music to launch the project.

Her career as a pop artist started in the year 2000 with the launch of her first album "Hai Rabba". This album was followed by several blockbuster albums in Telugu and Tamil. Some of her albums in Telugu has crossed sales of over one million copies with special mention to albums like "Masaka Masaka". Over the last seven years Smita has sung over seventy five playback songs in Telugu and has worked with leading music composers from the south. The song "Evaraina chusuntara" from the film "Anukokunda oka roju" composed by M.M.Keeravani won her a Filmfare award as best playback singer in Telugu films for the year 2005.

There was no looking back after that. Many albums followed and became blockbusters. She created a market for Pop music in Andhra Pradesh and Tamil Nadu and kept the Pop music alive for almost a decade now.

Recent Years

Sony BMG now showcases this versatile artist in her first self-titled trilingual album in Hindi, Tamil and Telugu languages. The album has just been released and it’s rocking everywhere.

The recently launched album “SMITA” has 9 tracks and the music has been composed by the hit duo – Sajid Wajid (of Partner & Welcome fame) and video directed & choreographed by the country’s leading choreographers Bosco-Caesar. It has been released in Hindi and Tamil by the leading music company Sony BMG. The pop album is available in stores from May 7.

In “SMITA”, racy dance numbers like the first video single “Mahi Ve” which was shot on a huge set where multiple set-ups including a 20 feet wide ‘lotus pool’ was constructed as a part of the set, in which Smita was seated and completed in a matter of only 2 days with a troupe of 8 professional British dancers. This will be followed shortly by the second video ‘Aaja Nachle’, which is a hip-hopish dance number. The album also includes seductive and mischievous tracks like “Ouch” to the soothing romantic ballads “Zara Zara” and “Saawariya”, followed by “Dholna” which showcases Smita’s dexterity across genres and emotions.

I Candy Entertainments Pvt Ltd; is a new addition to her business. This is a production house started by her recently. This company is currently producing a popular show by name 'Tata Indicom-Dance With Me' for Maa Tv.

On March 27, 2010, Smita started a one of its kind music, arts and dance school in Hyderabad by name M.A.D. Paatasaala. This is launched by hero Nagarjuna and music director Keeravani. M.A.D. Paatasaala is an ambitious project to bring all major art forms in dance, music and martial arts under one roof to provide a well designed and complete training experience for aspirants in these fields. The studio is located in SVM Mall in Jubilee Hills, Hyderabad.

Highlights in this decade of singing career

  1. Success of "Hairabba" changed her name to Hairabba Smita.
  2. Her first remix experiment in Telugu "Masaka Masaka" did enormous sales, thus creating a market for non film music albums.
  3. Tamil album "Kalakkal" created waves in Tamil Nadu and they started calling her as Kalakkal Smita.
  4. Filmfare award for her song "Evaraina Choosuntara" from Anukokunda oka Roju got her laurels.
  5. First Indian Pop artist to release an album in three languages simultaneously with a prestigious label like Sony BMG.

As a Business Woman

Besides pursuing her career as a pop artist, she ventured in to business in the year 2002 by starting "Bubbles Hair & Beauty" at Jubilee Hills, Hyderabad which went on to become a landmark in the beauty segment in Hyderabad. She started one in Vijayawada in 2006 and also added a fitness centre by name "ICE".
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