National Social Norms Resource Center
Encyclopedia
The National Social Norms Resource Center (NSNRC) is an independent US-American organization that promotes the use of the social norms approach (often called the social norms marketing
approach) to reducing a wide range of health, safety and justice issues.
Although the social norms approach has most widely been used to reduce both the consumption and the abuse of alcohol
in education environments, the NSNRC also promotes its application to reduce tobacco
use, violence
and other social problems. To this end, it provides technical assistance in the application of social norm techniques.
NSNRC, based at University of Virginia
, is funded by Anheuser Busch.
Social Norms Marketing
The social norms approach, or social norms marketing,is an environmental strategy gaining ground in health campaigns.While conducting research in the mid 1980s, two researchers, H.W. Perkins and A.D. Berkowitz, discovered that students at a small U.S. college held exaggerated beliefs about the...
approach) to reducing a wide range of health, safety and justice issues.
Although the social norms approach has most widely been used to reduce both the consumption and the abuse of alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....
in education environments, the NSNRC also promotes its application to reduce tobacco
Tobacco
Tobacco is an agricultural product processed from the leaves of plants in the genus Nicotiana. It can be consumed, used as a pesticide and, in the form of nicotine tartrate, used in some medicines...
use, violence
Violence
Violence is the use of physical force to apply a state to others contrary to their wishes. violence, while often a stand-alone issue, is often the culmination of other kinds of conflict, e.g...
and other social problems. To this end, it provides technical assistance in the application of social norm techniques.
NSNRC, based at University of Virginia
University of Virginia
The University of Virginia is a public research university located in Charlottesville, Virginia, United States, founded by Thomas Jefferson...
, is funded by Anheuser Busch.
Publications
- The social norms approach to preventing school and college age substance abuse : a handbook for educators, counselors, and clinicians / H. Wesley Perkins, editor. 1st ed. San Francisco : Jossey-Bass, c2003. xvi, 320 p. : ill. ; 24 cm. ISBN 0-7879-6459-X (alk. paper)