NyooTV
Encyclopedia
NyooTV is a video on demand
platform built using adaptive streaming
and customized mobile applications
which is claimed to work even with low bandwidths
. It aggregates and offers Indian entertainment content across new media platforms and digital entertainment devices currently to Indian audiences in US and India. Registered users
can get news about movies by following NyooTV through social networking sites
. NyooTV provides global video content like TV shows, Bollywood
films, Bollywood news, New Bollywood songs
, events and sports events of interest to Indian consumers.
NyooTV also produces its own content through in-house initiatives.
NyooTV’s parent company AKG Technologies Inc. was founded in January 2009 with offices in Philadelphia and Bhopal. AKG Technologies Inc. was registered under the broad AKG Group and AKG Entertainment was positioned as the India entity.
Gaurav Mendiratta is the Founder and President of AKG Technologies Inc., which builds products for internet
and mobile
focused at the Indian digital entertainment industry.
The company’s Board of Directors
consists of Peter F. Gardner, an investment banker and a seed investor in Last.FM
, Kartik Hosanagar, a professor of Information and Operations Management
at The Wharton School and is also the co-founder of Yodle Inc.
NyooTV generates revenue using video advertisements
even from long tail or shelved and old content.
NyooTV provides a website which delivers video entertainment on demand. This website is built to cater to the Indian crowds.
On Mobile
NyooTV would be available on the mobile using 3G
, CDMA
, WiFi
or WiMAX
networks via mobile browser and applications. These applications would enable the users to take video entertainment and access it on demand. The video quality experience would be optimized for the mobile networks and mobile screen size to provide the optimum experience possible.
NyooTV application is currently available on iPhone in US and UK. They will also build applications for all phones running the following OS/applications. iPhone
, Adobe Flash Lite 3.0, Symbian OS., J2ME
., Windows Mobile
6.1, BlackBerry
, Android
NyooTV application is available in the Ovi Store for Nokia users for free. The application has been built on the Flash Lite platform and is compatible on all Nokia models.
Video on demand
Video on Demand or Audio and Video On Demand are systems which allow users to select and watch/listen to video or audio content on demand...
platform built using adaptive streaming
Streaming media
Streaming media is multimedia that is constantly received by and presented to an end-user while being delivered by a streaming provider.The term "presented" is used in this article in a general sense that includes audio or video playback. The name refers to the delivery method of the medium rather...
and customized mobile applications
Mobile application development
Mobile application development is the process by which application software is developed for small low-power handheld devices such as personal digital assistants, enterprise digital assistants or mobile phones...
which is claimed to work even with low bandwidths
Bandwidth (computing)
In computer networking and computer science, bandwidth, network bandwidth, data bandwidth, or digital bandwidth is a measure of available or consumed data communication resources expressed in bits/second or multiples of it .Note that in textbooks on wireless communications, modem data transmission,...
. It aggregates and offers Indian entertainment content across new media platforms and digital entertainment devices currently to Indian audiences in US and India. Registered users
Registered user
A registered user is one who uses a program or a website and provides his/her credentials, effectively proving his/her identity.-Technical differences:...
can get news about movies by following NyooTV through social networking sites
Social network service
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user , his/her social...
. NyooTV provides global video content like TV shows, Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
films, Bollywood news, New Bollywood songs
Bollywood songs
Bollywood songs, more formally known as Hindi movie songs, are songs featured in Bollywood films, often performed in item numbers.The language of Hindi movie songs, generally termed Hindi, can be complex. Some songs are saturated with Urdu and Persian terms and it is not uncommon to hear use of...
, events and sports events of interest to Indian consumers.
NyooTV also produces its own content through in-house initiatives.
NyooTV’s parent company AKG Technologies Inc. was founded in January 2009 with offices in Philadelphia and Bhopal. AKG Technologies Inc. was registered under the broad AKG Group and AKG Entertainment was positioned as the India entity.
Gaurav Mendiratta is the Founder and President of AKG Technologies Inc., which builds products for internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
and mobile
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...
focused at the Indian digital entertainment industry.
The company’s Board of Directors
Board of directors
A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...
consists of Peter F. Gardner, an investment banker and a seed investor in Last.FM
Last.fm
Last.fm is a music website, founded in the United Kingdom in 2002. It has claimed 30 million active users in March 2009. On 30 May 2007, CBS Interactive acquired Last.fm for UK£140m ....
, Kartik Hosanagar, a professor of Information and Operations Management
Operations management
Operations management is an area of management concerned with overseeing, designing, and redesigning business operations in the production of goods and/or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as little resources as needed, and...
at The Wharton School and is also the co-founder of Yodle Inc.
NyooTV generates revenue using video advertisements
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
even from long tail or shelved and old content.
History
- AKG Technologies Inc. was founded in January 2009 with offices in Philadelphia and Bhopal. NyooTV was conceptualized and development work began at the Bhopal office. AKG Technologies Inc. was registered under the broad AKG Group and AKG Entertainment was positioned as the India entity.
- The alpha phase of website NyooTV.com was rolled out internally on March 30th 2009.
- In August 2009 Peter Gardner and a few other investors gave a boost to the NyooTV idea by investing in AKG group.
- In October 2009 the open alpha was rolled out to select external audience for their feedbackFeedbackFeedback describes the situation when output from an event or phenomenon in the past will influence an occurrence or occurrences of the same Feedback describes the situation when output from (or information about the result of) an event or phenomenon in the past will influence an occurrence or...
on features, functionality and look & feel
- AKG Entertainment Inc opened their Mumbai office in December 2009 which looked into business development and marketing. During the same time, Professor Karthik Hosanagar, assistant professor of Information and Operations Management at the Wharton School of Business, University of PennsylvaniaWharton School of the University of PennsylvaniaThe Wharton School is the business school of the University of Pennsylvania, an Ivy League university in Philadelphia, Pennsylvania. Wharton was the world’s first collegiate business school and the first business school in the United States...
joined the board of directors of AKG Group.
- NyooTV open alpha version with social media integration was launched in December 2009 which incorporated strategic changes to the website enhancing end user experience. NyooTV integrated with social media sites like FacebookFacebookFacebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...
, TwitterTwitterTwitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...
and MyspaceMyspaceMyspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
.
- AKG Group signed a deal with NDTV imagine on 20th December 2009 for procuring the on-going and past TV shows for its Social TV network, NyooTV.com.
- NyooTV started a new trend of online movie launches for the first time in India with the launch of “The 13th Day – An Untold Truth, directed by Raajeev Walia, produced by Chand Mishra, I.M.S Reddy and Film Division of Brahma Kumaris. The movie was available to the public for free on the web, the day it was released in theatres.
- On 10th March 2010, AKG Group announced its tie up with Shemaroo EntertainmentShemaroo EntertainmentShemaroo Entertainment ltd, is an Indian company and a distributor of Bollywood films. Founded in 1962, Shemaroo has worked in books, films, and television...
for online video services. Shemaroo provides AKG with premium video content for NyooTV.
- On April 2 2010, NyooTV unveiled a new interface.
- NyooTV.com signed an exclusive deal on 13th April 2010 with Eternal Films for the digital content distribution on its platform “You Know…AMRAPALI”, an upcoming Bollywood movie.
- In 2010, AKG Entertainment entered into partnerships with COLORS and MTV, television channels in India to procure and provide content to its users. Popular shows on these channels would now be available for viewing on NyooTV.
Significant Features
- NyooTV’s content has been categorized according to popular regional languages to help users pick regional films or TV shows of their choice.
- Searching videos are an easy task with auto suggest keywords based on popular searches
- One stop source for all Indian entertainment content with indexed content from all major content portals
- Pungi corner or the shout box is a unique feature where one can make friends, share his views and discuss various things.
- NyooTV offers very high definition videos giving users the option of choosing their quality of video. Users can either opt for a buffer free viewing or opt for high quality videos based on internet speed
- Users can report video issues by just a click on the link below the player
- Users can create accounts or use existing social network (Facebook/Twitter/MySpace) login – With a user account, users can chat with other users through shout box, create and maintain favourite videos list, make friends with other NyooTV users and find out what they are doing at NyooTV. A user can also invite his friends from Facebook, Gmail or Yahoo to join them on NyooTV.com for some fun and entertainment as they can choose to like, dislike or share a video with their friends in addition to commenting about a video
- NyooTV also has a super interactive NyooTV Application exclusive to Facebook users. Once logged into their Facebook account, a user can engage in this interesting app that has not only just scores of videos on films, TV shows and music but also quizzes and games. Users can find quizzes on films, celebrities, music, politics and sports. One can also create his own cricket team through the Social Premiere League (SPL) and play matches with other existing teams
- Users also have a Facebook Like or tweet through Twitter option to share videos and photos.
Content Categorization
The premium legal content on NyooTV is divided in to the following categories:- Movies: movie trailersTeaser trailerA teaser campaign is an advertising campaign which typically consists of a series of small, cryptic, challenging advertisements that anticipate a larger, full-blown campaign for a product launch or otherwise important event. These advertisements are called "teasers" or "teaser ads"...
, clips and full movies. Spread over a variety of genres, Bollywood, Mollywood and Tollywood films. - TV Shows: Partnerships with Channel Providers help NyooTV provide TV shows, especially those which are not aired anymore.
- Sports: Users will be able to watch sporting events live or on demand. Matches which were played earlier can also be viewed.
- Entertainment: Award Ceremonies, Live PerformancesLive performancelive performance may refer to:*A play or musical*A concert, a live performance before an audience*A dance performance, dance performed for an audience.*Live radio, radio broadcast without delay...
, Music AlbumsAlbumAn album is a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution. The word derives from the Latin word for list .Vinyl LP records have two sides, each comprising one half of the album...
, Fashion showsFashion showA fashion show is an event put on by a fashion designer to showcase his or her upcoming line of clothing during Fashion Week. Fashion shows debut every season, particularly the Spring/Summer and Fall/Winter seasons. This is where the latest fashion trends are made...
and Celebrity Interviews can be watched on NyooTV. - Blogs: NyooTV provides reviewsReviewA review is an evaluation of a publication, a product or a service, such as a movie , video game, musical composition , book ; a piece of hardware like a car, home appliance, or computer; or an event or performance, such as a live music concert, a play, musical theater show or dance show...
of movies, TV shows and sporting events. Users can use NyooTV as a platform to post comments, reviews and discuss all the content available on the website. - Music Videos: A special section is dedicated only for viewing music videos, be it BollywoodBollywoodBollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
, Devotional, Indi-PopIndian popIndian pop music , often known as Indian-Pop, Hindi Pop, Indipop or Indi-pop, refers to pop music in India. Pop music really started in the South Asian region with the famous playback singer Ahmed Rushdi's song ‘Ko-Ko-Korina’ in 1966...
, Indi-Rock or even upcoming movie trailers. - Channels:This section allows users can select a channel to view the video they want to, be it TV shows, films or any other content from a particular channel
- Photos: This section is a gallery of photographs of events not only in Bollywood but all events that take place in India’s television industry and the glamour world.
Partnerships
NyooTV has partnered with names in the entertainment industry like Shemaroo, Imagine TV, ACK Media, ASC Digital, 1TakeMedia, Times Music and iStream( COLORS & MTV). In addition to licensing over 4200+ movies and 10,000+ TV shows titles, NyooTV has indexed legal Indian content from all over the web including portals like Rajshri, Bollywood Hungama, Metacafe, Zimbio, BigFlix and 30 more websites. NyooTV also partners with VDopia to procure ad content.Content Accessibility
On PCNyooTV provides a website which delivers video entertainment on demand. This website is built to cater to the Indian crowds.
On Mobile
NyooTV would be available on the mobile using 3G
3G
3G or 3rd generation mobile telecommunications is a generation of standards for mobile phones and mobile telecommunication services fulfilling the International Mobile Telecommunications-2000 specifications by the International Telecommunication Union...
, CDMA
Code division multiple access
Code division multiple access is a channel access method used by various radio communication technologies. It should not be confused with the mobile phone standards called cdmaOne, CDMA2000 and WCDMA , which are often referred to as simply CDMA, and use CDMA as an underlying channel access...
, WiFi
Wi-Fi
Wi-Fi or Wifi, is a mechanism for wirelessly connecting electronic devices. A device enabled with Wi-Fi, such as a personal computer, video game console, smartphone, or digital audio player, can connect to the Internet via a wireless network access point. An access point has a range of about 20...
or WiMAX
WiMAX
WiMAX is a communication technology for wirelessly delivering high-speed Internet service to large geographical areas. The 2005 WiMAX revision provided bit rates up to 40 Mbit/s with the 2011 update up to 1 Gbit/s for fixed stations...
networks via mobile browser and applications. These applications would enable the users to take video entertainment and access it on demand. The video quality experience would be optimized for the mobile networks and mobile screen size to provide the optimum experience possible.
NyooTV application is currently available on iPhone in US and UK. They will also build applications for all phones running the following OS/applications. iPhone
IPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
, Adobe Flash Lite 3.0, Symbian OS., J2ME
Java Platform, Micro Edition
Java Platform, Micro Edition, or Java ME, is a Java platform designed for embedded systems . Target devices range from industrial controls to mobile phones and set-top boxes...
., Windows Mobile
Windows Mobile
Windows Mobile is a mobile operating system developed by Microsoft that was used in smartphones and Pocket PCs, but by 2011 was rarely supplied on new phones. The last version is "Windows Mobile 6.5.5"; it is superseded by Windows Phone, which does not run Windows Mobile software.Windows Mobile is...
6.1, BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
, Android
NyooTV application is available in the Ovi Store for Nokia users for free. The application has been built on the Flash Lite platform and is compatible on all Nokia models.
External links
- www.nyootv.com NyooTV Official Website
- www.akgentertainment.com AKG Technologies Inc.