Natseven TV Sdn Bhd or better known as
ntv7 is a
terrestrial televisionTerrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...
channel in
Malaysia. It was launched nationwide on 7 April 1998 and was the country's third private free-to-air TV station after
TV3Sistem Televisyen Malaysia Berhad or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station. It is part of Media Prima Berhad group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010...
and Astro. Its mission is to promote a happier and more enlightened Malaysia. Believing strongly in the provision of wholesome
entertainmentEntertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
, good family and community values, good corporate citizenship, and the promotion of national integration, the station works on an appointment-based programming concept reflecting its philosophy of being
Saluran Ceria Anda ("
Your Home Of Feel Good", “
感觉美好“).
Background
As such, ntv7 is different from others in the Malaysian broadcasting industry in that it falls into the category of being a media brand rather than a
television stationA television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
(ironically Astro falls into the same category while balancing its role as the pay-TV provider).
ProgrammesA television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...
are treated as products under relevant brands - more commonly referred to as programming belts, and are managed by a team of brand managers.
The appointment-based concept is also new to the Malaysian broadcasting industry, where factors, such as who watches what and when, define when a programme is slotted in the TV schedule. The station, which broadcasts on the UHF frequency band, offers a combination of
MalayMalay is a major language of the Austronesian family. It is the official language of Malaysia , Indonesia , Brunei and Singapore...
,
EnglishEnglish is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
, and
ChineseThe Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...
programmes, produced locally as well as some from overseas.
Offering a wide variety of programming, ntv7's line-up includes dramas, situational comedies (
sitcomsA situation comedy, often shortened to sitcom, is a genre of comedy that features characters sharing the same common environment, such as a home or workplace, accompanied with jokes as part of the dialogue...
), entertainment programmes,
game showA game show is a type of radio or television program in which members of the public, television personalities or celebrities, sometimes as part of a team, play a game which involves answering questions or solving puzzles usually for money and/or prizes...
s, children programmes,
animeis the Japanese abbreviated pronunciation of "animation". The definition sometimes changes depending on the context. In English-speaking countries, the term most commonly refers to Japanese animated cartoons....
, and
moviesA film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...
. In addition, there are also the station's news bulletins in Malay, English and Mandarin which aim to be independent and relevant at all times.
History
After being in operation since 7 April 1998, ntv7 is proud of its achievement in building a strong following amongst Malaysian television audiences. So much so that the public's perception is that the station has been around for much longer than this. Broadcast signals go through a network of 10 transmitters dotted around the country. Daily transmission begins at 7:00 am until 1:00 am the next day.
In October 2005,
Media Prima BerhadMedia Prima Berhad , DBA Media Prima, is Malaysia’s leading integrated media investment group. It currently owns 100 per cent equity interest in TV3, 8TV, NTV7 and TV9...
announced its acquisition of ntv7. Media Prima also owns 3 other private TV stations in Malaysia -
TV3Sistem Televisyen Malaysia Berhad or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station. It is part of Media Prima Berhad group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010...
,
8TV8TV is a private Malaysian Chinese television station, previously known as MetroVision Channel 8. Metrovision closed on 1 November 1999. 8TV was officially launched on Thursday, 8 January 2004 as 8TV after being acquired by Media Prima Berhad....
and
TV9TV9 is a free-to-air private television station in Malaysia. TV9 began broadcasting on 22 April 2006, as a subsidiary of Media Prima Berhad. It formerly existed as Channel 9, which began airing on 9 September 2003 and ceased transmission on 1 February 2005 due to financial difficulties faced by the...
as well as a controlling stake in
The New Straits Times Press (Malaysia) BhdThe New Straits Times is an English-language newspaper published in Malaysia. It is Malaysia's oldest newspaper still in print , having been founded as The Straits Times in 1845, and was reestablished as the "New Straits Times" in 1965. The paper served as Malaysia's only broadsheet format English...
.
The acquisition of ntv7 by Media Prima Berhad was completed on 30 December 2005 and repositioned the station as a preferred channel among the affluent urban family households. This was complemented by the introduction of a new vibrant logo in July 2006 that reaffirmed ntv7's aim to provide superior and quality content to its discerning viewers. ntv7 is targeted towards the urban and English speaking viewers. In 2009, ntv7's refreshing content of wholesome family, entertainment, current affair and sport programmes hit the right chord with the Chinese and Urban audiences
ntv7 currently broadcasts under UHF (Ultra High) Frequency. A VHF (Very High) Frequency transmission is also available in the Klang Valley on Channel 7. In the
Klang ValleyKlang Valley is an area in Malaysia comprising Kuala Lumpur and its suburbs, and adjoining cities and towns in the state of Selangor. An alternative reference to this would be Kuala Lumpur Metropolitan Area or Greater Kuala Lumpur. It is geographically delineated by Titiwangsa Mountains to the...
, the UHF channel is 37.
ntv7 is also available over Astro on Channel 107.
Criticism and controversy
ntv7 has been criticized in the past for not taking certain programming seriously and even taking some programs off-the-air without letting it finish the season run.
Programmes
Daytime programmes
Weekdays
- Urban: Talk Shows
- The Breakfast Show
- Rachel Ray Show
- Martha Stewart Show
- Oprah Winfrey Show
- Bella
- Urban/Hong: Korean Drama
Hong Dramas
- Local Dramas
- Hong Kong Dramas
- FTV Taiwan Hokkien Dramas
- SET TV Taiwan Hokkien Dramas
- Singaporean Dramas
Slogan
Previous and current slogans of the channel are listed below in
MalayMalay is a major language of the Austronesian family. It is the official language of Malaysia , Indonesia , Brunei and Singapore...
,
EnglishEnglish is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
and
ChineseThe Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...
.
Saluran Ceria Anda(1998-present)
Your Feel Good Channel(2002-2010)
Your Home Of Feel Good(2010-present)
您的欢乐频道(2008-2010)
感觉美好(2010-present)
See also
- List of Malaysian television stations
- 8TV
8TV is a private Malaysian Chinese television station, previously known as MetroVision Channel 8. Metrovision closed on 1 November 1999. 8TV was officially launched on Thursday, 8 January 2004 as 8TV after being acquired by Media Prima Berhad....
- RTM1
- RTM2
- TV3
Sistem Televisyen Malaysia Berhad or TV3 began broadcasting on 1 June 1984 as Malaysia’s first commercial television station. It is part of Media Prima Berhad group of companies. It now transmits opened broadcasting business private 24-hours a day, 7 days a week since 1 January 2010...
- TV9
TV9 is a free-to-air private television station in Malaysia. TV9 began broadcasting on 22 April 2006, as a subsidiary of Media Prima Berhad. It formerly existed as Channel 9, which began airing on 9 September 2003 and ceased transmission on 1 February 2005 due to financial difficulties faced by the...
- Circle 7 logo
External links