Laura Ries
Encyclopedia
Laura Ries is an author
of marketing
books and co-founder of the consulting
firm Ries & Ries with her father, Al Ries
.
Ries attended Northwestern University
in Evanston, Illinois
where she graduated
“with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.
After graduation, Laura worked at TBWA Advertising in New York City
as an account executive on the Woolite
and Evian
brands.
In 1993, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500
companies.
In 2002, Business 2.0
named Laura a “management guru” and issued trading cards with her picture and statistics on them.
Laura has appeared on CNN
, Fox News, CNBC
, CNN Headline, ABC World News Tonight and the CBS Early Show. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal
, USA Today
, Associated Press
, Advertising Age
and other publications.
Author
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
of marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
books and co-founder of the consulting
Consultant
A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public...
firm Ries & Ries with her father, Al Ries
Al Ries
Al Ries is a marketing professional and author. He is also the co-founder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries...
.
Ries attended Northwestern University
Northwestern University
Northwestern University is a private research university in Evanston and Chicago, Illinois, USA. Northwestern has eleven undergraduate, graduate, and professional schools offering 124 undergraduate degrees and 145 graduate and professional degrees....
in Evanston, Illinois
Evanston, Illinois
Evanston is a suburban municipality in Cook County, Illinois 12 miles north of downtown Chicago, bordering Chicago to the south, Skokie to the west, and Wilmette to the north, with an estimated population of 74,360 as of 2003. It is one of the North Shore communities that adjoin Lake Michigan...
where she graduated
Graduation
Graduation is the action of receiving or conferring an academic degree or the ceremony that is sometimes associated, where students become Graduates. Before the graduation, candidates are referred to as Graduands. The date of graduation is often called degree day. The graduation itself is also...
“with highest distinction” from Northwestern’s School of Speech in 1993, finishing in the top 2% of her class.
After graduation, Laura worked at TBWA Advertising in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
as an account executive on the Woolite
Woolite
Woolite is a brand of laundry detergent owned by Reckitt Benckiser . It manufactures laundry accessories. Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaning ....
and Evian
Evian
Evian is a French brand of mineral water coming from several sources near Évian-les-Bains, on the south shore of Lake Geneva.Today, Evian is owned by Danone Group, a French multinational company...
brands.
In 1993, Laura partnered with her father to form Ries & Ries. Together they have consulted with many Fortune 500
Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
companies.
In 2002, Business 2.0
Business 2.0
Business 2.0 was a monthly magazine publication founded by magazine entrepreneur Chris Anderson, Mark Gross, and journalist James Daly in order to chronicle the rise of the "New Economy"...
named Laura a “management guru” and issued trading cards with her picture and statistics on them.
Laura has appeared on CNN
CNN
Cable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
, Fox News, CNBC
CNBC
CNBC is a satellite and cable television business news channel in the U.S., owned and operated by NBCUniversal. The network and its international spinoffs cover business headlines and provide live coverage of financial markets. The combined reach of CNBC and its siblings is 390 million viewers...
, CNN Headline, ABC World News Tonight and the CBS Early Show. She is a frequently quoted marketing expert in the New York Times, The Wall Street Journal
The Wall Street Journal
The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....
, USA Today
USA Today
USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...
, Associated Press
Associated Press
The Associated Press is an American news agency. The AP is a cooperative owned by its contributing newspapers, radio and television stations in the United States, which both contribute stories to the AP and use material written by its staff journalists...
, Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
and other publications.