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Postum was a powdered roasted grain beverage
Roasted grain beverage

A roasted grain beverage is a hot beverage made from one or more cereal roasted and commercially processed into crystal or powder form to be reconstituted later in hot water....
  sold by the Kraft Foods
Kraft Foods

Kraft Foods, Inc. is the second-largest food and beverage company headquartered in the United States and the third largest in the world .The Philip Morris Company , acquired Kraft for $12.9 billion in 1988, eventually merging it with another food subsidiary, General Foods, which it had acquired in 1985....
 company as a coffee substitute
Coffee substitute

Coffee substitutes are non-coffee products, usually without caffeine, that are used to imitate coffee. Coffee substitutes can be used for medical, economic and religious reasons, or simply because coffee is not available....
. The caffeine
Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a psychoactive stimulant drug and a mild diuretic. Caffeine was discovered by a German chemist, Friedrich Ferdinand Runge, in 1819....
-free beverage mix was created by company founder C. W. Post
C. W. Post

Charles William Post also known as C.W. Post, was an United States breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry....
 in 1895 and produced and marketed by Postum Cereal Company
Post Cereals

Post Cereals was founded by C.W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan....
 as a healthy alternative to coffee. Post was a student of Dr. John Harvey Kellogg
John Harvey Kellogg

John Harvey Kellogg was an United States medical doctor in Battle Creek, Michigan, who ran a Sanatorium using holistic medicine methods, with a particular focus on nutrition, enemas and exercise....
 who believed caffeine
Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a psychoactive stimulant drug and a mild diuretic. Caffeine was discovered by a German chemist, Friedrich Ferdinand Runge, in 1819....
 to be unhealthy.






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Postum
Postum was a powdered roasted grain beverage
Roasted grain beverage

A roasted grain beverage is a hot beverage made from one or more cereal roasted and commercially processed into crystal or powder form to be reconstituted later in hot water....
  sold by the Kraft Foods
Kraft Foods

Kraft Foods, Inc. is the second-largest food and beverage company headquartered in the United States and the third largest in the world .The Philip Morris Company , acquired Kraft for $12.9 billion in 1988, eventually merging it with another food subsidiary, General Foods, which it had acquired in 1985....
 company as a coffee substitute
Coffee substitute

Coffee substitutes are non-coffee products, usually without caffeine, that are used to imitate coffee. Coffee substitutes can be used for medical, economic and religious reasons, or simply because coffee is not available....
. The caffeine
Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a psychoactive stimulant drug and a mild diuretic. Caffeine was discovered by a German chemist, Friedrich Ferdinand Runge, in 1819....
-free beverage mix was created by company founder C. W. Post
C. W. Post

Charles William Post also known as C.W. Post, was an United States breakfast cereal and foods manufacturer and a pioneer in the prepared-food industry....
 in 1895 and produced and marketed by Postum Cereal Company
Post Cereals

Post Cereals was founded by C.W. Post. It began in 1895 with the first Postum, a "cereal beverage", developed by Post in Battle Creek, Michigan....
 as a healthy alternative to coffee. Post was a student of Dr. John Harvey Kellogg
John Harvey Kellogg

John Harvey Kellogg was an United States medical doctor in Battle Creek, Michigan, who ran a Sanatorium using holistic medicine methods, with a particular focus on nutrition, enemas and exercise....
 who believed caffeine
Caffeine

Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a psychoactive stimulant drug and a mild diuretic. Caffeine was discovered by a German chemist, Friedrich Ferdinand Runge, in 1819....
 to be unhealthy. Postum was made from wheat bran, wheat
Wheat

Wheat , is a worldwide cultivated Poaceae from the Levant region of the Middle East. Globally, after maize, wheat is the second most-produced food among the cereal just above rice....
, molasses
Molasses

Molasses is a thick by-product from the processing of the sugar beet or sugar cane into sugar. The word molasses comes from the Portuguese language word mela?o, which comes from "meli", the Greek word for "honey"....
, and maltodextrin from corn. It was discontinued in 2007.

Postum enjoyed meteoric rise in sales and popularity in the U.S. during World War II
World War II

World War II, or the Second World War , was a global military conflict which involved a Participants in World War II, including all of the great powers, organised into two opposing military alliances: the Allies of World War II and the Axis powers....
 as coffee became heavily rationed and people searched for a replacement.

Before being discontinued in October 2007, it was sold in the USA and Canada. The 8 oz. (226 g) glass jar contained about 75 teaspoon
Teaspoon

Kari is extraterrestial.A teaspoon, a type of cutlery , is a small spoon, commonly silver and part of a place setting, suitable for stirring and sipping the contents of a cup of tea or coffee....
 servings. This 10-calorie beverage was caffeine free, fat free, trans-fat free, sodium free, and Kosher. In addition to the original flavor, there was also a coffee-flavored version.

In the wake of its discontinuance, a number of replica recipes for Postum have circulated across the Internet.

Postum was sometimes marketed by an invisible cartoon ghost named, "Mister Coffee Nerves", who would appear in situations wherein normal human characters were shown in uncomfortable life-situations (e.g. irritability, lack of sleep, loss of athletic prowess) due to their use of coffee and its negative effects. These cartoons always ended with the humans switching to Postum and Mister Coffee Nerves running away until the next cartoon.

It was also a sponsor for the radio shows Lum and Abner
Lum and Abner

Lum and Abner, an United States radio comedy which aired as a radio network program from 1932 to 1954, became an American institution in its low-keyed, arch rural wit....
' and The Aldrich Family
The Aldrich Family

The Aldrich Family, a popular radio teenage situation comedy , was also presented in films, television and comic books.It is remembered for its unforgettable introduction: awkward teen Henry's mother calling, "Hen-reeeeeeeeeeeee! Hen-ree Al-drich!" The creation of playwright Clifford Goldsmith, Henry Aldrich began on Broadway t...


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