Sisi (drink)
Encyclopedia
Sisi is the name of a Dutch
fruit flavoured soft drink, which has been produced since May 1951 by Vrumona (now owned by Heineken
) in Bunnik
.
In 1936, George Becht launched a grapefruit
flavoured drink called Ja-Ja. One year later, an apple flavoured drink was launched under the Si si name After George Becht died in 1949 his son Cornelius took over & adopted the Si si name to the similar products of the company Vrumona.
Between 1951 and 1969 there were a number of similarly named drinks, including Cas-Si (blackcurrant
), Ceri-Se (cherry
) and Grapy (grapefruit). In 1969, the name Si si was changed to one word, Sisi. These were later brought under the Sisi name: Cas-Si became Sisi cassis (blackcurrant), Ceri-Se became Sisi Cerise (cherry) and Grapy became Sisi grapefruit. In 1987, these flavours were purchased by another company & relaunched under the name Royal Club.
In 1957, cabaret singer Wim Sonneveld
on Radio Luxembourg
sung the company's first jingle ' ome Daan the Si-Si-liaan '. In 1972, and 1973, two well known Dutch
actors, John Kraaijkamp sr.
& Rijk de Gooijer
acted in some television commercials for Sisi. Since the early 1990s, the company has used the slogan "Take it easy, take a Sisi". In recent years Sisi has touted itself has having half as much sugar as similar products produced by its competitors.
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
fruit flavoured soft drink, which has been produced since May 1951 by Vrumona (now owned by Heineken
Heineken
Heineken is a Dutch beer which has been brewed by Heineken International since 1873. It is available in a 4.6% alcohol variety in countries such as Ireland. It is the flagship product of the Heineken company and is made of purified water, malted barley, hops, and yeast. In 1886 H...
) in Bunnik
Bunnik
Bunnik is a municipality and a village in the Netherlands, in the province of Utrecht. The recorded history of the village dates back nearly 2000 years, when the Romans constructed a fort at Fectio with a harbour facing the river Rhine, which marked the border of the Roman Empire...
.
In 1936, George Becht launched a grapefruit
Grapefruit
The grapefruit , is a subtropical citrus tree known for its sour fruit, an 18th-century hybrid first bred in Barbados. When found, it was named the "forbidden fruit"; it has also been misidentified with the pomelo or shaddock , one of the parents of this hybrid, the other being sweet orange The...
flavoured drink called Ja-Ja. One year later, an apple flavoured drink was launched under the Si si name After George Becht died in 1949 his son Cornelius took over & adopted the Si si name to the similar products of the company Vrumona.
Between 1951 and 1969 there were a number of similarly named drinks, including Cas-Si (blackcurrant
Blackcurrant
Blackcurrant, Ribes nigrum, is a species of Ribes berry native to central and northern Europe and northern Asia, and is a perennial....
), Ceri-Se (cherry
Cherry
The cherry is the fruit of many plants of the genus Prunus, and is a fleshy stone fruit. The cherry fruits of commerce are usually obtained from a limited number of species, including especially cultivars of the wild cherry, Prunus avium....
) and Grapy (grapefruit). In 1969, the name Si si was changed to one word, Sisi. These were later brought under the Sisi name: Cas-Si became Sisi cassis (blackcurrant), Ceri-Se became Sisi Cerise (cherry) and Grapy became Sisi grapefruit. In 1987, these flavours were purchased by another company & relaunched under the name Royal Club.
In 1957, cabaret singer Wim Sonneveld
Wim Sonneveld
Willem 'Wim' Sonneveld was a Dutch cabaret artist and singer. Together with Toon Hermans and Wim Kan, he is considered to be one of the 'Great Three' of Dutch cabaret. Sonneveld is generally viewed as a Dutch cultural icon for his work and legacy in theatre, musicals and music...
on Radio Luxembourg
Radio Luxembourg (French)
Radio Luxembourg - 1933-1939 and 1951- is the name of a Long Wave commercial radio station that began broadcasting from the Grand Duchy of Luxembourg in 1933 as a daytime and evening service in the French language from Monday to Saturday and until 12 Noon on Sundays.The station closed down at the...
sung the company's first jingle ' ome Daan the Si-Si-liaan '. In 1972, and 1973, two well known Dutch
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
actors, John Kraaijkamp sr.
John Kraaijkamp, Sr.
Jan Hendrik Kraaijkamp, Sr. was a Dutch Golden Calf and Louis d'Or winning actor, comedian and singer. For years, he formed a comedy team with Rijk de Gooyer...
& Rijk de Gooijer
Rijk de Gooyer
Rijk de Gooyer was a Dutch Golden Calf- winning actor, writer, comedian and singer. From the 1950s until the early 1970s, he became well known in The Netherlands as part of a comic duo with John Kraaijkamp, Sr...
acted in some television commercials for Sisi. Since the early 1990s, the company has used the slogan "Take it easy, take a Sisi". In recent years Sisi has touted itself has having half as much sugar as similar products produced by its competitors.