Siebel Systems
Encyclopedia
Siebel CRM Systems, Inc. was a software
company principally engaged in the design, development, marketing, and support of customer relationship management
(CRM) applications. The company was founded by Thomas Siebel
in 1993. At first known mainly for its sales force automation products, the company expanded into the broader CRM market. By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking at 45% market share in 2002.
On September 12, 2005, Oracle Corporation
announced it had agreed to buy Siebel Systems for $5.8 billion. Siebel is now a brand name owned by Oracle Corporation
.
Siebel Systems, Inc. began in sales force automation software, then expanded into marketing
and customer service applications, including CRM. From the time it was founded in 1993, the company grew quickly. Benefiting from the explosive growth of the CRM market in the late 1990s, Siebel Systems was named the fastest growing company in the United States in 1999 by Fortune magazine. With the growth of electronic commerce, Siebel formed strategic alliances and made several acquisitions to provide e-business solutions for CRM and related areas. One secret to Siebel's success was its ability to form alliances; as of late 2000 the company had more than 700 alliance partners.
Siebel Systems uses a Customer Experience
(CX) Blueprint, which is a user-centered approach to product strategy that ensures the needs of customer
s are met regardless of channel
or delivery model. As a physical artifact, the CX Blueprint consists of a set of user experience
, technical, and product blueprints that together are used to set product direction.
Siebel System competed directly with Oracle and SAP
. These competing software suites gradually developed HR, Financial and ERP packages that were readily integrated and thus did not require specialists to deploy, enabling them to steadily erode Siebel's market share.
Computer software
Computer software, or just software, is a collection of computer programs and related data that provide the instructions for telling a computer what to do and how to do it....
company principally engaged in the design, development, marketing, and support of customer relationship management
Customer relationship management
Customer relationship management is a widely implemented strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing,...
(CRM) applications. The company was founded by Thomas Siebel
Thomas Siebel
Thomas Siebel is a business executive. He is the chairman of First Virtual Group, a diversified holding company with interests in commercial real estate, agribusiness, global investment management, and philanthropy.-Education and Work:...
in 1993. At first known mainly for its sales force automation products, the company expanded into the broader CRM market. By the late 1990s, Siebel Systems was the dominant CRM vendor, peaking at 45% market share in 2002.
On September 12, 2005, Oracle Corporation
Oracle Corporation
Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products – particularly database management systems...
announced it had agreed to buy Siebel Systems for $5.8 billion. Siebel is now a brand name owned by Oracle Corporation
Oracle Corporation
Oracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products – particularly database management systems...
.
Siebel Systems, Inc. began in sales force automation software, then expanded into marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
and customer service applications, including CRM. From the time it was founded in 1993, the company grew quickly. Benefiting from the explosive growth of the CRM market in the late 1990s, Siebel Systems was named the fastest growing company in the United States in 1999 by Fortune magazine. With the growth of electronic commerce, Siebel formed strategic alliances and made several acquisitions to provide e-business solutions for CRM and related areas. One secret to Siebel's success was its ability to form alliances; as of late 2000 the company had more than 700 alliance partners.
Siebel Systems uses a Customer Experience
Customer experience
Customer experience is the sum of all experiences a customer has with a supplier of goods or services, over the duration of their relationship with that supplier. From awareness, discovery, attraction, interaction, purchase, use, cultivation and advocacy...
(CX) Blueprint, which is a user-centered approach to product strategy that ensures the needs of customer
Customer
A customer is usually used to refer to a current or potential buyer or user of the products of an individual or organization, called the supplier, seller, or vendor. This is typically through purchasing or renting goods or services...
s are met regardless of channel
Distribution (business)
Product distribution is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user.The other three parts of the marketing mix are product, pricing,...
or delivery model. As a physical artifact, the CX Blueprint consists of a set of user experience
User experience
User experience is the way a person feels about using a product, system or service. User experience highlights the experiential, affective, meaningful and valuable aspects of human-computer interaction and product ownership, but it also includes a person’s perceptions of the practical aspects such...
, technical, and product blueprints that together are used to set product direction.
Competition
Principal Competitors: Oracle Corporation (now Siebel's owner); SAP America Inc.; Vantive Corporation (subsidiary of PeopleSoft Inc.); SalesLogix Corporation; Clarify Corporation (subsidiary of Amdocs); SAS Institute Inc.; E.piphany Inc.; Broadbase Software Inc.Siebel System competed directly with Oracle and SAP
SAP AG
SAP AG is a German software corporation that makes enterprise software to manage business operations and customer relations. Headquartered in Walldorf, Baden-Württemberg, with regional offices around the world, SAP is the market leader in enterprise application software...
. These competing software suites gradually developed HR, Financial and ERP packages that were readily integrated and thus did not require specialists to deploy, enabling them to steadily erode Siebel's market share.
Key dates
- 1993: Siebel Systems, Inc. is founded by Thomas SiebelThomas SiebelThomas Siebel is a business executive. He is the chairman of First Virtual Group, a diversified holding company with interests in commercial real estate, agribusiness, global investment management, and philanthropy.-Education and Work:...
and Patricia House. - 1995: Siebel delivers Siebel Sales Enterprise software for sales force automation.
- 1996: Siebel becomes a publicly traded company.
- 2000: Revenue surpasses the $1 billion mark.
- 2006: OracleOracle CorporationOracle Corporation is an American multinational computer technology corporation that specializes in developing and marketing hardware systems and enterprise software products – particularly database management systems...
acquires Siebel Systems.
Major releases
- Oracle CRM On Demand
- Oracle Business Intelligence Enterprise Edition Plus (released 2007)
- Oracle Business Intelligence Applications (Formerly Siebel Analytics) (released 2007)
- Oracle Siebel 8.1 (Released in 2008)
- Oracle Siebel 8.0 (Released in 2007)
- Oracle Siebel 7.8 (Released in 2005)
- Siebel 7.7 (Release in 2004)
- Siebel 7.5 (Released in 2002)
- Siebel 7.0 (Released 2001, was the first web-based version)
- Siebel 6 (also known as Siebel 2000)
- Siebel 99
- Siebel 98
- Siebel 3.0 (Release Feb 1997)
- Siebel 2.0 (Release end of 1995)
- Siebel Sales Enterprise
- Siebel Customer Relationship Management (CRM)
- Integration with Oracle's FusionOracle Fusion MiddlewareOracle Fusion Middleware consists of several software products from Oracle Corporation. OFM spans multiple services, including Java EE and developer tools, integration services, business intelligence, collaboration, and content management...
TBD