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Post Cereals (formerly Postum Cereals) was founded by C.W. Post. It began in 1895 with the first Postum
Postum

Postum was a powdered roasted grain beverage sold by the Kraft Foods company as a coffee substitute. The caffeine-free beverage mix was created by company founder C....
, a "cereal beverage", developed by Post in Battle Creek, Michigan
Battle Creek, Michigan

Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, Michigan, at the confluence of the Kalamazoo River and Battle Creek Rivers....
. The first cereal, Grape-Nuts
Grape-Nuts

Grape-Nuts is a breakfast cereal developed by C. W. Post in 1897. Post was a patient and later competitor of the 19th-century breakfast food innovator, Dr....
, was developed in 1897.

The Postum Cereals company, after acquiring Jell-O
Jell-O

Jell-O is a brand name belonging to U.S.-based Kraft Foods for a number of gelatin desserts, including fruit gels, puddings and no-bake cream pies....
 gelatin in 1925, Baker's chocolate
Baker's chocolate (brand)

Baker's Chocolate is a brand name for the line of baking chocolates made by the Kraft Foods corporation. Products include a variety of bulk chocolates, including types of chocolate, and sweetened coconut flakes....
 in 1927, Maxwell House
Maxwell House

Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennesee....
 coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris
Altria Group

Altria Group, Inc. , based in Henrico County, Virginia, is the parent company of Philip Morris USA, John Middleton, Inc. and Philip Morris Capital Corporation, and is one of the world's largest tobacco corporations....
 Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods
Kraft Foods

Kraft Foods, Inc. is the second-largest food and beverage company headquartered in the United States and the third largest in the world .The Philip Morris Company , acquired Kraft for $12.9 billion in 1988, eventually merging it with another food subsidiary, General Foods, which it had acquired in 1985....
, which it had acquired in 1987 to form the Kraft General Foods division.






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Encyclopedia


Post Cereals (formerly Postum Cereals) was founded by C.W. Post. It began in 1895 with the first Postum
Postum

Postum was a powdered roasted grain beverage sold by the Kraft Foods company as a coffee substitute. The caffeine-free beverage mix was created by company founder C....
, a "cereal beverage", developed by Post in Battle Creek, Michigan
Battle Creek, Michigan

Battle Creek is a city in the U.S. state of Michigan, in northwest Calhoun County, Michigan, at the confluence of the Kalamazoo River and Battle Creek Rivers....
. The first cereal, Grape-Nuts
Grape-Nuts

Grape-Nuts is a breakfast cereal developed by C. W. Post in 1897. Post was a patient and later competitor of the 19th-century breakfast food innovator, Dr....
, was developed in 1897.

The Postum Cereals company, after acquiring Jell-O
Jell-O

Jell-O is a brand name belonging to U.S.-based Kraft Foods for a number of gelatin desserts, including fruit gels, puddings and no-bake cream pies....
 gelatin in 1925, Baker's chocolate
Baker's chocolate (brand)

Baker's Chocolate is a brand name for the line of baking chocolates made by the Kraft Foods corporation. Products include a variety of bulk chocolates, including types of chocolate, and sweetened coconut flakes....
 in 1927, Maxwell House
Maxwell House

Maxwell House is a brand of coffee manufactured by a like-named division of Kraft Foods. It is named in honor of the Maxwell House Hotel in Nashville, Tennesee....
 coffee in 1928, and other food brands, changed its name to General Foods Corporation in 1929. General Foods was acquired by Philip Morris
Altria Group

Altria Group, Inc. , based in Henrico County, Virginia, is the parent company of Philip Morris USA, John Middleton, Inc. and Philip Morris Capital Corporation, and is one of the world's largest tobacco corporations....
 Companies in 1985.

In 1989, Philip Morris merged General Foods with Kraft Foods
Kraft Foods

Kraft Foods, Inc. is the second-largest food and beverage company headquartered in the United States and the third largest in the world .The Philip Morris Company , acquired Kraft for $12.9 billion in 1988, eventually merging it with another food subsidiary, General Foods, which it had acquired in 1985....
, which it had acquired in 1987 to form the Kraft General Foods division. The cereal brands of Nabisco
Nabisco

Nabisco is a brand of cookies and snacks, including brands such as Chips Ahoy!, Fig Newtons, Mallomars, Oreos, Premium Crackers, Ritz Crackers, Teddy Grahams, Triscuits, Wheat Thins, Social Tea, Nutter Butter, Peek Freans, Lorna Doone, Famous Chocolate Wafers and Chicken in a Biskit, used for the United States, United Kingdom, Venezuela and...
 were acquired in 1993. In 1995, Kraft General Foods was reorganized and renamed Kraft Foods.

On November 15, 2007 Kraft announced it will spin off Post Cereals and merge that business with Ralcorp Holdings
Ralcorp

Ralcorp Holdings is a manufacturer of various food products including breakfast cereal, cookies, crackers, chocolate, snack foods, mayonnaise and peanut butter....
. That merger was completed August 4, 2008. The official name of the company became Post Foods, LLC.

Cereal brands - Present Cereals

Grapenuts
  • 100% Bran
    100% Bran

    100% Bran is a double milled wheat bran breakfast cereal originally manufactured by Nabisco. It was made by Kraft's Post Cereals brand from 1993, when Altria Group acquired all Nabisco cereal products, until 2008....
  • Alpha-Bits
    Alpha-Bits

    Alpha-Bits, also known as Frosted Alpha-Bits, is a breakfast cereal made by Post Cereals, which contains frosted alphabet-shaped corn cereal bits....
  • Banana Nut Crunch
  • Blueberry Morning
  • Cocoa Pebbles
  • Cranberry Almond Crunch
  • Dino S'mores Pebbles
  • Fruity Pebbles
    Fruity Pebbles

    Fruity Pebbles and Cocoa Pebbles are brands of breakfast cereal introduced by Post Cereals in 1969, featuring characters from the animated series The Flintstones....
  • Golden Crisp
    Golden Crisp

    Golden Crisp is a breakfast cereal made by Post Cereals and introduced in 1949 as Sugar Crisp. It consists of sweetened puffed wheat.In a 2008 comparison of the nutritional value of 27 cereals, U.S....
  • Grape Nut O's
  • Grape Nuts
  • Grape Nuts Flakes
  • Great Grains
  • Honey Bunches of Oats
    Honey Bunches of Oats

    Honey Bunches of Oats is a cold cereal by Post Cereals, formerly a subdivision of Kraft Foods. After three years of development, Honey Bunches of Oats was introduced to markets in 1989....
  • Honeycomb
    Honeycomb (cereal)

    Honeycomb is a breakfast cereal that has been made since 1965 by Post Cereals. It consists of honey-flavored maize cereal bits in a honeycomb shape, and is wheat free....
  • Live Active
  • Maple Pecan Crunch
  • Marshmallow Alpha-Bits
    Marshmallow Alpha-Bits

    Marshmallow Alpha-Bits is a breakfast cereal made by Post Cereals, containing frosted alphabet-shaped corn cereal bits and marshmallows. Marshmallow Alpha-Bits was introduced in 1990....
  • Oat Flakes
  • Post Toasties
    Post Toasties

    Post Toasties is an United States breakfast cereal that is made by Post Cereals. It is named for its originator C. W. Post. It is the Post version of corn flakes, popularized by Kellogg Company....
  • Raisin Bran
    Raisin Bran

    Raisin Bran is manufactured by several companies under a variety of brand names including General Mills' Total and Raisin Nut Bran; and Kraft Foods' Post Cereals....
  • Selects
  • Shredded Wheat
    Shredded Wheat

    Shredded Wheat is a breakfast cereal made from whole grain wheat. It comes in two sizes, bite sized , and normal size, which are sometimes broken into small pieces before milk is added....
  • Shreddies
    Shreddies

    Shreddies is a breakfast cereal sold in the United Kingdom, Ireland, Canada and New Zealand, produced by Post Cereals and General Mills, consisting of malted squares of inter-woven whole grain wheat....
  • Sugar Coated Corn Flakes
  • Sugar Crisp
  • Trail Mix Crunch
  • Waffle Crisp
    Waffle Crisp

    Waffle Crisp is a breakfast cereal made by Post Cereals, which contains maple syrup-flavored corn cereal bits in a waffle shape. The cereal is rivaled against Cinnamon Toast Crunch....


Discontinued Cereals

  • Fruit & Bran (formerly Fruit & Fiber)
  • Crispy Critters
    Crispy Critters

    Crispy Critters was a breakfast cereal, which was re-issued by Post Cereals in 1987 after having been tested unsuccessfully decades before. This second attempt to popularize this cereal was also unsuccessful and it was discontinued shortly thereafter....
  • C.W. Post (granola cereal, discontinued 1994)
  • Fruit Wheats (Shredded Wheat variant, discontinued 1990)
  • Rice Krinkles
  • Post Oat Flakes
  • Oreo O's
    Oreo O's

    Oreo O's was a cereal made by Post Cereals. The cereal consists of chocolate flavored O's with white sprinkles on them, intended to look like Oreos but in breakfast cereal form....
  • TEAM Flakes


See also

  • C.W. Post


External links