Norton & Sons
Encyclopedia
Norton & Sons is a Savile Row
bespoke
tailor
founded in 1821 by Walter Grant Norton. The firm is located on the East side of the street, at No. 16.
In 1859 George James Norton was granted the freedom of the City
of London. At about this time the company became the tailor and Royal Warrant holder to William I, German Emperor
. The firm specialized as a sporting tailor.
During the 1970s the firm absorbed Hoare & Tautz, formed by the merger of E. Tautz & Sons
, a sporting tailor, and J. Hoare & Co, a tailor.
In the early 21st century the company makes fewer than 200 suits per year. It was acquired from the Granger family in 2005 by Patrick Grant, graduated the same year from Saïd Business School
, and his investors. Grant asked Moving Brands
to design a "new identity",
and has "forged links with young British Fashion Designers".
Savile Row
Savile Row is a shopping street in Mayfair, central London, famous for its traditional men's bespoke tailoring. The term "bespoke" is understood to have originated in Savile Row when cloth for a suit was said to "be spoken for" by individual customers...
bespoke
Bespoke
Bespoke is a term employed in a variety of applications to mean an item custom-made to the buyer's specification...
tailor
Tailor
A tailor is a person who makes, repairs, or alters clothing professionally, especially suits and men's clothing.Although the term dates to the thirteenth century, tailor took on its modern sense in the late eighteenth century, and now refers to makers of men's and women's suits, coats, trousers,...
founded in 1821 by Walter Grant Norton. The firm is located on the East side of the street, at No. 16.
In 1859 George James Norton was granted the freedom of the City
Freedom of the City
Freedom of the City is an honour bestowed by some municipalities in Australia, Canada, Ireland, France, Italy, New Zealand, South Africa, Spain, the United Kingdom, Gibraltar and Rhodesia to esteemed members of its community and to organisations to be honoured, often for service to the community;...
of London. At about this time the company became the tailor and Royal Warrant holder to William I, German Emperor
William I, German Emperor
William I, also known as Wilhelm I , of the House of Hohenzollern was the King of Prussia and the first German Emperor .Under the leadership of William and his Chancellor Otto von Bismarck, Prussia achieved the unification of Germany and the...
. The firm specialized as a sporting tailor.
During the 1970s the firm absorbed Hoare & Tautz, formed by the merger of E. Tautz & Sons
E. Tautz & Sons
Edward Tautz, a tailor, founded E. Tautz in 1867.In 1875 the firm changed its name to E. Tautz & Sons as Edward brought his son Frederick George Tautz into the business....
, a sporting tailor, and J. Hoare & Co, a tailor.
In the early 21st century the company makes fewer than 200 suits per year. It was acquired from the Granger family in 2005 by Patrick Grant, graduated the same year from Saïd Business School
Saïd Business School
Saïd Business School is the business school of the University of Oxford in England, located on the north side of Frideswide Square on the former site of Oxford Rewley Road railway station. It is the University's centre of learning for graduate and undergraduate students in business, management...
, and his investors. Grant asked Moving Brands
Moving Brands
Moving Brands is an independent and award-winning branding and digital agency with studios in London, Zurich, Tokyo and San Francisco.- History :Moving Brands was established in London in 1998 by Central St Martin's graduates Ben Wolstenholme, James Bull and Joe Sharpe, alongside Wolstenholme’s...
to design a "new identity",
and has "forged links with young British Fashion Designers".