Ntv7
Overview
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...
channel in Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after TV3
TV3 (Malaysia)
Sistem Televisyen Malaysia Berhad or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station. It is part of Media Prima Berhad group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010...
and Astro. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome entertainment
Entertainment
Entertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being Saluran Ceria Anda ("Your Home Of Feel Good", “感觉美好“).
As such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
(ironically Astro falls into the same category while balancing its role as the pay-TV provider).
