Mall of Montenegro
Encyclopedia
Mall of Montenegro is a shopping mall located in the Podgorica
Podgorica
Podgorica , is the capital and largest city of Montenegro.Podgorica's favourable position at the confluence of the Ribnica and Morača rivers and the meeting point of the fertile Zeta Plain and Bjelopavlići Valley has encouraged settlement...

, Montenegro
Montenegro
Montenegro Montenegrin: Crna Gora Црна Гора , meaning "Black Mountain") is a country located in Southeastern Europe. It has a coast on the Adriatic Sea to the south-west and is bordered by Croatia to the west, Bosnia and Herzegovina to the northwest, Serbia to the northeast and Albania to the...

.

The mall is a complex featuring covered marketplace
Marketplace
A marketplace is the space, actual, virtual or metaphorical, in which a market operates. The term is also used in a trademark law context to denote the actual consumer environment, ie. the 'real world' in which products and services are provided and consumed.-Marketplaces and street markets:A...

 (Green Bazaar), a hotel, and the shopping mall itself. The entire complex was built on the location of former open marketplace, as a public–private partnership between Podgorica Municipality and Turkish
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 company of Gintaş.

The mall is located on Bratstva i Jedinstva street, which is also main north/south thoroughfare of Podgorica, and is a part of E65
European route E65
European route E 65 is a north-south Class-A European route that begins in Malmö, Sweden and ends in Chaniá, Greece. The road is about in length.-Itinerary:* Sweden** E 65: Malmö – Ystad* Baltic sea, ferry Ystad-Świnoujście* Poland...

/E80
European route E80
European route E 80, also known as Trans-European Motorway or TEM, is an A-Class West-East European route, extending from Lisbon, Portugal to Gürbulak, Turkey, on the border with Iran...

 European routes. The entire complex has total floor area of 58,000 m², while gross leasable area
Gross leasable area
Gross leasable area in the retail development industry is a term applied to shopping malls, lifestyle centers, outlet malls and other retail centers to indicate the amount of floor space available to be rented...

 of the shopping mall is 17,000 m².

Besides Green Bazaar, which is a natural anchor tenant, a large Mercator
Mercator (retail)
Mercator is a Slovenian retail chain based in Ljubljana. The company was founded in 1949 under the name Živila Ljubljana, but four years later it was renamed and given its current name...

 supermarket
Supermarket
A supermarket, a form of grocery store, is a self-service store offering a wide variety of food and household merchandise, organized into departments...

 is the largest tenant. Prominent stores in the mall include Levi Strauss & Co.
Levi Strauss & Co.
Levi Strauss & Co. is a privately held American clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853 when Levi Strauss came from Buttenheim, Franconia, to San Francisco, California to open a west coast branch of his brothers' New York dry goods business...

, Sergio Tacchini
Sergio Tacchini
Sergio Tacchini is an Italian fashion designer of sportswear and former professional tennis player. The sportswear firm bearing his name is located in Bellinzago Novarese, Novara, Italy.- Tennis career :...

, Office Shoes
Office Holdings
Office Holdings is a company that operates the "Office" chain of shoe shops in the UK and Ireland.-History:The company's first store opened in 1981 under the name 'Office London' with a concession in Hyper Hyper on Kensington High Street. The name came from the fact that the shop was constructed...

, Intersport
Intersport
The Intersport Group is an international sporting goods retailer. IIC-Intersport International Corporation is its purchasing division.The headquarters are located in the capital of Switzerland, Bern....

 and others. The mall also features a bowling
Bowling
Bowling Bowling Bowling (1375–1425; late Middle English bowle, variant of boule Bowling (1375–1425; late Middle English bowle, variant of boule...

 alley, cafés, a fast food court, children's playground, and entertainment park. An underground parking garage serves the entire complex.

Although it is the largest shopping mall in Podgorica, in gross built area terms, it has had constant problems with vacancy since its opening, as Delta City
Delta City
Delta City is a brand of shopping malls, with malls in Belgrade, Serbia and Podgorica, Montenegro. It is a subsidiary of Delta M, itself a division of Serbian Delta Holding.-Delta City Belgrade:...

shopping mall has already saturated the small Montenegrin market, and has a stronger presence of international clothing brands. Thus, Delta City is currently considered a more high end shopping mall.

External links

http://www.mallofmontenegro.com/ - Official Web Site (Montenegrin and English)
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