Neethaane En Ponvasantham
Encyclopedia
Neethaane En Ponvasantham is a forthcoming Tamil
Tamil language
Tamil is a Dravidian language spoken predominantly by Tamil people of the Indian subcontinent. It has official status in the Indian state of Tamil Nadu and in the Indian union territory of Pondicherry. Tamil is also an official language of Sri Lanka and Singapore...

 romantic drama film written directed by Gautham Menon
Gautham Menon
Gautham Vasudev Menon is an Indian film director and producer. Mainly working in Tamil cinema, he has also directed Hindi and Telugu films which are remakes of his Tamil films...

, featuring Jiiva and Samantha
Samantha Ruth Prabhu
Samantha Ruth Prabhu is an Indian film actress and model who appears in Telugu and Tamil films. Born to Malayali and Telugu parents, Samantha was brought up in Chennai and pursued a career in modeling during her late teens...

 in the lead roles. The venture is produced by Kumar and Jayaram of RS Infotainment and will have music composed by A. R. Rahman
A. R. Rahman
Allah Rakha Rahman is an Indian composer, singer-songwriter, record producer, musician, and philanthropist. Described as the world's most prominent and prolific film composer by Time, his works are notable for integrating eastern classical music with electronic music sounds, world music genres and...

 with cinematography by M. S. Prabhu.This film is being simultaneously shot with the other two versions in Telugu and Hindi. The film is likely to be released on 14 February 2012, coinciding with Valentine's Day
Valentine's Day
Saint Valentine's Day, commonly shortened to Valentine's Day, is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is named after one or more early Christian martyrs named Saint Valentine, and was established by Pope Gelasius I in 496...

.

Cast

  • Jiiva as Raghu
  • Samantha
    Samantha Ruth Prabhu
    Samantha Ruth Prabhu is an Indian film actress and model who appears in Telugu and Tamil films. Born to Malayali and Telugu parents, Samantha was brought up in Chennai and pursued a career in modeling during her late teens...

     as Nithya
  • Santhanam
  • Anupama Kumar
    Anupama Kumar
    Anupama Prakash Kumar , better known as Anupama Kumar, is an Indian film actress and model. Having appeared in more than 300 ad films, she made her debut as an actress in the 2004 Hindi film Kyun...! Ho Gaya Na and got widely noticed for her performance in Tamil film Pokkisham, Vamsam, Ayyanar,...

  • Ravi Raghavendra

Casting

Gautham Menon met Jiiva to discuss a potential collaboration in May 2011 for his next venture after the Hindi remake of Vinnaithaandi Varuvaayaa. Menon decided to use Jiiva in the Tamil version of a bilingual film he was set to make featuring Ram
Ram (actor)
- Personal life :Ram was born in Hyderabad, India, on May 15, 1988. He grew up in Chennai and attended Chettinad Vidhyashram school, Mandaveli. He is the nephew of Telugu producer Sravanthi Ravi Kishore.- Career :...

 and Samantha
Samantha Ruth Prabhu
Samantha Ruth Prabhu is an Indian film actress and model who appears in Telugu and Tamil films. Born to Malayali and Telugu parents, Samantha was brought up in Chennai and pursued a career in modeling during her late teens...

, and Menon's "regular crew" of music composer A. R. Rahman
A. R. Rahman
Allah Rakha Rahman is an Indian composer, singer-songwriter, record producer, musician, and philanthropist. Described as the world's most prominent and prolific film composer by Time, his works are notable for integrating eastern classical music with electronic music sounds, world music genres and...

, film editor Anthony
Anthony (film editor)
Anthony is a Tamil film editor. He has worked in over twenty Tamil, Malayalam, and Telugu language films. This makes him one of the few editors to have worked for all the 3 biggest film industries in India.-Personal life:Anthony studied BA Lit in Madras Christian College, Tambaram, Chennai...

 and cinematographer Manoj Paramahamsa
Manoj Paramahamsa
- Biography :He was born in Chennai, Tamil Nadu. Educated at the Film and Television Institute of Tamil Nadu at Chennai, he received his early training from the cinematographer S. Saravanan. Manoj started his career by assisting in films such as Pammal K...

 were all a part of the film. The film is being in Telugu as Nithya
Nithya (film)
Nithya is a forthcoming Telugu romantic film written directed by Gautham Menon, featuring Nani and Samantha in the lead roles. The venture is produced by Kumar and Jayaram of RS Infotainment and will have music composed by A. R. Rahman with cinematography by M. S. Prabhu...

, while a Hindi version featuring Aditya Roy Kapoor and Samantha is also being simultaneously made. Initial suggestions indicated that the film was also set to be titled Nithya, after Samantha's character in the film, but this turned out to be untrue. The title was revealed through the first publicity posters to be Neethaane En Ponvasantham, inspired by a song from the 1982 film Ninaivellam Nithya
Ninaivellam Nithya
Ninaivellam Nithya is a 1982 Indian Tamil romance film directed by Tamil Sridhar. It brings to the limelight the true love that blossoms between two hearts without discriminating against caste and/or creed. The true love even sacrifices itself for the benefit of the beloved...

starring Karthik. An official announcement was made by the producers of the film, RS Infotainment, that a photo shoot was planned in August and the film would also shoot portions across the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. Jiiva had to lose weight for the film and had to undertake diet regimens and work out sessions to get in shape for the character. Furthermore it was revealed that he would sport three different looks in the film as the film encompasses 15 years. Ravi Raghavendra and Anupama Kumar
Anupama Kumar
Anupama Prakash Kumar , better known as Anupama Kumar, is an Indian film actress and model. Having appeared in more than 300 ad films, she made her debut as an actress in the 2004 Hindi film Kyun...! Ho Gaya Na and got widely noticed for her performance in Tamil film Pokkisham, Vamsam, Ayyanar,...

 were added to the cast to play Jiiva's parents, while Santhanam was also chosen to play an important role in the film.

Filming

The film was set to begin the first schedule on August 15, 2011 but delays led to a fortnight's delay. It eventually commenced the initial shoot from August 29, 2011 with a photo shoot held and publicity posters were released the following week. The team shot across Chennai
Chennai
Chennai , formerly known as Madras or Madarasapatinam , is the capital city of the Indian state of Tamil Nadu, located on the Coromandel Coast off the Bay of Bengal. Chennai is the fourth most populous metropolitan area and the sixth most populous city in India...

in the first week of the first schedule, with scenes filmed at the cinema multiplex Mayajaal and at a coffee shop, Cafe Coffee Day, on the East Coast Road. The film was shot alongside the two other versions, with the film shooting the same scene thrice with the various casts.
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