Scott's Porage Oats
Encyclopedia
Scott's Porage Oats is a Scottish breakfast cereal (a brand of porridge
Porridge
Porridge is a dish made by boiling oats or other cereal meals in water, milk, or both. It is usually served hot in a bowl or dish...

) sold in the United Kingdom.

History of the brand

Porridge has been consumed in Scotland as a staple food since the Middle Ages
Middle Ages
The Middle Ages is a periodization of European history from the 5th century to the 15th century. The Middle Ages follows the fall of the Western Roman Empire in 476 and precedes the Early Modern Era. It is the middle period of a three-period division of Western history: Classic, Medieval and Modern...

, and is primarily consumed in the winter. A&R Scott began producing Scott's Midlothian Oat Flour in 1880, in Glasgow
Glasgow
Glasgow is the largest city in Scotland and third most populous in the United Kingdom. The city is situated on the River Clyde in the country's west central lowlands...

, moving to Edinburgh
Edinburgh
Edinburgh is the capital city of Scotland, the second largest city in Scotland, and the eighth most populous in the United Kingdom. The City of Edinburgh Council governs one of Scotland's 32 local government council areas. The council area includes urban Edinburgh and a rural area...

 in 1909, and the distinctive name, Scott's Porage Oats, was adopted in 1914. They have been milled at the Uthrogle Mills at Cupar
Cupar
Cupar is a town and former royal burgh in Fife, Scotland. The town is situated between Dundee and the New Town of Glenrothes.According to a recent population estimate , Cupar had a population around 8,980 making the town the ninth largest settlement in Fife.-History:The town is believed to have...

 in Fife
Fife
Fife is a council area and former county of Scotland. It is situated between the Firth of Tay and the Firth of Forth, with inland boundaries to Perth and Kinross and Clackmannanshire...

, Scotland, since 1947.

In 1982, A&R Scott was purchased by Quaker Oats Ltd
Quaker Oats Company
The Quaker Oats Company is an American food conglomerate based in Chicago. It has been owned by Pepsico since 2001.-History:Quaker Oats was founded in 1901 by the merger of four oat mills:...

, one of their main competitors. The company was based in Edinburgh. Pepsico merged with the Quaker Oats Company in 2001.

Sales of porridge oats continue to be higher in Scotland than in the rest of the UK, with Scott's Porage Oats taking the highest brand share.

The company holds a Scott's Porage Oats Food & Drink Fair at the St Andrew's Festival in November each year at the Byre Theatre
Byre Theatre
The Byre Theatre is a theatre in St Andrews, Fife, Scotland. The original Byre Theatre was founded in 1933 by Alexander B Paterson, a local journalist and playwright, with help from a theatre group made up from members of Hope Park Church, St Andrews....

. It has a Golden Spurtle Award for competitive porridge making.

Description and preparation

Scott's claims to use only the highest quality oats and milling processes. The company does not state the origin of the oats themselves. The oats are rolled thicker than standard oats and are gently kilned to create what the company considers to be "the truest taste".

Scott's oats can be made into porridge either in the microwave or on a stovetop, with the addition of milk or water and other flavourings (typically salt or sugar). Oats can also be used in stews, as a topping for apple crumble or haddock pies, and in cookies or flapjacks, and in many other recipes. Some packs come with a number of suggested recipes.

Advertising

In the late 1990s to early 2000s, Scott's Porage Oats ran a successful UK advertising campaign on cinema and television featuring the actor Rory McCann
Rory McCann
Rory McCann is a Scottish film and television actor.-Career:McCann's first acting work came in an advert for Scott's Porage Oats dressed in a vest and kilt. He was next seen in the 2002 television comedy-drama The Book Group playing a disabled personal trainer, for which he won a Scottish BAFTA...

 in a kilt and actress Rebecca Godwin as his admirer. Rory McCann, a former lumberjack
Lumberjack
A lumberjack is a worker in the logging industry who performs the initial harvesting and transport of trees for ultimate processing into forest products. The term usually refers to a bygone era when hand tools were used in harvesting trees principally from virgin forest...

, subsequently made many public appearances and is widely seen as the "face" of Scott's Porage Oats.

Other British brands

The following additional brands come under the Quaker Oats umbrella:
  • Quaker Oats
  • Oatso Simple
  • Scott's So Easy

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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