Post (album)
Encyclopedia
Post is the third studio album by Iceland
Iceland
Iceland , described as the Republic of Iceland, is a Nordic and European island country in the North Atlantic Ocean, on the Mid-Atlantic Ridge. Iceland also refers to the main island of the country, which contains almost all the population and almost all the land area. The country has a population...

ic singer-songwriter and musician Björk
Björk
Björk Guðmundsdóttir , known as Björk , is an Icelandic singer-songwriter. Her eclectic musical style has achieved popular acknowledgement and popularity within many musical genres, such as rock, jazz, electronic dance music, classical and folk...

, released in June 1995. Met with critical and commercial success, Post built on the electronic-pop of previous release Debut and flirted with various other musical styles including big band and trip hop, and featured numerous producers. Post went on to be certified Platinum in various regions including the UK, USA, Canada, Europe and Australia, and produced three UK Top 10 singles.

Title

Björk named the album Post for two reasons. First, she saw Debut and Post as a series; the songs on Debut were written before her move to England, while the songs on Post were written after moving to England and dealt with her experiences there. Second, she saw the album as posting her feelings ("for me, all the songs on the album are like saying, 'listen, this is how I'm going'"). The white shirt with blue and red markings that Björk wears on the cover is an allusion to an air mail envelope
Envelope
An envelope is a common packaging item, usually made of thin flat material. It is designed to contain a flat object, such as a letter or card....

, thus giving Post an additional meaning of "mail".

Musical style

While building on Debuts dance-pop blueprint, Post was very musically eclectic, with Björk herself calling it "musically promiscuous". According to Björk, her "musical heart was scattered at the time and I wanted to show that (on Post)". The album touches on various musical styles – from the industrial opener "Army of Me" to the big band of "It's Oh So Quiet", trip hop experiments "Enjoy", "Possibly Maybe" and "Headphones", and the cinematic, sweeping "Isobel". Unlike Debut, Post featured production from various producers – Graham Massey, Tricky, Howie B and Björk herself. Nevertheless, Debut producer Nellee Hooper still had a large input on Post, co-producing six of the album's tracks. Initially, Björk had begun recording and producing Post on her own, but found the task too daunting and begged Hooper to join her, to which he "kept refusing" because "he said [Björk] should and could do it (produce the album) on [her] own."

Album theme and lyrical content

Björk sees Post as being "fearless" and about the emotions of "a girl who left her home...and faces a new and unexplored world", concluding "Post was looking, Homogenic [the album's successor] was what I found".

The album opener, "Army of Me", as well as "The Modern Things", was written by Björk and Graham Massey before Debut was recorded. Another track, "Karvel" was also recorded and appeared later on the "I Miss You" single and on the compilation Family Tree. "Army of Me", dealing with getting on with life and stopping complaining, was written to her brother. "Hyper-Ballad" was inspired by a dream, and is about how a person hides their destructive nature from their partner and releases their aggression by "throwing little things off" a cliff. "The Modern Things", which describes technology taking over the world, concluding "it's their time now", was written in response to people's fear of the rise of "soulless" technology. "Isobel", described by Björk as a "mythical song", was written with frequent collaborator Sjón
Sjón
Sigurjón Birgir Sigurðsson , known as Sjón , is an internationally known Icelandic author and poet. His pen name is formed from his given name , and means 'Sight'....

. Part of a sequence of songs including "Human Behaviour" on Debut and "Bachelorette" on Homogenic
Homogenic
Homogenic is the fourth studio album by Icelandic musician Björk, released in September 1997. Produced by Björk, Mark Bell, Guy Sigsworth, Howie B and Markus Dravs, it was released on One Little Indian Records...

, "Isobel" deals with a woman who is "married to herself" and has isolated herself from modern life. "Possibly Maybe" was written about Björk's failed relationship with Stéphane Sednaoui ("Where's that love you promised me? Where is it?"), while "I Miss You" deals with falling in love with someone not yet met ("I miss you but I haven't met you yet"). "Cover Me", written with Hooper, is about "how dangerous I [Björk] manage...to make album making. And trying to lure him [Hooper] in" ("This is really dangerous...I'm going to prove the impossible really exists"). "Headphones" was written to Graham Massey as a thank you for his mixtapes, as well as being "a love letter to sound. The sound of sound."

Recording

Much material was recorded during Posts genesis in 1994. To save money on taxes, many of the vocals for the album were recorded in Nassau, Bahamas by Compass Point Studios, with Björk standing well out into the ocean at sunset. The vocals for "Cover Me" were originally recorded in a bat-infested cave and featured different instrumentation. While a studio recording appeared on Post, the cave recording is available on Family Tree, a box set of rare material, released in 2002; and also on the CD single of "Army of Me
Army of Me
"Army of Me" is a song by Björk, released in 1995 as the first, and leading, single from her second solo album Post. The song also appeared, later in the same year on the soundtrack of Tank Girl as well as in the soundtrack of Sucker Punch in 2011...

".

"Possibly Maybe" sample

The initial CD run contained a sample from Scanner
Robin Rimbaud
Robin Rimbaud is an electronic musician who works under the name Scanner due to his use of cell phone and police scanners in live performance...

 on the song "Possibly Maybe". However, permission was not granted for authorised use of the sample and Scanner refused a sizable payoff days leading up to the release. Legalities were still ongoing on the release date, but on 17 June, (just five days into the release) the CDs and cassettes were withdrawn from sale through all retailers. NME
NME
The New Musical Express is a popular music publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper, and gradually moved toward a magazine format during the 1980s, changing from newsprint in 1998. It was the first British paper to include a singles...

 reported that an estimated 350,000 CDs (containing the sample) were sold. A second version without the sample was speedily duplicated and available for sale the following week. Pulling the CDs from sale resulted in the album only making number 2 on the UK Albums Chart
UK Albums Chart
The UK Albums Chart is a list of albums ranked by physical and digital sales in the United Kingdom. It is compiled every week by The Official Charts Company and broadcast on a Sunday on BBC Radio 1 , and published in Music Week magazine and on the OCC website .To qualify for the UK albums chart...

.

Critical reception

Post was generally acclaimed by music critics. All Music Guide gave the album four-and-a-half stars, saying "the pressure was on Björk to surpass that album's (Debut) creative, tantalizing electronic pop. She has more than delivered with 1995's Post." Rolling Stone gave Post four stars, concluding "When Post comes to an end, it feels like getting back from a good vacation: the last thing you want to do is re-enter the real world." Slant Magazine rewarded the album with five stars, concluding "Post will likely always remain the Björk album that most successfully sustains her winning balance of experimental whimsy and solid pop magic." The album was ranked number 26 in Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...

's "100 Greatest Albums, 1985–2005" and number 7 in Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...

's 90 best albums of 1990s. In 2003, it was ranked number 373 on Rolling Stone
Rolling Stone
Rolling Stone is a US-based magazine devoted to music, liberal politics, and popular culture that is published every two weeks. Rolling Stone was founded in San Francisco in 1967 by Jann Wenner and music critic Ralph J...

's list of the 500 Greatest Albums of All Time. Furthermore, Post and Homogenic were placed back-to-back on Pitchfork's "Best of the 90s" list, at 20 and 21, respectively. In 2010, it appeared in Spin
Spin (magazine)
Spin is a music magazine founded in 1985 by publisher Bob Guccione Jr.-History:In its early years, the magazine was noted for its broad music coverage with an emphasis on college-oriented rock music and on the ongoing emergence of hip-hop. The magazine was eclectic and bold, if sometimes haphazard...

 magazine's "125 Best Albums of the Past 25 Years" list, at number 75. In 2011, Slant Magazine placed Post at number 2 in its 100 greatest 90s albums list.

Single releases

"Army of Me" was released as Post's leading single on 21 April 1995. It debuted at number 10 on the UK Singles Chart, becoming her first UK Top 10 single. Although it dropped out of the Top 20 the next week, "Army of Me" remained in the Top 75 for five weeks. "Isobel" was released as the album's second single on the 14 August of the same year. Less commercially successful than "Army of Me", it debuted at number 23 on the UK Singles Chart, remaining in the Top 75 for three weeks. "It's Oh So Quiet" was released as a novelty Christmas single on 13 November 1995. Spending a total of fifteen weeks in the UK Top 75, it peaked at number 4 and spent eight weeks in the Top 10. It became her biggest worldwide hit, peaking at #6 in Australia and #109 in the US. "Hyper-Ballad" was released as the album's fourth single on the 12 February 1996. Some regions also included a double A-side single with the song "Enjoy", although it only received a number of promo remixes. Building on the success of "It's Oh So Quiet", the single debuted at #8 on the UK Singles Chart, becoming her third and last UK Top 10 single. While "Hyper-Ballad" dropped out of the Top 20 the next week, it remained in the Top 75 for a month. "Possibly Maybe" was released as Post's fifth single on the 28 October 1996. It debuted at #12 on the UK Singles Chart, spending three weeks in the UK Top 75. "I Miss You" was released as Posts sixth and final single on 24 February 1997. Although it hit #1 on the US Billboard Hot Dance Club Play Chart, it debuted at #34 on the UK Singles Chart, spending two weeks in the Top 75.

Promotion and tour

Björk promoted Post heavily, appearing on various television programs including Later... with Jools Holland and Top of the Pops, and in print. In addition, the album was promoted through posters, magazine advertisements, etc.

Björk toured Post from August 1995 to February 1997. The tour covered the USA, the UK, much of Europe, Asia, Oceania, Israel and Brazil. The last gig of the tour, at Shepherd's Bush Empire in London, was filmed and released on VHS and DVD.

Artwork

Originally, a photograph shot by Jean Baptiste Mondino, who shot the cover photograph for Debut, featuring Björk surrounded by silver balls, her tongue extended towards a falling ball, was chosen for Posts cover image. This idea was later scrapped. Björk decided that the cover of Post should be a portrait of herself surrounded by her possessions. The possessions, things from home that were important to her, were intended to reflect Posts theme of isolation from her friends and family in Iceland. This idea was scrapped when Paul White of Me Company thought of surrounding Björk with giant postcards, representing the communication with her friends and relatives via the post. The cover image was photographed by Stéphane Sednaoui in a street in London, while the booklet and packaging were designed by long-time collaborator Me Company, who were also responsible for the artwork on the album's singles. Orange featured heavily in the album's artwork as White felt the colour matched the album's personality. The typeface used for Björk's logo during the Post and Debut eras was a modified version of DIN, which is used on German road signs. Martin Gardiner modelled the lotus flower used in the album's booklet and packaging, while the jacket Björk wears on the cover of Post, crafted from envelope paper called Tyvek, was designed by Hussein Chalayan, who Björk modelled for in September 1995.

Frequent collaborator Michel Gondry
Michel Gondry
Michel Gondry is an Academy Award winning filmmaker, whose works include being a commercial director, music video director, and a screenwriter. He is noted for his inventive visual style and manipulation of mise en scène. - Life and career :...

 directed three of Posts music videos: "Army of Me", "Isobel", and "Hyper-Ballad". Spike Jonze
Spike Jonze
Spike Jonze is an American director, producer and actor, whose work includes music videos, commercials, film and television...

 directed the video for "It's Oh So Quiet", Sednaoui directed the video for "Possibly Maybe", and John Kricfalusi
John Kricfalusi
Michael John Kricfalusi , better known as John K., is a Canadian animator. He is creator of The Ren & Stimpy Show, its adults-only spin-off Ren & Stimpy "Adult Party Cartoon", The Ripping Friends animated series, and Weekend Pussy Hunt, which was billed as "the world's first interactive web-based...

 (creator of the cartoon Ren and Stimpy) directed the partially-animated music video for "I Miss You".

Formats

Post was initially released on CD, cassette, vinyl and MiniDisc
MiniDisc
The disc is permanently housed in a cartridge with a sliding door, similar to the casing of a 3.5" floppy disk. This shutter is opened automatically by a mechanism upon insertion. The audio discs can either be recordable or premastered. Recordable MiniDiscs use a magneto-optical system to record...

. In addition, Post was available for a limited time in the UK and Europe as a digipak
Digipak
Digipak is a patented style of CD, DVD or BD packaging, and is a registered trademark of AGI World Ltd., an Atlas Holdings company.-Features:...

 with an extended lyric booklet and poster, or as a digipak contained in a clear PVC wallet (with a strap to carry it). The album was released for a limited time in the UK as a cassette in similar packaging. Post was also available for a limited time on pink vinyl. In 2000, the album was made available on 180g heavyweight vinyl and in 2008, One Little Indian reissued the album on DMM 200g heavyweight vinyl. In the same year, Post was made available on CD as a vinyl replica. The album was re-released in 2006 as a DualDisc
DualDisc
DualDisc was a type of double-sided optical disc product developed by a group of record companies including EMI Music, Universal Music Group, Sony/BMG Music Entertainment, Warner Music Group, and 5.1 Entertainment Group and later under the aegis of the Recording Industry Association of America...

 including new DTS
Digital Theater System
DTS is a series of multichannel audio technologies owned by DTS, Inc. , an American company specializing in digital surround sound formats used for both commercial/theatrical and consumer grade applications...

 96/24 5.1-channel surround sound mixes and the album's music videos, available separately or as part of the (____surrounded): box set.

Telegram

In November 1996, Björk released Telegram, a collection of remixes of every song on Post excluding "It's Oh So Quiet" and "The Modern Things", and the B-side of "It's Oh So Quiet", "My Spine". The album featured collaborations with The Brodsky Quartet, Evelyn Glennie and LFO.

Enjoyed: A Tribute to Björk's Post

In March 2008, the website Stereogum released the original album Enjoyed: A Tribute to Björk's Post. The collection, available free at stereogum.com/bjork, features cover songs by Liars
Liars (band)
Liars is a three-piece band formed in 2000 consisting of Angus Andrew , Aaron Hemphill , and Julian Gross...

, Dirty Projectors
Dirty Projectors
The Dirty Projectors aka David Longstreth includes Amber Coffman , Angel Deradoorian , Brian McOmber , Nat Baldwin , and Haley Dekle during live performances...

, Xiu Xiu
Xiu Xiu
Xiu Xiu is an American avant-garde group originally from San Jose, California. The band is the brainchild of singer-songwriter Jamie Stewart, who has been its only constant member since its inception in 2002. His current bandmate is Angela Seo...

, High Places
High Places
High Places is a band originating from Brooklyn, NY, recently relocated to Los Angeles, CA. The band is a duo comprising multi-instrumentalist Rob Barber and vocalist Mary Pearson.-History:...

, Final Fantasy
Owen Pallett
Michael James Owen Pallett is a Canadian composer, violinist, keyboardist, and vocalist from Toronto, Ontario. He won the 2006 Polaris Music Prize for the album He Poos Clouds....

 & Ed Droste
Ed Droste
Edward "Ed" Droste is an original member of the Brooklyn-based indie-rock group, Grizzly Bear. The group began as the solo effort of Droste with the release of 2004's Horn of Plenty, originally released on Kanine Records. All songs were written and performed by Droste...

, Atlas Sound
Atlas Sound
Bradford James Cox is an American musician best known as the lead singer and guitarist of Atlanta, Georgia-based psychedelic and ambient band Deerhunter. He also pursues a solo career under the moniker Atlas Sound. Cox formed Deerhunter with drummer Moses Archuleta in 2001. The band has released...

, No Age
No Age
No Age is a two-person American indie rock group consisting of guitarist Randy Randall and drummer/vocalist Dean Allen Spunt. The band is based in Los Angeles and is currently signed to Sub Pop records...

, and others.

Track listing

Charts

Country Peak position
Australia 2
Austria 13
Belgium (Flanders) 5
Belgium (Wallonia) 3
Finland 9
France 26
Netherlands 5
New Zealand 4
Norway 4
Sweden 2
UK 2
USA 32


Certifications

Region Provider Certification(s)
Australia ARIA
Australian Recording Industry Association
The Australian Recording Industry Association is a trade group representing the Australian recording industry which was established in 1983 by six major record companies, EMI, Festival, CBS, RCA, WEA and Universal replacing the Association of Australian Record Manufacturers which was formed in 1956...

Platinum
Canada CRIA
Canadian Recording Industry Association
Music Canada is a Toronto-based, non-profit trade organization that was founded 9 April 1963 to represent the interests of companies that record, artists, manufacture, production, promotion and distribution of music in Canada...

Platinum
Europe IFPI Platinum
Sweden Gold
United Kingdom BPI
British Phonographic Industry
The British Phonographic Industry is the British record industry's trade association.-Structure:Its membership comprises hundreds of music companies including all four "major" record companies , associate members such as manufacturers and distributors, and hundreds of independent music companies...

Platinum
United States RIAA
Recording Industry Association of America
The Recording Industry Association of America is a trade organization that represents the recording industry distributors in the United States...

Platinum


Personnel

  • John Altman – Orchestra arrangements, conductor
  • Gary Barnacle – Soprano sax
  • Howie Bernstein – Producer, programming, engineer, mixing
  • Björk – Vocals, producer, keyboards, organ, string arrangements, brass arrangements
  • Stuart Brooks – Trumpet
  • Jim Couza
    Jim Couza
    Jim Couza was an American hammered dulcimer player born in New Bedford, Massachusetts, April 27, 1945 and resident in England since 1982; he died in 2009. In addition to the hammered dulcimer, Couza also played Appalachian dulcimer and guitar. He made several recordings, both solo and with the...

     – Hammer dulcimer
  • Einar Orn – Trumpet
  • Eumir Deodato
    Eumir Deodato
    Eumir Deodato is a Brazilian pianist, composer, record producer and arranger, primarily based in the jazz realm but who historically has been known for eclectic melding of big band and combo jazz with varied elements of rock/pop, R&B/funk, Brazilian/Latin, and symphonic or orchestral music.Mainly,...

     – String arrangements, conductor
  • Marcus Dravs – Programming, engineer, mixing
  • Al Fisch – Engineer
  • Lenny Franchi – Programming, engineer
  • Martin Gardiner – Lotus flower modelling
  • Isobel Griffiths – Orchestral contractor
  • Nellee Hooper
    Nellee Hooper
    Nellee Hooper is a British producer/remixer/composer best known for his work with Björk, No Doubt/Gwen Stefani, Madonna, Sinéad O'Connor, Garbage, Andrea Corr, U2, Sneaker Pimps, Soul II Soul and Massive Attack...

     – Producer
  • Graham Massey
    Graham Massey
    Graham Massey was a founding member of the British band, 808 State, formed in 1988 in Manchester, England. Originally a hip-hop group called Hit Squad Manchester, the band shifted to an acid house sound, recording their debut album, Newbuild in 1988 under the new name 808 State.-Music:The band was...

     – Producer, keyboards, programming
  • Me Company – Artwork/Packaging design
  • Maurice Murphy – Trumpet
  • Tony Pleeth – Cello
  • Steve Price – Engineer
  • Stéphane Sednaoui – Photography
  • Guy Sigsworth
    Guy Sigsworth
    Guy Sigsworth is a U.K. based composer, producer and songwriter. In his career to date he has worked with many famous artists, including Seal, Björk, Goldie, Madonna, Britney Spears, Kate Havnevik, Bebel Gilberto, Mozez, David Sylvian and Alanis Morissette...

     – Harpsichord
  • Talvin Singh
    Talvin Singh
    Talvin Singh Matharoo , is a producer and composer and tabla player, known for creating an innovative fusion of Indian classical music and drum and bass...

     – Percussion
  • Rob Smissen – Viola
  • Mark "Spike" Stent – Mixing
  • Al Stone – Engineer
  • Tricky
    Tricky
    Tricky is an English musician and actor. As a producer and a musician, he is noted for a dark, rich and layered sound and a whispering sprechgesang lyrical style. Culturally, Tricky encourages an intertwining of societies, particularly in his musical fusion of rock and hip hop, high art and pop...

     – Producer, keyboards, programming
  • Marius de Vries
    Marius de Vries
    Marius Van Wyk de Vries is an English music producer and composer. He has been behind some of the key albums and soundtracks of recent times, gathering five Grammy nominations, two BAFTAs, and an Ivor Novello award along the way.-Music Producer:...

    – Keyboards, programming
  • Gavin Wright – Orchestra leader


External links

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