Parkay
Encyclopedia
Parkay is a margarine
Margarine
Margarine , as a generic term, can indicate any of a wide range of butter substitutes, typically composed of vegetable oils. In many parts of the world, the market share of margarine and spreads has overtaken that of butter...

 made by ConAgra Foods
ConAgra Foods
ConAgra Foods, Inc. is an American packaged foods company. ConAgra's products are available in supermarkets, as well as restaurants and food service establishments. Its headquarters are located in Omaha, Nebraska...

. It was introduced in 1937. It is available in spreadable, sprayable and squeezeable forms. Starting in 1973, a commercial was made for Parkay called "the talking tub", in which the tub first says "butter" when someone nearby says "Parkay", then says "Parkay" once someone says "butter". In 1999, an ad for Parkay used Al Franken
Al Franken
Alan Stuart "Al" Franken is the junior United States Senator from Minnesota. He is a member of the Minnesota Democratic-Farmer-Labor Party, which affiliates with the national Democratic Party....

 and the talking tub using the Potato
Potato
The potato is a starchy, tuberous crop from the perennial Solanum tuberosum of the Solanaceae family . The word potato may refer to the plant itself as well as the edible tuber. In the region of the Andes, there are some other closely related cultivated potato species...

 Taste Test
Taste Test
Taste Test may refer to:*"Taste Test", a song by Sleater-Kinney from their 1996 album Call the Doctor*Blind wine tasting, a wine taste test involving no knowledge of the wine's identity on the part of the tasters...

 dealing about Parkay's new formula, saying it was creamier than before. The "Talking Tub", originally animated in stop motion
Stop motion
Stop motion is an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence...

, was later rendered in CGI
Computer-generated imagery
Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

.

Prior to 1999, this brand was made by Kraft Foods
Kraft Foods
Kraft Foods Inc. is an American confectionery, food and beverage conglomerate. It markets many brands in more than 170 countries. 12 of its brands annually earn more than $1 billion worldwide: Cadbury, Jacobs, Kraft, LU, Maxwell House, Milka, Nabisco, Oscar Mayer, Philadelphia, Trident, Tang...

.

The product label states that the product contains no trans fat
Trans fat
Trans fat is the common name for unsaturated fat with trans-isomer fatty acid. Because the term refers to the configuration of a double carbon-carbon bond, trans fats are sometimes monounsaturated or polyunsaturated, but never saturated....

. Yet the ingredients listed on the package include hydrogenated and partially hydrogenated oils. The Food and Drug Administration
Food and Drug Administration
The Food and Drug Administration is an agency of the United States Department of Health and Human Services, one of the United States federal executive departments...

allows food manufacturers to claim "no trans fats," so long as each serving of the product has less than half a gram of trans fat.
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