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Sephora is a chain of beauty product stores founded in France
France

France , officially the French Republic , is a country whose Metropolitan France is located in Western Europe and that also comprises various Overseas departments and territories of France....
 in 1969 and acquired by Paris-based conglomerate LVMH
LVMH

LVMH Mo?t Hennessy ? Louis Vuitton S.A. , usually shortened to LVMH, is a France holding company and one of the world's largest luxury goods conglomerates....
 in 1997. The Sephora chain includes more than 750 stores in 21 countries. It carries over 250 brands of extremely popular items that include makeup, skin care, fragrance, bath
Bathing

Bathing is the immersion of the body in a fluid, usually water or an aqueous solution. It may be practiced for hygiene, religion or therapy purposes or as a recreational activity....
, hair products, hair tools, and beauty accessories, including Sephora's own moderately-priced private label
Private label

Private label Product or Service s are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting....
. The chain targets a fairly upscale market of affluent customers in all age groups.

ora is a member of Paris-based Louis Vuitton Moët Hennessy Group (LVMH), which encompasses some of the most prestigious luxury brands from around the world.






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Sephora is a chain of beauty product stores founded in France
France

France , officially the French Republic , is a country whose Metropolitan France is located in Western Europe and that also comprises various Overseas departments and territories of France....
 in 1969 and acquired by Paris-based conglomerate LVMH
LVMH

LVMH Mo?t Hennessy ? Louis Vuitton S.A. , usually shortened to LVMH, is a France holding company and one of the world's largest luxury goods conglomerates....
 in 1997. The Sephora chain includes more than 750 stores in 21 countries. It carries over 250 brands of extremely popular items that include makeup, skin care, fragrance, bath
Bathing

Bathing is the immersion of the body in a fluid, usually water or an aqueous solution. It may be practiced for hygiene, religion or therapy purposes or as a recreational activity....
, hair products, hair tools, and beauty accessories, including Sephora's own moderately-priced private label
Private label

Private label Product or Service s are typically those manufactured or provided by one company for offer under another company's brand. Private label goods and services are available in a wide range of industries from food to cosmetics to web hosting....
. The chain targets a fairly upscale market of affluent customers in all age groups.

Overview

Sephora is a member of Paris-based Louis Vuitton Moët Hennessy Group (LVMH), which encompasses some of the most prestigious luxury brands from around the world. Sephora is currently the leading retailer of perfumes and cosmetics in the United States and the second largest in Europe. With over 91 stores in the U.S. and 400 in Europe, Sephora is continuing to expand rapidly every year. Sephora leads the retail beauty industry through its visionary retail concept, which promotes freedom, pleasure, and beauty. The leading beauty Web site, Sephora.com, offers over 265 beauty brands and 14,000 products, making it the largest and most diverse online beauty Web site on the Internet.

The leading retail beauty chain in Europe, Sephora opened its first US store in New York in 1997. Its North America
North America

North America is the northern continent of the Americas, situated in the Earth's northern hemisphere and almost totally in the western hemisphere....
n headquarters are located in San Francisco with marketing offices in New York City
New York City

The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
. Sephora is a division of Moet Hennessy Louis Vuitton, a large luxury products group. With triple digit growth for the last five years, Sephora is one of the fastest growing retailers in the US. Sephora is known for their sampling program and for their life time return policy.

In 1999, Sephora launched its online shop Sephora.com, now available in 9 countries.

Sephora has not been universally successful, however. It operated for a few years in the 2000s in the UK, including a store in the Touchwood shopping mall at Solihull outside Birmingham. That store closed a couple years ago with a store employee citing high rents and consequent lack of profitability leading to the chain's exit from the UK. It was the only chain to consistently stock the US men's fragrance brand Zirh.

Name & logo

Sephora is a combination of "sephos", which is Greek for "beauty" and the Greek
Greek language

Greek is an Indo-European languages native to the southern Balkan peninsula, the language of the Greek people. It forms an independent branch within Indo-European....
 form of Tzipporah
Zipporah

Zipporah or Tzipora , mentioned in the Exodus, was the wife of Moses, and the daughter of Jethro , a princess and priest of Midian....
 ?????????, which means "bird" (female) in Hebrew, and was the name of the wife of Moses
Moses

Moses is a Hebrew Bible Hebrews religious leader, lawgiver, prophet, to whom the Mosaic authorship of the Torah is traditionally attributed. Also called Moshe Rabbeinu in Hebrew , he is the most important prophet in Judaism, and also an important prophet of Christianity, Islam, the Bah?'? Faith, Rastafari movement, Chrislam and many ot...
 in the book of Exodus
Exodus

Exodus is the second book of the Jewish Torah and of the Christian Old Testament. It tells how Moses leads the Israelites out of Egypt and through the wilderness to the Mountain of God Sinai....
.

The name has also been used by Joseph Conrad
Joseph Conrad

Joseph Conrad was a Polish novelist, writing in English. Many critics regard him as one of the greatest novelists in the English language, despite his not having learned to speak English fluently until he was in his twenties ....
 in the novella "The Secret Sharer
The Secret Sharer

"The Secret Sharer" is a short story by Joseph Conrad written in 1909, first published in Harper's Magazine in 1910, and as a book in the short-story collection Twixt Land and Sea ....
," as the name of Leggatt's ship.

The Sephora logo is a white vertically elongated "S" against a black background.

Sephora Beauty Insider

The Sephora Beauty Insider is a rewards program that offers customers coupons, discounts, and points for frequent buyers. The program is available to all Sephora
Sephora

Sephora is a chain of beauty product stores founded in France in 1969 and acquired by Paris-based conglomerate LVMH in 1997. The Sephora chain includes more than 750 stores in 21 countries....
 customers and is free for sign-up. Each dollar spent is equal to one point, every one hundred points offers a free sample-size product. Upon signing up for The Sephora Beauty Insider program, customers are given two cards for easy access to their points each time they shop. Beauty Insider members also receive sample-size gifts on their birthday. Signing up for the program can be done in-store, online, or via phone.

Sephora's Private Label

The cosmetics store launched its very own private label featuring make-up, bath products, and other beauty tools. Packaging for the line features the company's elongated "S" logo in standard black print.

The line offers bath products, skincare, make-up, body treatments, brushes, tools, bags, candles, and tooth care.

Sephora inside JCPenney


In April 2006, Sephora joined forces with JCPenney to sell cosmetics in its stores. The JCPenney version of Sephora will be a "store within a store" concept. The first five "Sephora Inside JCPenney" stores opened in October 2006, and the rollout will continue throughout 2007 and 2008. These stores, which are one-third the size of a normal Sephora store (1,500 to as opposed to 4,000+ square feet), carry a more limited selection than full-size Sephora stores; however, many of Sephora's most popular cosmetics, skincare, and fragrance brands are represented.

International presence

The Sephora chain has stores in:

  • Canada
    Canada

    Canada is a country occupying most of northern North America, extending from the Atlantic Ocean in the east to the Pacific Ocean in the west and northward into the Arctic Ocean....
     (first shop opened in Toronto
    Toronto

    Toronto is the List of the 100 largest municipalities in Canada by population in Canada and the Provinces and territories of Canada Provincial and territorial capitals of Canada of Ontario....
     in 2004)
  • China
    China

    China is a Culture of China, an ancient civilization, and, depending on perspective, a national or multinational entity extending over a large area in East Asia....
  • Croatia
    Croatia

    Croatia , officially the Republic of Croatia , is a Central European country at the crossroads of Pannonian Plain, Balkans, and the Mediterranean Sea....
     (since 2008)
  • Czech Republic
    Czech Republic

    The Czech Republic , is a landlocked country in Central Europe. The country borders Poland to the northeast, Germany to the west, Austria to the south and Slovakia to the east....
     (since 2002)
  • France
    France

    France , officially the French Republic , is a country whose Metropolitan France is located in Western Europe and that also comprises various Overseas departments and territories of France....
     (where the brand was born in 1969)
  • Greece
    Greece

    Greece , officially the Hellenic Republic , is a country in southeastern Europe, situated on the southern end of the Balkans. It has borders with Albania, Bulgaria and the former Yugoslav Republic of Macedonia to the north, and Turkey to the east....
     (since 2000)
  • Hong Kong
    Hong Kong

    Hong Kong , officially the Hong Kong Special Administrative Region, is a territory located in Southern China in East Asia, bordering the province of Guangdong to the north and facing the South China Sea to the east, west and south....
     (since September 2008 in Mong Kok)
  • Italy
    Italy

    Italy , officially the Italian Republic , is a country located on the Italian Peninsula in Southern Europe and on the two largest islands in the Mediterranean Sea, Sicily and Sardinia....
     (since 1998)
  • Kuwait
    Kuwait

    The State of Kuwait is a sovereign Arab emirate on the coast of the Persian Gulf, enclosed by Saudi Arabia to the south and Iraq to the north and west....
     (opened in September 2008 in Avenues)
  • Luxembourg
    Luxembourg

    Luxembourg , officially the Grand Duchy of Luxembourg , is a small landlocked country in western Europe, bordered by Belgium, France, and Germany....
     (since 1996)
  • Monaco
    Monaco

    Monaco , officially the Principality of Monaco , is a small sovereign city-state located in South Western Europe . The territory lies on the northern coast of the Mediterranean Sea....
     (since 1996)
  • the Netherlands (since 2008 inside Vroom & Dreesmann
    Vroom & Dreesmann

    Vroom & Dreesmann is a The Netherlands chain of department stores founded in 1887 by Willem Vroom and Anton Dreesmann. The first V&D store opened in Weesperstraat in Amsterdam....
     department stores)
  • Oman
    Oman

    Oman , officially the Sultanate of Oman , is an Arab country in southwest Asia on the southeast coast of the Arabian Peninsula. It borders the United Arab Emirates on the northwest, Saudi Arabia on the west and Yemen on the southwest....
     (opened in October 2007 in Muscat City Center)
  • Poland
    Poland

    Poland , officially the Republic of Poland , is a country in Central Europe. Poland is bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian Enclave and exclave, to the north....
     (since 1999)
  • Portugal
    Portugal

    Portugal , officially the Portuguese Republic , is a country on the Iberian Peninsula. Located in southwestern Europe, Portugal is the westernmost country of mainland Europe and is bordered by the Atlantic Ocean to the west and south and by Spain to the north and east....
     (since 1998)
  • Qatar
    Qatar

    Qatar , officially the State of Qatar , is an Arab emirate in Southwest Asia, occupying the small Qatar Peninsula on the northeasterly coast of the larger Arabian Peninsula....
     (opened in May 2007 in Villagio Mall)
  • Romania
    Romania

    Romania is a country located in Southeastern Europe Central Europe, North of the Balkan Peninsula, on the Lower Danube, within and outside the Carpathian Mountains, bordering on the Black Sea....
     (since 2000)
  • Russia
    Russia

    Russia , or the Russian Federation , is a list of countries spanning more than one continent country extending over much of northern Eurasia....
     (since 2003)
  • Serbia
    Serbia

    Serbia , officially the Republic of Serbia , is a country in Central Europe and Balkans Europe, covering the southern part of the Pannonian Plain and the central part of the Balkans....
     (since 2007)
  • Singapore
    Singapore

    Singapore , officially the Republic of Singapore, is an island country microstate located at the southern tip of the Malay Peninsula. It lies 137 kilometres north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands....
     (first shop opened in 2008 in Ngee Ann City
    Ngee Ann City

    Ngee Ann City is a shopping and commerce centre located on Orchard Road, Singapore. The Singapore dollar520 million building was officially opened on 21 September 1993 by then Prime Minister of Singapore, Goh Chok Tong....
    )
  • Slovak Republic (since 2007)
  • Spain
    Spain

    Spain or the Kingdom of Spain , is a country located in Southern Europe on the Iberian Peninsula.The Spanish constitution does not establish any official denomination of the country, even though Espa?a , Estado espa?ol and Naci?n espa?ola are used interchangeably....
     (first shop opened in 1998 in Madrid
    Madrid

    Madrid is the Capital and largest city of Spain. It is the Largest cities of the European Union by population within city limits in the European Union after Greater London and Berlin, and its Madrid metropolitan area is the Largest urban areas of the European Union in the European Union after Paris aire urbaine, Greater London Urban Area, a...
    )
  • Turkey
    Turkey

    Turkey , known officially as the Republic of Turkey , is a Eurasian country that stretches across the Anatolian peninsula in southwest Asia and Thrace in the Balkans region of Southern Europe....
     (since 2007)
  • United States
    United States

    The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
     (first shop opened in 1997 in New York City
    New York City

    The City of New York is the List of United States cities by population in the United States, while the New York metropolitan area ranks among the List of urban areas by population....
    )
  • United Arab Emirates
    United Arab Emirates

    The United Arab Emirates is a federation of seven states situated in the southeast of the Arabian Peninsula in Southwest Asia on the Persian Gulf, bordering Oman and Saudi Arabia....
     (opened on 8 March 2007 in Dubai Festival City)


External links