Media Prima Berhad
Encyclopedia
Media Prima Berhad DBA
Doing business as
The phrase "doing business as" is a legal term used in the United States, meaning that the trade name, or fictitious business name, under which the business or operation is conducted and presented to the world is not the legal name of the legal person who actually own it and are responsible for it...

 Media Prima, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9. In addition, Media Prima now owns more than 90 per cent equity interest in The New Straits Times Press (Malaysia) (NSTP) Berhad, one of Malaysia’s largest publisher which publishes three national newspapers; the New Straits Times, Berita Harian and Harian Metro.

Media Prima also owns three radio networks, Fly FM, Hot FM and One FM. Other cross media interests of Media Prima include content creation; event and talent management.

The Group’s leadership position in the Outdoor business is represented by Big Tree Outdoor Sdn Bhd, UPD Sdn Bhd, Right Channel Sdn Bhd, Kurnia Outdoor Sdn Bhd and Jupiter Outdoor Network Sdn Bhd.

The Group has strong online presence through its digital communications and broadcasting subsidiary, Alt Media, with the Lifestyle Portal gua.com.my and the newly launched TonTon, a cutting-edge video portal with HD-ready quality viewing experience that offers the individualism of customized content and interactivity of social networking

Corporate responsibility

Media Prima has been continuously fulfilling its corporate responsibility towards the community over the years. The Corporate Responsibility (CR) activities that Media Prima has been doing constantly is the PINTAR project (Promoting Intelligence, Nurturing Talents, and Advocating Responsibility). The three adopted schools of Media Prima Berhad are SMK Jelutong, SMK Hutchings and the newly-adopted SK Cherating. PINTAR activities provided by Media Prima Berhad are such as motivational talks for PMR and SPM students, examination workshops, academic excellence award, family day, study visits to Sri Pentas and student leadership camps.

While both SMK Hutchings and SMK Jelutong are considered under-performing schools, with students coming from underprivileged backgrounds, SMK Jelutong's passing rate for the PMR examination increased by 20% since 2006. At the same time, SMK Hutchings' PMR results had shown an average increase of 18% for Bahasa Malaysia, History, Mathematics and Chinese Language in 2008. In 2006, SMK Jelutong was ranked among the bottom five schools in terms of overall reputation in Penang i.e. 104th out of 109 schools. Three years later in 2009, with Media Prima's aid and contributions they climbed 27 rungs to be 77th out of 109 schools in Penang.

Apart from PINTAR project, Media Prima Berhad also has strong concern about the environmental issue. About 100 Media Prima Berhad staff had volunteered to clean up two stretches of oil slicks at Teluk Ramunia, Johor in June 2010. A crude oil tanker collided with a cargo vessel had caused some 2,000 tonnes of crude oil spilled into the waters.

Media Prima Berhad's TV Networks also provide programmes as the likes of Bersamamu, Aduan Rakyat and Project Sunshine which serve to provide aid to those in need also Chinese dramas, English dramas also Chinese news. In 2009, according to the command of Prime Minister of Malaysia Tun Abdullah Ahmad Badawi, Media Prima television stations (TV3, NTV7, 8TV & TV9)broadcast Chinese
Chinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...

 like Chinese, Mandarin, and Hokkien, English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 and Malay
Malay language
Malay is a major language of the Austronesian family. It is the official language of Malaysia , Indonesia , Brunei and Singapore...

 programs like Hokkien Music, Asian Music and Anugerah Juara Lagu in Chinese. But in October 2011, TV9
TV9 (Malaysia)
TV9 is a free-to-air private television station in Malaysia. TV9 began broadcasting on 22 April 2006, as a subsidiary of Media Prima Berhad. It formerly existed as Channel 9, which began airing on 9 September 2003 and ceased transmission on 1 February 2005 due to financial difficulties faced by the...

 has broke away from Chinese and English language television station from TV3
TV3 (Malaysia)
Sistem Televisyen Malaysia Berhad or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station. It is part of Media Prima Berhad group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010...

, NTV7
Ntv7
Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...

 and 8TV
8TV (Malaysia)
8TV is a private Malaysian Chinese television station, previously known as MetroVision Channel 8. Metrovision closed on 1 November 1999. 8TV was officially launched on Thursday, 8 January 2004 as 8TV after being acquired by Media Prima Berhad....

 and broadcasting just Malay languages, cartoons and Nickelodeon
Nickelodeon
Nickelodeon is a US cable TV channel.Nickelodeon may also refer to:-In television:*Spinoffs of the Nickelodeon channel:** Nickelodeon Magazine, a children's magazine.** Nickelodeon Universe, an amusement park....

 programs.

Media Prima’s radio networks have also advocate causes led by Malaysian National Diabetes Institute (NADI), Badan Warisan, Paws Animal Welfare Society (PAWS), and All Women’s Action Society Malaysia (AWAM). The radio networks sponsored airtime for the respective non-profit organisation’s Public Service Announcements.

The New Straits Times' “Spell-It-Right” Challenge 2010 aims to promote English Language amongst young Malaysians and at the same time promoting newspaper as an significant educational tool.

Being the leader in the outdoor industry, Big Tree Outdoor is moving on to becoming an eco-friendly business with efforts such as recycling materials like vinyl and inkjet from its billboards to produce reusable shopping bags and mouse pads. Big Tree Outdoor has also opted energy efficient LED lights for its billboards and introduced digital display systems which could reduce the vinyl usage.

Television

  • TV3
    TV3 (Malaysia)
    Sistem Televisyen Malaysia Berhad or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station. It is part of Media Prima Berhad group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010...

     (Malaysia) (Malay and English)
  • NTV7
    Ntv7
    Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...

     (Malaysia) (English and Chinese)
  • 8TV
    8TV (Malaysia)
    8TV is a private Malaysian Chinese television station, previously known as MetroVision Channel 8. Metrovision closed on 1 November 1999. 8TV was officially launched on Thursday, 8 January 2004 as 8TV after being acquired by Media Prima Berhad....

     (Malaysia) (English and Chinese)
  • TV9
    TV9 (Malaysia)
    TV9 is a free-to-air private television station in Malaysia. TV9 began broadcasting on 22 April 2006, as a subsidiary of Media Prima Berhad. It formerly existed as Channel 9, which began airing on 9 September 2003 and ceased transmission on 1 February 2005 due to financial difficulties faced by the...

     (Malaysia) (only Malay languages due to broke away from TV3, NTV7 and 8TV)

Press

  • New Straits Times Press
    New Straits Times Press
    The New Straits Times Press is a Malaysian conglomerate of publishing companies, owned by Media Prima. The NSTP publishes several newspapers, including the New Straits Times, The Malay Mail, Berita Harian and Harian Metro.-Origin:...

     (NSTP)
  • The New Straits Time
  • Harian Metro Sdn Bhd

Advertising

  • Big Tree Sdn Bhd
  • Kurnia Sdn Bhd
  • UPD Sdn Bhd
  • The Right Channel Sdn Bhd

New Media


External links

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