Sincerely Yours (record label)
Encyclopedia
Sincerely Yours is a Gothenburg
Gothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...

 based independent record label
Independent record label
An independent record label is a record label operating without the funding of or outside the organizations of the major record labels. A great number of bands and musical acts begin on independent labels.-Overview:...

 formed in 2005 by the Swedish electronic pop duo The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

. The duo created the record label after they left their former label Service. The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 began by releasing their own music but has since then signed and released music from many different acts then themselves.

Besides releasing music, the record label has a history of releasing high end products such as bulletproof vests, armlets, shirt
Shirt
A shirt is a cloth garment for the upper body. Originally an undergarment worn exclusively by men, it has become, in American English, a catch-all term for almost any garment other than outerwear such as sweaters, coats, jackets, or undergarments such as bras, vests or base layers...

s and jackets. Every product, as with most of their vinyl
Gramophone record
A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

 releases, are sold in a limited edition
Special edition
The terms special edition, limited edition and variants such as deluxe edition, collector's edition and others, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including...

.

Bands and artists

  • The Tough Alliance
    The Tough Alliance
    The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

  • Air France
    Air France (band)
    Air France is a band from Gothenburg, Sweden composed of Joel Karlsson and Henrik Markstedt. They are signed to the record label Sincerely Yours, founded by The Tough Alliance. Air France's music has been described as "post-rave bliss", "beach foam pop", and "Balearic disco"...

  • The Honeydrips
    The Honeydrips
    The Honeydrips was Mikael Carlsson’s electronic pop music solo project.The electropop band is under the Swedish label Sincerely Yours, run by The Tough Alliance. Here Comes the Future came out in 2007 and received an 8.4 on Pitchfork Media...

  • Jonas Game
  • Joel Alme
    Joel Alme
    Joel Alme is a pop singer from Gothenburg, Sweden. Alme released his debut album A Master of Ceremonies on April 22, 2008 with "Queen's Corner" being the single. In 2010 he released his second studio album called Waiting for the Bells...

     (no longer signed under Sincerely Yours)
  • Nordpolen
  • jj
    Jj (band)
    jj are a band that release music through the Gothenburg-based independent label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The band consists of Joakim Benon and Elin Kastlander.-History:...

  • Avner
  • Memory Tapes
    Memory Tapes
    Memory Tapes is a recording alias of New Jersey-based Dayve Hawk, former frontman of Philadelphia-based Hail Social.After initially releasing material under the names Memory Cassette and Weird Tapes., and on signing to Something In Construction to release a Memory Cassette EP , Memory Tapes' first...

  • Kendal Johansson
  • ceo
  • Sail a Whale
  • Team Rockit

Discography

Sincerely Yours catalog – Physical releases only (No digital singles)
Artist Title Format Release date
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
New Waves  CDEP May 2006
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
Escaping Your Ambitions  CD  September 2006
Air France
Air France (band)
Air France is a band from Gothenburg, Sweden composed of Joel Karlsson and Henrik Markstedt. They are signed to the record label Sincerely Yours, founded by The Tough Alliance. Air France's music has been described as "post-rave bliss", "beach foam pop", and "Balearic disco"...

 
On Trade Winds CDEP December 2006
The Honeydrips (Lack Of) Love Will Tear Us Apart CDS February 2007
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
Escaping Your Ambitions (Record version of the CD with the same name) LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 
March 2007
The Honeydrips Here Comes The Future CD  March 2007
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
First Class Riot  7"-single May 2007
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
A New Chance
A New Chance
-Reception:Online music magazine Pitchfork Media placed A New Chance at number 149 on their list of top 200 albums of the 2000s. Originally the album opened with a sample of Azan, a Muslim call to prayer, however a group of Muslims visited TTA's Henning Fürst and explained that the usage was deeply...

 
CD/LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 
May 2007
The Honeydrips I Wouldn't Know What To Do CDS June 2007
Jonas Game  New City Love 7"-single June 2007
Jonas Game  ADHD  CD  October 2007
Joel Alme
Joel Alme
Joel Alme is a pop singer from Gothenburg, Sweden. Alme released his debut album A Master of Ceremonies on April 22, 2008 with "Queen's Corner" being the single. In 2010 he released his second studio album called Waiting for the Bells...

 
The Queen's Corner 7"-single March 2008
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
Neo Violence 7"-single March 2008
Joel Alme
Joel Alme
Joel Alme is a pop singer from Gothenburg, Sweden. Alme released his debut album A Master of Ceremonies on April 22, 2008 with "Queen's Corner" being the single. In 2010 he released his second studio album called Waiting for the Bells...

 
A Master of Ceremonies CD  April 2008
Nordpolen  Skimret CDS May 2008
Air France
Air France (band)
Air France is a band from Gothenburg, Sweden composed of Joel Karlsson and Henrik Markstedt. They are signed to the record label Sincerely Yours, founded by The Tough Alliance. Air France's music has been described as "post-rave bliss", "beach foam pop", and "Balearic disco"...

 
No Way Down CD/LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 
May 2008
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
Neo Neo (Neo Violence remixes) 12" September 2008
Nordpolen  På Nordpolen CD  September 2008
The Tough Alliance
The Tough Alliance
The Tough Alliance, or TTA, was an electronic pop music duo from Gothenburg, Sweden. The duo first came together in 2003 and consists of childhood friends Henning Fürst and Eric Berglund...

 
A New New Chance (International edition of A New Chance
A New Chance
-Reception:Online music magazine Pitchfork Media placed A New Chance at number 149 on their list of top 200 albums of the 2000s. Originally the album opened with a sample of Azan, a Muslim call to prayer, however a group of Muslims visited TTA's Henning Fürst and explained that the usage was deeply...

)
CD  October 2008
jj
Jj (band)
jj are a band that release music through the Gothenburg-based independent label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The band consists of Joakim Benon and Elin Kastlander.-History:...

 
jj n° 1
Jj no. 1
"jj n° 1" is the debut single by jj, and also their very first release, hence "jj n° 1". The single was released as a 7" vinyl on the Swedish record label Sincerely Yours on March 26, 2009. The first track from the single received a Best New Music inclusion from Pitchfork Media and a rating of 8....

 
7"-single March 2009
Avner Lyssna CD  May 2009
Memory Cassette Call & Response 7"-single June 2009
jj
Jj (band)
jj are a band that release music through the Gothenburg-based independent label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The band consists of Joakim Benon and Elin Kastlander.-History:...

 
jj n° 2
Jj no. 2
-Track listing:*Note: The vinyl edition features the bonus track "Pure Shores".*Note: "Ecstasy" uses elements of Lil Wayne's "Lollipop".-Top lists:jj n° 2 appeared on several internet publications lists of best albums of 2009. Some include:...

 
CD  July 2009
Memory Tapes Seek Magic LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 
June 2009
jj
Jj (band)
jj are a band that release music through the Gothenburg-based independent label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The band consists of Joakim Benon and Elin Kastlander.-History:...

 
a jj 12" 12" December 2009
jj
Jj (band)
jj are a band that release music through the Gothenburg-based independent label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The band consists of Joakim Benon and Elin Kastlander.-History:...

 
jj n° 2.1 (Record version of jj n° 2
Jj no. 2
-Track listing:*Note: The vinyl edition features the bonus track "Pure Shores".*Note: "Ecstasy" uses elements of Lil Wayne's "Lollipop".-Top lists:jj n° 2 appeared on several internet publications lists of best albums of 2009. Some include:...

, includes one extra song)
LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 
December 2009
jj
Jj (band)
jj are a band that release music through the Gothenburg-based independent label Sincerely Yours, which was founded by the Swedish pop group The Tough Alliance. The band consists of Joakim Benon and Elin Kastlander.-History:...

 
jj n° 3
Jj no. 3
-Track listing:*Note: The vinyl edition features the bonus track “I Know".*Note: "My Life" is a cover of Game's "My Life".-Music video:A music video for the song "Let Go" was released on February 24, 2010 on Sincerely Yours website. The music video was directed by Marcus Söderlund and was shot in...

 
CD/LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

 
March 2010
Kendal Johansson Blue Moon 7"-single May 2010
ceo  Come With Me 7"-single June 2010
ceo  White Magic  CD/LP
LP album
The LP, or long-playing microgroove record, is a format for phonograph records, an analog sound storage medium. Introduced by Columbia Records in 1948, it was soon adopted as a new standard by the entire record industry...

June 2010

External links

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