Marketing Science
Encyclopedia
Marketing Science is a peer-reviewed
academic journal
published by the Institute for Operations Research and the Management Sciences
. It covers operations research
and mathematical model
ing to analyze marketing
. According to the Journal Citation Reports
, the journal has a 2009 impact factor
of 0.2.194, ranking it 20th out of 87 journals in the category "Business".
Peer review
Peer review is a process of self-regulation by a profession or a process of evaluation involving qualified individuals within the relevant field. Peer review methods are employed to maintain standards, improve performance and provide credibility...
academic journal
Academic journal
An academic journal is a peer-reviewed periodical in which scholarship relating to a particular academic discipline is published. Academic journals serve as forums for the introduction and presentation for scrutiny of new research, and the critique of existing research...
published by the Institute for Operations Research and the Management Sciences
Institute for Operations Research and the Management Sciences
The Institute for Operations Research and the Management Sciences is an international society for practitioners in the fields of operations research and management science...
. It covers operations research
Operations research
Operations research is an interdisciplinary mathematical science that focuses on the effective use of technology by organizations...
and mathematical model
Mathematical model
A mathematical model is a description of a system using mathematical concepts and language. The process of developing a mathematical model is termed mathematical modeling. Mathematical models are used not only in the natural sciences and engineering disciplines A mathematical model is a...
ing to analyze marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
. According to the Journal Citation Reports
Journal Citation Reports
Journal Citation Reports is an annual publication by the Healthcare & Science division of Thomson Reuters. It has been integrated with the Web of Knowledge, by Thomson Reuters, and is accessed from the Web of Science to JCR Web. It provides information about academic journals in the sciences and...
, the journal has a 2009 impact factor
Impact factor
The impact factor, often abbreviated IF, is a measure reflecting the average number of citations to articles published in science and social science journals. It is frequently used as a proxy for the relative importance of a journal within its field, with journals with higher impact factors deemed...
of 0.2.194, ranking it 20th out of 87 journals in the category "Business".