Magid Abraham
Encyclopedia
Magid M. Abraham, is an entrepreneur and expert on market research, consumer modeling, and information solutions. He has held several executive leadership positions throughout his career, two of which were within companies he founded.
Abraham has authored articles in a variety of academic and industry journals, including the Harvard Business Review
, Journal of Marketing Research, and Marketing Science
. He is a frequent speaker at the marketing industry’s biggest conferences worldwide, discussing Internet industry trends and marketing subjects of vital significance.
to attend the MIT Sloan School of Management
, where he graduated with an M.B.A. in 1981 and later a Ph.D.
in operations research
. He was only 25 years old when he began his career at IRI.
Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which is now part of Siebel Systems
. Dr. Abraham also spent 10 years in various leadership roles at Information Resources, Inc.
(IRI). He served as President and Chief Operating Officer from 1993 to 1994, and later Vice Chairman of the Board of Directors from 1994 until 1995. During his IRI career, Dr. Abraham designed marketing applications that eventually became standards of CPG marketing practice, as referenced in his articles 'Promoter: An Automated Promotion Evaluation System', 1987, Journal of Marketing Science and 'An Implemented System for Improving Promotion Productivity Using Store Scanner Data', 1993, Journal of Marketing Science.
Abraham co-founded comScore
, Inc. in 1999, an Internet Market Intelligence company where he remains president and CEO. The company provides marketing intelligence for companies in the CPG, internet media, media, retail, telecom, and other industries, spanning 6 continents and 41 countries. comScore was selected as a “Technology Pioneer” by the World Economic Forum
before the forum’s annual conference in Davos in 2007. In 2010 comScore was accepted by the World Economic Forum as a Global Growth Company Shaper, a program that recognizes companies that are influencing global trends among growth technology companies.
Since January 2008, Dr. Abraham has been a member of the board of directors of Milo.com, a company founded by his son, Jack Abraham, which enables shoppers to research products online and buy at local stores where the item is available.
’s Parlin Award, a national honor recognizing one individual annually who has demonstrated “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time”.
He was inducted into the Entrepreneur Hall of Fame in 2008, designated along with comScore as a “Technology Pioneer” by the World Economic Forum. He was also given the title of Entrepreneur of the Year in the Washington DC Area by Ernst and Young, and received a Great Mind Award from the Advertising Research Foundation
.
In 1996, Dr. Abraham was awarded the Paul Green Award by the AMA for an article that he co-authored in the Journal of Marketing Research in 1995 described as showing “the most potential to contribute to the practice of marketing research and research in marketing." That award was validated 5 years after the initial publication, with the AMA William F. O'Dell Award in 2000 recognizing research which made a significant, long-term contribution to the marketing discipline.
In 1992, Dr. Abraham was listed as one of the “Top 40 Under 40" awarded by Crain’s Chicago Business, given to 40 extraordinary business professionals in Chicago annually.
Industry Recognition Summary
World Economic Forum, “Technology Pioneer”
Advertising Research Foundation, Great Mind Award
Abraham has authored articles in a variety of academic and industry journals, including the Harvard Business Review
Harvard Business Review
Harvard Business Review is a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership among academics, executives,...
, Journal of Marketing Research, and Marketing Science
Marketing Science
Marketing Science is a peer-reviewed academic journal published by the Institute for Operations Research and the Management Sciences. It covers operations research and mathematical modeling to analyze marketing...
. He is a frequent speaker at the marketing industry’s biggest conferences worldwide, discussing Internet industry trends and marketing subjects of vital significance.
Early life
Abraham was born in a small town in Lebanon, where he was raised on his father’s fruit farm. His interests in school included math, science, and especially physics, and this fascination has remained with him throughout his life. He attended Lebanon’s high school, followed by Paris’ engineering university, École Polytechnique. He went to the United StatesUnited States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
to attend the MIT Sloan School of Management
MIT Sloan School of Management
The MIT Sloan School of Management is the business school of the Massachusetts Institute of Technology, in Cambridge, Massachusetts....
, where he graduated with an M.B.A. in 1981 and later a Ph.D.
Ph.D.
A Ph.D. is a Doctor of Philosophy, an academic degree.Ph.D. may also refer to:* Ph.D. , a 1980s British group*Piled Higher and Deeper, a web comic strip*PhD: Phantasy Degree, a Korean comic series* PhD Docbook renderer, an XML renderer...
in operations research
Operations research
Operations research is an interdisciplinary mathematical science that focuses on the effective use of technology by organizations...
. He was only 25 years old when he began his career at IRI.
Career
Career Summary- 1999 – Present : President, CEO, Co-Founder, comScore, Inc.
- 1995–1999 : CEO, Paragren Technologies, Inc. [Siebel Systems]
- 1994–1995 : Vice Chairman, Board of Directors, Information Resources, Inc.,
- 1993–1994 : President & COO, Information Resources, Inc.,
- 1985–1992 : Various, Information Resources, Inc.
Dr. Abraham was founder and CEO of Paragren Technologies, Inc., which is now part of Siebel Systems
Siebel Systems
Siebel CRM Systems, Inc. was a software company principally engaged in the design, development, marketing, and support of customer relationship management applications. The company was founded by Thomas Siebel in 1993. At first known mainly for its sales force automation products, the company...
. Dr. Abraham also spent 10 years in various leadership roles at Information Resources, Inc.
Information Resources, Inc.
SymphonyIRI Group is a market research company which provides clients withconsumer, shopper, and retail market intelligence and analysis focused on the consumer packaged goods industry....
(IRI). He served as President and Chief Operating Officer from 1993 to 1994, and later Vice Chairman of the Board of Directors from 1994 until 1995. During his IRI career, Dr. Abraham designed marketing applications that eventually became standards of CPG marketing practice, as referenced in his articles 'Promoter: An Automated Promotion Evaluation System', 1987, Journal of Marketing Science and 'An Implemented System for Improving Promotion Productivity Using Store Scanner Data', 1993, Journal of Marketing Science.
Abraham co-founded comScore
ComScore
comScore is a Internet marketing research company providing marketing data and services to many of the Internet's largest businesses. comScore tracks all internet data on its surveyed computers in order to study online behavior....
, Inc. in 1999, an Internet Market Intelligence company where he remains president and CEO. The company provides marketing intelligence for companies in the CPG, internet media, media, retail, telecom, and other industries, spanning 6 continents and 41 countries. comScore was selected as a “Technology Pioneer” by the World Economic Forum
World Economic Forum
The World Economic Forum is a Swiss non-profit foundation, based in Cologny, Geneva, best known for its annual meeting in Davos, a mountain resort in Graubünden, in the eastern Alps region of Switzerland....
before the forum’s annual conference in Davos in 2007. In 2010 comScore was accepted by the World Economic Forum as a Global Growth Company Shaper, a program that recognizes companies that are influencing global trends among growth technology companies.
Since January 2008, Dr. Abraham has been a member of the board of directors of Milo.com, a company founded by his son, Jack Abraham, which enables shoppers to research products online and buy at local stores where the item is available.
Industry Recognition
In 2009, he received the American Marketing AssociationAmerican Marketing Association
The American Marketing Association is a professional association for marketers. As of 2008 it had approximately 40,000 members. There are 76 professional chapters and 250 collegiate chapters across the United States....
’s Parlin Award, a national honor recognizing one individual annually who has demonstrated “outstanding leadership and sustained impact on advancing the evolving profession of marketing research over an extended period of time”.
He was inducted into the Entrepreneur Hall of Fame in 2008, designated along with comScore as a “Technology Pioneer” by the World Economic Forum. He was also given the title of Entrepreneur of the Year in the Washington DC Area by Ernst and Young, and received a Great Mind Award from the Advertising Research Foundation
Advertising Research Foundation
The Advertising Research Foundation is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies...
.
In 1996, Dr. Abraham was awarded the Paul Green Award by the AMA for an article that he co-authored in the Journal of Marketing Research in 1995 described as showing “the most potential to contribute to the practice of marketing research and research in marketing." That award was validated 5 years after the initial publication, with the AMA William F. O'Dell Award in 2000 recognizing research which made a significant, long-term contribution to the marketing discipline.
In 1992, Dr. Abraham was listed as one of the “Top 40 Under 40" awarded by Crain’s Chicago Business, given to 40 extraordinary business professionals in Chicago annually.
Industry Recognition Summary
- 2009 : American Marketing Association, Charles Coolidge Parlin Marketing Research Award
- 2008 : Ernst and Young, Entrepreneur Hall of Fame
World Economic Forum, “Technology Pioneer”
Advertising Research Foundation, Great Mind Award
- 2000 : American Marketing Association, William F. O’Dell Award
- 1996 : American Marketing Association, Paul Green Award
External links
- Forbes interview with Dr. Abraham CEO Spotlight
- CNN Money 'The online numbers game' featuring Dr. Abraham
- Blogs by Magid Abraham. comScore Corporate Blog.
- Magid Abraham - Video clip of Davos Debates in China 2009. 11 September 2009.
- Photograph: Dr. Abraham at the World Economic Forum on Latin America 2009. Rio De Janeiro. Flickr.com 14 April 2009.
- Photograph: Dr. Abraham at the DLD Conference 2010. Munich. Life.com. 25 January 2010.