Pixar Animation Studios, pronounced ˈpɪksɑr, is an American
computer animationComputer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....
film studio based in
Emeryville, CaliforniaEmeryville is a small city located in Alameda County, California, in the United States. It is located in a corridor between the cities of Berkeley and Oakland, extending to the shore of San Francisco Bay. Its proximity to San Francisco, the Bay Bridge, the University of California, Berkeley, and...
. The studio has earned 26 Academy Awards, seven Golden Globes, and three
Grammy AwardA Grammy Award — or Grammy — is an accolade by the National Academy of Recording Arts and Sciences of the United States to recognize outstanding achievement in the music industry...
s, among many other awards and acknowledgments. Its films have made over $6.3 billion worldwide. It is best known for its
CGIComputer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in art, video games, films, television programs, commercials, simulators and simulation generally, and printed media...
-animated feature films created with
PhotoRealistic RenderManPhotoRealistic RenderMan, or PRMan for short, is a proprietary photorealistic RenderMan-compliant renderer.It primarily uses the Reyes algorithm but is also fully capable of doing ray tracing and global illumination....
, its own implementation of the industry-standard
RenderManThe RenderMan Interface Specification, or RISpec in short, is an open API developed by Pixar Animation Studios to describe three-dimensional scenes and turn them into digital photorealistic images...
image-rendering application programming interface used to generate high-quality images.
Pixar began in 1979 as the Graphics Group, part of the Computer Division of
LucasfilmLucasfilm Limited is an American film production company founded by George Lucas in 1971, based in San Francisco, California. Lucas is the company's current chairman and CEO, and Micheline Chau is the president and COO....
before it was acquired by Apple Computer co-founder
Steve JobsSteven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...
in 1986.
The Walt Disney CompanyThe Walt Disney Company is the largest media conglomerate in the world in terms of revenue. Founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, Walt Disney Productions established itself as a leader in the American animation industry before diversifying into...
bought Pixar in 2006 at a valuation of $7.4 billion; the transaction made Jobs the largest shareholder in Disney.
Pixar has produced
twelve feature films, beginning with
Toy StoryToy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...
in 1995. It was followed by
A Bug's LifeA Bug's Life is a 1998 American computer animated adventure comedy film produced by Pixar and released by Walt Disney Pictures in the United States on November 25, 1998. A Bug's Life was the second Disney·Pixar feature film after Toy Story, and the third American computer-animated film after Toy...
in 1998,
Toy Story 2Toy Story 2 is a 1999 American computer animated film directed by John Lasseter and co-directed by Lee Unkrich and Ash Brannon. It is the sequel to the 1995 film Toy Story, released by Walt Disney Pictures and the third film to be produced by Pixar...
in 1999,
Monsters, Inc.Monsters, Inc. is a 2001 American computer-animated film and the fourth feature-length film produced by Pixar Animation Studios. It was directed by Pete Docter, co-directed by Lee Unkrich and David Silverman, and written by Jill Culton, Peter Docter, Ralph Eggleston, Dan Gerson, Jeff Pidgeon, Rhett...
in 2001,
Finding NemoFinding Nemo is a 2003 American comi-drama animated film written by Andrew Stanton, directed by Andrew Stanton and Lee Unkrich and produced by Pixar. It tells the story of the overly protective clownfish Marlin who, along with a regal tang called Dory , searches for his abducted son Nemo...
in 2003,
The IncrediblesThe Incredibles is a 2004 American computer-animated action-comedy superhero film about a family of superheroes who are forced to hide their powers. It was written and directed by Brad Bird, a former director and executive consultant of The Simpsons, and was produced by Pixar and distributed by...
in 2004,
CarsCars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...
in 2006,
RatatouilleRatatouille is a 2007 American computer-animated comedy film produced by Pixar Animation Studios and distributed by Walt Disney Pictures. It is the eighth film produced by Pixar, and was directed by Brad Bird, who took over from Jan Pinkava in 2005...
in 2007,
WALL-EWALL-E, promoted with an interpunct as WALL•E, is a 2008 American computer-animated science fiction film produced by Pixar Animation Studios and directed by Andrew Stanton. The story follows a robot named WALL-E, who is designed to clean up a waste-covered Earth far in the future...
in 2008,
UpUp is a 2009 American computer-animated comedy-adventure film produced by Pixar, distributed by Walt Disney Pictures and presented in Disney Digital 3-D. The film premiered on May 29, 2009 in North America and opened the 2009 Cannes Film Festival, becoming the first animated and 3D film...
in 2009,
Toy Story 3Toy Story 3 is a 2010 American 3D computer-animated comedy-adventure film, and the third installment in the Toy Story series. It was produced by Pixar and released by Walt Disney Pictures. It was directed by Lee Unkrich. The film was released worldwide from June through October in Disney Digital...
(to date, the
highest-grossing animated film of all-time, grossing over $1 billion worldwide) in 2010, and
Cars 2Cars 2 is a 2011 American computer-animated action film produced by Pixar, and it is the sequel to the 2006 film, Cars. In the film, race car Lightning McQueen and tow truck Mater head to Japan and Europe to compete in the World Grand Prix, but Mater becomes sidetracked with international espionage...
in 2011. Eleven of the films have received critical and financial success, with the notable exception being
Cars 2, which received substantially less praise than Pixar's previous films. The $602 million average gross of their films is by far the highest of any studio in the industry.
All the films produced by Pixar are among the
fifty highest grossing animated films of all time.
Finding Nemo,
Up and
Toy Story 3 made it to the top 50
list of highest-grossing films of all time, with
Toy Story 3 at #7,
Finding Nemo at #26, and
Up at #43.
All eight Pixar films released since the inauguration of the
Academy Award for Best Animated FeatureThe Academy Award for Best Animated Feature is one of the annual awards given by the Los Angeles-based professional organization, the Academy of Motion Picture Arts and Sciences...
in 2001 have been nominated for that award, commencing with
Monsters, Inc.. Six of the eight have won the award:
Finding Nemo,
The Incredibles,
Ratatouille,
WALL-E,
Up and
Toy Story 3.
Up and
Toy Story 3 are among the only three animated films to be nominated for the
Academy Award for Best PictureThe Academy Award for Best Picture is one of the Academy Awards of Merit presented annually by the Academy of Motion Picture Arts and Sciences to artists working in the motion picture industry. The Best Picture category is the only category in which every member of the Academy is eligible not only...
.
On September 6, 2009, executives
John LasseterJohn Alan Lasseter is an American animator, director and the chief creative officer at Pixar and Walt Disney Animation Studios. He is also currently the Principal Creative Advisor for Walt Disney Imagineering....
,
Brad BirdPhillip Bradley "Brad" Bird is an Academy Award-winning American director, voice actor, animator and screenwriter. He is best known for writing and directing Disney/Pixar's The Incredibles and Ratatouille . He also adapted and directed the critically acclaimed 2D animated 1999 Warner Brothers...
, Pete Docter,
Andrew StantonAndrew Stanton is an American film director, screenwriter, producer, and occasional voice actor based at Pixar Animation Studios. His film work includes writing and directing Finding Nemo and WALL-E; both films earned him the Academy Award for Best Animated Feature.-Life and career:Stanton was...
, and
Lee UnkrichLee Unkrich is an American director and film editor. He is a longtime member of the creative team at Pixar, where he started in 1994 as a film editor. He later began directing, first as co-director of Toy Story 2...
were presented with the
Golden LionIl Leone d’Oro is the highest prize given to a film at the Venice Film Festival. The prize was introduced in 1949 by the organizing committee and is now regarded as one of the film industry's most distinguished prizes...
for Lifetime Achievement by the Biennale
Venice Film FestivalThe Venice International Film Festival is the oldest international film festival in the world. Founded by Count Giuseppe Volpi in 1932 as the "Esposizione Internazionale d'Arte Cinematografica", the festival has since taken place every year in late August or early September on the island of the...
. The award was presented by Lucasfilm founder
George LucasGeorge Walton Lucas, Jr. is an American film producer, screenwriter, and director, and entrepreneur. He is the founder, chairman and chief executive of Lucasfilm. He is best known as the creator of the space opera franchise Star Wars and the archaeologist-adventurer character Indiana Jones...
.
Early history
Pixar was founded as the Graphics Group, which is one third of the Computer Division of
LucasfilmLucasfilm Limited is an American film production company founded by George Lucas in 1971, based in San Francisco, California. Lucas is the company's current chairman and CEO, and Micheline Chau is the president and COO....
that was launched in 1979 with the hiring of
Dr. Ed CatmullDr. Edwin Earl Catmull, Ph.D. is a computer scientist and current president of Walt Disney Animation Studios and Pixar Animation Studios. As a computer scientist, Catmull has contributed to many important developments in computer graphics....
from the
New York Institute of TechnologyNew York Institute of Technology is a private, non-sectarian, co-educational research university in New York City. NYIT has five schools and two colleges, all with a strong emphasis on technology and applied scientific research...
(NYIT), where he was in charge of the
Computer Graphics LabThe Computer Graphics Lab was a computer lab located at the New York Institute of Technology back in the late 1970s. It was originally located at the "pink building" on the NYIT campus....
(CGL). At NYIT, the researchers had pioneered many of the CG techniques and worked on an experimental film called
The Works. After moving to Lucasfilm, the team worked on creating the precursor to
RenderManThe RenderMan Interface Specification, or RISpec in short, is an open API developed by Pixar Animation Studios to describe three-dimensional scenes and turn them into digital photorealistic images...
, called Motion Doctor, which allowed traditional
cel animatorsTraditional animation, is an animation technique where each frame is drawn by hand...
to use computer animation with minimal training.
The team began working on film sequences produced by Lucasfilm or worked collectively with Industrial Light & Magic on special effects. After years of research, and key milestones in films such as the Genesis Effect in
Star Trek II: The Wrath of KhanStar Trek II: The Wrath of Khan is a 1982 American science fiction film released by Paramount Pictures. The film is the second feature based on the Star Trek science fiction franchise. The plot features James T...
and the Stained Glass Knight in
Young Sherlock HolmesYoung Sherlock Holmes is a 1985 mystery/adventure film directed by Barry Levinson, produced by Steven Spielberg and written by Chris Columbus, based on characters by Sir Arthur Conan Doyle...
, the group, which numbered about 45 individuals back then, was purchased in 1986 by
Steve JobsSteven Paul Jobs was an American businessman and inventor widely recognized as a charismatic pioneer of the personal computer revolution. He was co-founder, chairman, and chief executive officer of Apple Inc...
shortly after he left Apple Computer. Jobs paid $5 million to George Lucas and put $5 million as capital into the company. A factor contributing to Lucas' sale was an increase in cash flow difficulties following his 1983 divorce, which coincided with the sudden dropoff in revenues from
Star WarsStar Wars is an American epic space opera film series created by George Lucas. The first film in the series was originally released on May 25, 1977, under the title Star Wars, by 20th Century Fox, and became a worldwide pop culture phenomenon, followed by two sequels, released at three-year...
licenses following the release of
Return of the JediStar Wars Episode VI: Return of the Jedi is a 1983 American epic space opera film directed by Richard Marquand and written by George Lucas and Lawrence Kasdan. It is the third film released in the Star Wars saga, and the sixth in terms of the series' internal chronology...
and the disastrous box-office performance of
Howard the DuckHoward the Duck is a 1986 American science fiction comedy film directed by Willard Huyck and produced by George Lucas. It is loosely based on the Marvel comic book of the same name, created by Steve Gerber and quoting scripts by Bill Mantlo, the film focuses on Howard, an alien from a planet...
. The newly independent company was headed by Jobs, who served as Chairman and Chief Executive Officer of Pixar. Dr. Edwin Catmull served as Chief Technology Officer and Dr.
Alvy Ray SmithAlvy Ray Smith III is an American engineer and noted pioneer in computer graphics. He is a co-founder of the animation studio Pixar.- Life and career :...
as Executive Vice President and Director. In 2001, Edwin Catmull was named President of Pixar.
Initially, Pixar was a high-end computer hardware company whose core product was the
Pixar Image ComputerThe Pixar Image Computer was a graphics designing computer originally developed by the Computer Division of Lucasfilm, later renamed Pixar after being purchased by Steve Jobs on February 3, 1986. The name Pixar, which was coined by Alvy Ray Smith, Loren Carpenter and Rodney Stock, is a made-up...
, a system primarily sold to government agencies and the medical community. One of the buyers of Pixar Image Computers was Disney Studios, which was using the device as part of their secretive CAPS project, using the machine and custom software to migrate the laborious ink and paint part of the 2-D animation process to a more automated and thus efficient method. The Image Computer never sold well. In a bid to drive sales of the system, Pixar employee
John LasseterJohn Alan Lasseter is an American animator, director and the chief creative officer at Pixar and Walt Disney Animation Studios. He is also currently the Principal Creative Advisor for Walt Disney Imagineering....
—who had long been creating short demonstration animations, such as
Luxo Jr.Luxo Jr. is the first film produced in 1986 by Pixar Animation Studios, following its establishment as an independent film studio. It is a computer-animated short film , demonstrating the kind of things the newly-established company was capable of producing...
, to show off the device's capabilities—premiered his creations at
SIGGRAPHSIGGRAPH is the name of the annual conference on computer graphics convened by the ACM SIGGRAPH organization. The first SIGGRAPH conference was in 1974. The conference is attended by tens of thousands of computer professionals...
, the computer graphics industry's largest convention, to great fanfare.
As poor sales of Pixar's computers threatened to put the company out of business, Lasseter's animation department began producing computer-animated commercials for outside companies. Early successes included campaigns for
TropicanaTropicana Products is an American based company, and was founded in 1947 by Anthony T. Rossi in Bradenton, Florida, U.S.A. Since 1998, it has been owned by PepsiCo, Inc. Tropicana's headquarters are in Chicago, Illinois.-Anthony T. Rossi:...
,
Listerine, and
Terminator 2: Judgment DayTerminator 2: Judgment Day is a 1991 science fiction action film directed by James Cameron and written by Cameron and William Wisher Jr.. It stars Arnold Schwarzenegger, Linda Hamilton, Robert Patrick, and Edward Furlong...
. In April 1990 Jobs sold Pixar's hardware division, including all proprietary hardware technology and imaging software, to Vicom Systems, and transferred 18 of Pixar's approximate 100 employees. The same year Pixar moved from San Rafael to Richmond, California.
During this period, Pixar continued its relationship with
Walt Disney Feature AnimationWalt Disney Animation Studios is an American animation studio headquartered in Burbank, California. The studio, founded in 1923 as the Disney Brothers Cartoon Studio by brothers Walt and Roy Disney, is the oldest subsidiary of The Walt Disney Company...
, a studio whose corporate parent would ultimately become its most important partner. In 1991, after a tough start of the year when about 30 employees in the company's computer department had to go (including the company's president, Chuck Kolstad), which reduced the total number of employees to just 42, Pixar made a $26 million deal with Disney to produce three computer-animated feature films, the first of which was
Toy StoryToy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...
. At that point, the software programmers, who were doing RenderMan and CAPS, and Lasseter’s animation department, who made television commercials and a few shorts for
Sesame StreetSesame Street has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution". The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The...
, was all that was left of Pixar.
Despite the total income of these products, the company was still losing money, and Jobs often considered selling it. Even as late as 1994, Jobs contemplated selling Pixar to other companies, among them Microsoft. Only after confirming that Disney would distribute
Toy StoryToy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...
for the 1995 holiday season did he decide to give it another chance. The film went on to gross more than $350 million worldwide. Later that year, Pixar held its
initial public offeringAn initial public offering or stock market launch, is the first sale of stock by a private company to the public. It can be used by either small or large companies to raise expansion capital and become publicly traded enterprises...
on November 29, 1995, and the company's stock was priced at US$22 per share.
Disney
Pixar and Disney had disagreements after the production of
Toy Story 2Toy Story 2 is a 1999 American computer animated film directed by John Lasseter and co-directed by Lee Unkrich and Ash Brannon. It is the sequel to the 1995 film Toy Story, released by Walt Disney Pictures and the third film to be produced by Pixar...
. Originally intended as a straight-to-video release (and thus not part of Pixar's three-picture deal), the film was eventually upgraded to a theatrical release during production. Pixar demanded that the film then be counted toward the three-picture agreement, but Disney refused. Pixar's first five feature films have collectively grossed more than $2.5 billion, equivalent to the highest per-film average gross in the industry. Though profitable for both, Pixar later complained that the arrangement was not equitable. Pixar was responsible for creation and production, while Disney handled marketing and distribution. Profits and production costs were split 50-50, but Disney exclusively owned all story and sequel rights and also collected a distribution fee. The lack of story and sequel rights was perhaps the most onerous aspect to Pixar and set the stage for a contentious relationship.
The two companies attempted to reach a new agreement in early 2004. The new deal would be only for distribution, as Pixar intended to control production and own the resulting film properties themselves. The company also wanted to finance their films on their own and collect 100 percent of the profits, paying Disney only the 10 to 15 percent distribution fee. More importantly, as part of any distribution agreement with Disney, Pixar demanded control over films already in production under their old agreement, including
The IncrediblesThe Incredibles is a 2004 American computer-animated action-comedy superhero film about a family of superheroes who are forced to hide their powers. It was written and directed by Brad Bird, a former director and executive consultant of The Simpsons, and was produced by Pixar and distributed by...
and
CarsCars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...
. Disney considered these conditions unacceptable, but Pixar would not concede.
Disagreements between Steve Jobs and then Disney Chairman and CEO
Michael EisnerMichael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...
made the negotiations more difficult than they otherwise might have been. They broke down completely in mid-2004, with Jobs declaring that Pixar was actively seeking partners other than Disney. Pixar did not enter negotiations with other distributors. After a lengthy hiatus, negotiations between the two companies resumed following the departure of Eisner from Disney in September 2005. In preparation for potential fallout between Pixar and Disney, Jobs announced in late 2004 that Pixar would no longer release movies at the Disney-dictated November time frame, but during the more lucrative early summer months. This would also allow Pixar to release DVDs for their major releases during the Christmas shopping season. An added benefit of delaying
Cars was to extend the time frame remaining on the Pixar-Disney contract to see how things would play out between the two companies.
Pending the Disney acquisition of Pixar, the two companies created a distribution deal for the intended 2007 release of
RatatouilleRatatouille is a 2007 American computer-animated comedy film produced by Pixar Animation Studios and distributed by Walt Disney Pictures. It is the eighth film produced by Pixar, and was directed by Brad Bird, who took over from Jan Pinkava in 2005...
, in case the acquisition fell through, to ensure that this one film would still be released through Disney's distribution channels. (In contrast to the earlier Disney/Pixar deal
Ratatouille was to remain a Pixar property and Disney would have received only a distribution fee.) The completion of Disney's Pixar acquisition, however, nullified this distribution arrangement.
Acquisition by Disney
Disney announced on January 24, 2006 that it had agreed to buy Pixar for approximately $7.4 billion in an
all-stock dealA stock swap, also known as a share swap, is a business takeover or acquisition in which the acquiring company uses its own stock to pay for the acquired company. Each shareholder of the newly acquired company receives a certain number of shares of the acquiring company's stock for each share of...
. Following Pixar
shareholderA shareholder or stockholder is an individual or institution that legally owns one or more shares of stock in a public or private corporation. Shareholders own the stock, but not the corporation itself ....
approval, the acquisition was completed May 5, 2006. The transaction catapulted Steve Jobs, who was the majority shareholder of Pixar with 50.1%, to Disney's largest individual shareholder with 7% and a new seat on its board of directors. Jobs' new Disney holdings exceed holdings belonging to ex-CEO
Michael EisnerMichael Dammann Eisner is an American businessman. He was the chief executive officer of The Walt Disney Company from 1984 until 2005.-Early life:...
, the previous top shareholder, who still held 1.7%; and Disney Director Emeritus
Roy E. DisneyRoy Edward Disney, KCSG was a longtime senior executive for The Walt Disney Company, which his father Roy Oliver Disney and his uncle Walt Disney founded. At the time of his death he was a shareholder , and served as a consultant for the company and Director Emeritus for the Board of Directors...
, who held almost 1% of the corporation's shares.
Pixar shareholders received 2.3 shares of Disney common stock for each share of Pixar common stock redeemed.
As part of the deal,
John LasseterJohn Alan Lasseter is an American animator, director and the chief creative officer at Pixar and Walt Disney Animation Studios. He is also currently the Principal Creative Advisor for Walt Disney Imagineering....
, by then Executive
Vice PresidentA vice president is an officer in government or business who is below a president in rank. The name comes from the Latin vice meaning 'in place of'. In some countries, the vice president is called the deputy president...
, became
Chief Creative OfficerA creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
(reporting to President and CEO
Robert IgerRobert A. "Bob" Iger is the president and chief executive officer of The Walt Disney Company. He was named president of Disney in 2000, and later succeeded Michael Eisner as chief executive in 2005, after a successful effort by Roy E. Disney to shake-up the management of the company...
and consulting with Disney Director Roy Disney) of both Pixar and the Walt Disney Animation Studios, as well as the Principal Creative Adviser at
Walt Disney ImagineeringWalt Disney Imagineering is the design and development arm of the Walt Disney Company, responsible for the creation and construction of Disney theme parks worldwide...
, which designs and builds the company's
theme parksWalt Disney Parks and Resorts is the segment of The Walt Disney Company that conceives, builds, and manages the company's theme parks and holiday resorts, as well as a variety of additional family-oriented leisure enterprises...
. Catmull retained his position as President of Pixar, while also becoming President of Walt Disney Animation Studios, reporting to Bob Iger and
Dick CookRichard W. "Dick" Cook is the former Chairman of the Walt Disney Studios. At the time of his separation from the company, he was the only remaining top Disney executive who had worked for the company since before Michael Eisner took charge in 1984...
, chairman of Walt Disney Studio Entertainment. Steve Jobs' position as Pixar's Chairman and Chief Executive Officer was also removed, and instead he took a place on the Disney board of directors.
Lasseter and Catmull's oversight of both the Disney and Pixar studios did not mean that the two studios were merging, however. In fact, additional conditions were laid out as part of the deal to ensure that Pixar remained a separate
entityAn entity is something that has a distinct, separate existence, although it need not be a material existence. In particular, abstractions and legal fictions are usually regarded as entities. In general, there is also no presumption that an entity is animate.An entity could be viewed as a set...
, a concern that analysts had expressed about the Disney deal. Some of those conditions were that Pixar
HRHuman resources is a term used to describe the individuals who make up the workforce of an organization, although it is also applied in labor economics to, for example, business sectors or even whole nations...
policies would remain intact, including the lack of employment contracts. Also, the Pixar name was guaranteed to continue, and the studio would remain in its current
Emeryville, CaliforniaEmeryville is a small city located in Alameda County, California, in the United States. It is located in a corridor between the cities of Berkeley and Oakland, extending to the shore of San Francisco Bay. Its proximity to San Francisco, the Bay Bridge, the University of California, Berkeley, and...
location with the "Pixar" sign. Finally, branding of films made post-merger would be "Disney•Pixar" (beginning with
CarsCars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...
).
Jim MorrisJim Morris is an American film producer, studio executive and former visual effects staff at Industrial Light & Magic, he is the General Manager for Pixar. He is in charge of the day-to-day running of the studio facilities and products. Prior to that, he served as producer on WALL-E...
, producer of
WALL-EWALL-E, promoted with an interpunct as WALL•E, is a 2008 American computer-animated science fiction film produced by Pixar Animation Studios and directed by Andrew Stanton. The story follows a robot named WALL-E, who is designed to clean up a waste-covered Earth far in the future...
, has been named general manager of Pixar. In this new position, Morris is in charge of the day-to-day running of the studio facilities and products.
Expansion
On April 20, 2010, Pixar Animation Studios opened a new studio in the downtown area of
VancouverVancouver is a coastal seaport city on the mainland of British Columbia, Canada. It is the hub of Greater Vancouver, which, with over 2.3 million residents, is the third most populous metropolitan area in the country,...
, British Columbia, Canada. The roughly 2,000 square meters studio is primarily producing shorts and TV specials based on characters from Pixar's feature films.
Feature films and shorts
Traditions
While some of Pixar's first animators were former
cel animatorsTraditional animation, is an animation technique where each frame is drawn by hand...
, including John Lasseter, they also came from
stop motionStop motion is an animation technique to make a physically manipulated object appear to move on its own. The object is moved in small increments between individually photographed frames, creating the illusion of movement when the series of frames is played as a continuous sequence...
animation or
computer animationComputer animation is the process used for generating animated images by using computer graphics. The more general term computer generated imagery encompasses both static scenes and dynamic images, while computer animation only refers to moving images....
or were fresh college graduates. A large number of animators that make up the animation department at Pixar were hired around the time Pixar released
A Bug's LifeA Bug's Life is a 1998 American computer animated adventure comedy film produced by Pixar and released by Walt Disney Pictures in the United States on November 25, 1998. A Bug's Life was the second Disney·Pixar feature film after Toy Story, and the third American computer-animated film after Toy...
and
Toy Story 2Toy Story 2 is a 1999 American computer animated film directed by John Lasseter and co-directed by Lee Unkrich and Ash Brannon. It is the sequel to the 1995 film Toy Story, released by Walt Disney Pictures and the third film to be produced by Pixar...
. Although
Toy StoryToy Story is a 1995 American computer-animated film released by Walt Disney Pictures. It is Pixar's first feature film as well as the first ever feature film to be made entirely with CGI. The film was directed by John Lasseter and featuring the voices of Tom Hanks and Tim Allen...
was a successful film, it was Pixar's only feature film at the time. The majority of the animation industry was, and is still located in Los Angeles, California, while Pixar is located 350 miles (563.3 km) north in the
San Francisco Bay AreaThe San Francisco Bay Area, commonly known as the Bay Area, is a populated region that surrounds the San Francisco and San Pablo estuaries in Northern California. The region encompasses metropolitan areas of San Francisco, Oakland, and San Jose, along with smaller urban and rural areas...
. Also, traditional 2-D animation was still the dominant medium for feature animated films.
With the dearth of Los Angeles-based animators willing to move their families so far north, give up traditional animation, and try computer animation, Pixar's new-hires at this time either came directly from college, or had worked outside feature animation. For those who had traditional animation skills, the Pixar animation software
(Marionette)Marionette is the proprietary software developed and used in-house by Pixar Animation Studios in the animation of their movies and shorts. Marionette is not available for sale and is only used by Pixar...
is designed so that traditional animators would require a minimum amount of training before becoming productive.
In an interview with
PBSThe Public Broadcasting Service is an American non-profit public broadcasting television network with 354 member TV stations in the United States which hold collective ownership. Its headquarters is in Arlington, Virginia....
talk show host
Tavis SmileyTavis Smiley is a talk show host, author, liberal political commentator, entrepreneur, advocate and philanthropist. Smiley was born in Gulfport, Mississippi and grew up in Kokomo, Indiana. After attending Indiana University, he worked during the late 1980s as an aide to Tom Bradley, the mayor of...
, Lasseter said that Pixar films follow the same theme of self improvement as the company itself has: with the help of friends or family, a character ventures out into the real world and learns to appreciate his friends and family. At the core, Lasseter said, "it's gotta be about the growth of the main character, and how he changes."
Pixar has been criticized for its lack of female protagonists.
Brave, Pixar's 13th cinema release, will be the studio's first with a female lead (voiced by
Kelly MacdonaldKelly Macdonald is a Scottish actress, known for her role in the independent film Trainspotting and mainstream releases such as Nanny McPhee, Gosford Park, Intermission, No Country for Old Men and Harry Potter and the Deathly Hallows – Part 2...
).
Sequels and prequels
Toy Story 2Toy Story 2 is a 1999 American computer animated film directed by John Lasseter and co-directed by Lee Unkrich and Ash Brannon. It is the sequel to the 1995 film Toy Story, released by Walt Disney Pictures and the third film to be produced by Pixar...
was commissioned by Disney as a
direct-to-videoDirect-to-video is a term used to describe a film that has been released to the public on home video formats without being released in film theaters or broadcast on television...
, 60-minute film. Feeling the material wasn't very good,
John LasseterJohn Alan Lasseter is an American animator, director and the chief creative officer at Pixar and Walt Disney Animation Studios. He is also currently the Principal Creative Advisor for Walt Disney Imagineering....
convinced the Pixar team to start from scratch and make that their third full-length feature film.
Toy Story 3Toy Story 3 is a 2010 American 3D computer-animated comedy-adventure film, and the third installment in the Toy Story series. It was produced by Pixar and released by Walt Disney Pictures. It was directed by Lee Unkrich. The film was released worldwide from June through October in Disney Digital...
was the second big-screen sequel when it was released on June 18, 2010.
Cars 2Cars 2 is a 2011 American computer-animated action film produced by Pixar, and it is the sequel to the 2006 film, Cars. In the film, race car Lightning McQueen and tow truck Mater head to Japan and Europe to compete in the World Grand Prix, but Mater becomes sidetracked with international espionage...
, the studio's third theatrical sequel, was released on June 24, 2011. On June 27, 2011
Tom HanksThomas Jeffrey "Tom" Hanks is an American actor, producer, writer, and director. Hanks worked in television and family-friendly comedies, gaining wide notice in 1988's Big, before achieving success as a dramatic actor in several notable roles, including Andrew Beckett in Philadelphia, the title...
implied that a fourth
Toy StoryToy Story is a CGI animated media franchise created by Pixar and distributed by Disney, beginning with the original 1995 film, Toy Story. The franchise focuses on a group of toys that secretly come to life and end up unexpectedly embarking on life-changing adventures...
movie was in the works, but this has not been confirmed by the studio.
Pixar states that they believe that sequels should only be made if they can come up with a story as good as the original. Following the release of
Toy Story 2, Pixar and Disney had a
gentlemen's agreementA gentlemen's agreement is an informal agreement between two or more parties. It may be written, oral, or simply understood as part of an unspoken agreement by convention or through mutually beneficial etiquette. The essence of a gentlemen's agreement is that it relies upon the honor of the parties...
that Disney would not make any sequels without Pixar's involvement, despite their right to do so. In 2004, after Pixar announced they were unable to agree on a new deal, Disney announced that they would go ahead with sequels to Pixar's films with or without Pixar.
Toy Story 3 was put into pre-production at the new CGI division of Walt Disney Feature Animation,
Circle 7 AnimationCircle 7 Animation was a short-lived division of The Walt Disney Company specializing in computer generated imagery animation and was originally going to work on making sequels to the Disney-owned Pixar properties , leading rivals to derisively nickname the division "Pixaren't"...
.
When Lasseter was placed in charge of all Disney and Pixar animation following the merger, he immediately put all sequels on hold; Disney stated that
Toy Story 3 had been cancelled. However, in May 2006, it was announced that
Toy Story 3 was back in pre-production, under Pixar's control when a new plot had been conceived.
Lasseter further fueled speculation on future sequels when he stated, "If we have a great story, we'll do a sequel".
Cars 2, Pixar's first sequel not based on
Toy Story, was officially announced on April 8, 2008.
Monsters University, the prequel to
Monsters Inc. and Pixar's first prequel, was announced on April 22, 2010, for release on November 2, 2012. However, on April 5, 2011, it was announced that the film's release date had been pushed back to June 21, 2013 due to the success of Pixar films that are released in the summer, according to Disney distribution executive Chuck Viane. A sequel to
The Incredibles is also being considered.
Expansion to television
Toy Story was the first Pixar film to be extended into television, with the
Buzz Lightyear of Star Command filmBuzz Lightyear of Star Command: The Adventure Begins aka Buzz Lightyear of Star Command the Beginning is a 2000 Disney animated direct-to-video film that acts as a pilot to the television series Buzz Lightyear of Star Command...
and
TV seriesBuzz Lightyear of Star Command is an American animated science fiction/adventure/comedy series produced by Walt Disney Television. The character is from the planet Zurtron. The series originally aired on UPN and ABC from October 2000 to January 2001 as part of Disney's One Saturday Morning...
.
Cars was expanded to television via
Cars Toons, a series of shorts (three to five minutes) running between regular
Disney ChannelDisney Channel is an American basic cable and satellite television network, owned by the Disney-ABC Television Group division of The Walt Disney Company. It is under the direction of Disney-ABC Television Group President Anne Sweeney. The channel's headquarters is located on West Alameda Ave. in...
shows and featuring
MaterSir Tow Mater or better known as Mater is the deuteragonist in the 2006 animated Pixar film Cars and the main protagonist in its sequel...
(the tow truck voiced by comedian
Larry the Cable GuyDaniel Lawrence Whitney , better known by his stage name and character Larry the Cable Guy, is an American comedian, actor, and former radio personality....
).
Animation and live-action
All Pixar films to date have been computer-animated features (
WALL-EWALL-E, promoted with an interpunct as WALL•E, is a 2008 American computer-animated science fiction film produced by Pixar Animation Studios and directed by Andrew Stanton. The story follows a robot named WALL-E, who is designed to clean up a waste-covered Earth far in the future...
has so far been the only Pixar film not to be completely animated, featuring a small live-action element).
19061906 is an upcoming disaster film directed by Brad Bird and based on events just prior to and during the 1906 San Francisco earthquake. The film examines corruption within the then government of San Francisco, as well as the policemen who worked to defeat these criminal activities.Based on the...
, the live action film by
Brad BirdPhillip Bradley "Brad" Bird is an Academy Award-winning American director, voice actor, animator and screenwriter. He is best known for writing and directing Disney/Pixar's The Incredibles and Ratatouille . He also adapted and directed the critically acclaimed 2D animated 1999 Warner Brothers...
about the 1906 San Francisco earthquake, is currently in development. Bird has stated that he was "interested in moving into the live action realm with some projects" while "staying at Pixar [because] it's a very comfortable environment for me to work in."
Product pipeline
In 2008 Pixar announced
Newt, a story about the last two blue-footed newts in existence destined to mate to save their species from extinction, scheduled for release in June 2012. This project was to be followed by the fantasy film
The Bear and the Bow.
In April 2010, Disney/Pixar announced that, instead,
The Bear and the Bow would be released first, under the new name
Brave, followed by a sequel to the 2001 Pixar feature
Monsters, Inc.Monsters, Inc. is a 2001 American computer-animated film and the fourth feature-length film produced by Pixar Animation Studios. It was directed by Pete Docter, co-directed by Lee Unkrich and David Silverman, and written by Jill Culton, Peter Docter, Ralph Eggleston, Dan Gerson, Jeff Pidgeon, Rhett...
later that year. Also,
Newt was removed from the official
Disney A to Z Encyclopedia supplement by chief archivist Dave Smith, who confirmed that the film had been cancelled. In May 2011, Pixar COO John Lasseter implied that
Newt had been shelved due to it having a similar plotline to
Blue Sky StudiosBlue Sky Studios is an American CGI-animation studio which specializes in high-resolution, computer-generated character animation and rendering. It is owned by 20th Century Fox and located in Greenwich, Connecticut...
's film
RioRio, often promoted as Rio: The Movie, is a 2011 American 3D computer-animated musical comedy film produced by Blue Sky Studios and directed by Carlos Saldanha. The title refers to the Brazilian city of Rio de Janeiro, in which the film is set. The film features the voices of Jesse Eisenberg, Anne...
.
Exhibitions
Since December 2005, Pixar has held exhibitions celebrating the art and artists of Pixar, over their first twenty years in animation.
Pixar: 20 Years of Animation
Pixar held one such exhibition, from April to June 2010, at Science Centre Singapore, in
Jurong East, SingaporeJurong East is a neighbourhood in Singapore, bounded by the Pan Island Expressway, a canal and the shoreline of Jurong Lake, Jurong Town Hall Road, the eastern side of Jurong Gardens, Ayer Rajah Expressway, Penjuru Road, West Coast Road, Sungei Pandan and back to the Pan Island Expressway.It is...
. It was their first time holding an exhibition in Singapore.
The exhibition highlights consist of work-in-progress sketches from various Pixar productions, clay sculptures of their characters, and an autostereoscopic short showcasing a 3D version of the exhibition pieces which is projected through 4 projectors. Another highlight is the
ZoetropeA zoetrope is a device that produces an illusion of action from a rapid succession of static pictures. The term zoetrope is from the Greek words "ζωή – zoe", "life" and τρόπος – tropos, "turn". It may be taken to mean "wheel of life"....
, where visitors of the exhibition are shown figurines of Toy Story characters "animated" in real-life through the zoetrope.
Pixar: 25 Years of Animation
Pixar celebrated 25 years of animation in 2011 with the release of its twelfth feature film,
Cars 2Cars 2 is a 2011 American computer-animated action film produced by Pixar, and it is the sequel to the 2006 film, Cars. In the film, race car Lightning McQueen and tow truck Mater head to Japan and Europe to compete in the World Grand Prix, but Mater becomes sidetracked with international espionage...
. Pixar had celebrated its 20th anniversary with the
first CarsCars is a 2006 American animated family film produced by Pixar and directed by John Lasseter and co-directed by Joe Ranft. It is the seventh Disney·Pixar feature film, and Pixar's final, independently-produced motion picture before its purchase by Disney...
. The
Pixar: 25 Years of Animation exhibition was held at the
Oakland Museum of CaliforniaOakland Museum of California or Oakland Museum is a museum dedicated to the art, history, and natural science of California located in Oakland, California....
from July 2010 until January 2011. The exhibition tour debuts in Hong Kong, and was held at the
Hong Kong Heritage MuseumHong Kong Heritage Museum is a museum of history, art and culture in Sha Tin, Hong Kong, by the Shing Mun River. The museum opened on 16 December 2000. It is managed by the Leisure and Cultural Services Department of the Hong Kong Government...
in
Sha TinSha Tin, also spelled Shatin, is an area around the Shing Mun River in the New Territories of Hong Kong. Administratively, it is part of the Sha Tin District.-Geography:...
, between March 27 and July 11, 2011.
Pixar: 25 Years of Animation includes all of the artwork from
Pixar: 20 Years of Animation, plus art from
RatatouilleRatatouille is a 2007 American computer-animated comedy film produced by Pixar Animation Studios and distributed by Walt Disney Pictures. It is the eighth film produced by Pixar, and was directed by Brad Bird, who took over from Jan Pinkava in 2005...
,
WALL-EWALL-E, promoted with an interpunct as WALL•E, is a 2008 American computer-animated science fiction film produced by Pixar Animation Studios and directed by Andrew Stanton. The story follows a robot named WALL-E, who is designed to clean up a waste-covered Earth far in the future...
,
UpUp is a 2009 American computer-animated comedy-adventure film produced by Pixar, distributed by Walt Disney Pictures and presented in Disney Digital 3-D. The film premiered on May 29, 2009 in North America and opened the 2009 Cannes Film Festival, becoming the first animated and 3D film...
, and
Toy Story 3Toy Story 3 is a 2010 American 3D computer-animated comedy-adventure film, and the third installment in the Toy Story series. It was produced by Pixar and released by Walt Disney Pictures. It was directed by Lee Unkrich. The film was released worldwide from June through October in Disney Digital...
.
See also
External links