TV3 (Malaysia)
Encyclopedia
Sistem Televisyen Malaysia Berhad (STMB) or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...

. It is part of Media Prima Berhad
Media Prima Berhad
Media Prima Berhad , DBA Media Prima, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9...

 group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010. Its television broadcasting stations and corporate headquarters centres are at Sri Pentas
Kuala Lumpur
Kuala Lumpur is the capital and the second largest city in Malaysia by population. The city proper, making up an area of , has a population of 1.4 million as of 2010. Greater Kuala Lumpur, also known as the Klang Valley, is an urban agglomeration of 7.2 million...

, Persiaran Bandar Utama
Bandar Utama
Bandar Utama is a township located within the Damansara subdivision of the Petaling district in the state of Selangor, Malaysia. It is primarily a residential suburb, but is also home to the 1 Utama Shopping Centre.-Demographics:...

, Petaling Jaya
Petaling Jaya
Petaling Jaya is a Malaysian city originally developed as a satellite township for Kuala Lumpur comprising mostly residential and some industrial areas. It is located in the Petaling district of Selangor with an area of approximately 97.2 km². On 20 June 2006, Petaling Jaya was granted a...

.

History

TV3 officially began broadcasting on 1 June 1984 at 18:00 local time, launched by then Prime Minister
Prime Minister of Malaysia
The Prime Minister of Malaysia is the indirectly elected head of government of Malaysia. He is officially appointed by the Yang di-Pertuan Agong, the head of state, who in HM's judgment is likely to command the confidence of the majority of the members of that House of Representatives , the...

 Tun Dr. Mahathir bin Mohamad
Mahathir bin Mohamad
Tun Dr. Mahathir bin Mohamad . is a Malaysian politician who was the fourth Prime Minister of Malaysia. He held the post for 22 years from 1981 to 2003, making him Malaysia's longest serving Prime Minister. His political career spanned almost 40 years.Born and raised in Alor Setar, Kedah, Mahathir...

 and broadcasts from Kuala Lumpur. This broadcast area was only limited to Klang Valley
Klang Valley
Klang Valley is an area in Malaysia comprising Kuala Lumpur and its suburbs, and adjoining cities and towns in the state of Selangor. An alternative reference to this would be Kuala Lumpur Metropolitan Area or Greater Kuala Lumpur. It is geographically delineated by Titiwangsa Mountains to the...

 area during its early years.

On 28 July 1987, TV3 became the first commercial channel in collaboration with RTM
Radio Televisyen Malaysia
The Department of Broadcasting, Malaysia, DBA Radio Televisyen Malaysia , is a Malaysian state-owned public broadcaster. It owns and operates a number of radio and television stations in Malaysia, based in Kuala Lumpur...

  bringing Malaysians the live coverage of the Jakarta Southeast Asian Games
1987 Southeast Asian Games
The 14th Southeast Asian Games were held in Jakarta, Indonesia from 9 September - 20 September 1987.-Medal count:-References:*Percy Seneviratne Golden Moments: the S.E.A Games 1959-1991 Dominie Press, Singapore ISBN 981-00-4597-2*...

. The same thing was also done in 1997
1997 Southeast Asian Games
The 19th Southeast Asian Games were held in Jakarta, Indonesia from 11 October to 19 October 1997. It was opened by President of Indonesia names Suharto...

 (failed, now RTM
Radio Televisyen Malaysia
The Department of Broadcasting, Malaysia, DBA Radio Televisyen Malaysia , is a Malaysian state-owned public broadcaster. It owns and operates a number of radio and television stations in Malaysia, based in Kuala Lumpur...

 TV1) and 2011
2011 Southeast Asian Games
The 26th Southeast Asian Games was held in Jakarta and Palembang, Indonesia on 11 until 22 November 2011. Indonesia's fourth time to host the SEA Games, it last hosted the Games in 1997...

 (passed, all matches now RTM
Radio Televisyen Malaysia
The Department of Broadcasting, Malaysia, DBA Radio Televisyen Malaysia , is a Malaysian state-owned public broadcaster. It owns and operates a number of radio and television stations in Malaysia, based in Kuala Lumpur...

 TV1).

On 28 July 1984, TV3 became the first commercial channel in collaboration with RTM bringing Malaysians the live coverage of the Los Angeles Olympics
1984 Summer Olympics
The 1984 Summer Olympics, officially known as the Games of the XXIII Olympiad, was an international multi-sport event held in Los Angeles, California, United States in 1984...

. The same thing was also done in 1988
1988 Summer Olympics
The 1988 Summer Olympics, officially known as the Games of the XXIV Olympiad, were an all international multi-sport events celebrated from September 17 to October 2, 1988 in Seoul, South Korea. They were the second summer Olympic Games to be held in Asia and the first since the 1964 Summer Olympics...

 and 1992
1992 Summer Olympics
The 1992 Summer Olympic Games, officially known as the Games of the XXV Olympiad, were an international multi-sport event celebrated in Barcelona, Catalonia, Spain, in 1992. The International Olympic Committee voted in 1986 to separate the Summer and Winter Games, which had been held in the same...

.

On 1 January 1985, TV3 launched its first teletext
Teletext
Teletext is a television information retrieval service developed in the United Kingdom in the early 1970s. It offers a range of text-based information, typically including national, international and sporting news, weather and TV schedules...

 service known as Beriteks
Infonet
Infonet was a Malaysian teletext service. It was formerly known as Beriteks . The teletext system was launched in late 1985 by TV3...

. In 1996 the service's name was changed to Infonet. It was shut down on 1 January 2008.

On 1 January 1987, TV3 television audio stereo transmissions began in the West Coast of Peninsular Malaysia
Peninsular Malaysia
Peninsular Malaysia , also known as West Malaysia , is the part of Malaysia which lies on the Malay Peninsula. Its area is . It shares a land border with Thailand in the north. To the south is the island of Singapore. Across the Strait of Malacca to the west lies the island of Sumatra...

. It was the first channel in Malaysia to adopt stereo broadcasting. It transmits using the Zweikanalton
Zweikanalton
Zweikanalton is a television sound transmission system used in Germany, Austria, Switzerland, and other countries that use or used PAL-B or PAL-G...

 stereo transmission system over TV3's UHF broadcast in the Klang Valley. Later in the 1990s, the stereo transmission was introduced into their VHF broadcast. TV3 was also experimenting with bilingual transmission over Zweikanalton for a short period of time in the 1990s.

Until late-2009, TV3 broadcasts for 19 hours a day, then 21 hours, and finally adopting 24-hour broadcasting on 31 December 2009.

Features

Ever since its launch, TV3 has been the leading television station in Malaysia and has twice reached 51% of audience share, the highest audience share ever achieved by a Malaysian television station. In terms of advertising revenue, the company retains its leadership position and continues to produce strong revenue growth from advertisements. TV3 continues to upgrade its equipment for production and transmission, and its employees receive continuous exposure and training in television production. This has enabled TV3 to remain as the premier private commercial broadcaster.

TV3, together with 8TV and local English language
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...

 daily the New Straits Times
New Straits Times
The New Straits Times is an English-language newspaper published in Malaysia. It is Malaysia's oldest newspaper still in print , having been founded as The Straits Times in 1845, and was reestablished as the "New Straits Times" in 1965. The paper served as Malaysia's only broadsheet format English...

and Malay language
Malay language
Malay is a major language of the Austronesian family. It is the official language of Malaysia , Indonesia , Brunei and Singapore...

 daily Berita Harian
Berita Harian
Berita Harian is a major Malay language newspaper in Malaysia. Its Sunday Edition is called Berita Minggu. It was founded on 31 August 1957, which also marks the date of Malaya's independence...

form the largest media group in Malaysia collectively known as Media Prima Berhad
Media Prima Berhad
Media Prima Berhad , DBA Media Prima, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9...

. It is currently headed by Ahmad Izham Omar.

With Malaysia on the track to economic recovery, there has been a correspondingly steady demand for local programmes
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...

, whether it be news
News
News is the communication of selected information on current events which is presented by print, broadcast, Internet, or word of mouth to a third party or mass audience.- Etymology :...

, current affairs, magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

s, talk show
Talk show
A talk show or chat show is a television program or radio program where one person discuss various topics put forth by a talk show host....

s, sports, documentaries
Documentary film
Documentary films constitute a broad category of nonfictional motion pictures intended to document some aspect of reality, primarily for the purposes of instruction or maintaining a historical record...

, drama
Drama
Drama is the specific mode of fiction represented in performance. The term comes from a Greek word meaning "action" , which is derived from "to do","to act" . The enactment of drama in theatre, performed by actors on a stage before an audience, presupposes collaborative modes of production and a...

s or film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

s. With a strong base of television producers have revolutionized local content production to admiral levels in the broadcast industry. The station has been a trendsetter by producing quality local production and has caught the attention and loyalty of Malaysians. Believing in the precept that local content is the way to go, TV3 continues to invest in people and equipment to produce quality local content. However, the station also broadcast a balance of quality foreign content movies
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

, dramas, situation comedy, documentaries and sports. The station has a strong market position and reinforces its brand awareness amongst its viewers through various on air and ground events.

TV3 currently broadcasts under UHF (Ultra High) Frequency, although it is also available in the Klang Valley under VHF (Very High) Frequency band III Channel 12 (TV3 initially started transmission in the Klang Valley on VHF Band III Channel 12). In the Klang Valley, the UHF channel is 29. It is widely seen as favouring the government and not giving enough coverage for the opposition. TV3 is also currently testing digital broadcasting, using the Chinese DMB-T/H system. The coverage is limited to Kuala Lumpur City area only, as opposed to both Radio Televisyen Malaysia's DVB and DMB signals which are available throughout the Klang Valley.

TV3 is also available over Astro
Astro (Malaysian satellite television)
Astro is the brand name of the Malaysian direct broadcast satellite pay television service. It transmits digital satellite television and radio to households in Malaysia & Brunei...

 on Channel 103.

Criticism and controversy

TV3 has brought some controversies to the Malaysian entertainment sphere, especially with the excessive advertisement space which lead to the anger of the audience.

In Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...

, the channel ran into controversy because it broadcast programmes in Cantonese
Standard Cantonese
Cantonese, or Standard Cantonese, is a language that originated in the vicinity of Canton in southern China, and is often regarded as the prestige dialect of Yue Chinese....

. The Singapore government has a policy to promote Mandarin Chinese in favour of other Chinese language
Chinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...

 dialects in broadcast media and has prevented local newspapers and magazines from carrying listings for the channel, even though these were available for the other Malaysian channels. TV3 was available on StarHub TV Singapore's only cable TV
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 operator, until it was removed in 1 January 2002.

On 1 January 2007 a reality television programme which broadcasted on TV3 called Sensasi was banned. This was because, one of the judges on this show touched on sensitive issues relating to Islam
Islam
Islam . The most common are and .   : Arabic pronunciation varies regionally. The first vowel ranges from ~~. The second vowel ranges from ~~~...

. The judge's comment made a huge controversy. All live and recorded telecast of this show were also banned from viewing. This also occurred on another reality television show called Teleskop on 1 January 1994.

Trivia

  • TV3 was awarded the 1 January 2008 Asia Pacific Entrepreneurship Award for Responsible Entrepreneurship organized by Enterprise Asia
    Enterprise Asia
    Enterprise Asia is a regional non-governmental organization founded in 2006 by a group of entrepreneurs headquartered in Kuala Lumpur, Malaysia with local offices in Hong Kong SAR, China, Singapore, India, Indonesia and Thailand currently...

     for its significant contribution towards corporate social responsibility
    Corporate social responsibility
    Corporate social responsibility is a form of corporate self-regulation integrated into a business model...

    .

  • On 1 January 2008, TV3 began testing digital transmission. However they chose a different system, DMB-T/H, instead of the DVB-T system RTM uses. As such, viewers already owning a DVB-T receiver cannot pick up TV3's digital signal. The government has since moved to support both systems. However, DMB-T receivers remain scarce in Malaysia.

  • TV3 is frequently mistaken as RTM TV3 or Malaysia Televisyen Tiga.

See also

  • List of Malaysian television stations
  • TV9
    TV9 (Malaysia)
    TV9 is a free-to-air private television station in Malaysia. TV9 began broadcasting on 22 April 2006, as a subsidiary of Media Prima Berhad. It formerly existed as Channel 9, which began airing on 9 September 2003 and ceased transmission on 1 February 2005 due to financial difficulties faced by the...

  • 8TV
    8TV (Malaysia)
    8TV is a private Malaysian Chinese television station, previously known as MetroVision Channel 8. Metrovision closed on 1 November 1999. 8TV was officially launched on Thursday, 8 January 2004 as 8TV after being acquired by Media Prima Berhad....

  • Ntv7
    Ntv7
    Natseven TV Sdn Bhd or better known as ntv7 is a terrestrial television channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3 and Astro. Its mission is to promote a happier and more enlightened Malaysia...

  • Media Prima Berhad
    Media Prima Berhad
    Media Prima Berhad , DBA Media Prima, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9...

  • New Straits Times
    New Straits Times
    The New Straits Times is an English-language newspaper published in Malaysia. It is Malaysia's oldest newspaper still in print , having been founded as The Straits Times in 1845, and was reestablished as the "New Straits Times" in 1965. The paper served as Malaysia's only broadsheet format English...

  • Berita Harian
    Berita Harian
    Berita Harian is a major Malay language newspaper in Malaysia. Its Sunday Edition is called Berita Minggu. It was founded on 31 August 1957, which also marks the date of Malaya's independence...


External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK