Rooney Rule
Encyclopedia
The Rooney Rule, established in 2003, requires National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...

 teams to interview minority candidates for head coaching and senior football operation opportunities. It is often cited as an example of affirmative action
Affirmative action
Affirmative action refers to policies that take factors including "race, color, religion, gender, sexual orientation or national origin" into consideration in order to benefit an underrepresented group, usually as a means to counter the effects of a history of discrimination.-Origins:The term...

.

History and Origins

The rule is named for Dan Rooney
Dan Rooney
Daniel Milton "Dan" Rooney is the United States Ambassador to Ireland. He is chairman emeritus of the Pittsburgh Steelers football team in the National Football League , which was founded by his father, Art Rooney. Rooney was elected to the Pro Football Hall of Fame in 2000 for his contributions...

, the owner of the Pittsburgh Steelers
Pittsburgh Steelers
The Pittsburgh Steelers are a professional football team based in Pittsburgh, Pennsylvania. The team currently belongs to the North Division of the American Football Conference in the National Football League . Founded in , the Steelers are the oldest franchise in the AFC...

 and the chairman of the league's diversity committee, and indirectly the Rooney family
Rooney family
The Rooney family has been the majority owners and operators of the Pittsburgh Steelers football team in Pittsburgh, Pennsylvania since the formation of the franchise in 1933. Art Rooney was the founder and owner of the team until his death in 1988; ownership of the team was then transferred to...

 in general, due to the Steelers' long history of giving African American
African American
African Americans are citizens or residents of the United States who have at least partial ancestry from any of the native populations of Sub-Saharan Africa and are the direct descendants of enslaved Africans within the boundaries of the present United States...

s opportunities to serve in team leadership roles.

The Rule was established to ensure that minority coaches, especially African American were considered for high-level coaching positions. Until 1979, Fritz Pollard
Fritz Pollard
Frederick Douglass "Fritz" Pollard was the first African American head coach in the National Football League . Pollard along with Bobby Marshall were the first two African American players in the NFL in 1920...

 was the only minority head coach in NFL history (which was during the league's early years in the 1920s) and by the time the Rule was implemented, only Tom Flores
Tom Flores
Thomas R. "Tom" Flores is a retired American football quarterback and coach. Flores and Mike Ditka are the only two people in the National Football League history to win a Super Bowl as a player, as an assistant coach, and as a head coach...

, Art Shell
Art Shell
Arthur "Art" Shell is an American former collegiate and professional football player in the American Football League and later in the NFL, a Hall of Fame offensive tackle, and a two-time former head coach of the Oakland Raiders...

, Dennis Green
Dennis Green
Dennis "Denny" Green is an American football head coach for the Sacramento Mountain Lions of the United Football League...

, Ray Rhodes
Ray Rhodes
Raymond Earl Rhodes is currently a defensive assistant for the Cleveland Browns. He is also the former American football head coach of the Philadelphia Eagles and the Green Bay Packers. He is the former assistant defensive backs coach of the Houston Texans...

, Tony Dungy
Tony Dungy
Anthony Kevin "Tony" Dungy [DUN-jee] is a former professional American football player and coach in the National Football League. Dungy was head coach of the Tampa Bay Buccaneers from 1996 to 2001, and head coach of the Indianapolis Colts from 2002 to 2008...

, and Herman Edwards
Herman Edwards
Herman "Herm" Edwards, Jr. is an American football analyst who most recently coached in the National Football League for the Kansas City Chiefs. He was fired from this position on January 23, 2009. Since then, he has been hired as a football analyst for ESPN...

 had ever held head coaching jobs (Only Dungy and Edwards were actively head coaching at the time of the Rule's implementation, though Shell and Green would later return to the sidelines as head coaches). Dungy in particular had struggled for years before getting a head coaching job; he was often promoted as a head coaching candidate by Chuck Noll
Chuck Noll
Charles Henry "Chuck" Noll is a former professional American football player and coach, and a member of the Sid Gillman coaching tree. He served most notably as the head coach of the Pittsburgh Steelers of the National Football League from 1969 to 1991...

 when Dungy was an assistant under Noll in 1980s with the Steelers, but he would not become a head coach until 1996 when he took over the Tampa Bay Buccaneers
Tampa Bay Buccaneers
The Tampa Bay Buccaneers are a professional American football franchise based in Tampa, Florida, U.S. They are currently members of the Southern Division of the National Football Conference in the National Football League – they are the only team in the division not to come from the old NFC West...

.

Impact

Since the Rooney Rule was established, several NFL franchises have hired African American head coaches, including the Steelers themselves, who hired Mike Tomlin
Mike Tomlin
Michael Tomlin is the current head coach for the Pittsburgh Steelers of the National Football League. Tomlin is the third youngest head coach in any of the four major North American professional sports. He is the tenth African-American head coach in NFL history, and first in Steelers history...

 before their 2007 season
2007 Pittsburgh Steelers season
The 2007 Pittsburgh Steelers season was the 75th season of the Steelers franchise. The season saw the team improve upon their 8–8 record from 2006, finish with a record of 10–6, and win the AFC North Division...

 (The Steelers, however, had already interviewed Ron Rivera
Ron Rivera
Ronald Eugene Rivera is the head coach of the NFL's Carolina Panthers. Rivera was a linebacker on the 1985 Chicago Bears, who won Super Bowl XX. Rivera was the defensive coordinator for the 2006 Chicago Bears, who won the National Football Conference championship and competed in Super Bowl XLI...

 who is a Hispanic minority to fulfill the Rule before interviewing Tomlin, and Rooney himself contends that Tomlin's hiring did not result from the Rule). At the start of the 2006 season, the overall percentage of African American coaches had jumped to 22%, up from 6% prior to the Rooney Rule. Even so, the policy is still debated and no team has stated whether the Rooney Rule contributed to the hiring of a minority.

Application

The rule does not apply if an assistant coach has language in his contract guaranteeing him the head coaching job in case of an opening. For example, this was the case when Mike Martz
Mike Martz
Michael Martz is a former NFL head coach and currently the offensive coordinator for the National Football League's Chicago Bears....

 took over as head coach of the St. Louis Rams
St. Louis Rams
The St. Louis Rams are a professional American football team based in St. Louis, Missouri. They are currently members of the West Division of the National Football Conference in the National Football League . The Rams have won three NFL Championships .The Rams began playing in 1936 in Cleveland,...

 before the 2000 season. Also, the rule does not apply if the assistant coach taking over the head position is a minority, as was the case with Mike Singletary
Mike Singletary
Michael "Mike" Singletary is an American football coach and former professional football player. He is currently the linebacker coach and assistant head coach for the Minnesota Vikings of the NFL....

 and the San Francisco 49ers
San Francisco 49ers
The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference in the National Football League . The team was founded in 1946 as a charter member of the All-America Football Conference and...

 in late 2008.

As of June 15, 2009, Rooney Rule requirements now apply to all searches for senior football operations positions within the NFL, regardless of a team's title for that position. It now also includes all ethnic minorities, not just African Americans.

Recently, legal scholars have advocated for extending the Rooney Rule to college football, where the number of minority head coaches hovers around 6%.

Detroit Lions Case, 2003

In 2003
2003 NFL season
-Milestones:The following teams and players set all-time NFL records during the season:-Team:-Individual:-Awards:-External Links:**-References:*NFL Record and Fact Book *...

, the NFL fined the Detroit Lions
Detroit Lions
The Detroit Lions are a professional American football team based in Detroit, Michigan. They are members of the North Division of the National Football Conference in the National Football League , and play their home games at Ford Field in Downtown Detroit.Originally based in Portsmouth, Ohio and...

 $200,000 for failure to interview African American candidates for the team's vacant head coaching job. After Marty Mornhinweg
Marty Mornhinweg
Marty Mornhinweg is the offensive coordinator with the Philadelphia Eagles, having joined the Eagles in 2003 as the assistant head coach. He was named offensive coordinator on January 6, 2006, after the Eagles previous offensive coordinator Brad Childress was hired as the head coach of the...

 was fired, the Lions immediately hired former San Francisco 49ers
San Francisco 49ers
The San Francisco 49ers are a professional American football team based in San Francisco, California, playing in the West Division of the National Football Conference in the National Football League . The team was founded in 1946 as a charter member of the All-America Football Conference and...

 head coach Steve Mariucci
Steve Mariucci
Stephen Ray "Steve" Mariucci is a former National Football League coach. He coached for the San Francisco 49ers and most recently for the Detroit Lions.-Early career:...

to replace him without interviewing any other candidates. The Lions claimed they attempted to interview other candidates but that the African American candidates withdrew from interviews, believing Mariucci's hiring was inevitable.
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