MediaCorp TV TVMobile
Encyclopedia
MediaCorp TV TVMobile was a subsidiary of MediaCorp
Singapore and was the first channel in the world to pioneer the use of Digital Video
Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3 MHz, TVMobile provided the latest infotainment, entertainment programmes and real-time news; keeping travellers informed while travelling.
TVMobile had outdoor-advertising
platforms at shopping mall food courts, ferries, academic institutions, taxis and selected SBS Transit
buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provided an outdoor-advertising medium that scheduled programming according to viewers’ profile and their travelling patterns. However, it could only be received with a digital set-top box by home viewers.
MediaCorp announced on December 15, 2009 that TV Mobile is discontinued with effect from January 1, 2010.
The company said the discontinuation comes from a careful evaluation of the viability of the service, as resources required to operate and maintain TVMobile are substantial.
This may also be due to SBS Transit importing buses but without mounting TVMobile in their buses.
s of shows both in Mandarin and English from its sister channels and occasionally features original content; for instance, shorts
produced in collaboration with Nanyang Polytechnic
.
(Carrefour) and a few SmartCab Taxis. In addition, an audio simulcast of the channel was available by tuning-in to 89.3 MHz on the FM band.
, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of liquid-crystal display (LCD) monitors, has been installed on SMRT's newest fleet of trains and all trains plying the Bukit Panjang LRT (Currently all deactivated).
, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of LCD monitors, has been installed on all trains plying the North East Line, Sengkang LRT & Punggol LRT.
's buses. TVMobile was an outdoor digital television station, broadcasting live news and entertainment programmes throughout the buses' operating hours. SBS Transit
was the only bus operator to have installed TVMobile in its buses as of 2006.
From time to time, SBS Transit's use of TVMobile had frequently attracted flak in the Straits Times' Forum pages. Some commuters hold the impression that the installation of TVMobile was the reason for increases in bus fares, even after announcements that this was not the cause.
There were also feedback about TVMobile's suitability and the repetitiveness of the programs broadcast.
This was despite the fact that the infrastructure and equipment of TVMobile was not managed by SBS Transit
at all, but rather, by MediaCorp
TV Holdings. SBS Transit
buses were just a medium on which TVMobile was installed. TVMobile also provided an extra source of revenue
for SBS Transit
. This was due to the royalties
paid by MediaCorp.
MediaCorp
Media Corporation of Singapore, better known as MediaCorp, is a group of commercial media companies in Singapore, with business interests in television and radio broadcasting, interactive media, and, to a lesser extent, print publishing and film-making....
Singapore and was the first channel in the world to pioneer the use of Digital Video
Digital video
Digital video is a type of digital recording system that works by using a digital rather than an analog video signal.The terms camera, video camera, and camcorder are used interchangeably in this article.- History :...
Broadcast (DVB) technology to deliver television programmes to commuters. With 89.3 MHz, TVMobile provided the latest infotainment, entertainment programmes and real-time news; keeping travellers informed while travelling.
TVMobile had outdoor-advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
platforms at shopping mall food courts, ferries, academic institutions, taxis and selected SBS Transit
SBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
buses. Broadcasting from 6:00AM to 12:00 midnight (Singapore/Hong Kong time) daily, TVMobile provided an outdoor-advertising medium that scheduled programming according to viewers’ profile and their travelling patterns. However, it could only be received with a digital set-top box by home viewers.
MediaCorp announced on December 15, 2009 that TV Mobile is discontinued with effect from January 1, 2010.
Closure
MediaCorp has decided to terminate TVMobile upon expiry of its current agreement with SBS Transit on January 1, 2010.The company said the discontinuation comes from a careful evaluation of the viability of the service, as resources required to operate and maintain TVMobile are substantial.
This may also be due to SBS Transit importing buses but without mounting TVMobile in their buses.
Programmes
It featured re-runs and simulcastSimulcast
Simulcast, shorthand for "simultaneous broadcast", refers to programs or events broadcast across more than one medium, or more than one service on the same medium, at the same time. For example, Absolute Radio is simulcast on both AM and on satellite radio, and the BBC's Prom concerts are often...
s of shows both in Mandarin and English from its sister channels and occasionally features original content; for instance, shorts
Short subject
A short film is any film not long enough to be considered a feature film. No consensus exists as to where that boundary is drawn: the Academy of Motion Picture Arts and Sciences defines a short film as "an original motion picture that has a running time of 40 minutes or less, including all...
produced in collaboration with Nanyang Polytechnic
Nanyang Polytechnic
Nanyang Polytechnic is a Singaporean polytechnic located in Ang Mo Kio next to Yio Chu Kang MRT Station, Singapore.-History:*Established 1 April 1992...
.
Infrastructure
The network had one main transmitting site, nine filler transmitting sites and two transposers located island-wide. The digital signal was carried via ATM and microwave transmitting medium to the main transmitting site before being re-transmitted to the filler sites.Receiving the Channel
TV mobile was available on SBS Transit Air-con Buses, Bintan Resort Ferries, the Tasty corner & delight corner in SuntecSunTec
SunTec Business Solutions is a software product company that specialises in relationship based pricing and centralised billing. Through its flagship product suite TBMS , SunTec has become one of the leading vendors of transaction billing solutions for industries such as CME, BFSI, Fleet Management...
(Carrefour) and a few SmartCab Taxis. In addition, an audio simulcast of the channel was available by tuning-in to 89.3 MHz on the FM band.
SMRT Media
SMRT Media, the advertising arm of SMRT CorporationSMRT Corporation
SMRT Corporation is a public transport operator incorporated on March 6, 2000, as a result of an industry overhaul to form multi-modal public-transport operators in Singapore. It is the second-largest public-transport company in Singapore after ComfortDelGro...
, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of liquid-crystal display (LCD) monitors, has been installed on SMRT's newest fleet of trains and all trains plying the Bukit Panjang LRT (Currently all deactivated).
SBS Transit Moove Media
SBS Transit Moove Media, the advertising arm of SBS TransitSBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
, is responsible for advertising on its trains, buses and taxis. A similar system, through the use of LCD monitors, has been installed on all trains plying the North East Line, Sengkang LRT & Punggol LRT.
Reception and feedback
As of 2005, TVMobile had been installed in most of SBS TransitSBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
's buses. TVMobile was an outdoor digital television station, broadcasting live news and entertainment programmes throughout the buses' operating hours. SBS Transit
SBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
was the only bus operator to have installed TVMobile in its buses as of 2006.
From time to time, SBS Transit's use of TVMobile had frequently attracted flak in the Straits Times' Forum pages. Some commuters hold the impression that the installation of TVMobile was the reason for increases in bus fares, even after announcements that this was not the cause.
There were also feedback about TVMobile's suitability and the repetitiveness of the programs broadcast.
This was despite the fact that the infrastructure and equipment of TVMobile was not managed by SBS Transit
SBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
at all, but rather, by MediaCorp
MediaCorp
Media Corporation of Singapore, better known as MediaCorp, is a group of commercial media companies in Singapore, with business interests in television and radio broadcasting, interactive media, and, to a lesser extent, print publishing and film-making....
TV Holdings. SBS Transit
SBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
buses were just a medium on which TVMobile was installed. TVMobile also provided an extra source of revenue
Revenue
In business, revenue is income that a company receives from its normal business activities, usually from the sale of goods and services to customers. In many countries, such as the United Kingdom, revenue is referred to as turnover....
for SBS Transit
SBS Transit
SBS Transit Limited is a public transport operator in Singapore. Its major competitor in Singapore's duopoly transport system is SMRT Corporation, which also operates bus, rail, taxi and other transport services....
. This was due to the royalties
Royalties
Royalties are usage-based payments made by one party to another for the right to ongoing use of an asset, sometimes an intellectual property...
paid by MediaCorp.