Mnemonic (band)
Encyclopedia
Mnemonic is an alternative rock
Alternative rock
Alternative rock is a genre of rock music and a term used to describe a diverse musical movement that emerged from the independent music underground of the 1980s and became widely popular by the 1990s...

 band, formed as Mnemonic Groove in "Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

" in 1997 and now based in London, England.

The band formed as a result of impromptu jam sessions and quickly released their debut album on the Angel J. Records label, entitled Non-Verbal Signs of Listening on 23 May 1997, and garnered international attention with the release of their cover of the U2
U2
U2 are an Irish rock band from Dublin. Formed in 1976, the group consists of Bono , The Edge , Adam Clayton , and Larry Mullen, Jr. . U2's early sound was rooted in post-punk but eventually grew to incorporate influences from many genres of popular music...

 song, "The Ground Beneath Her Feet" in January 2000.

1996–1997: Mnemonic Groove

"Mnemonic Groove" was officially formed in Singapore after a series of jam sessions at "Boon Studios" in January 1997. Richard Das, Jonathan Skipp and Kiron Chahel had already performed in public at ad hoc concerts in Singapore during 1996 as an unnamed trio prior to collaborating with Aaron Jude Sequerah in January 1997.
The band name originated from picking words from a dictionary.

Their debut album, "Non-Verbal Signs of Listening" was released on 23 May 1997 culminating in a promotional live performance and album signings at "Boat Quay
Boat Quay
Boat Quay is a historical quay in Singapore which is situated upstream from the mouth of the Singapore River on its southern bank.It was the busiest part of the old Port of Singapore, handling three quarters of all shipping business during the 1860s...

" in Singapore.

After releasing their debut album and undertaking a series of promotional interviews for magazines and radio shows, the band separated in August 1997 and went on hiatus due to global commitments.

Members then commenced writing music from Australia, the US and the United Kingdom and building up their online presence which they felt was the way forward for online music and video distribution.

1998–2000: International Exposure

The band changed their name to "Mnemonic" early 1998.

They continued to prepare material for the next album tentatively titled "On The Shoulders Of Giants" but abandoned this title early 2000 after hearing that the UK band, "Oasis
Oasis (band)
Oasis were an English rock band formed in Manchester in 1991. Originally known as The Rain, the group was formed by Liam Gallagher , Paul "Bonehead" Arthurs , Paul "Guigsy" McGuigan and Tony McCarroll , who were soon joined by Liam's older brother Noel Gallagher...

" had chosen it for the title of their upcoming fourth studio album "Standing on the Shoulder of Giants
Standing on the Shoulder of Giants
Standing on the Shoulder of Giants is the fourth studio album by English rock band Oasis, released on 28 February 2000. The album is the 16th fastest selling album in UK chart history, selling over 310,000 copies in its first week...

".

Band members met up in Singapore early 1998 and started rehearsing material as well as giving ad hoc interviews to magazines such as "ETC Magazine" who hailed them as Singapore's "first" International Band.

Late September 1998 they were invited to perform live on Channel [V
Channel V
Channel [V] is the brand name for multiple international music television networks owned by STAR TV and Fox International Channels, fully owned subsidiaries of News Corporation.-Channel [V] International:...

] to an estimated audience of 63 Million viewers which thereafter heightened interest in their music and they performed ad hoc in London, Canterbury and Bradford in 1999 and 2000 with Dan Jupp playing bass for "Livestock" in Bradford (2000) and Dan Compton for three shows at "Gossips" in Soho (London) as Aaron Sequerah promoted the band to prospective producers in Australasia.

During 1998 / early 1999, "Joker", the first single lifted from their debut album had been played on "Triple J
Triple J
triple j is a nationally networked Australian radio station intended to appeal to listeners between the ages of 18 and 30. The government-funded station is a division of the Australian Broadcasting Corporation...

" in Australia, the college radio network throughout the United States, the University Network radio throughout the United Kingdom and featured on several BBC radio shows in Ireland including "Across The Line" on "BBC Radio Ulster
BBC Radio Ulster
BBC Radio Ulster is one of two Northern Irish BBC radio stations, the other being BBC Radio Foyle located in the city of Derry. BBC Radio Ulster is located at Broadcasting House in the Ormeau Avenue area of Belfast city centre...

", presented by Mike Edgar.

The Ground Beneath Her Feet - Mnemonic Version

Mnemonic band members Richard Das and Jonathan Skipp had heard "Bono
Bono
Paul David Hewson , most commonly known by his stage name Bono , is an Irish singer, musician, and humanitarian best known for being the main vocalist of the Dublin-based rock band U2. Bono was born and raised in Dublin, Ireland, and attended Mount Temple Comprehensive School where he met his...

" and the "The Edge
The Edge
David Howell Evans , more widely known by his stage name The Edge , is a musician best known as the guitarist, backing vocalist, and keyboardist of the Irish rock band U2. A member of the group since its inception, he has recorded 12 studio albums with the band and has released one solo record...

" perform a verse of this song as they were writing it for the upcoming film "The Million Dollar Hotel
The Million Dollar Hotel
The Million Dollar Hotel is a 2000 American drama film based on a concept story by Bono and Nicholas Klein; directed by Wim Wenders; and starring Jeremy Davies, Milla Jovovich, and Mel Gibson...

" on a television program in September 1999 and then interpolated subsequent verses and chorus from the "Salman Rushdie" book "The Ground Beneath Her Feet
The Ground Beneath Her Feet
The Ground Beneath Her Feet is the sixth novel written by Salman Rushdie. Published in 2000, it is a variation on the Orpheus/Eurydice myth with rock music replacing Orpheus' lyre...

" to complete their own version of the song. Band members contributed their parts and a final version was mixed and completed in December 1999.

The band released it free on the internet downloadable from www.mnemonicgroove.com January 2000 before the official U2 version (released 8, February 2000). Hits on the Mnemonic band website at one point peaked at 97,000+ for one day for the download.

The band were subsequently invited to perform an acoustic version of the song on UK Radio 1.

The news of their version of the song spread to global news agencies and this was widely reported on various media and a feature on the band was done by "The Straits Times".

The release of their version of the song as free downloadable media prompted a "surprisingly favourable" response from "The Edge
The Edge
David Howell Evans , more widely known by his stage name The Edge , is a musician best known as the guitarist, backing vocalist, and keyboardist of the Irish rock band U2. A member of the group since its inception, he has recorded 12 studio albums with the band and has released one solo record...

"

2001–2003: United Kingdom Tours

The band toured the UK extensively and played regularly at Sound in Leicester Square (London) and the Rockgarden (Covent Garden).
Other semi-regular venues included, Dingwalls (Camden Town), Gossips (Soho), Westone Four (West Kensington) and Cambridge University.

The band also competed and won the "Battle of the Bands" competition held at "Redbacks" in West London in 2002.

During this time Kiron Chahel left the band and was replaced by Vince Edwards (2001–2002) then finally with Tim Crane who became the permanent drummer for the band. Arno Robinet stood in for Aaron Sequerah for three shows during this time also (2001–2002).

During 2001, Aaron Sequerah also assumed management and promotional responsibilities for the band supported by Richard Das in addition to their songwriting duties.

The band stopped their heavy touring schedule at the end on 2003 and to work on personal projects.

2004–Current: Album "In-Progress"

Many songs that have been performed live and left over from the initial recording sessions were due to be released as an album but only "Catch" has been officially released (2006) and is available on iTunes.

The band is now unsigned. Richard Das (vocals, guitar, electronics
Electronic musical instrument
An electronic musical instrument is a musical instrument that produces its sounds using electronics. Such an instrument sounds by outputting an electrical audio signal that ultimately drives a loudspeaker....

) and Aaron Sequerah (bass) are currently the core members and continue to collaborate on projects.

The band have come together a few times since 2003 to perform live in Soho (London) and private functions.

There are currently no plans to tour nor a definite date to release follow-up material.

Channel [V] Asia "On Demand"

The band were invited to perform on Channel [V
Channel V
Channel [V] is the brand name for multiple international music television networks owned by STAR TV and Fox International Channels, fully owned subsidiaries of News Corporation.-Channel [V] International:...

] in September 1998 and were special guests on the one hour weekly "On Demand" music program hosted by Trey Farley
Trey Farley
Trey Farley is an actor and television presenter.-Early life:Farley's father is English and his mother Filipino...

.

They performed "Lost Companion" from their debut album "Non-Verbal Signs of Listening" and "Smash" from their tentatively titled follow up album "On The Shoulders Of Giants". The finalised lyrics for "Smash" were completed a few hours before the performance going live on air.

Their performances that evening was viewed by over 63 Million people across 64 countries in Asia and Europe and various subscription satellite networks globally.

Early "Pioneers" of Online Music and Video Collaboration and Distribution - "Dot Com Band"

As a result of their international commitments in 1997, Mnemonic commenced collaborating online to write and mix music remotely using separate instrument and vocal tracks recorded in different countries aided by digital time stamping. Hampered by the lack of broadband and excessive download times the band were still able to collaborate and create demo mixes of songs which they be known for such as "Hero" and "Hard To Love" using tools such as "Sonic Foundry
Sonic Foundry
Sonic Foundry is the former developer of various media software suites, which were purchased by Sony in late 2003 for $18 million in cash and the assumption of certain liabilities and obligations...

" "Sound Forge
Sound Forge
Sony Sound Forge is a digital audio editing suite by Sony Creative Software which is aimed at the professional and semi-professional markets....

".

Known to some in the industry at the time as "The Dot Com Band", Mnemonic were one of the first to use their online presence as a tool to market video and audio content years before "iTunes
ITunes
iTunes is a media player computer program, used for playing, downloading, and organizing digital music and video files on desktop computers. It can also manage contents on iPod, iPhone, iPod Touch and iPad....

" and "PayPal
PayPal
PayPal is an American-based global e-commerce business allowing payments and money transfers to be made through the Internet. Online money transfers serve as electronic alternatives to paying with traditional paper methods, such as checks and money orders....

" were readily available to the general public.

Their vision was to allow independent bands who were unsigned or did not want the bureaucracy of the major record labels interfering with their success or the integrity of their music to self-promote and market using the internet which at that time had seen significant growth. Furthermore they believed that music could be made cheaply and with home software and hardware to enable anyone to get their ideas, music and media out to the public outside of the mainstream sources.

The website www.mnemonicgroove.com went through a number of incarnations to allow online sales and showcasing of the bands work.

However, the only means available to the band for online payment in the late 90s with a low administration costs was via postal cheques which hampered the concept altogether. Sales were for physical media were sent via post as broadband had not yet implemented in most countries hampering digital downloading. Music playing software for computers was generally not readily available to the public and limited to professional applications.

Furthermore online legalities for online purchase and payments were not clear and the band did not have the resources to pursue this thoroughly through legal and logistical avenues.

With regards to online music releases, as founding guitarist Jonathan Skipp mentions in an interview after the release of "The Ground Beneath Her Feet" beating U2's CD Single release date;

"To those who believe that music is a product that can be packaged and sold in... little plastic wrappers like salted "durians", ...... "Your old road is rapidly agin'. Please get out of the new one/If you can't lend a hand. For the times they are a-changin'." (Quoting Bob Dylan)

Kiron Chahel also mentions regarding the concept of online releases;

"We are free to do remixes and re-releases as often as we like, and as often as fans like," says drummer Kiron Chahel. It is like software—release it when it's ready and issue upgrades later."

As for the future of music and the demise of physical music media such as CDs and Vinyl in preference to online digital downloading, Richard Das had also completed a dissertation on the subject for his final year at the "SAE Institute
SAE Institute
The SAE Institute is a private college founded in 1976 by Sound Engineer, Record Producer and businessman Tom Misner. The first school was opened 1977 in Sydney,...

".

Jenny / Go In Style

The band had filmed the music video for "Jenny", their second single released from "Non-Verbal Signs Of Listening" in Los Angeles in 1998 directed by "acclaimed" auteur, Eric Wong whom the band were introduced to at the 1997 "Playboy Mansion
Playboy Mansion
The Playboy Mansion is the home of Playboy magazine founder Hugh Hefner. Located in the Holmby Hills area of Los Angeles, California, the mansion became famous during the 1970s through media reports of Hefner's lavish parties.-History:The house is described as being in the "Gothic-Tudor" style...

" Christmas Party. However, the band were not satisfied with the final product and this was never released.

The music video features American actress Jennifer Storey who had previously appeared in the "Queensrÿche
Queensrÿche
thumb|250px|right|Queensrÿche's classic line-up performing at the [[Sauna Open Air Metal Festival]] 2011 in [[Tampere]], [[Finland]]. Left to right: bass Eddie Jackson, lead vocals Geoff Tate, drums Scott Rockenfield and guitars Michael Wilton....

" music video "I Am I
I Am I
"I Am I" is a song by progressive metal band Queensrÿche appearing on their 1994 album Promised Land.-Chart performance:...

" and was shot on various locations in Los Angeles including "Rodeo Drive
Rodeo Drive
Rodeo Drive of Beverly Hills, California is a shopping district known for designer label and haute couture fashion. The name generally refers to a three-block long stretch of boutiques and shops but the street stretches further north and south....

" in "Beverly Hills, California
Beverly Hills, California
Beverly Hills is an affluent city located in Los Angeles County, California, United States. With a population of 34,109 at the 2010 census, up from 33,784 as of the 2000 census, it is home to numerous Hollywood celebrities. Beverly Hills and the neighboring city of West Hollywood are together...

" and the "Hollywood Walk of Fame
Hollywood Walk of Fame
The Hollywood Walk of Fame consists of more than 2,400 five-pointed terrazzo and brass stars embedded in the sidewalks along fifteen blocks of Hollywood Boulevard and three blocks of Vine Street in Hollywood, California...

".

Elements of the shoot were re-cut and "recycled" to accompany their demo single "Go In Style" released in 2003. http://www.youtube.com/watch?v=oTGSx8r1IYE

Non-Verbal Signs of Listening

Their debut album, Non-Verbal Signs of Listening, co-produced by Dindae Sheena and the band, was released on 23 May 1997 in Singapore on Angel J. Records. Two tracks from the album, "Joker" and "I Ain't Your Bodyguard" gained local airplay.
"Joker" was the first track released on 23 May 1997 and has gained airplay in several countries.

"Jenny" was released to radio stations and media only on 23 May 1998 (still under the name of "Mnemonic Groove"). The CD SIngle pictured the red Ford Mustang featured in the "unreleased" music video for the song.
Trivia

The album title was selected from the 1994 Teacher Created Materials - 443 Literature Unit page 24. In their attempt to be more "eco-friendly", the band were at the time writing lyrics on the blank side of used A4 sheets discarded from the United World College. The title was overleaf on one of the lyric sheets to "Lost Companion" (Track 3)

The woman's laugh at the end of "Joker" is an outtake from a female singer of a local Singaporean band who was also recording an album at the time with Dindae Sheena also producing.

Critical Reception

The album was favourably reviewed in local and regional magazines within Australasia. Reviews of Non-Verbal Signs of Listening noted the album's dark, melodic modern rock
Modern rock
Modern rock is a rock format commonly found on commercial radio; the format consists primarily of the alternative rock genre...

 sound.

"What a surprising find!" 9/10 - "Cleo (magazine)
Cleo (magazine)
CLEO is an Australian, New Zealand, South African, Malaysian, Singaporean, Thailand and Indonesian women's magazine.Aimed at an older audience than the teenage-focused Dolly, the magazine is known for its CLEO Bachelor of the Year award....

" (September 1997)

Livestock 1999 (EP)

Showcasing their live performances at the event held in Bradford, United Kingdom. Dan Jupp standing in for Aaron Jude Sequerah on bass.

Up To The Moment (Demo EP)

Originally a Demo EP which had been circulated to various record producers to showcase the band's music. A number of "bootlegs" of this has been known to be circulated by fans containing several unreleased songs including;
"This Is The First Time" (Live at the Rockgarden),
"Hard To Love",
"Joker" (Destruction Version),
"New Millennium Morning"

Most interesting is the inset cover highlighting some possible ideas for releases on www.mnemonicgroove.com including;

"Mnemonic "Unplugged" - which highlights selected performances from the Channel [V] Hong Kong shows. Besides public airings of their one hour broadcast, this performance has never been formally released online.

"Mnemonic at The Mansion" - A short documentary of the band's evening at the "Playboy Mansion" and meet and greet sessions with various Playboy models including 1997 Playmate of the Year "Victoria Silvstedt
Victoria Silvstedt
Karen Victoria Silvstedt is a Swedish celebrity model, actress, singer, and television personality.-Background:Born in Skelleftehamn, Silvstedt was raised in a family of five in Bollnäs, having one older sister and one younger brother...

". Members of the band are pictured with "Hugh Hefner
Hugh Hefner
Hugh Marston "Hef" Hefner is an American magazine publisher, founder and Chief Creative Officer of Playboy Enterprises.-Early life:...

" and Silvstedt.

"Hootie Nights" - A short documentary following the band's interactions with "Hootie & the Blowfish
Hootie & the Blowfish
Hootie & the Blowfish is an American rock band that enjoyed popularity in the second half of the 1990s. They were originally formed in 1986 at the University of South Carolina by Darius Rucker, Dean Felber, Jim Sonefeld, and Mark Bryan. The band has recorded five studio albums to date, and has...

" during their 1997 Singapore and 1999 "Sydney
Sydney
Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

" Australia performances.

"Jenny" Single Edit Music Video.
'

Unplugged (EP)

Released independently in 2006, and based on acoustic live performances at several major venues in the London scene, the "Unplugged EP" featured songs from the band's evolved lineup in a pared-down style. One song from the debut album, the sleeper hit "This Is Where I Fall" shows up towards the end of the collection, showcasing the development of the band and featuring an additional verse.

Others unreleased until now include "Gun". "Nadine" and "Rock and Roll Queen".

Available on iTunes.

Catch (Single)

Released in online music stores Jan 2006.

Not available as a single download in the UK.

Current members

  • Richard Das - guitar, vocals
  • Aaron Sequerah - bass
  • Andy Bett - lead guitar
  • Tim Crane - drums

Past members

  • Jonathan Skipp - guitar (1996–2001)
  • Kiron Chahel - drums (1997–2001)
  • Dan Jupp - bass (1999)
  • Daniel Compton - bass (2000)
  • Vince Edwards - drums (2001–2002)
  • Arno Robinet - bass (2001–2002)
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