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is an official magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
of The Church of Jesus Christ of Latter-day Saints. First published in January 1971 along with the Ensign
and the Friend
The Friend is the monthly English language children's magazine published by The Church of Jesus Christ of Latter-day Saints . It is aimed at those of Primary age , approximately ages 3 through 12...
, the New Era's
intended audience has always been the youth of the Church. The magazine replaced the similarly themed The Improvement Era
, a periodical published from 1897 to 1970.
In its first issue, the editor of the New Era
explained the rationale for its creation, stating:
- By direction of the First Presidency
In the Latter Day Saint movement, the First Presidency was the highest governing body in the Latter Day Saint church established by Joseph Smith, Jr. in 1832, and is the highest governing body of several modern Latter Day Saint denominations...
, the New Era is the publication arm of the Church to the unmarried persons of the kingdom—those from twelve up to marriage. It will reflect those qualities that have given rise to the Lord’s confidence in youth: sincerity, authenticity, intellectual stimulation, and inspiration.
The New Era
regularly includes articles written by the General Authorities
In The Church of Jesus Christ of Latter-day Saints , a general authority is a member of certain leadership organizations who are given administrative and ecclesiastical authority over the church...
of the LDS Church on gospel topics, as well as articles contributed by other Church members on topics such as preparing for marriage, media and entertainment, and the family
In human context, a family is a group of people affiliated by consanguinity, affinity, or co-residence. In most societies it is the principal institution for the socialization of children...
. Poems, artwork, tips for coping with life's challenges, and true stories of inspiration, are also commonplace. Other regular features include Questions & Answers (a question for the youth - i.e. "How can I know I've truly been forgiven after I've repented?" - and readers' responses), and the New Era
poster (or MormonAd
A Mormonad is a poster which appears in each issue of the New Era, a magazine published by The Church of Jesus Christ of Latter-day Saints. They first appeared in the 1970s....
- Liahona magazine
Liahona is the official international magazine of The Church of Jesus Christ of Latter-day Saints. It is named after the word Liahona from the Book of Mormon. The Liahona is published in 51 different languages from one to twelve times per year depending on the language...
- List of Latter Day Saint periodicals