Osotspa
Encyclopedia
Osotspa Co., Ltd. is a Thai
Thailand
Thailand , officially the Kingdom of Thailand , formerly known as Siam , is a country located at the centre of the Indochina peninsula and Southeast Asia. It is bordered to the north by Burma and Laos, to the east by Laos and Cambodia, to the south by the Gulf of Thailand and Malaysia, and to the...

 beverage producer of drinks like Shark Stimulation
Shark Stimulation
Shark Stimulation or Shark Energy Drink is an energy drink which is available in a number of variations including carbonated, uncarbonated versions, sugared and sugar-free. The drink is manufactured in Thailand by the Osotspa Co...

. It is based in Bangkok.

It also sponsors Osotspa Saraburi F.C.

History

The origins of Osotspa date to 1900, when a pharmaceutical product called Kilane was developed by the Pae family in response to a dysentery
Dysentery
Dysentery is an inflammatory disorder of the intestine, especially of the colon, that results in severe diarrhea containing mucus and/or blood in the faeces with fever and abdominal pain. If left untreated, dysentery can be fatal.There are differences between dysentery and normal bloody diarrhoea...

 outbreak within the Thai army, the "Wild Tiger Corps
Wild Tiger Corps
The Wild Tiger Corps was a national paramilitary corps founded in Thailand in 1911 by King Rama VI. Inspired by the British Volunteer Force, the unit was intended to maintain civil order....

". The epidemic was cleared in days and Mrs. Pae was awarded the "Wild Tiger Corps" pin. The business continued to grow and thrive. For their services, the family received from King Vajiravudh
Vajiravudh
Phra Bat Somdet Phra Poramentharamaha Vajiravudh Phra Mongkut Klao Chao Yu Hua , or Phra Bat Somdet Phra Ramathibodi Si Sintharamaha Vajiravudh Phra Mongkut Klao Chao Yu Hua , or Rama VI was the sixth monarch of Siam under the House of Chakri, ruling from 1910 until his death...

 the honourary family name "Osathanugrah".

After World War II the business continued to grow. The company name was changed to "Osotspa Co., Ltd.". In 1959, King Rama IX granted a Royal Warrant to the company, giving it permission to use the royal Garuda
Garuda
The Garuda is a large mythical bird or bird-like creature that appears in both Hindu and Buddhist mythology.From an Indian perspective, Garuda is the Hindu name for the constellation Aquila and...

 emblem. In 1965 the company began to import Lipovitan
Lipovitan
, marketed in English-speaking countries under the name Libogen and Livita, is an energy drink manufactured by Taisho Pharmaceutical and its licensees . Widely available in East Asia, it retails in brown 100ml bottles. The drink has a distinctive bright yellow coloring and is marketed to alleviate...

-D
from Japan's Taisho Pharmaceutical
Taisho Pharmaceutical
is a Japanese pharmaceutical company based in Tokyo.-History:Taisho was established in 1912 to produce over-the-counter drugs. The company moved into prescription drug R&D in 1955.-Products:...

 Company. Despite being classified as a pharmaceutical, it became very popular among working men. In 1969 due to growth, Osotspa began to manufacture the procuct under license from Taisho Pharmaceutical.

In 1970, M-150
M-150 (energy drink)
M-150 is an energy drink of a Thai company Osotspa Co. Ltd. owned by the Osathanugrah family. It is the key brand and number one selling energy drink of Osotspa in terms of volume in Thailand....

was launched, which became the most successful product of the company. In 1978, regulations were changed that reclassified pharmaceutical products as food and beverages. This created new opportunities for product development. As a result, Magnum, which contained more caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

 than Lipovitan-D, was launched in 1980.

The market share of Osotspa increased along total sales, and grew to 100 million bottles by 1989. The electrolyte
Electrolyte
In chemistry, an electrolyte is any substance containing free ions that make the substance electrically conductive. The most typical electrolyte is an ionic solution, but molten electrolytes and solid electrolytes are also possible....

 drink M-Sport was launched in 1990, followed by Magnum 357 in 1998. SHARK energy drink was launched in Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...

 in the same year.

In 2000, SHARK Cool Bite was launched, globally under the name SHARK Energy. Hang was introduced in 2003 as a cure for hangover
Hangover
A hangover describes the sum of unpleasant physiological effects following heavy consumption of alcoholic beverages. The most commonly reported characteristics of a hangover include headache, nausea, sensitivity to light and noise, lethargy, dysphoria, diarrhea and thirst, typically after the...

s. M-150 was also introduced in powder
Powder (substance)
A powder is a dry,thick bulk solid composed of a large number of very fine particles that may flow freely when shaken or tilted. Powders are a special sub-class of granular materials, although the terms powder and granular are sometimes used to distinguish separate classes of material...

ed form, with sales reaching 10 million sachets per month. The year 2004 saw the launch of M-Max, which is only sold in Thailand. The following year SHARK Up and SHARK Lite were launched, which saw good sales. In 2007, M-150 was launched to new markets in Europe and South America
South America
South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...

. This drink experienced sales of over 700 million units per year by 2008.

In 2010 Osotspa has offices in Innsbruck
Innsbruck
- Main sights :- Buildings :*Golden Roof*Kaiserliche Hofburg *Hofkirche with the cenotaph of Maximilian I, Holy Roman Emperor*Altes Landhaus...

, Santiago de Compostela
Santiago de Compostela
Santiago de Compostela is the capital of the autonomous community of Galicia, Spain.The city's Cathedral is the destination today, as it has been throughout history, of the important 9th century medieval pilgrimage route, the Way of St. James...

, Harlow, Essex and Torrance, California
Torrance, California
Torrance is a city incorporated in 1921 and located in the South Bay region of Los Angeles County, California, United States. Torrance has of shore-front beaches on the Pacific Ocean, quieter and less well-known by tourists than others on the Santa Monica Bay, such as those of neighboring...

.
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