Prescold was a UK refrigerator brand established by
Pressed Steel Co. LtdThe Pressed Steel Company Limited was a British car body manufacturing company founded at Cowley near Oxford in 1926 as a joint venture between William Morris, the Budd Corporation and an American bank...
of
OxfordOxford is a city, and the county town of Oxfordshire, in South East England. The city has a population of just under 165,000, with 151,000 living within the district boundary. The rivers Cherwell and Thames run through Oxford and meet south of the city centre...
in 1934. Prestcold operated several manufacturing plants in the UK including Theale (near Reading) and
Crymlyn BurrowsCrymlyn Burrows is an area of land in Wales, UK to the east of Swansea city centre, and south of Crymlyn Bog. It is bounded by Jersey Marine Beach to the south and the River Neath to the east...
in Wales. Prestcold household refrigerators were often known for their good design and durability. In the early 1960’s, the John Bloom’s
Rolls RazorRolls Razor Limited was a British company known for its manufacture of a sophisticated safety-razor and an "affordable" twin-tub washing machine.-Origins: razor:...
company contracted Prestcold to manufacture his Rolls Rapide washing machines which meant converting the production lines to produce cheap washing machines(they sold for as little as thirty nine guineas).Bloom evolved an aggressive mass advertising project and business boomed, but after reaching saturation point orders dried up and Pressed steel co closed it and the name disappeared on domestic fridges on the collapse of that company.
Prestcold, along with other parts of Morris Motors, was absorbed into
BMCThe British Motor Corporation was a UK vehicle company, formed by the merger of the Austin Motor Company and the Nuffield Organisation in 1952...
in 1966.
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Prescold was a UK refrigerator brand established by
Pressed Steel Co. LtdThe Pressed Steel Company Limited was a British car body manufacturing company founded at Cowley near Oxford in 1926 as a joint venture between William Morris, the Budd Corporation and an American bank...
of
OxfordOxford is a city, and the county town of Oxfordshire, in South East England. The city has a population of just under 165,000, with 151,000 living within the district boundary. The rivers Cherwell and Thames run through Oxford and meet south of the city centre...
in 1934. Prestcold operated several manufacturing plants in the UK including Theale (near Reading) and
Crymlyn BurrowsCrymlyn Burrows is an area of land in Wales, UK to the east of Swansea city centre, and south of Crymlyn Bog. It is bounded by Jersey Marine Beach to the south and the River Neath to the east...
in Wales. Prestcold household refrigerators were often known for their good design and durability. In the early 1960’s, the John Bloom’s
Rolls RazorRolls Razor Limited was a British company known for its manufacture of a sophisticated safety-razor and an "affordable" twin-tub washing machine.-Origins: razor:...
company contracted Prestcold to manufacture his Rolls Rapide washing machines which meant converting the production lines to produce cheap washing machines(they sold for as little as thirty nine guineas).Bloom evolved an aggressive mass advertising project and business boomed, but after reaching saturation point orders dried up and Pressed steel co closed it and the name disappeared on domestic fridges on the collapse of that company.
Prestcold, along with other parts of Morris Motors, was absorbed into
BMCThe British Motor Corporation was a UK vehicle company, formed by the merger of the Austin Motor Company and the Nuffield Organisation in 1952...
in 1966. Prestcold passed into Leyland Special Products after the
Ryder ReportRyder Report can refer to either of two official reports produced, coincidentally both by D Ryders:*Ryder Report - the 2003 official report resulting from the inquiry by U.S...
.
Prestcold ended household refrigerator production and focused on parts and specialist cooling equipment. The Prestcold brand was still used for household refrigerators by McAlpine Prestcold Limited in New Zealand.
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