Perfect 10 was a quarterly
men's magazine featuring high resolution photographs of topless or nude women who have not had cosmetic surgery and focused in particular on slender models with piercing eyes and medium to large, youthful breasts in pensive or artistic poses. A recurring theme was that of the model wearing
boxingBoxing is a combat sport where two participants, generally of similar weight, fight each other with their fists. Boxing is supervised by a referee and is typically engaged in during a series of one to three-minute intervals called rounds. There are three ways to win...
gloves. To this end
Perfect 10 had even gone so far as to promote and film boxing matches between a number of their models, aired most recently as
Perfect 10: Model Boxing on the
ShowtimeShowtime is a subscription television brand used by a number of channels and platforms around the world, but primarily refers to a group of channels in the United States...
and HD.net cable channels.
The majority of
Perfect 10 's models hailed from
Eastern EuropeEastern Europe is a region lying in the Eastern part of Europe. The term is highly context-dependent and there are "almost as many definitions of Eastern Europe as there are scholars of the region"...
--particularly former
Soviet UnionThe Union of Soviet Socialist Republics was a constitutionally socialist state that existed in Eurasia from 1922 to 1991. The name is a translation of the , tr. Soyuz Sovetskikh Sotsialisticheskikh Respublik, abbreviated СССР, SSSR. The common short name is Soviet Union, from , Sovetskiy Soyuz...
states--although many American and
BrazilBrazil , officially the Federative Republic of Brazil , is a country in South America. It is the fifth largest country by geographical area, occupying nearly half of South America, the fifth most populous country, and the fourth most populous democracy in the world. Bounded by the Atlantic Ocean...
ian models were also showcased.
Perfect 10 was often the first to feature upcoming fashion models and glamour models nude, and a number have gone on to become
PlayboyPlayboy is an American men's magazine, founded in Chicago, Illinois in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from Hefner's mother. The magazine has grown into Playboy Enterprises, Inc., with a presence in nearly every medium. Playboy is one of the world's best...
PlaymateA Playmate is a female model featured in the centerfold/gatefold of Playboy magazine as Playmate of the Month . The PMOM's pictorial includes nude photographs and a centerfold poster, as well as a short biography and the "Playmate Data Sheet", which lists her birthdate, measurements, turn-ons, and...
s or
PenthousePenthouse, a men's magazine founded by Bob Guccione, combines urban lifestyle articles and soft-core pornographic pictorials that, in the 1990s, evolved into hardcore. Penthouse is owned by Penthouse Media Group, Inc. formerly known as General Media, Inc. whose parent company was Penthouse...
Pets, most notably
Jodi PatersonJodi Ann Paterson is an American model, actress and former beauty queen.-Biography:She was born in Balikpapan, Indonesia and grew up in Springfield, Oregon, United States...
(2000 Playboy Playmate of the Year) and Erica Lookadoo (aka
Juliet CariagaJuliet Cariaga is an American glamour model. She was Penthouse Pet of the Month in December 1997 and Penthouse Pet of the Year in 2000...
, 2000 Penthouse Pet of the Year). Lexie Karlsen posed in Perfect 10, then became both a Playboy Playmate and Penthouse Pet.
Miss UniverseMiss Universe is an annual international beauty contest run by the Miss Universe Organization.The contest was founded in 1952 by California clothing company Pacific Mills...
contestants
Evelina PapantoniouEvelina Papantoniou, born June 7, 1979 in Athens, is a Greek fashion model and actress. She started modeling at the age of 15, and worked as a bartender and waitress before winning the title Miss Star Hellas in 2001 and representing Greece at the Miss Universe 2001 pageant, where she placed as 1st...
(Miss Greece 2001) and
Leilani DowdingLeilani Dowding is an English Page Three girl, glamour model, television celebrity, and former beauty queen.- Early life :Dowding and her sister Melanie were brought up Roman Catholic by their Filipina mother....
(Miss Great Britain 1998) also posed for the magazine. Other notable
Perfect 10 models included
Erica CampbellErica Rose Campbell is a former American glamour model.-Career:Campbell was the Playboy Special Editions Model of the Year for 2005...
,
Katie RichmondKatie Richmond is an English model and hostess of a television show on the Men & Motors network. Born in Mottram in Longdendale, Cheshire, England in 1982....
,
Veronika ZemanováVeronika Zemanová is a Czech nude model.-Biography:Moving to Prague at age 18, she worked as a photographer from 1993 to 1997. When all of her equipment was stolen from her car in 1997, she became a model...
,
Marisa MillerMarisa Lee Miller is an American model best known for her appearances in the Sports Illustrated Swimsuit Issues, and her work for lingerie retailer Victoria's Secret. After a stint shooting with photographer Mario Testino for fashion magazines like Vogue, Miller began working for both companies...
, Tereza Benesova, and Ashley Degenford. Many
Page 3Page 3 may refer to* Page Three, a feature which contains topless girls in several tabloid newspapers, particularly notable in the United Kingdom.* Page 3 , a Bollywood film by Madhur Bhandarkar...
girls have appeared in the magazine's pages, like
Michelle MarshMichelle Marsh is a glamour model from Royton in Greater Manchester, England. She has been a Page Three girl, has appeared in many men's magazines, has featured on popular British television programmes, and has released a pop single that reached number 27 in the UK singles chart...
and
Sophie HowardSophie Howard is an English glamour model from Southport. She appears regularly on Page Three and in men's magazines, such as Maxim, Nuts and Loaded. In August 2005, Howard was voted 73rd in the FHM UK "100 Sexiest Women" poll. In the 2006 poll, she rose to 68th place.- Biography :Sophie Howard...
.
History
Perfect 10 was founded by former
Stanford UniversityThe Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university located in Stanford, California, United States...
computer scienceComputer science is the study of the theoretical foundations of information and computation, and of practical techniques for their implementation and application in computer systems. It is frequently described as the systematic study of algorithmic processes that create, describe and transform...
professor, championship
pokerPoker is a sport from the family of card games that share betting rules and usually hand rankings. Poker games differ in how the cards are dealt, how hands may be formed, whether the high or low hand wins the pot in a showdown , limits on bets and how many rounds of betting are allowed...
player, and
hedge fundA hedge fund is an investment fund open to a limited range of investors that is permitted by regulators to undertake a wider range of investment and trading activities than other investment funds, and that, in general, pays a performance fee to its investment manager...
manager
Norm ZadehNorm Zada is the founder of Perfect 10, an adult magazine focusing on women without cosmetic surgery. Zada launched the magazine after a friend was rejected from Playboy magazine because her proportions did not fit the magazine's tastes...
(now Zada) in 1997 when a friend was rejected from
Playboy because her proportions didn't fit the magazine's ideal. To get noticed in an already saturated adult magazine market, Zada gave prominent display to his "$435,000
Perfect 10 Model Search" in which the model from the first year deemed most beautiful by a panel of
celebrityA celebrity is a person who is famously recognized in a society or culture.Generally speaking, a celebrity is someone who gets media attention and most frequently has an extroverted personality. The desire to be notable is implied by some to be a part of Western culture and more specifically the...
judges would receive a $200,000 prize. $100,000 went to second place, and $50,000 to the third place models. The remaining $85,000 was split between the remaining seventeen finalists.
Ashley Degenford eventually won, and went on to land a role on the
FX channelFX is the name of a number of related subscription TV channels owned by News Corporation's Fox Entertainment Group. The network's most popular original shows are The Shield, Nip/Tuck, Rescue Me and Damages, as well as the comedy It's Always Sunny In Philadelphia...
's
The X ShowThe X Show was a magazine, variety, and interview/talk program that aired on FX Network in the US from May 1999 to April 2001. Running time was originally one hour, but this was later reduced to a half-hour. The show was 'guy-themed' much like a TV equivalent of Maxim magazine , though seldom as...
.
Monica HansenMonica Hansen is a Norwegian model. She appeared in the American version of Playboy in June 2009.Hansen gained attention when she appeared in a 1997 issue of Perfect 10 magazine. Although she came in second behind Ashley Degenford in Perfect 10 magazine's first annual model search, Recently Monica...
, discovered by seven time Perfect 10 freelance cover photographer and comedy film producer, Clifford E. Wright, came in second place and went on to do advertising work for
The Gap JapanThe Gap, Inc. is an American clothing and accessories retailer based in San Francisco, California, and founded in 1969 by Donald G. Fisher and Doris F. Fisher. The company has five primary brands: the namesake Gap banner, Banana Republic, Old Navy, Piperlime and Athleta. As of September 2008,...
and to appear on the pages of
Max,
MaximMaxim is an international men's magazine based in the United Kingdom and known for its revealing pictorials featuring popular actresses, singers, and female models, none of whom are nude in the American version....
, and
FHMFHM, originally published as For Him Magazine, is an international monthly men's lifestyle magazine.- History :The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For...
.
Marisa MillerMarisa Lee Miller is an American model best known for her appearances in the Sports Illustrated Swimsuit Issues, and her work for lingerie retailer Victoria's Secret. After a stint shooting with photographer Mario Testino for fashion magazines like Vogue, Miller began working for both companies...
, the second runner-up, went on to become a
Victoria's SecretVictoria's Secret is an American retailer of women's wear, lingerie and beauty products. It is the largest segment of publicly-traded Limited Brands with sales surpassing US$5 billion and an operating income of $1 billion in 2006...
and
Sports IllustratedSports Illustrated is an American sports magazine owned by media conglomerate Time Warner. It has over 3 million subscribers and is read by 23 million adults each week, including over 18 million men, 19% of the adult males in the United States. It was the first magazine with circulation over one...
swimsuit super model.
As of 2007, the magazine had ceased publication, choosing instead to use a web-based distribution model for their material via the Perfect10.com website.
Perfect 10 v. Google, Inc.
In August 2005, Perfect 10 asked the U.S. District Court in Los Angeles to stop
GoogleGoogle search is a web search engine owned by Google Inc. and is the most-used search engine on the Web. Google receives several hundred million queries each day through its various services...
from caching and displaying thumbnails to third party sites which offer unlicensed images from Perfect 10, because this interferes with their cell-phone thumbnail offer. In February 2006 the court granted the request in part and denied it in part, ruling that the thumbnails were infringing but links sites with images were not. The case is among the first to be decided on issues of search engines. The case is still ongoing.
Perfect 10, Inc. v. CCBill LLC
In 2006,
CCBillCCBill is an Internet billing service. Established in 1998, the company provides third-party billing, or turn-key solutions, for e-Merchants requiring payments by way of credit card, debit card, or e-check, European Debit/Direct Pay, and telephone payment....
was sued in United States District Court in California by Perfect 10.com for "violat[ing] copyright, trademark, and state unfair competition, false advertising and right of publicity laws by providing services to websites that posted images stolen from Perfect 10’s magazine and website".
As of March 29th, 2007, the Court of Appeals remanded the case back to the District Court to determine the case and denied the request of Perfect 10 to recover attorney's fees and costs.
External links