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The Sanitarium Health Food Company is a food company in Australia
Australia

Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
 and New Zealand
New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses , and numerous Islands of New Zealand, most notably Stewart Island/Rakiura and the Chatham Islands....
 that produces a large range of breakfast cereals
Breakfast cereal

A breakfast cereal is a Fast moving consumer goods food product intended to be consumed as part of a breakfast. It is usually eaten cold as a ready-to-eat meal and mixed with a liquid, such as milk or water, though occasionally Nut and fruit are also added....
 as well as a range of vegetarian products. Founded in 1898, its flagship product Weet-Bix
Weet-Bix

Weet-Bix is the name of high-dietary fiber breakfast cereal biscuits manufactured in Australia, New Zealand, and South Africa by Sanitarium Health Food Company....
 is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the Seventh-day Adventist Church
Seventh-day Adventist Church

The Seventh-day Adventist Church is a Christianity Religious denomination which is distinguished mainly by its observance of Saturday, the original Days of the week of the Judeo-Christian week, as the Sabbath and Seventh-day Adventism....
.

Sanitarium has factories in many locations across Australia and New Zealand, some of these include, Berkeley Vale
Berkeley Vale, New South Wales

Berkeley Vale is a List of Central Coast suburbs of the Central Coast region of New South Wales, Australia. It is part of the Wyong Shire Local Government Areas of New South Wales....
, Cooranbong
Cooranbong, New South Wales

Cooranbong is a town and rural List of suburbs in Greater Newcastle, New South Wales of the City of Lake Macquarie in New South Wales, Australia, and is located west of the town of Morisset, New South Wales off the Sydney-Newcastle Freeway....
, Perth
Perth, Western Australia

Perth is the List of Australian capital cities and largest city of the Australian States and territories of Australia of Western Australia. With a population of 1,554,769 , Perth ranks fourth amongst the nation's cities, with a growth rate consistently above the national average....
, Adelaide
Adelaide

Adelaide is the List of Australian capital cities and most populous city of the Australian States and territories of Australia of South Australia, and is the fifth-largest city in Australia, with a population of more than 1.1 million....
, Brisbane
Brisbane

Brisbane is the state List of Australian capital cities of Queensland and its most populous city. It is also the List of cities in Australia by population in Australia, behind southern rivals Sydney and Melbourne....
, Christchurch
Christchurch

Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest Urban areas of New Zealand. It is midway down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of Christchurch....
 and Auckland
Auckland

The Auckland metropolitan area or Greater Auckland, in the North Island of New Zealand, is the largest and most populous urban areas of New Zealand with over 1.3 million residents, percent of the country's population....
.






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The Sanitarium Health Food Company is a food company in Australia
Australia

Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
 and New Zealand
New Zealand

New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses , and numerous Islands of New Zealand, most notably Stewart Island/Rakiura and the Chatham Islands....
 that produces a large range of breakfast cereals
Breakfast cereal

A breakfast cereal is a Fast moving consumer goods food product intended to be consumed as part of a breakfast. It is usually eaten cold as a ready-to-eat meal and mixed with a liquid, such as milk or water, though occasionally Nut and fruit are also added....
 as well as a range of vegetarian products. Founded in 1898, its flagship product Weet-Bix
Weet-Bix

Weet-Bix is the name of high-dietary fiber breakfast cereal biscuits manufactured in Australia, New Zealand, and South Africa by Sanitarium Health Food Company....
 is a top seller in the Australian and New Zealand breakfast cereal market. Sanitarium is wholly owned by the Seventh-day Adventist Church
Seventh-day Adventist Church

The Seventh-day Adventist Church is a Christianity Religious denomination which is distinguished mainly by its observance of Saturday, the original Days of the week of the Judeo-Christian week, as the Sabbath and Seventh-day Adventism....
.

Sanitarium has factories in many locations across Australia and New Zealand, some of these include, Berkeley Vale
Berkeley Vale, New South Wales

Berkeley Vale is a List of Central Coast suburbs of the Central Coast region of New South Wales, Australia. It is part of the Wyong Shire Local Government Areas of New South Wales....
, Cooranbong
Cooranbong, New South Wales

Cooranbong is a town and rural List of suburbs in Greater Newcastle, New South Wales of the City of Lake Macquarie in New South Wales, Australia, and is located west of the town of Morisset, New South Wales off the Sydney-Newcastle Freeway....
, Perth
Perth, Western Australia

Perth is the List of Australian capital cities and largest city of the Australian States and territories of Australia of Western Australia. With a population of 1,554,769 , Perth ranks fourth amongst the nation's cities, with a growth rate consistently above the national average....
, Adelaide
Adelaide

Adelaide is the List of Australian capital cities and most populous city of the Australian States and territories of Australia of South Australia, and is the fifth-largest city in Australia, with a population of more than 1.1 million....
, Brisbane
Brisbane

Brisbane is the state List of Australian capital cities of Queensland and its most populous city. It is also the List of cities in Australia by population in Australia, behind southern rivals Sydney and Melbourne....
, Christchurch
Christchurch

Christchurch is the largest city in the South Island of New Zealand, and the country's second-largest Urban areas of New Zealand. It is midway down the South Island's east coast, just north of Banks Peninsula which itself, since 2006, lies within the formal limits of Christchurch....
 and Auckland
Auckland

The Auckland metropolitan area or Greater Auckland, in the North Island of New Zealand, is the largest and most populous urban areas of New Zealand with over 1.3 million residents, percent of the country's population....
. A factory was operating in Palmerston North
Palmerston North

Palmerston North is the main city of the Manawatu-Wanganui region of the North Island of New Zealand. It is an inland city with a population of As of 2008 Palmerston North is the eleventh largest city in New Zealand, and the centre of the seventh largest urban area....
 NZ, but was closed down in the late 1990's.

History

Officially formed in 1898, the process of forming a health food company had been in discussions amongst Seventh-day Adventists in Australia
Australia

Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
 for a number of years. To help the company get started, a baker by the name of Edward Halsey was called out from the United States
United States

The United States of America is a Federal government constitutional republic comprising U.S. state and a federal district. The country is situated mostly in central North America, where its Contiguous United States and Washington, D.C., the Capital districts and territories, lie between the Pacific Ocean and Atlantic Oceans, Borders of the U...
, arriving in Sydney
Sydney

Sydney is the List of cities in Australia by population in Australia, with a metropolitan area population of approximately 4.34 million . It is the List of Australian capital cities of New South Wales, and was the site of the first British Empire colony in Australia....
 on November 8, 1897.

Products


Breakfast cereals


  • Weet-Bix
    Weet-Bix

    Weet-Bix is the name of high-dietary fiber breakfast cereal biscuits manufactured in Australia, New Zealand, and South Africa by Sanitarium Health Food Company....
    , and its family of products:
    • Weet-Bix Crunch Honey
    • Weet-Bix Crunch Cocoa
    • Weet-Bix Multi-Grain (formerly Good Start)
    • Weet Bix With Hi-Bran
    • Weet Bix With Oat Bran
    • Bran Bix
    • Weet-Bix Fruity (formerly Fruity-Bix)
    • Fruity-bix Bars
    • Weet-Bix Lite (formerly Lite-bix)
  • Granola
  • Granola Clusters
  • Puffed wheat
  • Honey Weets
  • Skippy Corn flakes
    Corn flakes

    Corn flakes are a popular breakfast cereal originally manufactured by Kellogg's through the treatment of maize....
  • Skippy Ricies
  • Light'n'tasty
  • Muesli range (Toasted, Natural, Clusters)
  • Weeties (Relaunched 2008 , previously kornies)
  • Double Crunch Apple and Cinnamon (NZ)
  • Double Crunch Apricot (NZ)

Convenient breakfast cereals
  • Up & Go, a milk
    Milk

    Milk is an opaque white liquid produced by the mammary glands of female mammals . It provides the primary source of nutrition for newborn mammals before they are able to digestion other types of food....
     breakfast
    Breakfast

    Breakfast is a meal eaten after a long period of sleep, most often eaten in the morning. The word came about because it means breaking the fast after one has not eaten since the night before....
     drink
    Drink

    A drink, or beverage, is a liquid specifically prepared for human consumption. In addition to basic needs, beverages form part of the culture of human society....
    . Up & Go is sold as a 250ml or 350ml single-serve beverage, or a 1 Litre re-sealable carton. and is marketed towards busy young people. It is a popular product in Australia. Up & Go was launched in both New Zealand
    New Zealand

    New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses , and numerous Islands of New Zealand, most notably Stewart Island/Rakiura and the Chatham Islands....
     and Australia
    Australia

    Australia, officially the Commonwealth of Australia, is a country in the southern hemisphere comprising the Australia of the world's smallest continent, the major island of Tasmania, and numerous list of islands of Australia in the Indian Ocean and Pacific Oceans....
     in 1998 and released its 5th flavour, "Iced Coffee" in 2005. In 2007 Sanitarium also released the alternative fruit flavours "Mango & Peach" and "Banana & Honey".


  • Fastbreak


Meals

  • Deli Luncheon
  • Lunch Today


Spreads

  • Sanitarium Peanut Butter
    Peanut butter

    Peanut butter is a food paste made primarily from ground roasted peanuts, with or without added oil. It is popular throughout the world and is also manufactured in some emerging markets....
  • Peanuts Peanut Butter (No longer made)
  • Natural Peanut Butter
  • Marmite
    Marmite

    Marmite is the name given to two similar food spreads, a British version produced in the United Kingdom and South Africa and the other in New Zealand....
    (NZ & Aus)
  • Vitamite
Nzmarmite

Dairy Alternatives

  • So Good, and its family of products:
    • So Good Ice Cream
    • So Good Lite
    • Flavoured So-Good
    • Organics Simply Soy


Meat Alternatives

  • Vegie Delights range, which includes 4 kinds of vegan sausages
  • Savoury Lentils
  • Tender Pieces
  • Casserole Mince
  • Country Hotpot
  • Vegetarian Sausages
  • Nutmeat
  • Nutolene
  • Rediburger
  • Sanitarium Brand Nuts & Confectionery


Gizmos and Gadgets

In 2005 Sanitarium New Zealand created a loyalty program
Loyalty program

Loyalty programs are structured marketing efforts that reward, and therefore encourage, loyal buying behaviour ? behaviour which is potentially of benefit to the firm....
 which involves collecting cards found in cereal packets and uploading the codes found on them by text messaging
Text messaging

File:Texting.jpgText messaging, or texting is the common term for the sending of "short" text messages from mobile phones using the Short message service ....
 or by . Customers then gain points, the number of points decided by the amount and type of the cereal. Points may be redeemed for free or cheaper (than recommended retail price) items.

Qualifying Cereals

Not all Sanitarium cereals qualify for 'Gizmos and Gadgets'. The following do:

  • Ricies
  • Skippy Cornflakes
  • Weet-Bix Fruity
  • Weet-Bix Crunch
  • Honey Puffs


See also

  • Battle Creek Sanitarium
    Battle Creek Sanitarium

    The Battle Creek Sanitarium, in Battle Creek, Michigan, United States, first opened on September 5, 1866 as the Western Health Reform Institute, based on the health principles advocated by the Seventh-day Adventist Church....
  • Macrobiotic diet
    Macrobiotic diet

    A macrobiotic diet , from the Greek language "macro" and "bios" , is a diet that involves eating Cereal as a staple food supplemented with other foodstuffs such as vegetables and beans, and avoiding the use of highly processed or refined foods....


External links