Pimp That Snack
Encyclopedia
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
which received media attention during April 2006. The website features guides on creating giant versions of everyday snacks. Articles are submitted by members of the public and a voting system allows people to rate each pimp from 1 to 100.
Initially known as 'Pimp My Snack', the site changed name during May 2006 following contact from Viacom
Viacom
Viacom Inc. , short for "Video & Audio Communications", is an American media conglomerate with interests primarily in, but not limited to, cinema and cable television...
legal representatives, who claimed that the name of the website was an infringement
Trademark infringement
Trademark infringement is a violation of the exclusive rights attaching to a trademark without the authorization of the trademark owner or any licensees...
on trademarks relating to their Pimp My Ride
Pimp My Ride
Pimp My Ride is a TV show produced by MTV. Each episode consists of taking one car in poor condition and restoring it and customizing it.The original United States version was hosted by rapper Xzibit...
television program.
The website creator Pete Wilcock, from Cheadle Hulme
Cheadle Hulme
Cheadle Hulme is an area of the Metropolitan Borough of Stockport, in Greater Manchester, England. It is southwest of Stockport and southeast of the city of Manchester. It lies in the Ladybrook Valley on the Cheshire Plain, and the drift consists mostly of boulder clay, sands and gravels...
, Stockport
Metropolitan Borough of Stockport
The Metropolitan Borough of Stockport is a metropolitan borough of Greater Manchester, in north west England, centred around the town of Stockport. It has a population of about 280,600 and includes the outyling areas of Cheadle and Cheadle Hulme, Marple, Bredbury, Reddish and Romiley...
, Greater Manchester
Greater Manchester
Greater Manchester is a metropolitan county in North West England, with a population of 2.6 million. It encompasses one of the largest metropolitan areas in the United Kingdom and comprises ten metropolitan boroughs: Bolton, Bury, Oldham, Rochdale, Stockport, Tameside, Trafford, Wigan, and the...
, has been interviewed on national radio, newspapers, and popular magazines such as Zoo, Nuts
Nuts (magazine)
Nuts is a weekly lad mag published in the United Kingdom. It was the first weekly lads magazine to be published in the UK and is sold every Tuesday...
, and Loaded
Loaded (magazine)
Loaded, first published in 1994, is a British magazine for men that is considered to be the "original lads' mag". Its motto is "For men who should know better".-History:...
.
On 2 August 2006, the Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
food programme The F-Word
The F-Word
The F Word is a British food magazine and cooking show featuring chef Gordon Ramsay. The programme covers a wide range of topics, from recipes to food preparation and celebrity food fads. The programme is made by Optomen Television and aired weekly on Channel 4...
did a segment on the website. Food critic Giles Coren
Giles Coren
Giles Coren is a British food critic, television presenter and novelist. He is known for expressing controversial opinions, and for his television appearances with the comedian Sue Perkins.-Personal:...
"pimped" a giant Jaffa cake
Jaffa cake
Jaffa Cakes are a snack in the United Kingdom and Ireland. Whether a Jaffa Cake is a cake or a biscuit is debated. The product was introduced by McVitie and Price in 1927 and were named after Jaffa oranges, sweet oranges native to Jaffa....
. With an audience of 6 million people in the UK, this was a substantial plug for the website and the resulting traffic has caused some difficulty keeping the site online.
More recently the website has been featured on Annie Mac
Annie Mac
Annie Mac is an Irish DJ and television presenter who hosts an eponymous electronic dance music show on BBC Radio 1 in the United Kingdom which airs at 7:00 pm on Friday evenings as well as a Sunday evening show alongside co-presenter Nick Grimshaw.-Personal life:Annie Mac was born in Dublin,...
's BBC Radio 1
BBC Radio 1
BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock...
programme, as well as BBC Two
BBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...
's Ready Steady Cook
Ready Steady Cook
Ready Steady Cook was a BBC daytime TV cooking programme it first debuted on 24 October 1994 and the last edition was broadcast on the 2 February 2010. The programme was hosted by Fern Britton from 1994 until 2000 when celebrity chef Ainsley Harriott became the new host...
programme on 3 November 2006 and on Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
's Homemade programme on 17 February 2007.
The site was featured on BBC Radio 5 Live
BBC Radio 5 Live
BBC Radio 5 Live is the BBC's national radio service that specialises in live BBC News, phone-ins, and sports commentaries...
on the 7th February 2010.