Animal Planet

Animal Planet

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Animal Planet is an American cable tv specialty channel
Specialty channel
A specialty channel can be a commercial broadcasting or non-commercial television channel which consists of television programming focused on a single genre, subject or targeted television market at a specific demographic....

 that launched on October 1, 1996. It is distributed by Discovery Communications
Discovery Communications
Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39...

. A high-definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 simulcast of the channel launched on September 1, 2007.

History



Animal Planet was created in cooperation with the BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 by Discovery Communications
Discovery Communications
Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39...

 on October 1, 1996.

On January 1, 1997, Animal Planet's distribution grew as a result of Discovery Communications buying the channel space of WOR EMI Service (a national feed of New York's
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 WWOR-TV
WWOR-TV
WWOR-TV, virtual channel 9 , is the flagship station of the MyNetworkTV programming service, licensed to Secaucus, New Jersey and serving the Tri-State metropolitan area. WWOR is owned by Fox Television Stations, a division of the News Corporation, and is a sister station to Fox network flagship...

), that was implemented in the light of the SyndEx laws enforced by the Federal Communications Commission
Federal Communications Commission
The Federal Communications Commission is an independent agency of the United States government, created, Congressional statute , and with the majority of its commissioners appointed by the current President. The FCC works towards six goals in the areas of broadband, competition, the spectrum, the...

 (FCC).

It is available throughout the US, as well as in over 70 countries around the world.

Country-specific versions of the channel have been created in Canada, India, Japan, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

 and other countries.

The National Aquarium in Baltimore
National Aquarium in Baltimore
The National Aquarium, Baltimore is a public aquarium located at 501 E Pratt St. in the Inner Harbor area of Baltimore, Maryland, USA. It was constructed during Baltimore's urban renewal period and opened on August 8, 1981. The aquarium has an annual attendance of 1.5 million and a collection of...

 has an exhibit of "Animal Planet Australia: Wild Extreme". It opened in late 2005 in a multi-million dollar expansion. Animal Planet and the National Aquarium in Baltimore (in 2004) announced a multi-year partnership which produced an original orientation film that gives Aquarium visitors background on the Australian area which inspired the new exhibit and a dedicated area inside the expansion where visitors can learn about Animal Planet's conservation efforts and other programming. The partnership also has possible future productions of TV programs about the National Aquarium in Baltimore's research and exhibits.

In 2006, BBC
BBC
The British Broadcasting Corporation is a British public service broadcaster. Its headquarters is at Broadcasting House in the City of Westminster, London. It is the largest broadcaster in the world, with about 23,000 staff...

 Worldwide sold its 20% interest in Animal Planet US back to Discovery Communications. The BBC maintained its 50% ownership in Animal Planet Europe, Animal Planet Asia and Animal Planet Latin America, as well as its minority position in Animal Planet Japan and Animal Planet Canada until 15 November 2010, when BBC Worldwide sold 50% interest in Animal Planet and Liv to Discovery Communications for $156 million. Animal Planet is additionally an associate member of the Caribbean Cable Cooperative

Genius Products has announced a U.S. distribution agreement not only with Animal Planet, but also with TLC
TLC (TV channel)
TLC is an American cable TV specialty channel which initially focused on educational content. Since 1991 TLC has been owned by Discovery Communications, the same company that operates the Discovery Channel, Animal Planet and The Science Channel, as well as other learning-themed networks...

.

Jakks Pacific
Jakks Pacific
JAKKS Pacific, Inc. is a designer and marketer of toys and consumer products, with a range of products that feature numerous children's toy licenses...

 has just signed a license to make Animal Planet pet products.

Relaunch


On February 3, 2008, Animal Planet "relaunched" itself under a new image that "sheds its soft and furry side for programming and an image with more bite." As part of the relaunch, Animal Planet replaced their elephant and spinning globe logo for a starker text image that allows more flexibility in its usage. Eight new shows and specials scheduled to air in February, with the new shows aimed at reaching a more adult audience with programming designed to tap into humans' basic instincts with stories that reiterate what makes humans human.

Programming


Recent additions to the channel, such as Meerkat Manor
Meerkat Manor
Meerkat Manor is a British television programme produced by Oxford Scientific Films for Animal Planet International that premiered in September 2005 and ran for four series until its cancellation in August 2008...

and Orangutan Island
Orangutan Island
Orangutan Island is a documentary television series, in the style of the hugely successful series Meerkat Manor, that blends more traditional documentary filming with dramatic narration. The series was produced by NHNZ with creator Judith Curran also acting as the series producer...

, already reflect this newer focus on "predation programming" and more immersive story telling. Animal Planet hopes this new direction will help revitalize stagnating ratings, after primetime viewing in 2007 dropped 9%. Animal Planet has offered new dramas, fantasy and comedy shows during the 2008-2009 season.
Animal Planet is also well-known for its annual stunt
Stunting (broadcasting)
In radio broadcasting, stunting occurs when a station abruptly airs programming that is seemingly uncharacteristic compared to what they normally play...

 program, the Puppy Bowl
Puppy Bowl
The Puppy Bowl is an annual television program on Animal Planet that mimics an American football bowl game similar to the Super Bowl, using puppies. Shown the same afternoon of the Super Bowl, the show consists of footage of a batch of puppies at play inside a model stadium, with commentary on...

, a yearly special shown during the afternoon leading up to the NFL
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...

's Super Bowl
Super Bowl
The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...

, primarily consisting of puppies at play commentated by the late sports broadcaster Harry Kalas
Harry Kalas
Harry Norbert Kalas was an American sportscaster, best known for his Ford C. Frick Award-winning role as lead play-by-play announcer for Major League Baseball's Philadelphia Phillies...

.

Animal Planet HD



Animal Planet HD is a 1080i
1080i
1080i is the shorthand name for a high-definition television mode. The i means interlaced video; 1080i differs from 1080p, in which the p stands for progressive scan. The term 1080i assumes a widescreen aspect ratio of 16:9, implying a frame size of 1920×1080 pixels...

 high definition
High-definition television
High-definition television is video that has resolution substantially higher than that of traditional television systems . HDTV has one or two million pixels per frame, roughly five times that of SD...

 simulcast of Animal Planet, that launched on September 1, 2007. It is currently available on AT&T U-verse, Verizon Fios
Verizon FiOS
Verizon FiOS is a bundled Internet access, telephone, and television service which operates over a fiber-optic communications network. It is offered in some areas of the United States by Verizon Communications. Verizon was one of the first major U.S...

, Dish Network
Dish Network
Dish Network Corporation is the second largest pay TV provider in the United States, providing direct broadcast satellite service—including satellite television, audio programming, and interactive television services—to 14.337 million commercial and residential customers in the United States. Dish...

, Cox
Cox Communications
Cox Communications is a privately owned subsidiary of Cox Enterprises providing digital cable television, telecommunications and wireless services in the United States...

, Comcast
Comcast
Comcast Corporation is the largest cable operator, home Internet service provider, and fourth largest home telephone service provider in the United States, providing cable television, broadband Internet, and telephone service to both residential and commercial customers in 39 states and the...

, Charter
Charter
A charter is the grant of authority or rights, stating that the granter formally recognizes the prerogative of the recipient to exercise the rights specified...

, DirecTV
DirecTV
DirecTV is an American direct broadcast satellite service provider and broadcaster based in El Segundo, California. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, and the Anglophone Caribbean. ...

 and Time Warner Cable
Time Warner Cable
Time Warner Cable is an American cable television company that operates in 28 states and has 31 operating divisions...

.

It was also launched, (February 3, 2009) in Norway for Canal Digital
Canal Digital
Canal Digital is a Scandinavian television distributor and internet service provider that was founded in March 1997 as a joint venture between the French pay-TV company Canal+ and the Norwegian telecommunications operator Telenor...

. Norway is the first country outside the US to get this channel in HD.

Animal Planet Magazine


D.C. Thomson & Co. is teaming up with Discovery Communications
Discovery Communications
Discovery Communications, Inc. is an American global media and entertainment company. The company started as a single channel in 1985, The Discovery Channel. Today, DCI has global operations offering 28 network entertainment brands on more than 100 channels in more than 180 countries in 39...

 to launch the Animal Planet magazine in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 on February 16.

Other countries

  • Animal Planet (UK & Ireland)
  • Animal Planet (Canada)
  • Animal Planet Nordic
    Animal Planet Nordic
    Animal Planet Nordic is a television channel broadcasting nature-related documentaries to the Nordic countries.Animal Planet was launched in the Nordic region in 1997. In 2001, the channel received a license to broadcast in the digital terrestrial network in Sweden. By 2008, the channel had...

  • Animal Planet (Australia and New Zealand)
    Animal Planet (Australia and New Zealand)
    Animal Planet is a television channel which launched locally in Australia exclusively on Optus Television in October 1999. The channel is dedicated to programming that highlights the relationship between humans and animals...

  • Animal Planet (Germany)
    Animal Planet Germany
    Animal Planet Germany is a television channel broadcasting programmes about animals, nature and wildlife to Germany, Austria and Switzerland.An agreement to launch the channel exclusively on the Premiere platform was signed by Discovery Networks Deutschland and Premiere in October 2003. The channel...

  • Animal Planet (Poland)
    Animal Planet Poland
    Animal Planet Poland is a Polish television channel.Animal Planet has been available in Poland at least since 1998 when Wizja TV launched. The channel grew significantly in 2002 when it reaced several new distribution agreements....

  • Animal Planet (India)
    Animal Planet India
    Animal Planet India is an Indian television channel.The channel launched on March 29, 1999. The launch was delayed by a few months. A Hindi language feed was introduced on April 1, 2008. The channel adopted its current logo on October 1, 2008....

  • Animal Planet (Asia)
    Animal Planet Asia
    Animal Planet Asia is an Asian satellite and cable television channel owned by Discovery Communications Network Asia based in Singapore. It also broadcasts to several countries in Asian region...


External links