Marico
Encyclopedia
Marico is a leading India
n group providing consumer
products and services in the areas of Health and Beauty based in Mumbai
.
During 2009-10, the company generated a Turnover of about Rs.26.6 billion (USD 600 Million), in respect of its food, hair care and skin care related activities. Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and Daman.
In Bangladesh
, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary
Manufacturing
facility at Mouchak, near Gazipur
.
, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, Xmen, Hercules, Caivil, Code 78 and Black Chic.
Saffola is essentially blended refined edible oil which is claimed to be beneficial for Heart health. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various proportion. The main type of oils which are blended include Rice Bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.
In addition to being a producer of consumer products the organisation also operates Kaya Skin Clinic (of which (as of 2010) 81 exist in India, 13 in UAE) and 2 in Bangladesh. Marico recently acquired the aesthetics business, of the Singapore based Derma Rx Asia Pacific Pte. Ltd. (Derma Rx), under the Kaya portfolio. All the services offered at Kaya Skin Clinic are designed and supervised by a team of over 250 dermatologists and carried out by certified skin practitioners who have undergone more than 300 hours of training. The services are US FDA approved and tested in-house, and conform to the highest international quality standards. Kaya Skin Clinic has over 600,000 satisfied customers.
Harsh Mariwala is the Chairman and MD of this organisation.
The company has 3 divisions the Consumer Products Group(CPB), The International Business Group and Kaya Skin Clinic.
CPB is headed by Saugata Gupta.
Kaya Skin Clinic is headed by Ajay Pahwa.
The company in recent years has been known for its foreign acquisitions in countries such as South Africa, Egypt and Singapore.
had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991 economic liberalisation. Marico decided to try to sell products in that market after liberalisation, but found that Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteracted the high level of chlorination in their water. When Marico reformulated its product, its market share in the Arab Mideast grew from 2% in 2002 to more than 20% by 2008.
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n group providing consumer
Consumer
Consumer is a broad label for any individuals or households that use goods generated within the economy. The concept of a consumer occurs in different contexts, so that the usage and significance of the term may vary.-Economics and marketing:...
products and services in the areas of Health and Beauty based in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
.
During 2009-10, the company generated a Turnover of about Rs.26.6 billion (USD 600 Million), in respect of its food, hair care and skin care related activities. Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and Daman.
In Bangladesh
Bangladesh
Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...
, Marico operates through Marico Bangladesh Limited, a wholly owned subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...
Manufacturing
Manufacturing
Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale...
facility at Mouchak, near Gazipur
Gazipur, Dhaka Division
Gazipur is a town located within the Gazipur Sadar sub-district of Gazipur District in the Dhaka Division of Bangladesh.Gazipur consists of 9 wards and 31 mahallas with an area of 49.32 km²...
.
Brands
The organisation holds a number of brands including Parachute (brand)Parachute (brand)
Parachute is a brand name for a range of coconut-based hair products manufactured by Marico.-History:Parachute is the flagship brand of Marico. Before the 1991 economic liberalisation in India the government classified vegetable oils as an essential commodity and as being in short supply, and thus...
, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, Xmen, Hercules, Caivil, Code 78 and Black Chic.
Parachute
Parachute is the flagship brand of Marico and consists of a line of edible coconut-oil based hair products.Others
Marico’s brands and their extensions occupy leadership positions with significant market shares in a number of health and beauty areas.Saffola is essentially blended refined edible oil which is claimed to be beneficial for Heart health. It is marketed under the names of New Saffola, Tasty and Active. All of them contain blended vegetable oils in various proportion. The main type of oils which are blended include Rice Bran oil, Kardi oil or Safflower oil, Corn oil and Soya oil.
In addition to being a producer of consumer products the organisation also operates Kaya Skin Clinic (of which (as of 2010) 81 exist in India, 13 in UAE) and 2 in Bangladesh. Marico recently acquired the aesthetics business, of the Singapore based Derma Rx Asia Pacific Pte. Ltd. (Derma Rx), under the Kaya portfolio. All the services offered at Kaya Skin Clinic are designed and supervised by a team of over 250 dermatologists and carried out by certified skin practitioners who have undergone more than 300 hours of training. The services are US FDA approved and tested in-house, and conform to the highest international quality standards. Kaya Skin Clinic has over 600,000 satisfied customers.
Harsh Mariwala is the Chairman and MD of this organisation.
The company has 3 divisions the Consumer Products Group(CPB), The International Business Group and Kaya Skin Clinic.
CPB is headed by Saugata Gupta.
Kaya Skin Clinic is headed by Ajay Pahwa.
The company in recent years has been known for its foreign acquisitions in countries such as South Africa, Egypt and Singapore.
Marketing
Indian expatriates in the Middle EastMiddle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
had been smuggling Parachute oil with them for their daily use when export of the oil was restricted prior to the 1991 economic liberalisation. Marico decided to try to sell products in that market after liberalisation, but found that Arab customers did not like the scent of coconut, wanted a less sticky hair product, and needed a product to counteracted the high level of chlorination in their water. When Marico reformulated its product, its market share in the Arab Mideast grew from 2% in 2002 to more than 20% by 2008.