PowerFX
Encyclopedia
PowerFX is a small recording company, based in Stockholm, Sweden. The company has been producing music samples, loops and sound effects since 1995. They also develop singing synthesizers using the Vocaloid
Vocaloid
is a singing synthesizer application, with its signal processing part developed through a joint research project between the Pompeu Fabra University in Spain and Japan's Yamaha Corporation, who backed the development financially—and later developed the software into the commercial product...

 2 engine developed by Yamaha Corporation.

Music composition

They were first introduced to the Vocaloid software after the introduction of first Vocaloids (Lola and Leon) from the British studio Zero-G
Zero-G Ltd
Zero-G is a company developing sound libraries, sound effects and loops. The company also develops singing synthesizers using the Vocaloid 2 engine developed by Yamaha Corporation.- Vocaloid products :...

 at the NAMM Show
NAMM Show
The NAMM Show is one of the largest music product trade shows in the world, founded in 1901. It is held every January in Anaheim, California, USA, at the Anaheim Convention Center...

 on January 15, 2004 and were later recommended to Yamaha Corporation by Crypton Future Media
Crypton Future Media
, or Crypton, is a media company based in Sapporo, Japan. It develops, imports, and sells products for music, such as sound generator software, sampling CDs and DVDs, and sound effect and background music libraries...

. Their first product for the software was "Sweet Ann" a Vocaloid 2 powered voicebank and was first introduced at the Musikmesse
Musikmesse
Musikmesse Frankfurt is a music fair held at the Frankfurt Trade Fair in Frankfurt am Main, Germany. It is the world's largest music fair and it has been held annually for over 25 years.The Frankfurter Musikpreis award is also handed out during the fair....

 fair and later released on June 29, 2007. The boxart of Sweet Ann was based on a Frankenstein's monster
Frankenstein's monster
Frankenstein's monster is a fictional character that first appeared in Mary Shelley's novel, Frankenstein, or The Modern Prometheus. The creature is often erroneously referred to as "Frankenstein", but in the novel the creature has no name...

. Their second Vocaloid "Big-Al" was released with the voice provided from ex-employee Frank Sanderson after the intended provider, Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

 impersonator
Elvis impersonator
An Elvis impersonator is someone who impersonates or copies famed American musician Elvis Presley. Professional Elvis impersonators can work all over the world as entertainers, and such tribute acts are in great demand due to the unique iconic status of Elvis...

Michael King, was unable to return for further recordings after their initial samples were considered not at a high enough quality to be released. PowerFX are working towards other Vocaloids.PowerFX released their own Vocaloids into Taiwan boasting new box art for the releases.

Released products

Product Language Sex Voice sampled Release date
Sweet Ann English Female 2007-06-29June 29, 2007
Big Al English Male (original pre-release)
(post-release)
2009-12-22December 22, 2009


PowerFX's other music composers include:
  • SoundShuttle
  • Swiss Army Synth
  • Miracle Drumlooper
  • Dyad
  • Humbox VM1

Soundation Studio

PowerFX also offers the Soundation studio, an on-line free music making station complete with a number of samples and loops. Users can open their own account and buy additional samples for their account or upload their own samples into the software to work with. Those who sign up can have their own profile and save their work using AudioLocker.

Extracts of PowerFX's Sweet Ann and Big Al were included in Soundation Studio in their Christmas loops and sound release with a competition included.
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