Mathias Vestergaard
Encyclopedia
Mathias Vestergaard is a photographer, writer, entrepreneur, and founder of daily Danish Streetstyle blog GadeMode. The nature of Vestergaards multiple creative project are reflected in the broad range of topics on which he has delivered speeches. These have include photography, business, digital evolutions and social branding, among other things.
, Paris
, Copenhagen
and wherever else he would travel, photographing people he saw and met on the street. Vestergaard selects subjects whose style he finds inspirational, interesting or noticeable. The resulting images would then be posted on his blog
, which at the time was maintained by Vestergaard himself along with co-founder Helle Rohde Andersen. In his photography, Vestergaard focusses on style, wearability and recognisability, the three cornerstones of street style photography blogging. Danish newspaper Politiken
has described the strategies implemented by Vestergaard as a streetstyle photographer and the general importance of documenting the ´style-landscape´ of the two largest cities in his native Denmark
- Århus and Copenhagen
. Major Danish department store Magasin
has emphasized the contribution of Vestergaard's work, through the GadeMode blog, to Danish lifestyle publishing.
Vestergaard's photography has appeared in style and beauty sections of several lifestyle
and fashion publications, as well as the in press coverage of Copenhagen Fashion Week
.
Photography
In his early years as a street style photographer, Vestergaard walked the streets of Århus, New YorkNew York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
and wherever else he would travel, photographing people he saw and met on the street. Vestergaard selects subjects whose style he finds inspirational, interesting or noticeable. The resulting images would then be posted on his blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
, which at the time was maintained by Vestergaard himself along with co-founder Helle Rohde Andersen. In his photography, Vestergaard focusses on style, wearability and recognisability, the three cornerstones of street style photography blogging. Danish newspaper Politiken
Politiken
Politiken is a Danish daily broadsheet newspaper, published by JP/Politikens Hus.The newspaper comes third among Danish newspapers in terms of both number of readers and circulated copies ....
has described the strategies implemented by Vestergaard as a streetstyle photographer and the general importance of documenting the ´style-landscape´ of the two largest cities in his native Denmark
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...
- Århus and Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...
. Major Danish department store Magasin
Magasin
"Magasin" is a pinoy rock song by the Eraserheads from their 1994 album CiRcuS. and it was written by Ely Buendia. It was the band's second hit single from the album.-Composition:...
has emphasized the contribution of Vestergaard's work, through the GadeMode blog, to Danish lifestyle publishing.
Vestergaard's photography has appeared in style and beauty sections of several lifestyle
Lifestyle magazine
Lifestyle magazine is an umbrella term for popular magazines concerned with lifestyle. There is no universally accepted definition of what constitutes a lifestyle magazine: it is often used to encompass a number of men's magazines, women's magazines and magazines about health and fitness, tourism,...
and fashion publications, as well as the in press coverage of Copenhagen Fashion Week
Copenhagen Fashion Week
Copenhagen Fashion Week is held twice a year in Copenhagen. Copenhagen Fashion Week consists of a market week with 3 big fairs at the locations Bella Center, Oeksnehallen and Forum, and a diverse range of fashion shows at City Hall and a myriad of different locations, as well as showrooms and...
.