Leif Schiller
Encyclopedia
Leif Schiller was a Danish
Denmark
Denmark is a Scandinavian country in Northern Europe. The countries of Denmark and Greenland, as well as the Faroe Islands, constitute the Kingdom of Denmark . It is the southernmost of the Nordic countries, southwest of Sweden and south of Norway, and bordered to the south by Germany. Denmark...

-born fashion and commercial photographer. During his working career, Schiller worked with supermodels Helena Christensen
Helena Christensen
Helena Christensen is a Danish fashion model, Victoria's Secret Angel, beauty queen, and photographer. She has also served as creative director for Nylon magazine, designed clothing, and supported funding for breast cancer organizations and other charities.-Early life:Christensen was born in...

, Naomi Campbell
Naomi Campbell
Naomi Campbell is a British model. Scouted at the age of 15, she established herself among the top three most recognisable and in-demand models of the late 1980s and early 1990s, and she was one of six models of her generation declared "supermodels" by the fashion world...

, Stephanie Seymour
Stephanie Seymour
Stephanie Michelle Seymour is an American model and actress. Seymour has modeled for many notable fashion magazines and designers, and has been photographed by several well-known photographers including Herb Ritts, Richard Avedon, Gilles Bensimon, and Mario Testino.-Career:Born in San Diego,...

 and many more. Schiller did print campaigns for most European fashion houses and fashion magazines, and he also did campaigns for clients such as Revlon
Revlon
Revlon is an American cosmetics, skin care, fragrance, and personal care company founded in 1932.-History:Revlon was founded in the midst of the Great Depression, 1932, by Charles Revson and his brother Joseph, along with a chemist, Charles Lachman, who contributed the "L" in the Revlon name...

, Georg Jensen
Georg Jensen
Georg Arthur Jensen was a Danish silversmith.Born in 1866, Jensen was the son of a knife grinder in the town of Raadvad just to the north of Copenhagen. Jensen began his training in goldsmithing at the age of 14 in Copenhagen...

, Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

, Magasin du Nord, Faxe Beer, V6 and Ecco Shoes. Schiller also did Europe's most expensive print campaign for Hennessy Cognac at the Trevi Fountain
Trevi Fountain
The Trevi Fountain is a fountain in the Trevi rione in Rome, Italy. Standing 26 metres high and 20 metres wide, it is the largest Baroque fountain in the city and one of the most famous fountains in the world....

 in Rome, Italy - the total cost of a one day's photoshoot was $2.000.000.

Career

In 1967, after running the studios simultaneously in New York and Copenhagen, Leif Schiller founded Schiller & Co. Facility House, hosting more than 30 independent and creatively individual companies with photography as the main theme. The companies include Q-lab, Schiller Digital, Schiller Interactive and the shared creative offices for individual creative companies, such as the production company Locomotion. Schiller & Co. Facility House is still listed as today's biggest European facility house with photography as the main theme.

In 2000, Leif Schiller received a Photographer of the Century Award from the Dansk Fotografi Forening (Danish Photographers Association).

In 2003, Leif Schiller did the world's largest commercial photo for Lyngby Storcenter shopping mall.The photo included 18 scenes, 92 models, 4 animals, 3 pieces of 3-D generated models, 25 persons production team. The length of photoshoot was 14 days. Production took 38 days. There were 93 pieces for scanning, 358 silhouettes, 458 picture layers and the total size of photo was 1,325 GB. The photo received a MAXI Merit Award in the category "Consumer Advertising" at the The International Council of Shopping Centers Awards in Las Vegas, USA.

In his later career, Leif Schiller devoted himself to work on The Insight and Foresight Association, of which he was a creator. The Association was set up to uplift the ghetto-heavy part of Copenhagen, Nørrebro
Nørrebro
Nørrebro is one of the 10 official districts of Copenhagen, Denmark. It is northwest of the city centre, beyond the location of the old Northern Gate , which, until dismantled in 1856, was near the current Nørreport station.-Geography:...

, and help children and teenagers to be creative and thus integrate better into Danish society. Schiller was in charge of teaching the children and teenagers how to photograph, which resulted in Denmark's largest outdoor photo exhibition, hosted by Galleri Hamlet in Hamletsgade, Copenhagen
Copenhagen
Copenhagen is the capital and largest city of Denmark, with an urban population of 1,199,224 and a metropolitan population of 1,930,260 . With the completion of the transnational Øresund Bridge in 2000, Copenhagen has become the centre of the increasingly integrating Øresund Region...

. Due to that project, Leif Schiller was featured on http://www.dr.dk/odp/player.aspx?http://www.dr.dk/odp/ActivateLink.html?uniqueid=8A8FA31F-2DA2-446F-A5A8-71CDE4999D2D&mt=programstab&st=&furl=http%3A//www.dr.dk/odp/default.aspx%3Ftemplate%3Dprogramserie%26guid%3D12637D22-E8C3-44FF-BA91-E9838231DE72%26autoplay%3D1%26back%3Ddefault.aspx%253ftemplate%253dprogrammer&surl=http%3A//www.dr.dk/Forms/Published/PlaylistGen.aspx%3Fqid%3D482044%26odp%3DtrueDenmark's Radio TV channel], had an article on Copenhagen Kommune website and Paa Gaden magazine.

External links

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