NME
Encyclopedia
The New Musical Express (better known as the NME) is a popular music
Popular music
Popular music belongs to any of a number of musical genres "having wide appeal" and is typically distributed to large audiences through the music industry. It stands in contrast to both art music and traditional music, which are typically disseminated academically or orally to smaller, local...

 publication in the United Kingdom, published weekly since March 1952. It started as a music newspaper
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

, and gradually moved toward a magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

 format during the 1980s, changing from newsprint in 1998. It was the first British paper to include a singles chart, in the 14 November 1952 edition. In the 1970s it became the best-selling British music newspaper. During the period 1972 to 1976 it was particularly associated with gonzo journalism
Gonzo journalism
Gonzo journalism is a style of journalism that is written without claims of objectivity, often including the reporter as part of the story via a first-person narrative. The word "gonzo" is believed to be first used in 1970 to describe an article by Hunter S. Thompson, who later popularized the style...

, then became closely associated with punk rock
Punk rock
Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...

 through the writing of Tony Parsons
Tony Parsons (British journalist)
Tony Parsons is a British journalist broadcaster and author. He began his career as a music journalist on the NME, writing about punk music. Later, he wrote for The Daily Telegraph, before going on to write his current column for the Daily Mirror...

 and Julie Burchill
Julie Burchill
Julie Burchill is an English writer and journalist. Beginning as a writer for the New Musical Express at the age of 17, she has written for newspapers such as The Sunday Times and The Guardian. She is a self-declared "militant feminist". She has several times been involved in legal action...

.

An online version of NME, NME.COM, was launched in 1996. Today NME.COM has 5 million users per month.

Krissi Murison
Krissi Murison
Krissi Murison is a British music journalist and the current editor of the NME.Murison attended The Abbey School in Reading from 1993-2000, going on to study English Literature at Bristol University, where she edited the music pages of student newspaper Epigram. Murison joined the NME in 2003 as a...

 was named the magazine's eleventh editor on 29 July 2009. She took over as the first female editor in September 2009.. NME.COM is currently edited by Luke Lewis.

History

The paper's first issue was published on 7 March 1952 after the Musical Express and Accordion Weekly was bought by London music promoter Maurice Kinn, and relaunched as the New Musical Express. It was initially published in a non-glossy tabloid format on standard newsprint
Newsprint
Newsprint is a low-cost, non-archival paper most commonly used to print newspapers, and other publications and advertising material. It usually has an off-white cast and distinctive feel. It is designed for use in printing presses that employ a long web of paper rather than individual sheets of...

. On 14 November 1952, taking its cue from the U.S. magazine Billboard
Billboard (magazine)
Billboard is a weekly American magazine devoted to the music industry, and is one of the oldest trade magazines in the world. It maintains several internationally recognized music charts that track the most popular songs and albums in various categories on a weekly basis...

, it created the first UK Singles Chart
UK Singles Chart
The UK Singles Chart is compiled by The Official Charts Company on behalf of the British record-industry. The full chart contains the top selling 200 singles in the United Kingdom based upon combined record sales and download numbers, though some media outlets only list the Top 40 or the Top 75 ...

. The first of these was, in contrast to more recent charts, a top twelve sourced by the magazine itself from sales in regional stores around the UK. The first number one was "Here In My Heart
Here in My Heart
"Here in My Heart" is a popular song, written by Pat Genaro, Lou Levinson, and Bill Borrelli, and published in 1952.A recording of the song by Al Martino was a #1 hit single on the United States pop chart. The Martino version also made history as the first number one on the UK Singles Chart, on 14...

" by Al Martino
Al Martino
Al Martino was an American singer and actor. He had his greatest success as a singer between the early 1950s and mid 1970s, being described as "one of the great Italian American pop crooners", and also became well known as an actor, particularly for his role as singer Johnny Fontane in The...

.

1960s

During the 1960s the paper championed the new British groups emerging at the time. The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

 and The Rolling Stones
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...

 were frequently featured on the front cover. These and other artists also appeared at the NME Poll Winners Concert, an awards event that featured artists voted as most popular by the paper's readers. The concert also featured an awards ceremony where the poll winners would collect their awards. The NME Poll Winners Concerts took place between 1963 and 1972. From 1964 onwards they were filmed, edited and then transmitted on British television a few weeks after they had taken place.

The latter part of the 1960s saw the paper chart the rise of psychedelia
Psychedelic music
Psychedelic music covers a range of popular music styles and genres, which are inspired by or influenced by psychedelic culture and which attempt to replicate and enhance the mind-altering experiences of psychedelic drugs. It emerged during the mid 1960s among folk rock and blues-rock bands in the...

 and the continued dominance of British groups of the time. During this period some sections of pop music began to be designated as Rock. The paper became engaged in a sometimes tense rivalry with its fellow weekly music paper Melody Maker
Melody Maker
Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

; however, NME sales were healthy with the paper selling as many as 200,000 issues per week, making it one of the UK's biggest sellers.

1970s

By the early 1970s NME had lost ground to the Melody Maker
Melody Maker
Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

as its coverage of music had failed to keep pace with the development of rock music
Rock music
Rock music is a genre of popular music that developed during and after the 1960s, particularly in the United Kingdom and the United States. It has its roots in 1940s and 1950s rock and roll, itself heavily influenced by rhythm and blues and country music...

, particularly during the early years of psychedelia and progressive rock
Progressive rock
Progressive rock is a subgenre of rock music that developed in the late 1960s and early 1970s as part of a "mostly British attempt to elevate rock music to new levels of artistic credibility." John Covach, in Contemporary Music Review, says that many thought it would not just "succeed the pop of...

. In early 1972 the paper found itself on the verge of closure by its owners IPC
IPC Media
IPC Media , a wholly owned subsidiary of Time Inc., is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year.- Origins :...

 (who had bought the paper from Kinn in 1963). According to Nick Kent (soon to play a prominent part in the paper's revival):


After sales had plummeted to 60,000 and a review of guitar instrumentalist Duane Eddy
Duane Eddy
Duane Eddy is a Grammy Award-winning American guitarist. In the late 1950s and early 1960s he had a string of hit records, produced by Lee Hazlewood, which were noted for their characteristically "twangy" sound, including "Rebel Rouser", "Peter Gunn", and "Because They're Young"...

 had been printed which began with the immortal words 'On this, his 35th album, we find Duane in as good as voice as ever,' the NME had been told to rethink its policies or die on the vine.
Adding to the irony of this review, in the 1960 NME Reader's Poll, Duane Eddy
Duane Eddy
Duane Eddy is a Grammy Award-winning American guitarist. In the late 1950s and early 1960s he had a string of hit records, produced by Lee Hazlewood, which were noted for their characteristically "twangy" sound, including "Rebel Rouser", "Peter Gunn", and "Because They're Young"...

 was the winner of the award for Number One World Musical Personality, taking first place ahead of consistent winner, Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

.

Alan Smith was made editor and was given a short period of time by IPC to turn things around quickly or face closure. As a result the paper's coverage changed radically from an uncritical and rather reverential showbiz-oriented paper to something intended to be smarter, hipper, more cynical and funnier than any mainstream British music paper had previously been (an approach influenced mainly by writers such as Tom Wolfe
Tom Wolfe
Thomas Kennerly "Tom" Wolfe, Jr. is a best-selling American author and journalist. He is one of the founders of the New Journalism movement of the 1960s and 1970s.-Early life and education:...

 and Lester Bangs
Lester Bangs
Leslie Conway "Lester" Bangs was an American music journalist, author and musician. He wrote for Creem and Rolling Stone magazines, and was known for his leading influence in rock 'n' roll criticism....

). In order to achieve this, Smith and his assistant editor Nick Logan
Nick Logan
Nick Logan is an English journalist and magazine editor born in Lincoln in 1947.-Biography:Logan started his journalistic career in the 1960s writing reviews and articles for the NME...

 raided the underground press
Underground press
The underground press were the independently published and distributed underground papers associated with the counterculture of the late 1960s and early 1970s in the United States, Canada, United Kingdom, and other western nations....

 for its best writers, such as Charles Shaar Murray
Charles Shaar Murray
Charles Shaar Murray is an English music journalist. His first experience in journalism came 1970 when he was asked to contribute to the satirical magazine Oz...

 and Nick Kent
Nick Kent
Nick Kent is a British rock critic and musician.-Career:Along with writers including Paul Morley, Charles Shaar Murray and Danny Baker, Nick Kent is seen as one of the most important and influential UK music journalists of the 1970s. He wrote for the British music publication New Musical Express,...

, recruited other writers such as Tony Tyler
Tony Tyler
James Edward Anthony Tyler was a British writer who authored several books and wrote for the New Musical Express, Macworld, MacUser, PC Pro and Computer Shopper....

, Ian MacDonald
Ian MacDonald
Ian MacCormick was a British music critic and author, best known for Revolution in the Head, his forensic history of The Beatles which borrowed techniques from art historians, and The New Shostakovich, a controversial study of the Russian composer Dmitri Shostakovich...

 and Californian Danny Holloway. By the time Smith handed the editor's chair to Logan in mid-1973, the paper was selling nearly 300,000 copies per week and was outstripping its other weekly rivals, Melody Maker
Melody Maker
Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

, Disc, Record Mirror
Record Mirror
Record Mirror was a British weekly pop music newspaper, founded by Isadore Green and featured, news articles, interviews, record charts, record reviews, concert reviews, letters from readers and photographs. The paper became respected by both mainstream pop music fans and serious record collectors...

and Sounds
Sounds (magazine)
Sounds was a long-term British music paper, published weekly from 10 October 1970 – 6 April 1991. It was produced by Spotlight Publications , which was set up by Jack Hutton and Peter Wilkinson, who left "Melody Maker" to start their own company...

.

According to MacDonald:


I think all the other papers knew by 1974 that NME had become the best music paper in Britain. We had most of the best writers and photographers, the best layouts, that sense of style of humour and a feeling of real adventure. We also set out to beat Melody Maker on its strong suit: being the serious, responsible journal of record. We did Looking Back and Consumer Guide features that beat the competition out of sight, and we did this not just to surpass our rivals but because we reckoned that rock had finished its first wind around 1969/70 and deserved to be treated as history, as a canon of work. We wanted to see where we'd got to, sort out this huge amount of stuff that had poured out since the mid '60s. Everyone on the paper was into this.


Led Zeppelin
Led Zeppelin
Led Zeppelin were an English rock band, active in the late 1960s and throughout the 1970s. Formed in 1968, they consisted of guitarist Jimmy Page, singer Robert Plant, bassist/keyboardist John Paul Jones, and drummer John Bonham...

 topped "NME Pop Poll" for consecutive three years (1974–76) under the category of the best "Vocal Group". The year 1976 saw Punk
Punk rock
Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...

 arrive on what some people perceived to be a stagnant music scene. The NME gave the Sex Pistols
Sex Pistols
The Sex Pistols were an English punk rock band that formed in London in 1975. They were responsible for initiating the punk movement in the United Kingdom and inspiring many later punk and alternative rock musicians...

 their first music press coverage in a live review of their performance at the Marquee in February that year, but overall they were slow to cover this new phenomenon in comparison to Sounds and Melody Maker, where Jonh Ingham and Caroline Coon
Caroline Coon
Caroline Coon is an English artist, journalist and political activist. Her artwork, which often explores sexual themes from a feminist standpoint , has been exhibited at many major London galleries, including the Saatchi Gallery and the Tate.Coon was born to a family of Kent landowners and had...

 respectively were early champions of punk. Although articles by the likes of Mick Farren
Mick Farren
Michael Anthony 'Mick' Farren is an English journalist, author and singer associated with counterculture and the UK Underground.-Music:...

 (whose article "The Titanic Sails At Dawn", a call for a new street led rock movement in response to stadium rock) were published by the NME that summer it was felt that younger blood was needed to credibly cover the emerging punk movement, and the paper advertised for a pair of "hip young gunslingers" to join their editorial staff. This resulted in the recruitment of Tony Parsons
Tony Parsons (British journalist)
Tony Parsons is a British journalist broadcaster and author. He began his career as a music journalist on the NME, writing about punk music. Later, he wrote for The Daily Telegraph, before going on to write his current column for the Daily Mirror...

 and Julie Burchill
Julie Burchill
Julie Burchill is an English writer and journalist. Beginning as a writer for the New Musical Express at the age of 17, she has written for newspapers such as The Sunday Times and The Guardian. She is a self-declared "militant feminist". She has several times been involved in legal action...

. The pair rapidly became champions of the Punk scene and created a new tone for the paper (Parsons' time at NME is reflected in his 2005 novel Stories We Could Tell, about the misadventures of three young music paper journalists on the night of 16 August 1977, the night Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

 died).

In 1978 Logan moved on, and his deputy Neil Spencer was made editor. One of his earliest tasks was to oversee a redesign of the paper by Barney Bubbles
Barney Bubbles
Colin Fulcher aka Barney Bubbles was a radical English graphic artist, whose work primarily encompassed the disciplines of graphic design, painting and music video direction. He is most renowned for his distinctive contribution to the graphic design associated with the British independent music...

, which included the logo still used on the paper's masthead today (albeit in a modified form) - this made its first appearance towards the end of 1978. Spencer's time as editor also coincided with the emergence of Post-Punk
Post-punk
Post-punk is a rock music movement with its roots in the late 1970s, following on the heels of the initial punk rock explosion of the mid-1970s. The genre retains its roots in the punk movement but is more introverted, complex and experimental...

 acts such as Joy Division
Joy Division
Joy Division were an English rock band formed in 1976 in Salford, Greater Manchester. Originally named Warsaw, the band primarily consisted of Ian Curtis , Bernard Sumner , Peter Hook and Stephen Morris .Joy Division rapidly evolved from their initial punk rock influences...

 and Gang of Four
Gang of Four (band)
Gang of Four are an English post-punk group from Leeds. Original personnel were singer Jon King, guitarist Andy Gill, bass guitarist Dave Allen and drummer Hugo Burnham. They were fully active from 1977 to 1984, and then re-emerged twice in the 1990s with King and Gill...

. This development was reflected in the writing of Ian Penman
Ian Penman
Ian Penman is a British writer and, latterly, blogger. He began writing for the NME in the autumn of 1977, later contributing to various publications including Uncut, Arena, The Wire, The Face, The Guardian, The Times, The Sunday Times, The Independent, Screen and German Vogue.Many of Penman's...

 and Paul Morley
Paul Morley
Paul Morley is an English journalist, who wrote for the New Musical Express from 1977 to 1983, during one of its most successful periods, and has since written for a wide range of publications...

. Danny Baker
Danny Baker
Danny Baker is an English comedy writer, journalist, radio DJ and screenwriter. Since the late 1970s, he has worked for a wide range of publications and broadcasters including NME, LWT, the BBC, and Talk Radio....

, who began as an NME writer around this time, had a more straightforward and populist style.

The paper also became more openly political during the time of Punk. Its cover would sometimes feature youth-oriented issues rather than a musical act. The paper took an editorial stance against political parties like the National Front
British National Front
The National Front is a far right, white-only political party whose major political activities took place during the 1970s and 1980s. Its popularity peaked in the 1979 general election, when it received 191,719 votes ....

. The election of Margaret Thatcher
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher, was Prime Minister of the United Kingdom from 1979 to 1990...

 in 1979 saw the paper take a broadly socialist stance for much of the following decade.

1980s

In 1981 the NME released the influential C81 cassette tape in conjunction with Rough Trade Records
Rough Trade Records
Rough Trade Records is an independent record label based in London. It was formed in 1978 by Geoff Travis who had opened a record store off Ladbroke Grove...

, available to readers by mail order at a low price. The tape featured a number of then up-and-coming bands, including Aztec Camera
Aztec Camera
Aztec Camera were a Scottish New Wave band from the Glasgow suburb of East Kilbride, formed in 1980 and centered around teenage singer-songwriter, Roddy Frame. Their album Love was among the nominations for Best British Album at the 1989 BRIT Awards....

, Orange Juice
Orange Juice
Orange Juice was a Scottish post-punk band founded in the middle class Glasgow suburb of Bearsden as the Nu-Sonics in 1976. Edwyn Collins formed the Nu-Sonics with his school-mate Alan Duncan and was subsequently joined by James Kirk and Steven Daly, who left a band called The Machetes. The band...

, Linx
Linx (band)
Linx were a British soul/funk band consisting of David Grant, Bob Carter , Andy Duncan , Canute Edwards and Peter Martin . After their first hit in 1980, the band slimmed down to a duo of Grant and Martin. They had six entries on the UK Singles Chart from mid 1980 until mid 1982...

 and Scritti Politti
Scritti Politti
Scritti Politti are a British band, originally formed in 1977 in Leeds, Yorkshire, England. Although there have been various changes to the line-up, Cardiff-born singer-songwriter Green Gartside was the founding member of the band and the only member to have remained throughout the group's...

, as well as a number of more established artists such as Robert Wyatt
Robert Wyatt
Robert Wyatt is an English musician, and founding member of the influential Canterbury scene band Soft Machine, with a long and distinguished solo career...

, Pere Ubu
Pere Ubu (band)
Pere Ubu is an experimental rock music group formed in Cleveland, Ohio, in 1975. Despite many long-term band members, singer David Thomas is the only constant...

, Buzzcocks
Buzzcocks
Buzzcocks are an English punk rock band formed in Bolton in 1976, led by singer–songwriter–guitarist Pete Shelley.They are regarded as an important influence on the Manchester music scene, the independent record label movement, punk rock, power pop, pop punk and indie rock. They achieved commercial...

 and Ian Dury
Ian Dury
Ian Robins Dury was an English rock and roll singer, lyricist, bandleader and actor who initially rose to fame during the late 1970s, during the punk and New Wave era of rock music...

. A second tape, C86
C86 (music)
C86 is a cassette compilation released by the British music magazine NME in 1986, featuring new bands licensed from independent labels of the time. As a phrase, C86 quickly evolved into shorthand for a guitar-based musical genre characterised by "jangly" guitars and fey melodies, although other...

, was released in 1986.

The NME responded to the Thatcher
Thatcherism
Thatcherism describes the conviction politics, economic and social policy, and political style of the British Conservative politician Margaret Thatcher, who was leader of her party from 1975 to 1990...

 era by espousing socialism
Socialism
Socialism is an economic system characterized by social ownership of the means of production and cooperative management of the economy; or a political philosophy advocating such a system. "Social ownership" may refer to any one of, or a combination of, the following: cooperative enterprises,...

 through movements such as Red Wedge
Red Wedge
Red Wedge was a collective of musicians who attempted to engage young people with politics in general, and the policies of the Labour Party in particular, during the period leading up to the 1987 general election, in the hope of ousting the Conservative government of Margaret Thatcher.Fronted by...

. In the week of the 1987 election
United Kingdom general election, 1987
The United Kingdom general election of 1987 was held on 11 June 1987, to elect 650 members to the British House of Commons. The election was the third consecutive election victory for the Conservative Party under the leadership of Margaret Thatcher, who became the first Prime Minister since the 2nd...

 the paper featured an interview with the leader of the Labour Party
Labour Party (UK)
The Labour Party is a centre-left democratic socialist party in the United Kingdom. It surpassed the Liberal Party in general elections during the early 1920s, forming minority governments under Ramsay MacDonald in 1924 and 1929-1931. The party was in a wartime coalition from 1940 to 1945, after...

, Neil Kinnock
Neil Kinnock
Neil Gordon Kinnock, Baron Kinnock is a Welsh politician belonging to the Labour Party. He served as a Member of Parliament from 1970 until 1995 and as Labour Leader and Leader of Her Majesty's Loyal Opposition from 1983 until 1992 - his leadership of the party during nearly nine years making him...

, who appeared on the paper's cover. He had appeared on the cover once before, in April 1985.

Writers at this time included Mat Snow, Barney Hoskyns
Barney Hoskyns
Barney Hoskyns is a British music critic and editor of the online music journalism archive Rock's Backpages.Hoskyns graduated from Oxford with a First Class degree in English. He began writing about music for Melody Maker and New Musical Express, quitting his job as staff writer at NME to research...

, Paolo Hewitt, Danny Kelly
Danny Kelly (journalist)
Danny Kelly is a music journalist, sports presenter and internet publisher. He is the former editor of the music weekly New Musical Express....

, Chris Bohn (known in his later years at the paper as Biba Kopf), Steven Wells
Steven Wells
Steven Wells was a British journalist, author, comedian and notable punk poet born in Swindon, Wiltshire. He is best remembered for ranting poetry and his provocative, unapologetic music journalism. In June 2006, he wrote in the Philadelphia Weekly about his treatment for Hodgkin's lymphoma...

 and David Quantick
David Quantick
David Quantick is a freelance journalist, writer and critic who specialises in music and comedy.-Career history:...

.

However sales were dropping, and by the mid 1980s NME had hit a rough patch and was in danger of closing. During this period (now under the editorship of Ian Pye, who replaced Neil Spencer in 1985), they were split between those who wanted to write about hip hop
Hip hop music
Hip hop music, also called hip-hop, rap music or hip-hop music, is a musical genre consisting of a stylized rhythmic music that commonly accompanies rapping, a rhythmic and rhyming speech that is chanted...

, a genre that was relatively new to the UK, and those who wanted to stick to rock music. Sales were apparently lower when photos of hip hop artists appeared on the front and this led to the paper suffering as the lack of direction became even more apparent to readers. A number of features entirely unrelated to music appeared on the cover in this era, including a piece by William Leith on computer crime and articles by Stuart Cosgrove
Stuart Cosgrove
Stuart Cosgrove is a Scottish journalist, broadcaster and television executive. As a journalist Cosgrove served on the NME and The Face during the 1980s, before joining Channel 4 in April 1994, serving for eight years as Controller of Arts and Entertainment and currently as Head of Programmes...

 on such subjects as the politics of sport and the presence of American troops in Britain, with Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....

 appearing on the cover not for musical reasons but as a political symbol.

The NME was generally thought to be rudderless at this time, with staff pulling simultaneously in a number of directions in what came to be known as the "hip-hop wars". It was hemorrhaging readers who were deserting NME in favour of Nick Logan
Nick Logan
Nick Logan is an English journalist and magazine editor born in Lincoln in 1947.-Biography:Logan started his journalistic career in the 1960s writing reviews and articles for the NME...

's two creations The Face
The Face (magazine)
The Face was a British music, fashion and culture monthly magazine started in May 1980 by Nick Logan.-1980s:Logan had previously created the teen pop magazine Smash Hits, and had been an editor at the New Musical Express in the 1970s before launching The Face in 1980.The magazine was influential in...

and Smash Hits
Smash Hits
Smash Hits was a pop music based magazine, aimed at teenagers and young adults and originally published in the United Kingdom by EMAP. It ran from 1978 to 2006 and was issued fortnightly for most of that time...

. This was brought to a head when the paper was about to publish a poster of an insert contained in the Dead Kennedys
Dead Kennedys
Dead Kennedys are an American punk rock band formed in San Francisco, California in 1978. The band became part of the American hardcore punk movement of the early 1980s. They gained a large underground fanbase in the international punk music scene....

' album Frankenchrist
Frankenchrist
Frankenchrist is the third album released by the American hardcore punk band Dead Kennedys in 1985 on Alternative Tentacles.The album was a subject of controversy because of a poster inserted in the original record sleeve. The poster, H. R. Giger's Landscape #XX, or Penis Landscape, was a painting...

. The insert was a painting by H.R. Giger called Penis Landscape
Penis Landscape
Penis Landscape, or Work 219: Landscape XX is a painting by H. R. Giger. Created in 1973, airbrushed acrylic on paper-covered wood, it measures 70 x 100 centimetres. It depicts a number of penises entering vaginas. One is wearing a condom...

, then a subject of an obscenity lawsuit in the US. In the summer and autumn of 1987, three senior editorial staff were sacked, including Pye, media editor Stuart Cosgrove
Stuart Cosgrove
Stuart Cosgrove is a Scottish journalist, broadcaster and television executive. As a journalist Cosgrove served on the NME and The Face during the 1980s, before joining Channel 4 in April 1994, serving for eight years as Controller of Arts and Entertainment and currently as Head of Programmes...

 and art editor Joe Ewart. Former Sounds editor Alan Lewis was brought in to rescue the paper, mirroring Alan Smith's revival a decade and a half before.

Some commented at this time that the NME had become less intellectual in its writing style and less inventive musically. Initially, NME writers themselves were ill at ease with the new regime, with most signing a letter of no confidence in Alan Lewis shortly after he took over. However, this new direction for the NME proved to be a commercial success and the paper brought in new writers such as Andrew Collins
Andrew Collins (broadcaster)
Andrew Collins is the creator and writer of Radio 4 sitcom Mr Blue Sky. His TV writing work includes EastEnders and the sitcoms Grass and Not Going Out .-Personal life:Collins was a member of the Labour Party between the late 1980s and early 1990s, leaving after Labour's...

, Stuart Maconie
Stuart Maconie
Stuart Maconie is an English radio DJ and television presenter, writer, journalist, and critic working in the field of of pop music and popular culture. He is currently a presenter on BBC 6 Music, where he hosts an afternoon show five times a week , alongside Mark Radcliffe, called the Radcliffe...

, Mary Anne Hobbs
Mary Anne Hobbs
Mary Anne Hobbs is an English DJ and music journalist from Garstang, Lancashire. She launched a new Primetime show on Xfm on 9 July 2011-Early career:...

 and Steve Lamacq
Steve Lamacq
Steve Lamacq , sometimes known by his nicknames Lammo or "The Cat" is an English disc jockey, currently working with the BBC radio stations BBC 6 Music and BBC Radio 2.-Early career:He was born in Basingstoke, Hampshire...

 to give it a stronger identity and sense of direction, although Mark Sinker left in 1988 after the paper refused to publish a negative review he wrote of U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...

's Rattle and Hum
Rattle and Hum
Rattle and Hum is the sixth studio album by rock band U2 and companion rockumentary directed by Phil Joanou, both released in 1988. The film and the album feature live recordings, covers, and new songs...

. Initially many of the bands on the C86 tape were championed as well as the rise of Goth
Gothic rock
Gothic rock is a musical subgenre of post-punk and alternative rock that formed during the late 1970s. Gothic rock bands grew from the strong ties they had to the English punk rock and emerging post-punk scenes...

 rock bands but new bands such as Happy Mondays
Happy Mondays
Happy Mondays are an English alternative rock band from Salford, Greater Manchester. Formed in 1980, the band's original line-up was Shaun Ryder on lead vocals, his brother Paul Ryder on bass, lead guitarist Mark Day, keyboardist Paul Davis, and drummer Gary Whelan...

 and The Stone Roses
The Stone Roses
The Stone Roses are an English alternative rock band formed in Manchester in 1983. They were one of the pioneering groups of the Madchester movement that was active during the late 1980s and early 1990s...

 were coming out of Manchester
Manchester
Manchester is a city and metropolitan borough in Greater Manchester, England. According to the Office for National Statistics, the 2010 mid-year population estimate for Manchester was 498,800. Manchester lies within one of the UK's largest metropolitan areas, the metropolitan county of Greater...

. One scene over these years was Acid House
Acid house
Acid house is a sub-genre of house music that emphasizes a repetitive, hypnotic and trance-like style, often with samples or spoken lines rather than sung lyrics. Acid house's core electronic squelch sounds were developed around the mid-1980s, particularly by DJs from Chicago who experimented with...

 which spawned Madchester
Madchester
Madchester was a music scene that developed in Manchester, England, towards the end of the 1980s and into the early 1990s. The music that emerged from the scene mixed alternative rock, psychedelic rock and dance music...

 which helped give the paper a new lease of life. By the end of the decade, Danny Kelly
Danny Kelly (journalist)
Danny Kelly is a music journalist, sports presenter and internet publisher. He is the former editor of the music weekly New Musical Express....

 had replaced Alan Lewis as editor.

1990s

The start of 1990 saw the paper in the thick of the Madchester scene, and covering the new British indie bands and shoegazers
Shoegazing
Shoegazing is a subgenre of alternative rock that emerged from the United Kingdom in the late 1980s. It lasted there until the mid 1990s, with a critical zenith reached in 1990 and 1991...

.

By the end of 1990, the Madchester scene was dying off, acid house was suffering from being the subject of a vigorous campaign to outlaw it by the John Major
John Major
Sir John Major, is a British Conservative politician, who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 1990–1997...

 government, and NME had started to report on new bands coming from the US, mainly from Seattle. These bands would form a new movement called Grunge
Grunge
Grunge is a subgenre of alternative rock that emerged during the mid-1980s in the American state of Washington, particularly in the Seattle area. Inspired by hardcore punk, heavy metal, and indie rock, grunge is generally characterized by heavily distorted electric guitars, contrasting song...

 and by far the most popular bands were Nirvana
Nirvana (band)
Nirvana was an American rock band that was formed by singer/guitarist Kurt Cobain and bassist Krist Novoselic in Aberdeen, Washington in 1987...

 and Pearl Jam
Pearl Jam
Pearl Jam is an American rock band that formed in Seattle, Washington, in 1990. Since its inception, the band's line-up has included Eddie Vedder , Jeff Ament , Stone Gossard , and Mike McCready...

. The NME took to Grunge very slowly ("Sounds" was the first British music paper to write about grunge with John Robb being the first person to interview Nirvana. Melody Maker was more enthusiastic early on, largely through the efforts of Everett True
Everett True
For the cartoon character, see The Outbursts of Everett True.Everett True is a British music journalist, who grew up in Chelmsford, Essex...

, who had previously written for NME under the name "The Legend!"). For the most part, NME only became interested in grunge after Nevermind
Nevermind
Nevermind is the second studio album by the American rock band Nirvana, released on September 24, 1991. Produced by Butch Vig, Nevermind was the group's first release on DGC Records...

became popular. Although it still supported new British bands, the paper was dominated by American bands, as was the music scene in general.

Although the period from 1991 to 1993 was dominated by American bands like Nirvana, British bands were not ignored. The NME still covered the Indie scene and was involved with a war of words with a new band called Manic Street Preachers
Manic Street Preachers
Manic Street Preachers are a Welsh alternative rock band, formed in 1986. They are James Dean Bradfield, Nicky Wire, Richey Edwards and Sean Moore. The band are part of the Cardiff music scene, and were at their most prominent during the 1990s...

 who were criticising the NME for what they saw as an elitist view of bands they would champion. This came to a head in 1991 when during an interview with Steve Lamacq
Steve Lamacq
Steve Lamacq , sometimes known by his nicknames Lammo or "The Cat" is an English disc jockey, currently working with the BBC radio stations BBC 6 Music and BBC Radio 2.-Early career:He was born in Basingstoke, Hampshire...

, Richey Edwards
Richey James Edwards
Richard James Edwards was a Welsh musician who was rhythm guitarist and lyricist of the alternative rock band Manic Street Preachers. He was known for his politicized and intellectual songwriting which, combined with an enigmatic and eloquent character, has assured him cult status...

 would confirm the band's position by carving "4real" into his arm with a razor blade.

By 1992, the Madchester scene had died and along with The Manics, some new British bands were beginning to appear. Suede
Suede (band)
Suede are an English alternative rock band from London, formed in 1989. The group's most prominent early line-up featured singer Brett Anderson, guitarist Bernard Butler, bass player Mat Osman and drummer Simon Gilbert. By 1992, Suede were hailed as "The Best New Band in Britain", and attracted...

 were quickly hailed by the paper as an alternative to the heavy Grunge sound and hailed as the start of a new British music scene. Grunge however was still the dominant force, but the rise of new British bands would become something the paper would focus more and more upon.

In 1992, the NME also had a very public dispute with its former hero Morrissey
Morrissey
Steven Patrick Morrissey , known as Morrissey, is an English singer and lyricist. He rose to prominence in the 1980s as the lyricist and vocalist of the alternative rock band The Smiths. The band was highly successful in the United Kingdom but broke up in 1987, and Morrissey began a solo career,...

 due to allegations that he had used racist lyrics and imagery. This erupted after a concert at Finsbury Park
Finsbury Park
Finsbury Park is a 46 hectare public park in the London Borough of Haringey. Officially part of the London area of Harringay, it is also adjacent to Stroud Green, the Finsbury Park district and Manor House. It was one of the first of the great London parks laid out in the Victorian...

 where Morrissey was seen to drape himself in a Union Flag
Union Flag
The Union Flag, also known as the Union Jack, is the flag of the United Kingdom. It retains an official or semi-official status in some Commonwealth Realms; for example, it is known as the Royal Union Flag in Canada. It is also used as an official flag in some of the smaller British overseas...

. The series of articles which followed in the next edition of NME soured Morrissey's relationship with the paper and this led to Morrissey's not speaking to the paper again for over a decade. When Morrissey did eventually speak to the NME in 2003, he made it clear it was because the three writers concerned had long since left.

Later in 1992, Steve Sutherland, previously assistant editor of Melody Maker
Melody Maker
Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

, was brought in as the NMEs editor to replace Danny Kelly
Danny Kelly (journalist)
Danny Kelly is a music journalist, sports presenter and internet publisher. He is the former editor of the music weekly New Musical Express....

. Andrew Collins, Stuart Maconie
Stuart Maconie
Stuart Maconie is an English radio DJ and television presenter, writer, journalist, and critic working in the field of of pop music and popular culture. He is currently a presenter on BBC 6 Music, where he hosts an afternoon show five times a week , alongside Mark Radcliffe, called the Radcliffe...

, Steve Lamacq
Steve Lamacq
Steve Lamacq , sometimes known by his nicknames Lammo or "The Cat" is an English disc jockey, currently working with the BBC radio stations BBC 6 Music and BBC Radio 2.-Early career:He was born in Basingstoke, Hampshire...

 and Mary Anne Hobbs
Mary Anne Hobbs
Mary Anne Hobbs is an English DJ and music journalist from Garstang, Lancashire. She launched a new Primetime show on Xfm on 9 July 2011-Early career:...

 all left the
NME in protest, and moved to Select
Select Magazine
Select was a United Kingdom music magazine of the 1990s which was particularly known for covering Britpop, a term coined in the magazine by Stuart Maconie...

; Collins, Maconie and Lamacq would all also write for Q
Q (magazine)
Q is a popular music magazine published monthly in the United Kingdom.Founders Mark Ellen and David Hepworth were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs — then still a new technology...

, while Lamacq would join Melody Maker in 1997. Kelly, Collins, Maconie, Lamacq and Hobbs would all subsequently become prominent broadcasters with BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...

 as it reinvented itself under Matthew Bannister
Matthew Bannister
Richard Matthew Bannister is a British media executive and broadcaster. After attending King Edward VII School , he graduated in law at the University of Nottingham in 1978, and joined BBC Radio Nottingham as a trainee reporter and subsequently the presenter of its speech-based breakfast show,...

.

In April 1994 Nirvana frontman Kurt Cobain
Kurt Cobain
Kurt Donald Cobain was an American singer-songwriter, musician and artist, best known as the lead singer and guitarist of the grunge band Nirvana...

 was found dead, a story which affected not only his fans and readers of the
NME, but would see a massive change in British music. Grunge was about to be replaced by Britpop
Britpop
Britpop is a subgenre of alternative rock that originated in the United Kingdom. Britpop emerged from the British independent music scene of the early 1990s and was characterised by bands influenced by British guitar pop music of the 1960s and 1970s...

, a new form of music influenced by British music of the 1960s and British culture. The phrase was coined by
NME after the band Blur
Blur (band)
Blur is an English alternative rock band. Formed in London in 1989 as Seymour, the group consists of singer Damon Albarn, guitarist Graham Coxon, bassist Alex James and drummer Dave Rowntree. Blur's debut album Leisure incorporated the sounds of Madchester and shoegazing...

 released their album
Parklife
Parklife
Parklife is the third studio album by the English alternative rock band Blur, released in April 1994 on Food Records. After disappointing sales for their previous album Modern Life Is Rubbish , Parklife returned Blur to prominence in the UK, helped by its four hit singles: "Girls & Boys", "End of a...

in the same month of Cobain's death. Britpop began to fill the musical and cultural void left after Cobain's death, and Blur's success, along with the rise of a new group from Manchester called Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...

 saw Britpop explode for the rest of 1994. By the end of the year Blur and Oasis were the two biggest bands in the UK and sales of the
NME were increasing thanks to the Britpop effect.
1995 saw the
NME cover many of these new bands and saw many of these bands play the NME Stage at that year's Glastonbury Festival
Glastonbury Festival
The Glastonbury Festival of Contemporary Performing Arts, commonly abbreviated to Glastonbury or even Glasto, is a performing arts festival that takes place near Pilton, Somerset, England, best known for its contemporary music, but also for dance, comedy, theatre, circus, cabaret and other arts.The...

 where the paper had been sponsoring the second stage at the festival since 1993. This would be their last year sponsoring the stage, subsequently the stage would be known as the 'Other Stage'.

In August 1995 Blur and Oasis planned to release singles on the same day in a mass of media publicity. Steve Sutherland put the story on the front page of the paper. He was criticised for playing up the duel between the bands. Blur won the 'race' for the top of the charts, and the resulting fallout from the publicity led to the paper enjoying increased sales during the 1990s as Britpop became the dominant musical genre. After this peak the paper saw a slow decline as Britpop burned itself out fairly rapidly over the next few years. This left the paper directionless again, and attempts to embrace the rise of DJ culture in the late 1990s only led to the paper being criticised for not supporting rock or indie music. The paper did attempt to return to its highly politicised 1980s incarnation by running a front-cover story in March 1998 condemning Tony Blair
Tony Blair
Anthony Charles Lynton Blair is a former British Labour Party politician who served as the Prime Minister of the United Kingdom from 2 May 1997 to 27 June 2007. He was the Member of Parliament for Sedgefield from 1983 to 2007 and Leader of the Labour Party from 1994 to 2007...

, who had previously associated himself with Britpop bands such as Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...

, and this received a certain level of attention in the wider media, but was generally not seen as coherent or well-argued.

Sutherland did attempt to cover newer bands but one cover feature on Godspeed You! Black Emperor
Godspeed You! Black Emperor
Godspeed You! Black Emperor is a Canadian post-rock band which originated from Montreal, Quebec in 1994...

 in 1999 saw the paper dip to a sales low, and Sutherland later stated in his weekly editorial that he regretted putting them on the cover. For many this was seen as an affront to the principles of the paper and sales reached a low point at the turn of the millennium.

2000s

From the issue of 21 March 1998 onwards, the paper has no longer been printed on newsprint, and more recently it has shifted to tabloid size: it has full, glossy, colour covers.

In 2000 Steve Sutherland left to become Brand Director of the NME, replaced as editor by 26-year-old Melody Maker
Melody Maker
Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

writer Ben Knowles. The same year saw the closure of the Melody Maker (which officially merged with the NME) and many speculated the NME would be next as the weekly music magazine market was shrinking - the monthly magazine Select
Select Magazine
Select was a United Kingdom music magazine of the 1990s which was particularly known for covering Britpop, a term coined in the magazine by Stuart Maconie...

, which had thrived especially during Britpop, was closed down within a week of Melody Maker. In the early 2000s the NME also attempted somewhat to broaden its coverage again, running cover stories on hip-hop acts such as Jay-Z
Jay-Z
Shawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...

 and Missy Elliott
Missy Elliott
Melissa Arnette "Missy" Elliott , is an American rapper, singer-songwriter, record producer, and actressA five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have five albums certified platinum by the RIAA, including one...

, electronic music pioneer Aphex Twin
Aphex Twin
Richard David James , best known under the pseudonym Aphex Twin, is an Irish-born electronic musician and composer described as "the most inventive and influential figure in contemporary electronic music"...

,
Popstars
Popstars
Popstars is an international reality television franchise and a precursor to the Idol series. The series first began in New Zealand in 1999 when producer Jonathan Dowling formed the five member all-girl group TrueBliss...

winners Hear'say
Hear'Say
Hear'Say were a British manufactured pop group created in February 2001 from the winners of Popstars, an ITV reality TV show based on a New Zealand show of the same name. They enjoyed huge success with their debut single "Pure and Simple", helped by the publicity surrounding Popstars, the first of...

 and R&B groups like Destiny's Child
Destiny's Child
Destiny's Child was an American R&B girl group whose final line-up comprised lead singer Beyoncé Knowles alongside Kelly Rowland and Michelle Williams. Formed in 1997 in Houston, Texas, Destiny's Child members began their musical endeavors in their pre-teens under the name Girl's Tyme...

, but as in the 1980s these proved unpopular with much of the paper's readership, and were soon dropped. In 2001 the
NME reasserted its position as an influence in new music and helped to introduce bands including The Strokes
The Strokes
The Strokes are an American indie rock band formed in 1999 in New York City. Consisting of Julian Casablancas , Nick Valensi , Albert Hammond, Jr. , Nikolai Fraiture and Fabrizio Moretti ....

, The Vines
The Vines
https://wikimediafoundation.org/wiki/Special:LandingCheck?landing_page=L11_1121_WMUK_Jimmy_DDOptimised&utm_medium=sitenotice&utm_campaign=C11_1121_WMUK_DDvOneOff&utm_source=B11_1121_WMUK_Jimmy&language=en&country=GB...

, and The White Stripes
The White Stripes
The White Stripes was an American rock band, formed in 1997 in Detroit, Michigan. The group consisted of the songwriter Jack White and drummer Meg White . Jack and Meg White were previously married to each other, but are now divorced...

.

In 2002 Conor McNicholas
Conor McNicholas
Conor McNicholas is a journalist, and the former editor of BBC Top Gear Magazine and IPC-run music magazine New Musical Express, better known as the NME...

 was appointed editor. With a new wave of photographers including Dean Chalkley
Dean Chalkley
- Early life :Dean Chakley's first years were spent on a farm in Essex where his parents were Labourers. At the age of seven the family moved to Southend-on-Sea where he eventually attended Fairfax High School for boys, in Westcliff-on-Sea....

, Andrew Kendall, James Looker and Pieter Van Hattem, and a high turnover of young writers. It focused on new British bands such as The Libertines
The Libertines
The Libertines were an English rock band, formed in London in 1997 by frontmen Carl Barât and Pete Doherty . The band, centred on the song-writing partnership of Barat and Doherty, also included John Hassall and Gary Powell for most of its recording career...

, Franz Ferdinand
Franz Ferdinand (band)
Franz Ferdinand are a Scottish post-punk revival band formed in Glasgow in 2002. The band is composed of Alex Kapranos , Bob Hardy , Nick McCarthy , and Paul Thomson .The band first experienced chart success when their second single, "Take Me Out", reached #3 in...

, Bloc Party
Bloc Party
Bloc Party are a British Indie rock band, composed of Kele Okereke , Russell Lissack , Gordon Moakes , and Matt Tong...

 and the Kaiser Chiefs
Kaiser Chiefs
Kaiser Chiefs are an English indie rock band from Leeds who formed in 1996. They were named after the South African football club Kaizer Chiefs....

 who emerged as "indie music" continued to grow in commercial success. Later, Arctic Monkeys
Arctic Monkeys
Arctic Monkeys are an English indie rock band. Formed in 2002 in High Green, a suburb of Sheffield, the band currently consists of Alex Turner , Jamie Cook , Nick O'Malley and Matt Helders...

 became the standard-bearers of the post-Libertines crop of indie bands, being both successfully championed by the NME and receiving widespread commercial and critical success.

In December 2005 accusations were made that the
NME end-of-year poll had been edited for commercial and political reasons. These criticisms were rebutted by McNicholas, who claimed that webzine Londonist.com had got hold of an early draft of the poll.

In October 2006 NME launched an Irish version of the magazine called NME Ireland. This coincided with the launch of Club NME in Dublin. Dublin-based band Humanzi were the first to appear on the cover of NME Ireland. Poor sales in the Republic of Ireland resulted from competition from market leader Hot Press
Hot Press
Hot Press is a fortnightly music and political magazine based in Dublin, Ireland founded in 1977. The magazine has been edited since its inception by Niall Stokes. According to the Audit Bureau of Circulations, it had a circulation of 19,215 during 2007...

 and free music magazines Analogue Magazine, Mongrel Magazine
Mongrel magazine
Mongrel was an Irish magazine published between 2003 and 2008. Founded by Sam Bungey and Yousef Eldin, Mongrel was a free monthly arts magazine available nationwide in Ireland. It was notable for its high-end production, printed in full colour with perfect binding.The magazine ran a number of high...

  and State Magazine
State Magazine
State Magazine is published by the U.S. Department of State's Bureau of Human Resources. Its mission is to acquaint Department of State employees at home and abroad with developments affecting operations and personnel, and to facilitate communication between management and employees.The full-color...

. This resulted in the magazine's demise in November 2006.

After the 2008 NME Award nominations, Caroline Sullivan of The Guardian
The Guardian
The Guardian, formerly known as The Manchester Guardian , is a British national daily newspaper in the Berliner format...

 criticised the magazine's lack of diversity, saying:
In May 2008 the magazine received a redesign, aimed at an older readership with a less poppy, more authoritative tone. The first issue of the redesign featured a free seven-inch Coldplay
Coldplay
Coldplay are a British alternative rock band formed in 1996 by lead vocalist Chris Martin and lead guitarist Jonny Buckland at University College London. After they formed Pectoralz, Guy Berryman joined the group as a bassist and they changed their name to Starfish. Will Champion joined as a...

 vinyl single. Circulation of the magazine has fallen continuously since 2003. In the first half of 2010, the magazine's circulation was 33,875, 53% down on a 2003 figure of 72,442.

NME.com

In 1996 under the stewardship of NME editor Steve Sutherland and then NME publisher Robert Tame, the NME started its website NME.COM. Its first editor was Brendan Fitzgerald. Later Anthony Thornton redesigned the site, focusing on music news. In November 1999 the site hosted the UK's first webcast, of Suede
Suede (band)
Suede are an English alternative rock band from London, formed in 1989. The group's most prominent early line-up featured singer Brett Anderson, guitarist Bernard Butler, bass player Mat Osman and drummer Simon Gilbert. By 1992, Suede were hailed as "The Best New Band in Britain", and attracted...

 'Live In Japan'. In 2001 the site gave away a free mp3 of The Strokes
The Strokes
The Strokes are an American indie rock band formed in 1999 in New York City. Consisting of Julian Casablancas , Nick Valensi , Albert Hammond, Jr. , Nikolai Fraiture and Fabrizio Moretti ....

 debut single "Last Nite
Last Nite
"Last Nite" was covered in 2003 by Vitamin C. The song was produced by Dave Derby, Michael Kotch, and Fred Maher. The single features a sample from Blondie's "Heart of Glass". After Elektra Records dropped Vitamin C when her second album, More, did not sell as expected, she signed to V2 Records in...

" a week before its release. The site rallied around The Libertines
The Libertines
The Libertines were an English rock band, formed in London in 1997 by frontmen Carl Barât and Pete Doherty . The band, centred on the song-writing partnership of Barat and Doherty, also included John Hassall and Gary Powell for most of its recording career...

 after their debut single "What A Waster
What a Waster
"What a Waster" is the first single from The Libertines. The song was used in the film The Football Factory. The song received little airplay because it has a lot of profanity. "What a Waster" was initially left off debut album Up the Bracket but was later included as the 13th track on a subsequent...

" dropped from playlists due to its profanity - giving away the single as a free mp3 download.

The website was awarded Online Magazine of the Year in 1999 and 2001; Anthony Thornton was awarded Website Editor of the Year on three occasions - 2001 and 2002 (British Society Of Magazine Editors) and 2002 (Periodical Publishers Association).

In 2004, Ben Perreau joined NME.COM as the website's third editor. He relaunched and redeveloped the title in September 2005 and the focus was migrated towards video, audio and the wider music community. It was awarded 'Best Music Website' at the Record Of The Day awards in October 2005. In 2006 NME.COM celebrated with a party at London's KOKO featuring Leicester band Kasabian and was subsequently awarded the BT Digital Music Award for Best Music Magazine and the first 'Chairman's Award' from the Association of Online Publishers awarded by the Chairman, Simon Waldman in recognition of its pioneering role in its ten-year history.

In 2007 NME.COM was launched in the USA with additional staff and plans to launch its Breaking Bands contest and the NME Awards
NME Awards
The NME Awards is an annual music awards show in the United Kingdom, founded by the music magazine, NME .The first awards show was held in 1953 as the NME Poll Winners Concerts, shortly after the founding of the magazine....

 across the Atlantic.

The site now provides news, photos, video, blogs, reviews, gig listings and videos as well as featuring downloads, merchandising and message boards.

In 2007 NME.com had a free download from The Verve
The Verve
The Verve were an English rock band formed in 1989 in Wigan by lead vocalist Richard Ashcroft, guitarist Nick McCabe, bassist Simon Jones, and drummer Peter Salisbury. Guitarist and keyboardist Simon Tong later became a member. Beginning with a psychedelic sound indebted to shoegazing and space...

, the first songs The Verve released since they got back together.

In October 2007 David Moynihan joined as the website's fourth editor. In 2008 the site won the BT Digital Music Award for Best Music Magazine, plus the Association of Online Publishers' Best Editorial Team Award, the British Society of Magazine Editors Website Editor of the Year and the Record Of The Day Award for Best Music Website.

In June 2009 NME.COM won PPA Interactive Consumer Magazine of the Year (Periodical Publishers Association). In 2010 it won both the AOP and PPA website of the year award. That same year, NME.COM expanded its coverage to include movies and TV as well as music.

Luke Lewis took over as Editor of NME.COM in March 2011, bringing a new focus on video content and user engagement, bringing comments to the fore and introducing user ratings on reviews.

According to the latest traffic figures, NME.COM now has 5 million monthly unique users (source: Omniture SiteCatalyst, 2011), making it the largest magazine website in the UK.

In May 2011 NME.COM launched a sister site dedicated to video, NMEVideo.com, which has featured interviews with the likes of Arctic Monkeys, Arcade Fire, Muse, Coldplay and Foo Fighters.

Also in May 2011, NME.COM unveiled the NME Festivals smartphone app. Sponsored by BlackBerry, it featured line-ups, stage times, photo galleries and backstage video interviews. The following month, NME launched its first iPad app, dedicated to Jack White.

In September 2011, NME.COM organised and live-blogged a real-time Nirvana, 'Nevermind' Twitter listening party to mark the twentieth anniversary of the classic album. The site also launched a new series of self-produced band documentary films, entitled The Ultimate Guide.

In October 2011 the site celebrated its 15th birthday by publishing a list of the 150 best tracks of NME.COM's lifetime. The number one song was Radiohead's Paranoid Android'.

NME Awards

NME Awards is an awards show held every year to celebrate the best new music of the past year. The nominations and eventual winners are voted for by the readers of the magazine.

NME Tours


NME sponsors a tour of the United Kingdom by up-and-coming bands each year.

NME Originals

In 2002 the NME started publishing a series of themed magazines reprinting vintage articles, interviews and reviews from the NME archives. The magazine special editions were called NME Originals
NME Originals
The NME Originals is a collection of magazine articles and reviews from the NME and Melody Maker magazines about one band or genre. The first released was about The Beatles, on the 3rd of April, 2002...

, with some featuring articles from other music titles owned by IPC, including Melody Maker
Melody Maker
Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

, Rave and Uncut
UNCUT (magazine)
Uncut magazine, trademarked as UNCUT, is a monthly publication based in London. It is available across the English-speaking world, and focuses on music, but also includes film and books sections...

magazines. Notable issues so far have featured Radiohead
Radiohead
Radiohead are an English rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Thom Yorke , Jonny Greenwood , Ed O'Brien , Colin Greenwood and Phil Selway .Radiohead released their debut single "Creep" in 1992...

, The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

, Punk rock
Punk rock
Punk rock is a rock music genre that developed between 1974 and 1976 in the United States, the United Kingdom, and Australia. Rooted in garage rock and other forms of what is now known as protopunk music, punk rock bands eschewed perceived excesses of mainstream 1970s rock...

, Gothic rock
Gothic rock
Gothic rock is a musical subgenre of post-punk and alternative rock that formed during the late 1970s. Gothic rock bands grew from the strong ties they had to the English punk rock and emerging post-punk scenes...

, Britpop
Britpop
Britpop is a subgenre of alternative rock that originated in the United Kingdom. Britpop emerged from the British independent music scene of the early 1990s and was characterised by bands influenced by British guitar pop music of the 1960s and 1970s...

, The Rolling Stones
The Rolling Stones
The Rolling Stones are an English rock band, formed in London in April 1962 by Brian Jones , Ian Stewart , Mick Jagger , and Keith Richards . Bassist Bill Wyman and drummer Charlie Watts completed the early line-up...

, Mod, Nirvana
Nirvana (band)
Nirvana was an American rock band that was formed by singer/guitarist Kurt Cobain and bassist Krist Novoselic in Aberdeen, Washington in 1987...

, and the solo years of The Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...

. The series has had several editors, the most prominent of whom have been Steve Sutherland and Chris Hunt
Chris Hunt
Chris Hunt is a magazine editor, journalist and author. He has worked in journalism for over twenty years, most often writing about football or rock music. He was managing editor of Match from 1993 to 2001, a period that saw the weekly title become Britain's biggest selling football magazine...

. The most recent issue of NME Originals was published in 2005.

See also

  • NME Radio
    NME Radio
    NME Radio is the radio station from NME magazine, that broadcasts in a new commercially oriented alternative music format. It first began broadcasting on 24 June 2008.- History :...

  • NME TV
    NME TV
    NME TV is a British music television channel owned and operated by CSC Media Group . This is a similar arrnagement to its radio station, NME Radio, which is operated by DX Media. The channel replaced Minx on 22 November 2007...

  • NME album of the year
    NME album of the year
    Every December, British music magazine NME compiles a list of what it considers the best albums of the year. It was started in 1974. The list is usually published in one of the issues sold before Christmas – in 2006 it was published in the issue for December the 9th...

  • Melody Maker
    Melody Maker
    Melody Maker, published in the United Kingdom, was, according to its publisher IPC Media, the world's oldest weekly music newspaper. It was founded in 1926 as a magazine targeted at musicians; in 2000 it was merged into "long-standing rival" New Musical Express.-1950s–1960s:Originally the Melody...

  • Q magazine
  • Select
    Select Magazine
    Select was a United Kingdom music magazine of the 1990s which was particularly known for covering Britpop, a term coined in the magazine by Stuart Maconie...

  • Sounds
    Sounds (magazine)
    Sounds was a long-term British music paper, published weekly from 10 October 1970 – 6 April 1991. It was produced by Spotlight Publications , which was set up by Jack Hutton and Peter Wilkinson, who left "Melody Maker" to start their own company...

  • List of NME Covers

Sources

  • Gorman, Paul. In Their Own Write: Adventures in the Music Press (Sanctuary, 2001). ISBN 1-86074-341-2

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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