LeapFish
Encyclopedia
Leapfish.com and its parent company, dotnext, web site are both down. Their sites no longer display their homepages.

LeapFish.com is a search aggregator
Search aggregator
A search aggregator is a type of metasearch engine which gathers results from multiple search engines simultaneously through RSS search results...

 that retrieves results from other portals and search engines, including Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, Bing
Bing
Bing is a web search engine from Microsoft.Bing may also refer to:* An onomatopœia of a bell sound* Bing cherry, a variety of cherry* Bing , Chinese flatbread* Bing , a German company that manufactured toys and kitchen utensils...

 and Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, and also search engines of Blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...

s, Video
Video
Video is the technology of electronically capturing, recording, processing, storing, transmitting, and reconstructing a sequence of still images representing scenes in motion.- History :...

s etc. It is a registered trademark of Dotnext Inc, launched in 3 November 2008.

Mission and Product Concept

Leapfish concentrates on providing a single, connected, multi-media experience for both searching and sharing traditional and real-time content in order to make the new web more integrated for users. The company promotes the idea of "Living The Web" and being able to view all the Internet sources in one place.
lost 2000 form them scammers FML

History

Leapfish launched in November 2008 and incorporated the top three search engines (Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

, Yahoo!
Yahoo!
Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...

, Live Search
Bing
Bing is a web search engine from Microsoft.Bing may also refer to:* An onomatopœia of a bell sound* Bing cherry, a variety of cherry* Bing , Chinese flatbread* Bing , a German company that manufactured toys and kitchen utensils...

) as well as other tools like YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

, Amazon
Amazon.com
Amazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...

, and Yahoo! Answers
Yahoo! Answers
Yahoo! Answers is a community-driven question-and-answer site or a knowledge market launched by Yahoo! on June 28, 2005 that allows users to both submit questions to be answered and answer questions asked by other users...

. LeapFish also introduced a click-free search technology, which gives users results as the keyword is typed in.

Leapfish launched its current version in November 2009. The update includes features such as traditional and real-time search, a customizable homepage, interactive widgets, and social media
Social media
The term Social Media refers to the use of web-based and mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0,...

 integration.

Features

  • Real-time Search – Real-time search enables users to receive information as soon as it's published on the web. LeapFish filters this information by supplying live news, Twitter feed, Digg results, images and videos.
  • Traditional Search – LeapFish retrieves its search results from other portals and combines them on one page. Results from Google, Yahoo, and Bing are displayed on the page as well as images, video, news, Yahoo! answers, shopping, publications and blogs.
  • Customizable Home Page – LeapFish offers a customizable homepage to its users, similar to iGoogle. Users can register and log in to use widgets such as Facebook and Twitter, as well as real-time widgets featuring news, weather, celebrity updates, stock market statistics, and YouTube videos. The widgets can be moved around the page based on the user's preference.
  • Search Result Sharing – The LeapFish search results allow the users to share what they find with various social networks including Twitter
    Twitter
    Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July...

    , Facebook
    Facebook
    Facebook is a social networking service and website launched in February 2004, operated and privately owned by Facebook, Inc. , Facebook has more than 800 million active users. Users must register before using the site, after which they may create a personal profile, add other users as...

    , Digg
    Digg
    Digg is a social news website. Prior to Digg v4, its cornerstone function consisted of letting people vote stories up or down, called digging and burying, respectively. Digg's popularity prompted the creation of copycat social networking sites with story submission and voting systems...

    , Mixx
    Mixx
    Mixx is a user-driven social media web site that serves to help users submit or find content by peers based on interest and location. It combines social networking and bookmarking with web syndication, blogging and personalization tools.-Details:...

    , StumbleUpon
    StumbleUpon
    StumbleUpon is a discovery engine that finds and recommends web content to its users. Its features allow users to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests using peer-sourcing and social-networking principles.Toolbar versions exist for...

    , Reddit
    Reddit
    reddit is a social news website where the registered users submit content, in the form of either a link or a text "self" post. Other users then vote the submission "up" or "down," which is used to rank the post and determine its position on the site's pages and front page.Reddit was originally...

    , Technorati
    Technorati
    Technorati is an Internet search engine for searching blogs. By June 2008, Technorati was indexing 112.8 million blogs and over 250 million pieces of tagged social media...

    , Delicious
    Delicious
    Delicious may refer to:* Varieties of apples, namely Red Delicious and Golden Delicious* Delicious , a 1931 Hollywood musical* Delicious , a social bookmarking service* "Delicious" , a 1994 song by Sleeper...

    , Yahoo Buzz, and Kaboodle
    Kaboodle
    Kaboodle is a spelling derivation of the English word "caboodle", meaning a group, bunch, lot, pack, or collection of things or people. Caboodle is further derived from Boodle or booty...

  • Share Bar – Outgoing links from LeapFish search results will display a "share bar" at the bottom of the page that allows users to link the page to Twitter, Facebook, Stumbleupon, Delicious, and other social sharing sites.
  • SEO Profile Pages – LeapFish gives users space to display social information such as Tweets, YouTube Videos, Blog Posts and Flickr images. The pages are SEO friendly and can be indexed on Google
  • Widgets - Provides non-webpage results (such as multimedia or news articles) in form of widgets.
    • LeapFish offers affiliate applications for website owners
      • LeapFish Search Widget – Allows an affiliate to make money per search when placed on a website.
      • LeapFish Domain Valuation Widget – The widget can be placed on a site to display free domain appraisals to site users.

Advertising

One of LeapFish's advertising programs allows business owners to display a permanent advertisement on the top of the search results page. The ad space is granted by purchasing a keyword of the advertiser's choice.

Domain Appraisal

In addition to its search tools. LeapFish also provides domain appraisals complimented with a scoring system via their own proprietary algorithm. In addition to appraisal values, LeapFish provides Domain Information such as Traffic Rankings and Unique Visitors from Compete.com.

Controversy

The new leapfish.com has had a mixed reception from users of sitepoint forums, from bloggers and other regular web users.

On February 3, 2009 the online blog TechCrunch
TechCrunch
TechCrunch is a web publication that offers technology news and analysis, as well as profiling of startup companies, products, and websites. It was founded by Michael Arrington in 2005, and was first published on June 11, 2005....

 posted evidence of LeapFish sales representatives intentionally abusing the Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

's pay-per-click model against potential customers.. The CEO of LeapFish's parent company, DotNext, confirmed the sales representative's actions, but announced that the representative was no longer employed by the company.

The company has also been accused of astroturfing
Astroturfing
Astroturfing is a form of advocacy in support of a political, organizational, or corporate agenda, designed to give the appearance of a "grassroots" movement. The goal of such campaigns is to disguise the efforts of a political and/or commercial entity as an independent public reaction to some...

 (Note, in particular, the comment from Robin Wauters on November 20, 2008 at 12:57 pm PST), and spamming.

As opposed to other Search Engines, such as Google
Google
Google Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...

 or Yahoo which appear to favour web based sales, Leapfish keywords are largely sold via an aggressive telemarketing
Telemarketing
Telemarketing is a method of direct marketing in which a salesperson solicits prospective customers to buy products or services, either over the phone or through a subsequent face to face or Web conferencing appointment scheduled during the call.Telemarketing can also include recorded sales pitches...

 operation which has not been without friction with the online community. The telemarketing team consists of 80 sales persons.

See also

  • Search aggregator
    Search aggregator
    A search aggregator is a type of metasearch engine which gathers results from multiple search engines simultaneously through RSS search results...

  • Metasearch engine
    Metasearch engine
    A metasearch engine is a search tool that sends user requests to several other search engines and/or databases and aggregates the results into a single list or displays them according to their source. Metasearch engines enable users to enter search criteria once and access several search engines...

  • MetaCrawler
    MetaCrawler
    MetaCrawler is a metasearch engine that blends the top web search results from Google, Yahoo!, Bing , Ask.com, About.com, MIVA, LookSmart and other popular search engines. MetaCrawler also provides users the option to search for images, video, news, yellow pages and white pages...

  • WebCrawler
    WebCrawler
    WebCrawler is a metasearch engine that blends the top search results from Google, Yahoo!, Bing Search , Ask.com, About.com, MIVA, LookSmart and other popular search engines. WebCrawler also provides users the option to search for images, audio, video, news, yellow pages and white pages...

  • List of search engines

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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