Samuel Roger Horchow is a catalog entrepreneur

Entrepreneur

An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

 and Broadway

Broadway theatre

Broadway theatre, commonly called simply Broadway, refers to theatrical performances presented in one of the 40 professional theatres with 500 or more seats located in the Theatre District centered along Broadway, and in Lincoln Center, in Manhattan in New York City...

 producer

Theatrical producer

A theatrical producer is the person ultimately responsible for overseeing all aspects of mounting a theatre production. The independent producer will usually be the originator and finder of the script and starts the whole process...

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In 1971, Horchow started The Horchow Collection, the first luxury mail-order catalog that was not preceded by a brick-and-mortar presence. He sold the Horchow Collection to Neiman Marcus

Neiman Marcus

Neiman Marcus, formerly Neiman-Marcus, is a luxury specialty retail department store operated by the Neiman Marcus Group in the United States. The company is headquartered in the One Marcus Square building in Downtown Dallas, Texas, and competes with other department stores such as Saks Fifth...

 in 1988.

In 1992, he produced his first Broadway show, Crazy for You, a George Gershwin

George Gershwin

George Gershwin was an American composer and pianist. Gershwin's compositions spanned both popular and classical genres, and his most popular melodies are widely known...

 musical, for which he won the Tony Award

Tony Award

The Antoinette Perry Award for Excellence in Theatre, more commonly known as a Tony Award, recognizes achievement in live Broadway theatre. The awards are presented by the American Theatre Wing and The Broadway League at an annual ceremony in New York City. The awards are given for Broadway...

 for Best Musical. The London version of Crazy for You won the Laurence Olivier Award for Best Musical. Though Crazy for You was inspired by an earlier Gershwin musical, Girl Crazy

Girl Crazy

Girl Crazy is a 1930 musical with music by George Gershwin, lyrics by Ira Gershwin and book by Guy Bolton and John McGowan. Ethel Merman made her stage debut in this musical production....

, which opened in 1930, theater critics and the American Theater Wing ultimately considered it to be a "new musical." Crazy for You was directed by Mike Ockrent and choreographed by Susan Stroman

Susan Stroman

Susan Stroman is an American theatre director, choreographer, film director, and performer. She has won the Tony Award for both her choreography and direction, notably for the stage musical The Producers.-Early years:...

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In 2000, Horchow and co-producer Roger Berlind

Roger Berlind

Roger S. Berlind is a New York City theatrical producer and director of Lehman Brothers Holdings, Inc. and Lehman Brothers Inc...

 staged a revival of Cole Porter

Cole Porter

Cole Albert Porter was an American composer and songwriter. Born to a wealthy family in Indiana, he defied the wishes of his domineering grandfather and took up music as a profession. Classically trained, he was drawn towards musical theatre...

's Kiss Me, Kate

Kiss Me, Kate

Kiss Me, Kate is a musical with music and lyrics by Cole Porter. It is structured as a play within a play, where the interior play is a musical version of William Shakespeare's The Taming of the Shrew. The original production starred Alfred Drake, Patricia Morison, Lisa Kirk and Harold Lang.Kiss...

, for which he won his second Tony Award, for Best Musical Revival.

In 2007, Horchow along with other producers produced Curtains, a comedic murder mystery nominated for 8 Tony awards and 10 Drama Desk awards and in 2008 was a minor producer in the Broadway Revival of Gypsy with Patty Lupone.

Horchow is a member of The Hill School

The Hill School

The Hill School is a preparatory boarding school for boys and girls located in Pottstown, Pennsylvania, about 35 miles northwest of Philadelphia....

 Class of 1945. In 2002 he received the school's highest alumni honor, The Sixth Form Leadership Award. Horchow was awarded an honorary doctorate by his alma mater, Yale University

Yale University

Yale University is a private, Ivy League university located in New Haven, Connecticut, United States. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States...

, in 1999, and is a subject of The Tipping Point (Little, Brown, 2000) 2002 edition ISBN 0-316-34662-4, an influential book by New Yorker

The New Yorker

The New Yorker is an American magazine of reportage, commentary, criticism, essays, fiction, satire, cartoons and poetry published by Condé Nast...

writer Malcolm Gladwell

Malcolm Gladwell

Malcolm Gladwell, CM is a Canadian journalist, bestselling author, and speaker. He is currently based in New York City and has been a staff writer for The New Yorker since 1996...

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Horchow is the author of three books, "The Art of Friendship: 70 Simple Rules for Making Meaningful Connections" (St. Martin's Press, 2006 and Neiman Marcus Exclusive, 2005) ISBN 0312360398, Elephants in Your Mailbox: How I Learned the Secrets of Mail-Order Marketing Despite Having Made 25 Horrendous Mistakes (Times Books, 1980) ISBN 0-8129-0891-0, and Living in Style: In A Time When Taste Means More Than Money (Rawson Assoc, 1981) ISBN 0-89256-166-1.