Moving Brands
Encyclopedia
Moving Brands is an independent and award-winning branding and digital agency with studios in London, Zurich, Tokyo and San Francisco.
graduates Ben Wolstenholme, James Bull and Joe Sharpe, alongside Wolstenholme’s brother Guy and cousin Toby Younger.
The company originally partnered with larger agencies to ensure the brands, logos and identities they created could be brought to life onscreen. The Moving Brand’s offer of ‘Creativity for a moving world’ developed from this, and they are now a full-service branding and digital agency.
Strategy: The approach uses research methods, creative processes, analytical tools and technologies to understand people's attitudes and behaviour, and how to connect with them.
Identity: Creating consumer and corporate brand identities that adapt, move and grow, in line with the company they are part of and the services and products they represent.
Experience: Previous brand experience work has included films, websites, interactive event and exhibition environments, ring tones and sonic identities, augmented reality projects, motion graphics and animations.
The first co-created project Moving Brands launched was the Weare label, a collaborative design project that enabled people to create graphics online and add them to a gallery. The images were first displayed in LED lights in a window of the Moving Brands London studio. This sequence of images was then used to create the limited edition Weare scarf. In 2010 the images became part of an artist pack in UsTwo studio’s iPad app, Granimator.http://weare.movingbrands.com/http://www.granimator.com/packs/9
The latest self initiated project to come out of the studio is the Living Identity book. This book calls for a fresh understanding of the role of brands in a moving world. As the book is, by the very nature of print, already out of date, a ‘living’ cover was created. Using augmented reality
technology, content from the Moving Brands blog, twitter feed, vimeo and flickr accounts can be accessed.http://www.movingbrands.com/?paged=1&living=1
History
Moving Brands was established in London in 1998 by Central St Martin'sCentral Saint Martins College of Art and Design
Central Saint Martins College of Art and Design is a constituent college of the University of the Arts London. The school has an outstanding international reputation, and is considered one of the world's leading art and design institutions...
graduates Ben Wolstenholme, James Bull and Joe Sharpe, alongside Wolstenholme’s brother Guy and cousin Toby Younger.
The company originally partnered with larger agencies to ensure the brands, logos and identities they created could be brought to life onscreen. The Moving Brand’s offer of ‘Creativity for a moving world’ developed from this, and they are now a full-service branding and digital agency.
Scope
Moving Brands work across three areas of branding and digital expressions:Strategy: The approach uses research methods, creative processes, analytical tools and technologies to understand people's attitudes and behaviour, and how to connect with them.
Identity: Creating consumer and corporate brand identities that adapt, move and grow, in line with the company they are part of and the services and products they represent.
Experience: Previous brand experience work has included films, websites, interactive event and exhibition environments, ring tones and sonic identities, augmented reality projects, motion graphics and animations.
Self Initiated Projects
In 2009 the Mayor of London asked agencies to respond to his brief to re-brand London. Moving Brands undertook a crowd-sourced approach, using social media networks to allow the community to submit their ideas for the new London brand identityhttp://abrandforlondon.wordpress.com/about/The first co-created project Moving Brands launched was the Weare label, a collaborative design project that enabled people to create graphics online and add them to a gallery. The images were first displayed in LED lights in a window of the Moving Brands London studio. This sequence of images was then used to create the limited edition Weare scarf. In 2010 the images became part of an artist pack in UsTwo studio’s iPad app, Granimator.http://weare.movingbrands.com/http://www.granimator.com/packs/9
The latest self initiated project to come out of the studio is the Living Identity book. This book calls for a fresh understanding of the role of brands in a moving world. As the book is, by the very nature of print, already out of date, a ‘living’ cover was created. Using augmented reality
Augmented reality
Augmented reality is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. It is related to a more general concept called mediated reality, in which a view of reality is...
technology, content from the Moving Brands blog, twitter feed, vimeo and flickr accounts can be accessed.http://www.movingbrands.com/?paged=1&living=1
Awards
Moving Brands have won several awards for their brand identities, and for their interactive, environment and web design, including European Design Awardshttp://www.europeandesign.org/#/ed-awards/archive/, Benchmarkshttp://awards.designweek.co.uk/benchmarks/2009/categories.php, D&ADhttp://www.dandad.org/awards/professional/2007/categories/envr/environmental-design/26213/nokia-wwmm-environmentshttp://www.dandad.org/awards2007/category.asp?category_no=26http://www.dandad.org/awards2007/category.asp?category_no=25 and Red Dot awardshttp://www.movingbrands.com/?p=2388, as well as nominations for Cannes Lionshttp://www.movingbrands.com/?p=2651, Designpreis Deutschlandhttp://www.movingbrands.com/?p=4810 and Design Weekhttp://awards.designweek.co.uk/dw/2011/winners-2010/shortlist-2.php#identityprogrammes.Clients of Moving Brands
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