London Fog (company)
Encyclopedia
London Fog is a large manufacturer of coat
s and other clothes.
The company was founded in 1923 as the Londontown clothing company by Israel Myers.
During World War II
, the company was known for making waterproof clothing for the United States Navy
.
Following the war, the company partnered with DuPont
to make material for use in raincoat
s. These coats, which were the first to have a patented removable liner, were sold in Philadelphia
, where they were a big hit.
The company went public in the 1960s. By the 1970s, the company had its own stores, and was manufacturing not only raincoats, but also other types of clothes and accessories. At the time, two-thirds of all raincoats sold in the United States
were London Fog.
London Fog expanded internationally during the 1990s, selling in places like the United Kingdom
and China
.
The original location of the London Fog Factory
was in the Meadow Mills area of Baltimore, Maryland. The factory was then moved to Eldersburg, Maryland
on Londontown Boulevard in 1976. In 1994, the company briefly left Eldersburg for Darien, Connecticut
, but returned after less than a year. In 2000, most of London Fog's offices moved to Seattle, Washington
, although their distribution center in Eldersburg remained, functioning until 2002..
Iconix Brand Group
bought London Fog in 2006.
, Salvatore "Sal" Romano (Bryan Batt
) - the Italian-American art director
at the fictional advertising agency, Sterling Cooper - and Don Draper (Jon Hamm)- the agency's creative director and junior partner - discuss their client, London Fog. The circumstances under which the men happened into each other inspired Don to suggest the tagline for the London Fog campaign: "Limit your exposure". Later, in August 2010, Mad Men
star Christina Hendricks
was contracted as the new celebrity model for London Fog.
Coat (clothing)
A coat is a long garment worn by both men and women, for warmth or fashion. Coats typically have long sleeves and are open down the front, closing by means of buttons, zippers, hook-and-loop fasteners, toggles, a belt, or a combination of some of these...
s and other clothes.
The company was founded in 1923 as the Londontown clothing company by Israel Myers.
During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the company was known for making waterproof clothing for the United States Navy
United States Navy
The United States Navy is the naval warfare service branch of the United States Armed Forces and one of the seven uniformed services of the United States. The U.S. Navy is the largest in the world; its battle fleet tonnage is greater than that of the next 13 largest navies combined. The U.S...
.
Following the war, the company partnered with DuPont
DuPont
E. I. du Pont de Nemours and Company , commonly referred to as DuPont, is an American chemical company that was founded in July 1802 as a gunpowder mill by Eleuthère Irénée du Pont. DuPont was the world's third largest chemical company based on market capitalization and ninth based on revenue in 2009...
to make material for use in raincoat
Raincoat
A raincoat is a waterproof or water-resistant coat worn to protect the body from rain. The term rain jacket is sometimes used to refer to raincoats that are waist length. A rain jacket may be combined with a pair of rain pants to make a rain suit.Modern raincoats are often constructed of...
s. These coats, which were the first to have a patented removable liner, were sold in Philadelphia
Philadelphia, Pennsylvania
Philadelphia is the largest city in the Commonwealth of Pennsylvania and the county seat of Philadelphia County, with which it is coterminous. The city is located in the Northeastern United States along the Delaware and Schuylkill rivers. It is the fifth-most-populous city in the United States,...
, where they were a big hit.
The company went public in the 1960s. By the 1970s, the company had its own stores, and was manufacturing not only raincoats, but also other types of clothes and accessories. At the time, two-thirds of all raincoats sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
were London Fog.
London Fog expanded internationally during the 1990s, selling in places like the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
and China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
.
The original location of the London Fog Factory
Londontown Manufacturing Company, Inc.
Londontown Manufacturing Company, Inc., also known as Meadow Mill, is a historic cotton mill complex located at Baltimore, Maryland, United States. It is a three-story, Italianate brick structure that features a square tower structure with a truncated spire-like roof having an open bell cupola...
was in the Meadow Mills area of Baltimore, Maryland. The factory was then moved to Eldersburg, Maryland
Eldersburg, Maryland
Eldersburg is a census-designated place in Carroll County, Maryland, United States. The population was 27,741 at the 2000 census.-History:...
on Londontown Boulevard in 1976. In 1994, the company briefly left Eldersburg for Darien, Connecticut
Darien, Connecticut
Darien is a town in Fairfield County, Connecticut, United States. A relatively small community on Connecticut's "Gold Coast", the population was 20,732 at the 2010 census. Darien was listed at #9 at CNN Money's list of "top-earning towns" in the United States as of 2011...
, but returned after less than a year. In 2000, most of London Fog's offices moved to Seattle, Washington
Seattle, Washington
Seattle is the county seat of King County, Washington. With 608,660 residents as of the 2010 Census, Seattle is the largest city in the Northwestern United States. The Seattle metropolitan area of about 3.4 million inhabitants is the 15th largest metropolitan area in the country...
, although their distribution center in Eldersburg remained, functioning until 2002..
Iconix Brand Group
Iconix Brand Group
Iconix Brand Group is a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries. Its brands are available in such stores as Kohl's, Kmart, Sears, Macy's, Target and JC Penney.The company began as Candie's,...
bought London Fog in 2006.
In popular culture
In the season 3 premiere of Mad MenMad Men
Mad Men is an American dramatic television series created and produced by Matthew Weiner. The series premiered on Sunday evenings on the American cable network AMC and are produced by Lionsgate Television. It premiered on July 19, 2007, and completed its fourth season on October 17, 2010. Each...
, Salvatore "Sal" Romano (Bryan Batt
Bryan Batt
Bryan Batt is an American actor best known for his role in the AMC series Mad Men as Salvatore Romano, an art director for the Sterling Cooper agency. Primarily a theater actor, he has had a number of starring roles in movies and television as well...
) - the Italian-American art director
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
at the fictional advertising agency, Sterling Cooper - and Don Draper (Jon Hamm)- the agency's creative director and junior partner - discuss their client, London Fog. The circumstances under which the men happened into each other inspired Don to suggest the tagline for the London Fog campaign: "Limit your exposure". Later, in August 2010, Mad Men
Mad Men
Mad Men is an American dramatic television series created and produced by Matthew Weiner. The series premiered on Sunday evenings on the American cable network AMC and are produced by Lionsgate Television. It premiered on July 19, 2007, and completed its fourth season on October 17, 2010. Each...
star Christina Hendricks
Christina Hendricks
Christina Rene Hendricks is an actress known for her role as Joan Holloway in the AMC cable television series Mad Men, and as Saffron in Fox's short-lived series Firefly. Hendricks was named "the sexiest woman in the world" in 2010 in a poll of female readers taken by Esquire magazine.-Personal...
was contracted as the new celebrity model for London Fog.