Motorcraft is an auto parts
brandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
of
Ford Motor CompanyFord Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
.
History
The
Ford Motor CompanyFord Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
launched this auto parts division in 1972 to provide replacement parts and original equipment parts. This brand replaced Autolite as Ford's official parts brand. Autolite is still a brand name in use today, but is now owned by
HoneywellHoneywell International, Inc. is a major conglomerate company that produces a variety of consumer products, engineering services, and aerospace systems for a wide variety of customers, from private consumers to major corporations and governments....
. Motorcraft was originally launched in the 1950s with very little success, and was dropped when Ford purchased the Autolite trade name. Ford was forced to sell Autolite by the Federal Trade Commission. The Government found Ford had violated antitrust laws.
Today
Today parts are designed and engineered to fit for installation on
LincolnLincoln is an American luxury vehicle brand of the Ford Motor Company. Lincoln vehicles are sold mostly in North America.-History:The company was founded in August 1915 by Henry M. Leland, one of the founders of Cadillac . During World War I, he left Cadillac which was sold to General Motors...
,
MercuryMercury was an automobile marque of the Ford Motor Company launched in 1938 by Edsel Ford, son of Henry Ford, to market entry-level luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles, similar to General Motors' Buick brand, and Chrysler's namesake brand...
, and
FordFord Motor Company is an American multinational automaker based in Dearborn, Michigan, a suburb of Detroit. The automaker was founded by Henry Ford and incorporated on June 16, 1903. In addition to the Ford and Lincoln brands, Ford also owns a small stake in Mazda in Japan and Aston Martin in the UK...
vehicles. Some parts, such as Motorcraft's extensive list of oil filter applications, fit a wide variety of makes/models not built by Ford Motor Company.
Motorcraft products are sold through Ford and Lincoln-Mercury dealerships, as well as select auto parts stores.
Many times, Ford will approach a
contract manufacturerA contract manufacturer is a manufacturer that contracts with a firm for components or products. It is a form of outsourcing.-Business model:...
of a particular product (many times a supplier to the company already) and work with them to create a version for sale under the Motorcraft name. These products must meet quality standards set by the Ford Motor Company to be considered for retail sale.
Motor oil
Motorcraft also sells motor oil for automotive use. As of the late 2000s most of their oil is a synthetic blend or fully synthetic designed to last beyond the normal 3000 miles (4,828 km) change interval. Several weights are available from the 5W-20 all the way to a 15W-40 for diesel engines.
External links