Mona Johannesson is a Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 model

Model (person)

A model , sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products or to serve as a subject of works of art....

. In Sweden, she is considered on one of the top models in the country.

Johannesson was discovered at the age of 14 by an IMG Models

IMG Models

IMG Models is one of the major international modeling agencies, currently representing only female models. Its mother office is in New York City, with branches in Paris, London, Milan and Hong Kong. It is a division of New York, NY-based IMG...

 scout while she was at a horse trials event in Gothenburg

Gothenburg

Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...

, Sweden. She modeled only part time until she finished school. Once she finished her education, she moved to London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. Her big break came when an editorial in Fjords magazine re-created some of model Kate Moss

Kate Moss

Kate Moss is an English model. Moss is known for her waifish figure and popularising the heroin chic look in the 1990s. She is also known for her controversial private life, high profile relationships, party lifestyle, and drug use. Moss changed the look of modelling and started a global debate on...

's most famous poses, and Johannesson was quickly dubbed "The Next Kate Moss", including by Vogue

Vogue (magazine)

Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...

. The nickname "Baby Kate" has stuck with her ever since. By January 2005, she had already appeared in British Vogue, Pop, Italian Vanity Fair, and Italian Vogue (twice).

Despite her short stature (by modeling standards) , Johannesson has walked in numerous fashion shows including Chanel

Chanel

Chanel S.A. is a French fashion house founded by the couturier Gabrielle "Coco" Chanel, well established in haute couture, specializing in luxury goods . She gained the name "Coco" while maintaining a career as a singer at a café in France...

, Dolce & Gabbana

Dolce & Gabbana

Dolce & Gabbana is an Italian luxury industry fashion house. The company was started by the Italian designers Domenico Dolce and Stefano Gabbana in Milan, Italy. By 2005 their turnover was €597 million....

, Nina Ricci

Nina Ricci (brand)

Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998. Nina Ricci designed gowns while Robert managed the business and finances. She worked with the fabrics directly on the mannequin to...

, Miu Miu

Miu Miu

Miu Miu is a high fashion brand from the Prada fashion house, opened in 1993 and headed by Miuccia Prada. The name of the collection is taken from Miuccia Prada’s nickname.-Stores:...

 Burberry

Burberry

Burberry Group plc is a British luxury fashion house, manufacturing clothing, fragrance, and fashion accessories. Its distinctive tartan pattern has become one of its most widely copied trademarks. Burberry is most famous for its iconic trench coat, which was invented by founder Thomas Burberry...

, amongst others. Her list of advertising campaigns includes Armani Exchange, Boucheron Jewelry, Bulgari

Bulgari

Bulgari is an Italian jeweler and luxury goods retailer which has been owned by the French firm LVMH since October 2011. The trademark is usually written "BVLGARI" in the classical Latin alphabet , and is derived from the surname of the company's Greek founder, Sotirio Voulgaris...

, Burberry Blue, Cacharel, Costume National, Filippa K, Hogan, Hugo by Hugo Boss

Hugo Boss

Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...

, H&M Divided, iBlues, Kurt Geiger, Les Printemps, Nina Ricci

Nina Ricci (brand)

Nina Ricci is a fashion house founded by Maria "Nina" Ricci and her son Robert in Paris in 1932, and owned by the Spanish beauty and fashion group Puig since 1998. Nina Ricci designed gowns while Robert managed the business and finances. She worked with the fabrics directly on the mannequin to...

, Tse Cashmere, Ungaro Fuchsia, and Valentino RED.

External links

• 2006 interview (in Swedish)
• Hint Fashion Magazine - Model Mania