Mind Candy
Encyclopedia
Mind Candy is a British entertainment company, formed in 2003 by UK internet entrepreneur Michael Acton Smith
, and based in Shoreditch
, London
, England
. Mind Candy's first major project was a hybrid of stories, games and puzzles called Perplex City
that was played simultaneously by thousands of people around the world.
In 2007, the company began development on Moshi Monsters
, a virtual world and online game aimed at children aged between 7-12, which allows users to adopt their own pet monster, socialise and play educational puzzles.
Moshi Monsters has been likened to a Facebook for kids and currently has over 50 million registered users worldwide. The brand is gaining continuous momentum, growing at a rate of one new user per second.
In 2011, Moshi Monsters expanded from its online base into the real world, launching a range of physical products including toys, books, membership cards, trading cards, Top Trumps and Plush Toys.
Moshi Magazine launched in February 2010 and now has the highest circulation of any UK children’s magazine.
In February 2011, Mind Candy announced the launch of Moshi TV.
Smith hosts regular networking events in the area, including "Silicon Drinkabout" - a casual networking event for local businesses.
In July 2011, Mind Candy’s Senior Management Team won two awards at the annual BVCA awards, including the Venture Capital-Backed Management Team of the Year award
Also in July 2011, Mind Candy team won a Develop Industry Excellence Award for "Business Development" at the The Develop Industry Excellence Awards.
Michael Acton Smith
Internet Entrepreneur, Michael Acton Smith is CEO and founder of online games developer and entertainment company Mind Candy.Mind Candy created global kids entertainment brand, Moshi Monsters, which now has 50 million users worldwide....
, and based in Shoreditch
Shoreditch
Shoreditch is an area of London within the London Borough of Hackney in England. It is a built-up part of the inner city immediately to the north of the City of London, located east-northeast of Charing Cross.-Etymology:...
, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, England
England
England is a country that is part of the United Kingdom. It shares land borders with Scotland to the north and Wales to the west; the Irish Sea is to the north west, the Celtic Sea to the south west, with the North Sea to the east and the English Channel to the south separating it from continental...
. Mind Candy's first major project was a hybrid of stories, games and puzzles called Perplex City
Perplex City
Perplex City was a long-term alternate reality game presented by Mind Candy, a London-based development team. The first "season" of the game had players looking for "The Receda Cube" , a priceless scientific and spiritual artifact to the people of a fictional metropolis known as "Perplex City",...
that was played simultaneously by thousands of people around the world.
In 2007, the company began development on Moshi Monsters
Moshi Monsters
Moshi Monsters is a social networking online game and virtual pet site targeted at children aged 7 to 12. The player adopts and cares for a pet monster, solving puzzles which lead to rewards called rox; these can be used as currency to buy items for the adopted monster, such as clothing, food, and...
, a virtual world and online game aimed at children aged between 7-12, which allows users to adopt their own pet monster, socialise and play educational puzzles.
Moshi Monsters has been likened to a Facebook for kids and currently has over 50 million registered users worldwide. The brand is gaining continuous momentum, growing at a rate of one new user per second.
In 2011, Moshi Monsters expanded from its online base into the real world, launching a range of physical products including toys, books, membership cards, trading cards, Top Trumps and Plush Toys.
Moshi Magazine launched in February 2010 and now has the highest circulation of any UK children’s magazine.
In February 2011, Mind Candy announced the launch of Moshi TV.
Location
Mind Candy is based in Shoreditch, London in an area that has become known as London's "Silicon Roundabout", due to the high density of digital and tech businesses, the result of the UK Government’s Tech City initiative.Smith hosts regular networking events in the area, including "Silicon Drinkabout" - a casual networking event for local businesses.
Awards
Mind Candy has won numerous industry awards for its work.In July 2011, Mind Candy’s Senior Management Team won two awards at the annual BVCA awards, including the Venture Capital-Backed Management Team of the Year award
Also in July 2011, Mind Candy team won a Develop Industry Excellence Award for "Business Development" at the The Develop Industry Excellence Awards.
External links
- Mind Candy - Company website
- Moshi Monsters - Adopt a Monster
- Perplex City - The homepage of Mind Candy's Alternate Reality Game