Patricia Martin
Encyclopedia
Patricia Martin is an American author, speaker, and cultural analyst. She is president and CEO of the Chicago-based marketing firm, LitLamp Communications, which she founded in 1995. She has published several books, RenGen:Renaissance Generation - The Rise of the Cultural Consumer and What it Means to Your Business and Made Possible By: Succeeding with Sponsorship.
. While there, she partnered with Microsoft
, where she built the blueprint for what is now the Gates Library Foundation, an initiative Bill Gates
believes "History will get right," as his most important legacy.
Martin's first book, Made Possible By: Succeeding with Sponsorship was published in 2003. The information contained in the book is meant to provide guidance for nonprofit organizations in obtaining and maintaining corporate sponsorship. Philanthopy News Digest called it "direct, succinct, and illustrated with concrete examples."
In 2007, Martin published her second book, RenGen:Renaissance Generation - The Rise of the Cultural Consumer and What it Means to Your Business. The book detailed Martin's theory about the RenGen, or Renaissance Generation, an emerging group of individuals who are hungry for innovative ideas and ways to express them. RenGen also refers to a growing cultural movement formed by the confluence of art, education, entertainment and business. According to Martin, a powerful new player is at the center of this RenGen: the cultural consumer. Cultural consumers thrive on information and ideas to fuel their creative self-expression. Martin proposes that as the RenGen gathers force in our civilization, it will change how Americans live and work.
Additionally, in her marketing firm, Martin has conjured a strategy for the Asian tour of the New York Philharmonic
, spearheaded a viral Information Privacy initiative funded by George Soros
, launched Animal Planet
, introduced Dannon products into school lunch rooms nationwide, and re-focused Sun Microsystems
’ higher education strategy.
Martin has been interviewed in the New York Times, ABC News, and on NPR (see external links). She has been featured in the Wall Street Reporter, Harvard Business Review
, Market Watch
, the Chicago Tribune
, AdWeek
, and Advertising Age
.
In fall 2008, Martin was selected as the keynote speaker for the Americans for the Arts
National Tour sponsored by MetLife. She spoke about the RenGen in 11 cities, including Boston, New York City, Tampa, Chicago, Houston, and Atlanta. She was also named the 2008 Charlotte Kim Scholar of the Year by the Chicago Public Library
. She gave the keynote address at the Charlotte Kim Lecture on November 12, 2008.
In late 2009, Martin was named Author in Residence for the "Creative Economy Houston" study in Houston, TX. The study is a collaboration between the Houston Arts Alliance, Greater Houston Partnership, and the University of Houston
. While there, Martin "will evaluate the state of Houston’s creative economy and gauge its potential for stimulating economic growth by fostering an environment filled with creativity." Findings from the study will be released in mid-2010.
Professional career
Before founding LitLamp Communications in 1995, Martin created the first-of-its kind sponsorship marketing division for the American Library AssociationAmerican Library Association
The American Library Association is a non-profit organization based in the United States that promotes libraries and library education internationally. It is the oldest and largest library association in the world, with more than 62,000 members....
. While there, she partnered with Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, where she built the blueprint for what is now the Gates Library Foundation, an initiative Bill Gates
Bill Gates
William Henry "Bill" Gates III is an American business magnate, investor, philanthropist, and author. Gates is the former CEO and current chairman of Microsoft, the software company he founded with Paul Allen...
believes "History will get right," as his most important legacy.
Martin's first book, Made Possible By: Succeeding with Sponsorship was published in 2003. The information contained in the book is meant to provide guidance for nonprofit organizations in obtaining and maintaining corporate sponsorship. Philanthopy News Digest called it "direct, succinct, and illustrated with concrete examples."
In 2007, Martin published her second book, RenGen:Renaissance Generation - The Rise of the Cultural Consumer and What it Means to Your Business. The book detailed Martin's theory about the RenGen, or Renaissance Generation, an emerging group of individuals who are hungry for innovative ideas and ways to express them. RenGen also refers to a growing cultural movement formed by the confluence of art, education, entertainment and business. According to Martin, a powerful new player is at the center of this RenGen: the cultural consumer. Cultural consumers thrive on information and ideas to fuel their creative self-expression. Martin proposes that as the RenGen gathers force in our civilization, it will change how Americans live and work.
Additionally, in her marketing firm, Martin has conjured a strategy for the Asian tour of the New York Philharmonic
New York Philharmonic
The New York Philharmonic is a symphony orchestra based in New York City in the United States. It is one of the American orchestras commonly referred to as the "Big Five"...
, spearheaded a viral Information Privacy initiative funded by George Soros
George Soros
George Soros is a Hungarian-American business magnate, investor, philosopher, and philanthropist. He is the chairman of Soros Fund Management. Soros supports progressive-liberal causes...
, launched Animal Planet
Animal Planet
Animal Planet is an American cable tv specialty channel that launched on October 1, 1996. It is distributed by Discovery Communications. A high-definition simulcast of the channel launched on September 1, 2007.-History:...
, introduced Dannon products into school lunch rooms nationwide, and re-focused Sun Microsystems
Sun Microsystems
Sun Microsystems, Inc. was a company that sold :computers, computer components, :computer software, and :information technology services. Sun was founded on February 24, 1982...
’ higher education strategy.
Martin has been interviewed in the New York Times, ABC News, and on NPR (see external links). She has been featured in the Wall Street Reporter, Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
, Market Watch
Market Watch
Market Watch is a show on CNBC that aired from 10AM to 12noon ET, hosted by Martha MacCallum and Tyler Mathisen , and Bob Sellers and Consuelo Mack . It was replaced by Midday Call on Feb 4, 2002....
, the Chicago Tribune
Chicago Tribune
The Chicago Tribune is a major daily newspaper based in Chicago, Illinois, and the flagship publication of the Tribune Company. Formerly self-styled as the "World's Greatest Newspaper" , it remains the most read daily newspaper of the Chicago metropolitan area and the Great Lakes region and is...
, AdWeek
Adweek
Adweek is a weekly American advertising trade publication that was first published in 1978....
, and Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
.
In fall 2008, Martin was selected as the keynote speaker for the Americans for the Arts
Americans for the Arts
Americans for the Arts is a nonprofit organization whose primary focus is advancing the arts in the United States. With offices in Washington, D.C. and New York City, it has a record of more than 50 years of service...
National Tour sponsored by MetLife. She spoke about the RenGen in 11 cities, including Boston, New York City, Tampa, Chicago, Houston, and Atlanta. She was also named the 2008 Charlotte Kim Scholar of the Year by the Chicago Public Library
Chicago Public Library
The Chicago Public Library is the public library system that serves the City of Chicago in Illinois. It consists of 79 branches, including a central library, two regional libraries, and branches distributed throughout the city....
. She gave the keynote address at the Charlotte Kim Lecture on November 12, 2008.
In late 2009, Martin was named Author in Residence for the "Creative Economy Houston" study in Houston, TX. The study is a collaboration between the Houston Arts Alliance, Greater Houston Partnership, and the University of Houston
University of Houston
The University of Houston is a state research university, and is the flagship institution of the University of Houston System. Founded in 1927, it is Texas's third-largest university with nearly 40,000 students. Its campus spans 667 acres in southeast Houston, and was known as University of...
. While there, Martin "will evaluate the state of Houston’s creative economy and gauge its potential for stimulating economic growth by fostering an environment filled with creativity." Findings from the study will be released in mid-2010.