FHM, originally published as
For Him Magazine, is an international monthly men's lifestyle magazine.
History
The magazine began publication in 1985 in the
United KingdomThe United Kingdom of Great Britain and Northern Ireland is a sovereign state located off the northwestern coast of continental Europe. It is an island country, spanning an archipelago including Great Britain, the northeastern part of Ireland, and many small islands...
under the name
For Him and changed its title to
FHM in 1994 when Emap Consumer Media bought the magazine, although the full
For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987. After the emergence of
James Brown'sJames Brown was born in Leeds, and went to Lawnswood School in Lawnswood, North Leeds. He is best known for creating the modern men's magazine market with the launch of his title Loaded in 1994, a magazine that was said to define a generation...
LoadedLoaded, first published by IPC in 1994, is a British magazine for men that is considered to be the "original lads' mag". Its motto is "For men who should know better".-History:...
magazine (regarded as the blueprint for the lad's mag genre),
For Him Magazine firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to
FHM. It subsequently dominated the men's market and began to expand internationally.
The magazine is printed on high quality glossy paper and the photography is of high technical quality.
FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999.
FHM was sold as part of the publishing company sale, from
EMAPEMAP is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences...
to Bauer Publishing in February 2008.
FHM in other countries
As of June 2009,
FHM publishes 29 editions per month, including editions in
AustraliaAustralia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the continental mainland , the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans...
,
BulgariaBulgaria , officially the Republic of Bulgaria , is a country in the Balkans in south-eastern Europe. Bulgaria borders five other countries: Romania to the north , Serbia and the Republic of Macedonia to the west, and Greece and Turkey to the south...
,
ChinaChina is a cultural region, an ancient civilization, and, depending on perspective, a national or multinational entity extending over a large area in East Asia....
,
CroatiaCroatia , officially the Republic of Croatia , is a country in southeast Europe, at the crossroads of the Pannonian Plain, the Balkans, and the Mediterranean Sea. Its capital is Zagreb...
,
Czech RepublicThe Czech Republic is a country in Central Europe that is sometimes considered to be Eastern European. The country borders Poland to the northeast, Germany to the west and northwest, Austria to the south and Slovakia to the east. The capital and largest city is Prague...
,
EstoniaEstonia , officially the Republic of Estonia , is a country in Northern Europe. It is bordered to the north by the Gulf of Finland, to the west by the Baltic Sea, to the south by Latvia , and to the east by the Russian Federation...
,
FranceFrance , officially the French Republic , is a country located in Western Europe, with several overseas islands and territories located on other continents. Metropolitan France extends from the Mediterranean Sea to the English Channel and the North Sea, and from the Rhine to the Atlantic Ocean...
,
GermanyGermany , officially the Federal Republic of Germany , is a country in Central Europe. It is bordered to the north by the North Sea, Denmark, and the Baltic Sea; to the east by Poland and the Czech Republic; to the south by Austria and Switzerland; and to the west by France, Luxembourg, Belgium,...
,
HungaryHungary , in English officially the Republic of Hungary , is a landlocked country in the Carpathian Basin of Central Europe, bordered by Austria, Slovakia, Ukraine, Romania, Serbia, Croatia, and Slovenia. Its capital is Budapest. Hungary is a member of OECD, NATO, EU, V4 and is a Schengen state...
,
IndiaIndia, officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the south, the Arabian Sea on the west, and the Bay of Bengal...
,
IndonesiaThe Republic of Indonesia is a country in Southeast Asia and Oceania. Indonesia comprises 17,508 islands. With an estimated population of around 237 million people, it is the world's fourth most populous country, with the world's largest population of Muslims.Indonesia is a republic, with an...
,
LatviaLatvia , officially the Republic of Latvia is a country in the Baltic region of Northern Europe. It is bordered to the north by Estonia , to the south by Lithuania , to the east by the Russian Federation , and to the southeast by Belarus . Across the Baltic Sea to the west lies Sweden...
,
LithuaniaLithuania , officially the Republic of Lithuania is a country in Northern Europe, the southernmost of the three Baltic states. Situated along the southeastern shore of the Baltic Sea, it shares borders with Latvia to the north, Belarus to the southeast, Poland, and the Russian exclave of...
,
MalaysiaMalaysia is a country in Southeast Asia that consists of thirteen states and three Federal Territories, with a total landmass of . The capital city is Kuala Lumpur, while Putrajaya is the seat of the federal government. The population stands at over 28 million inhabitants...
, The Netherlands,
NorwayNorway , officially the Kingdom of Norway, is a country in Northern Europe occupying the western portion of the Scandinavian Peninsula, as well as Jan Mayen and the Arctic archipelago of Svalbard under the Spitsbergen Treaty...
, the
PhilippinesThe Philippines officially known as the Republic of the Philippines, is a country in Southeast Asia with Manila as its capital city. It comprises 7,107 islands in the western Pacific Ocean....
,
PortugalPortugal , officially the Portuguese Republic , is a country located in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of mainland Europe and is bordered by the Atlantic Ocean to the west and south and by Spain to the north and east...
,
RomaniaRomania is a country located in Southeastern and Central Europe, North of the Balkan Peninsula, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea. Almost all of the Danube Delta is located within its territory...
,
RussiaRussia , officially known as both Russia and the Russian Federation , is a country in northern Eurasia . It is a semi-presidential republic, comprising 83 federal subjects...
,
SerbiaSerbia , officially the Republic of Serbia , is a country located in both Central and Southeastern Europe. Its territory covers the southern part of the Pannonian Plain and central part of the Balkans...
,
SingaporeSingapore , officially the Republic of Singapore, is an island city-state located at the southern tip of the Malay Peninsula, lying north of the equator, south of the Malaysian state of Johor and north of Indonesia's Riau Islands. At , Singapore is a microstate and the smallest nation in Southeast...
,
SloveniaSlovenia , officially the Republic of Slovenia , is a country in Central Europe bordering Italy to the west, the Adriatic Sea to the southwest, Croatia to the south and east, Hungary to the northeast, and Austria to the north...
,
South AfricaThe Republic of South Africa is a country located at the southern tip of Africa, with a coastline on the Atlantic and Indian Oceans. To the north lie Namibia, Botswana and Zimbabwe, to the east are Mozambique and Swaziland, while Lesotho is an independent country surrounded by South Africa.Modern...
,
SpainSpain , officially the Kingdom of Spain , is a country located in southwestern Europe on the Iberian Peninsula.
[The Spanish constitution does not establish any official denomination of the country, even though España , Estado español and Nación española are used interchangeably...]
,
TaiwanTaiwan , also known as Formosa , is the largest island of the Republic of China in East Asia. Taiwan is located east of the Taiwan Strait, off the southeastern coast of mainland China...
,
ThailandThe Kingdom of Thailand is an independent country that lies in the heart of Southeast Asia.It is bordered to the north by Laos and Burma, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the west by the Andaman Sea and Burma...
, and
TurkeyTurkey , known officially as the Republic of Turkey
, is a Eurasian country that stretches across the Anatolian peninsula in Western Asia and Thrace in the Balkan region of southeastern Europe...
.
Australia
The Australian edition of
FHM is published by ACP Magazines. It has an average circulation of 58,000, with a readership of 300,000. The editor is Guy Mosel.
Asia
The Indian edition of
FHM is published by Next Gen publishing Limited.
The Indonesian edition of
FHM is published by MRA printed media.
With an estimated readership of over 1.2 million readers, FHM Philippines is one of the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets.
FHM Philippines was also the first Philippine magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed. It is printed by Summit Media. Its current Editor-in-Chief is Allan Madrilejos.
It boosted the careers of then starting local celebrities such as Katrina Halili, Angel Locsin, Cristine Reyes, Ehra Madrigal and Krista Ranillo as they graced the covers of the mag which became best-sellers. It runs its own website and every year celebrates along with the world, the FHM's 100 Sexiest Women.
The Thai edition of
FHM is published by Inspire Entertainment.
Europe
The Portuguese edition of
FHM is published by Impresa Publishing, the publishing arm of the
ImpresaImpresa is a Portuguese media conglomerate, headquartered in Paço de Arcos, in Oeiras municipality. It is the owner of SIC TV channel, and Expresso newspaper, among other leading media, like several magazine publications...
media group.
The Serbian edition of
FHM is published by
Color Press GroupColor Press Group is a Serbian media company.Based in Novi Sad and registered as a limited liability company , CPG publishes periodical print media .With assets in Serbia, Slovenia, Croatia, Bosnia-Herzegovina, Montenegro, and Macedonia, as well as over 2...
. Started in 2007, instead of globally known celebrities, the magazine mostly relies on local personalities (actresses, TV presenters, singers, socialites, sportswomen etc.) for spreads and articles such as Aleksandra Jeftanović, Ivana Stamenković Sindi, Ena Popov, Sunčica Travica, Kalina Kovačević, Miranda Viđak,
Vojislava LukićVojislava Lukić is a professional Serbian tennis player. Born and raised in Subotica , she achieved her highest career ranking as No. 203 in singles on August 20, 2007, and No. 223 in doubles on October 8, 2008. As of April 6, 2009, Lukić is ranked No. 1093 in singles and No...
, etc.
The Spanish edition of
FHM is published by Focus Ediciones.
Africa
The South African edition of
FHM is published by Uppercase Media. The Editor is Hagan Engler.
External links