Motion Theory (company)
Encyclopedia
{| class="infobox" cellspacing="8"


! colspan="2" class="haut" style="background-color: blue" |
|-
! scope=row |Type
| Private Company
|-
! scope=row |Industry
Industry
Industry refers to the production of an economic good or service within an economy.-Industrial sectors:There are four key industrial economic sectors: the primary sector, largely raw material extraction industries such as mining and farming; the secondary sector, involving refining, construction,...


| Visual art, Television advertisement
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...


|-
! scope=row | Founded
| 01 May 2000
|-
! scope=row |Founders
| Mathew Cullen,
Javier Jimenez
|-
! scope=row |Employees
| 50 (2010)
|-
! scope=row |Product
Product (business)
In general, the product is defined as a "thing produced by labor or effort" or the "result of an act or a process", and stems from the verb produce, from the Latin prōdūce ' lead or bring forth'. Since 1575, the word "product" has referred to anything produced...

s
| Music Videos, Advertisement
|-
! scope=row |Website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...


| http://www.motiontheory.com/
|-


|}

Motion Theory is an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 production company
Production company
A production company provides the physical basis for works in the realms of the performing arts, new media art, film, television, radio, and video.- Tasks and functions :...

 that was founded on the 1st May 2000 by Mathew Cullen and Javier Jimenez. The company is located in Marina Del Rey in Los Angeles
Los Ángeles
Los Ángeles is the capital of the province of Biobío, in the commune of the same name, in Region VIII , in the center-south of Chile. It is located between the Laja and Biobío rivers. The population is 123,445 inhabitants...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

, USA.

The company has produced hundreds of projects and has been awarded multiple Grammys, MTV Video Music Awards and AICP Awards for its commercial and music video production work.

Its director roster includes Mathew Cullen, Guillermo del Toro, Jesus de Francisco, Grady Hall, Mark Kudsi, Christopher Leone
Christopher Leone
Christopher Leone is a Los Angeles-based filmmaker with a background in visual effects and CG animation.Leone co-wrote and co-executive produced The Lost Room, a mini-series for Syfy produced by Lionsgate Television, starring Peter Krause, Julianna Margulies, and Kevin Pollak. The Lost Room was...

, Kaan Atilla, Chris Riehl and Syyn Labs.

Motion Theory's notable work includes commercials for Audi, HP, IBM, Samsung, Nike, NFL; and music videos for Adele, Weezer, The Black Eyed Peas and Katy Perry.

Motion Theory holds the Guinness World Record for the most internet memes in a music video, 51 featured in Weezer's Pork and Beens. The video was directed by Cullen and produced by Javier Jimenez and Bernard Rahill.

Expansion and development

In August of 2010 Motion Theory moved their company headquarters from Venice, CA to an expanded 25000 square feet (2,322.6 m²) space in Marina del Rey in Los Angeles, CA.

On December 9, 2010, Guillermo del Toro, cinematographer Guillermo Navarro, Mathew Cullen and Javier Jimenez launched Mirada, a sister company to Motion Theory. Mirada is a story development, digital production and visual effects company made up of animators, designers, digital artists, writers and filmmakers. The team works collaboratively to create and produce projects that span digital production and content for film, television, advertising, interactive and other media.

Awards

The motion theory award list:
Project Field Award Year Nominee or won
Buick
Buick
Buick is a premium brand of General Motors . Buick models are sold in the United States, Canada, Mexico, China, Taiwan, and Israel, with China being its largest market. Buick holds the distinction as the oldest active American make...

: Behind the Beauty
Short-film  Bessie
Bessie
Bessie can be a surname, a nickname , and a woman's given name. Bessie is an English diminutive of Elizabeth or Bessandra, and has been so used since the 16th century...

 
2010 won
Tanqueray Resist Simple Short-film  AICP
AICP
AICP ia an abbreviation which can stand for:*American Institute of Certified Planners - an institution connected with the American Planning Association...

 SHORTLIST
2010 won
NFL Network Run Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
Emmy  2010 won
Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...

: California Gurls
California Gurls
"California Gurls" is an electropop song by American singer-songwriter Katy Perry and is the lead single of her third studio album, Teenage Dream. The song features rapper Snoop Dogg, and was produced by Dr. Luke, Max Martin, and Benny Blanco. According to Perry, the song is an answer song to...

 
Music Video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 
MTV EMA (Europe)  2010 won
Katy Perry
Katy Perry
Katy Perry is an American singer, songwriter and actress. Born in Santa Barbara, California, and raised by Christian pastor parents, Perry grew up listening to only gospel music and sang in her local church as a child. After earning a GED during her first year of high school, she began to pursue a...

: California Gurls
California Gurls
"California Gurls" is an electropop song by American singer-songwriter Katy Perry and is the lead single of her third studio album, Teenage Dream. The song features rapper Snoop Dogg, and was produced by Dr. Luke, Max Martin, and Benny Blanco. According to Perry, the song is an answer song to...

 
Music Video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 
MTV VMA  2010 Nominee
The Black Eyed Peas
The Black Eyed Peas
The Black Eyed Peas are an American pop group , formed in Los Angeles, California, in 1995. The group includes rappers will.i.am, apl.de.ap, and Taboo, and singer Fergie. Since the release of their third album Elephunk in 2003, the group has sold an estimated 56 million records worldwide...

: Boom Boom Pow
Boom Boom Pow
"Boom Boom Pow" is a song by The Black Eyed Peas released as the lead single from their fifth studio album, The E.N.D. The song uses the auto-tune vocal effect, and blends the genres of Electro-rap, dance-pop, electro hop and hip hop....

 
Music Video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 
Grammy: Best Music Video 2009 Won
HP: Fergie  Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AICP
AICP
AICP ia an abbreviation which can stand for:*American Institute of Certified Planners - an institution connected with the American Planning Association...

 
2009 Won
Weezer
Weezer
Weezer is an American alternative rock band. The band currently consists of Rivers Cuomo , Patrick Wilson , Brian Bell , and Scott Shriner . The band has changed lineups three times since its formation in 1992...

: Pork and Beans
Pork and beans
Pork and beans is a culinary dish that uses pork and beans as its main ingredients. Numerous variations exist from Fabada Asturiana to Olla podrida to American canned pork and beans.-American canned pork and beans:...

 
Music Video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 
Grammy: Best Music Video 2008 Won
Adele
Adele (singer)
Adele Laurie Blue Adkins , known professionally as Adele, is an English singer-songwriter. She was the first recipient of the Brit Awards Critics' Choice and was named the number-one predicted breakthrough act of 2008 in an annual BBC poll of music critics, Sound of 2008...

: Chasing Pavements
Music Video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 
MTV VMA  2008 Nominee
HP: Pharell  Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AICP
AICP
AICP ia an abbreviation which can stand for:*American Institute of Certified Planners - an institution connected with the American Planning Association...

 
2007 Won
Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

 Zune: Two Little Birds
Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AIGA
Aiga
‘Aiga is a word in the Samoan language which means 'family.' The aiga is the family unit of Samoan society and differs from the Western sense in that it consists more than just a mother, father and children. The Samoan family, also referred to as an 'extended family' is based on the culture's...

, SIGGRAPH
SIGGRAPH
SIGGRAPH is the name of the annual conference on computer graphics convened by the ACM SIGGRAPH organization. The first SIGGRAPH conference was in 1974. The conference is attended by tens of thousands of computer professionals...

 
2007 Won
HP: Paulo Coelho Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
SIGGRAPH
SIGGRAPH
SIGGRAPH is the name of the annual conference on computer graphics convened by the ACM SIGGRAPH organization. The first SIGGRAPH conference was in 1974. The conference is attended by tens of thousands of computer professionals...

 
2007 Won
Reebok
Reebok
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

 Wrapshear
Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
Silver Clio 2006 Won
Beck
Beck
Beck Hansen is an American musician, singer-songwriter and multi-instrumentalist, known by the stage name Beck...

: Girl
Girl
A girl is any female human from birth through childhood and adolescence to attainment of adulthood. The term may also be used to mean a young woman.-Etymology:...

 
Music Video
Music video
A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...

 
MVPA  2006 Won
Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 Presto 04
Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AICP
AICP
AICP ia an abbreviation which can stand for:*American Institute of Certified Planners - an institution connected with the American Planning Association...

, ADC GOLD, D&AD
D&AD
Design and Art Direction is a British educational charity which exists to promote excellence in design and advertising...

 
2004 Won
Nike
Nike, Inc.
Nike, Inc. is a major publicly traded sportswear and equipment supplier based in the United States. The company is headquartered near Beaverton, Oregon, which is part of the Portland metropolitan area...

 Flow
Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AICP
AICP
AICP ia an abbreviation which can stand for:*American Institute of Certified Planners - an institution connected with the American Planning Association...

 
2004 Won
ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 Evolution
Evolution
Evolution is any change across successive generations in the heritable characteristics of biological populations. Evolutionary processes give rise to diversity at every level of biological organisation, including species, individual organisms and molecules such as DNA and proteins.Life on Earth...

 
Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AICP
AICP
AICP ia an abbreviation which can stand for:*American Institute of Certified Planners - an institution connected with the American Planning Association...

 
2003 Won
Direct TV ESPN
ESPN
Entertainment and Sports Programming Network, commonly known as ESPN, is an American global cable television network focusing on sports-related programming including live and pre-taped event telecasts, sports talk shows, and other original programming....

 Fullcourt
Commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...

 
AIGA
Aiga
‘Aiga is a word in the Samoan language which means 'family.' The aiga is the family unit of Samoan society and differs from the Western sense in that it consists more than just a mother, father and children. The Samoan family, also referred to as an 'extended family' is based on the culture's...

 
2003 Won

See also

  • Pixar
    Pixar
    Pixar Animation Studios, pronounced , is an American computer animation film studio based in Emeryville, California. The studio has earned 26 Academy Awards, seven Golden Globes, and three Grammy Awards, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide...

  • DreamWorks SKG
  • DreamWorks Animation
    DreamWorks Animation
    DreamWorks Animation SKG, Inc. is an American animation studio based in Glendale, California that creates animated feature films, television program and online virtual worlds...

  • Computer-generated imagery
    Computer-generated imagery
    Computer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...

  • List of animation studios
  • Stop-motion animation
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