Sandoz watches
Encyclopedia
Sandoz is a Swiss
Swiss Made
Swiss Made is a label used to indicate that a product was made in Switzerland.-Overview:The wording was formally adopted in the late 19th century and is unique in that most other countries use the phrase "Made in ". The most obvious place where the label is found is on Swiss watches...

 watch
Watch
A watch is a small timepiece, typically worn either on the wrist or attached on a chain and carried in a pocket, with wristwatches being the most common type of watch used today. They evolved in the 17th century from spring powered clocks, which appeared in the 15th century. The first watches were...

 brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

, originally established in the late 19th century by Henri Sandoz near Tavannes
Tavannes
Tavannes is a municipality in the Jura bernois administrative district in the canton of Bern in Switzerland. It is located in the French-speaking Bernese Jura .-History:...

, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

. There are now many variations of the Sandoz name which are used by at least four different companies around the world.

History

Henri Frédéric Sandoz (sometimes Frédéric Henri Sandoz), born in 1851, was a self-made man of Le Locle
Le Locle
Le Locle is a municipality in the district of Le Locle in the canton of Neuchâtel in Switzerland.It is situated in the Jura mountains, a few kilometers from the city of La Chaux-de-Fonds....

 who in the 1870s founded Henri Sandoz & Cie., later producing complicated watches
Complication (horology)
In horology , complication refers to any feature in a timepiece beyond the simple display of hours, minutes, and seconds.A timepiece indicating only hours, minutes, and seconds is otherwise known as a simple movement...

 under the name of Cyma. In 1890, in partnership with two families named Schwob, Sandoz established a watch-making firm at Malleray
Malleray
Malleray is a municipality in the Jura bernois administrative district in the canton of Bern in Switzerland. It is located in the French-speaking Bernese Jura .-Geography:...

, near Tavannes, in the French-speaking Bernese Jura
Bernese Jura
Bernese Jura is the name for the French-speaking area of the Swiss canton of Bern, and from 2010 one of five administrative divisions of the canton....

 of Switzerland. Their new business was known as Tavannes Watch Co. By the time of the death of Sandoz on 18 March 1913, many watches were made under the name of Henri Sandoz & Fils. The enterprise occupied a 'model factory' employing one thousand workers and producing 2,500 watches a day. Sandoz was reported to have a paternalistic policy towards his workforce, exercising a fierce social control.

Other names used by the Tavannes company at various times include Tavannes-Cyma, Bijou Watch Co., Tacy Watch Co., and Lisca. After the death of Sandoz, the company he founded went on growing. By 1938, it was manufacturing four thousand items a day.

Present day

Since 1971 the Sandoz brand name has been split into four main areas of production, due to its licences being leased or sold. This has led to four separate brands, Sandoz Singapore, Sandoz Hong Kong, Sandoz Swiss, and Sandoz Spain (Munreco). All of these produce watches under the Sandoz name, but each production company has its own line of products. Sandoz Swiss manufactures high quality watches, while Sandoz Hong Kong and Sandoz Singapore manufacture cheaper watches of lower quality. Sandoz Hong Kong products are assembled in Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

 using Swiss movements from ETA SA.

External links

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