NAMM Show
Encyclopedia
The NAMM Show is one of the largest music product trade shows
in the world, founded in 1901. It is held every January in Anaheim, California
, USA, at the Anaheim Convention Center
. Its only major competitor is the Musik Messe
in Frankfurt
.
NAMM is a trade-only business show catering to domestic and international dealers and distributors, and the product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Only employees of the exhibiting manufacturers and/or NAMM member retailers and distributors are allowed to attend, along with credentialed members of the press. Exhibitors are alloted a specific number of badges based on the square footage of their booth, after which a $25 fee per badge is assessed. Dealers are allowed a certain number of badges based on different criteria.
The acronym NAMM originally stood for the National Association of Music Merchants, but has evolved from a national entity representing the interests of music products retailers to an international association including commercial, reseller members, affiliates and manufacturers.
The association’s other show, Summer NAMM, takes place in July in Nashville, TN, at the downtown Nashville Convention Center. The smaller Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development courses than products. Recent reports indicated that the Summer NAMM show has suffered from declining attendance, as it has been cycled between Nashville, TN, Austin, TX and Indianapolis, IN during successive years.
Trade fair
A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities...
in the world, founded in 1901. It is held every January in Anaheim, California
Anaheim, California
Anaheim is a city in Orange County, California. As of the 2010 United States Census, the city population was about 365,463, making it the most populated city in Orange County, the 10th most-populated city in California, and ranked 54th in the United States...
, USA, at the Anaheim Convention Center
Anaheim Convention Center
The Anaheim Convention Center is a major convention center in Anaheim, California. It is located across from the Disneyland Resort on Katella Avenue. Much of the Anaheim Convention Center has been renovated in recent years with state-of-the-art facilities...
. Its only major competitor is the Musik Messe
Musik Messe
The Musik Messe held each year in Frankfurt is Europe's largest trade show for musical instruments, lighting, recording and sound reinforcement equipment. Generally held in early March, the Musik Messe and the NAMM shows are where the world's manufacturers announce and show their new...
in Frankfurt
Frankfurt
Frankfurt am Main , commonly known simply as Frankfurt, is the largest city in the German state of Hesse and the fifth-largest city in Germany, with a 2010 population of 688,249. The urban area had an estimated population of 2,300,000 in 2010...
.
NAMM is a trade-only business show catering to domestic and international dealers and distributors, and the product exhibits are an integral part of the show, allowing the dealers and distributors to see what's new, negotiate deals and plan their purchasing for the next 6 to 12 months. Only employees of the exhibiting manufacturers and/or NAMM member retailers and distributors are allowed to attend, along with credentialed members of the press. Exhibitors are alloted a specific number of badges based on the square footage of their booth, after which a $25 fee per badge is assessed. Dealers are allowed a certain number of badges based on different criteria.
The acronym NAMM originally stood for the National Association of Music Merchants, but has evolved from a national entity representing the interests of music products retailers to an international association including commercial, reseller members, affiliates and manufacturers.
The association’s other show, Summer NAMM, takes place in July in Nashville, TN, at the downtown Nashville Convention Center. The smaller Summer NAMM is approximately one quarter the size of the NAMM Show in January and focuses more on industry meetings and professional development courses than products. Recent reports indicated that the Summer NAMM show has suffered from declining attendance, as it has been cycled between Nashville, TN, Austin, TX and Indianapolis, IN during successive years.