Karmaloop.com is a multi-platformed web retailer specializing in global urban fashion and streetwear

Streetwear

Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Its roots are in skateboarding and the "skatewear" of the 1980s. It was later adopted as an urban fashion in Japan before growing to an international business...

. The Karmaloop family of sites includes online retailer Karmaloop and Internet TV station KarmaloopTV.

Formation

In 2000, Greg Selkoe

Greg Selkoe

Greg Selkoe is an American entrepreneur, personality and the CEO and founder of Karmaloop.com and Karmaloop TV .Since January 2010 he has been a contributing blogger at The Huffington Post.-Biography:...

 founded a small online retailer that catered to urban style and "streetwear." Since its founding in his parents’ basement in Jamaica Plain, a neighborhood of Boston, Massachusetts, the site has grown to include Karmaloop.com, which includes fashion and culture-oriented blogs, videos and contests, KarmaloopTV.com and a former Karmaloop retail store in Boston, which closed in 2011.

Traffic

Karmaloop.com receives 4.5 million unique visitors a month. The site has a widespread global network including an opt-in email list of over 2 million people, and utilizes its 85,000-member global "Karmaloop Rep Program" to drive online sales and build brand loyalty with exclusive word-of-mouth discounts.

Brands

Karmaloop.com carries over 500 streetwear brands (inclusive of upstart lines via its Kazbah entrepreneurial marketplace) including: Vans

Vans

Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...

, 10Deep, Alife, WeSC

WESC

WeSC , or We as it is casually known, is a Swedish clothing brand, based mainly on skateboarding influences and style. Founded in 1999, it has quickly become one of Sweden's most popular brands, within Sweden as well as internationally...

, Married to the Mob, BLVCK SCVLE, Converse

Converse

Converse is an American shoe company that has been making shoes, lifestyle fashion and athletic apparel since the early 20th century. Converse is one of the earliest pioneers in the sneaker and sporting good industry founded in 1908.- 1908–1941: Early days :...

, Hellz Bells, Cheap Monday

Cheap Monday

Cheap Monday is a Swedish clothing label. It was founded in 2000 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store, in a suburb of Stockholm. The clothes started selling at March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand...

, Mishka, Creative Recreation, Crooks and Castles, Diamond Supply Co., G-Shock

G-Shock

G-Shock is a brand of watches manufactured by Casio, known for its resistance to shocks . They were, and continue to be, designed primarily for sports, military, and outdoor adventure oriented activity; for example, practically all G-Shocks have some kind of stopwatch feature, countdown timer,...

, Artful Dodger, Freshjive

Freshjive

Freshjive is a californian streetwear brand founded in 1989 by artist and entrepreneur Rick Klotz. The brand drew its roots from surf&skate culture and is famous for its artworks including controversial topics such as Palestine, animal studies, police brutality, domestic violence and Pentagon's...

, Hot Air, Altamont, LRG, Supra, Burton, Truimvir, Vans

Vans

Vans is an American based manufacturer of sneakers, skateboarding shoes, BMX shoes, snowboarding boots and other shoe types.- History :On March 16, 1966, at 704 E. Broadway, in Anaheim, California, brothers Paul Van Doren, James Van Doren, and three other partners opened up their first store...

, Adidas

Adidas

Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...

, Puma

PUMA AG

Puma SE, officially branded as PUMA, is a major German multinational company that produces high-end athletic shoes, lifestyle footwear and other sportswear. Formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler, relationships between the two brothers deteriorated until the two...

, Reebok

Reebok

Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

, and New Balance

New Balance

New Balance Athletic Shoe, Inc. , best known as simply New Balance, is a footwear manufacturer based in Boston, Massachusetts, United States of America. It was founded in 1906 as the New Balance Arch Support Company...

.

Karmaloop owns 11 private label clothing brands, which it also distributes: Amongst Friends, Advocate, Fenced, Flud, KLP, Orisue, Pilot Licensing, Society Original Products, Sons of Liberty, Spool & Thread, and VGB.

Press and accolades

Karmaloop has been featured in publications such as The Wall Street Journal

The Wall Street Journal

The Wall Street Journal is an American English-language international daily newspaper. It is published in New York City by Dow Jones & Company, a division of News Corporation, along with the Asian and European editions of the Journal....

, Entrepreneur

Entrepreneur

An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to...

, New York Times, USA Today

USA Today

USA Today is a national American daily newspaper published by the Gannett Company. It was founded by Al Neuharth. The newspaper vies with The Wall Street Journal for the position of having the widest circulation of any newspaper in the United States, something it previously held since 2003...

, The Boston Globe and Business Week. Karmaloop was ranked No. 359 on trade magazine Internet Retailer's 2008 Top 500 Guide.

Karmaloop Flagship Store

The Karmaloop flagship store was launched in 2005 in the heart of the Boston’s famed Newbury Street shopping district as a way to bring the Karmaloop brand to the streets of its hometown. The store carries exclusive products from top streetwear

Streetwear

Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Its roots are in skateboarding and the "skatewear" of the 1980s. It was later adopted as an urban fashion in Japan before growing to an international business...

 brands, as well as favorites from the site and limited edition items. The store is also often used as a method to test out new lines. The flagship underwent a major redesign in April 2009. The redesigned store is 2000 square feet (185.8 m²) and features a fusion of Modern, Victorian, and Gothic elements. Karmaloop customers have included Kanye West

Kanye West

Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

, Owen Wilson

Owen Wilson

Owen Cunningham Wilson is an American actor and writer, known for his roles in the films The Haunting, The Royal Tenenbaums, Zoolander, Meet the Parents, Wedding Crashers, You, Me and Dupree, Bottle Rocket, the Cars series, The Darjeeling Limited, Marley & Me, Midnight in Paris, Shanghai Noon,...

, Jason Lee

Jason Lee (actor)

Jason Michael Lee is an American actor and skateboarder known for his role as the title character on the NBC television series My Name is Earl, his portrayal of Syndrome in the film The Incredibles, his role as Dave Seville in the Alvin and the Chipmunks films, and his work with director Kevin...

, Lupe Fiasco

Lupe Fiasco

Wasalu Muhammad Jaco , better known by his stage name Lupe Fiasco , is an American rapper, record producer, and entrepreneur. As an entrepreneur, Lupe is the CEO of 1st and 15th Entertainment. He rose to fame in 2006 following the success of his critically acclaimed debut album, Lupe Fiasco's Food...

, Kid Sister

Kid Sister

Melisa Young better known by her stage name Kid Sister, is a rap artist based in Chicago, Illinois, well known for her single "Pro Nails", featuring Kanye West.-Background:Melisa Young was born July 3, 1980 in Markham, Illinois...

  and Tommy Lee

Tommy Lee

Thomas Lee Bass , best known as Tommy Lee, is an American musician and founding member of glam metal band Mötley Crüe. As well as being the band's long-term drummer, Lee founded rap-metal band Methods of Mayhem, and has pursued solo musical projects...

. The store closed in 2011.

KarmaloopTV

The Karmaloop empire also includes Karmaloop TV – www.KarmaloopTV.com – currently a multi-platform broadband programming network which was launched in 2008. Planning to launch as a 24-hour cable television channel in 2012, Karmaloop TV is helmed by President Katie McEnroe (formerly President of Television & Digital Networks at Lionsgate Entertainment and President of AMC (TV channel)) and boasts an impressive executive roster, including Grammy-winning musician and entrepreneur, Pharrell Williams

Pharrell Williams

Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

, who serves as Creative Director.

The constantly-updated KarmaloopTV.com online video network boasts over a dozen exclusive original programs and features each week. It gives viewers access to a wide range of dynamic video content sourced from its family of over 20 channels, shining a light on Verge Culture’s emerging trends in fashion, music, film, dance, gaming, sports, street art, technology and social activism. KarmaloopTV.com has featured a Who’s-Who of youth culture icons: Pharrell Williams

Pharrell Williams

Pharrell Williams , commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music...

 and N.E.R.D., Lady Gaga

Lady GaGa

Stefani Joanne Angelina Germanotta , better known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to...

, M.I.A., Swizz Beatz

Swizz Beatz

Kasseem Dean , better known by his stage name, Swizz Beatz, is an American record producer, DJ, rapper and painter. At the age of 17, he gained attention in the hip-hop world through his friendship with rapper DMX. Grady Spivey and rapper Cassidy helped launch his label Full Surface Records...

, Travie McCoy

Travie McCoy

Travie Lazarus McCoy is an American singer and rapper. He is the lead vocalist of the alternative hip-hop band Gym Class Heroes. He released his debut solo album Lazarus on June 8, 2010....

, Kim Kardashian

Kim Kardashian

Kimberly Noel "Kim" Kardashian is an American socialite, television personality, model, actress and businesswoman. She is known for the E! reality series that she shares with her family—Keeping Up with the Kardashians, and its spin-offs including Kourtney and Kim Take New York...

, Damon Wayans Jr., Kid Cudi

Kid Cudi

Scott Ramon Seguro Mescudi , better known by his stage name Kid Cudi , sometimes stylized KiD CuDi, is an American rapper, singer and actor. He first gained major attention after the release of his debut mixtape A Kid Named Cudi. In 2009, his single "Day 'n' Nite" reached the top five of the...

, A-Trak

A-Trak

A-Trak is a Montreal-born DJ, turntablist, and owner of the record label Fool's Gold.- Career :...

, Paul Rodriguez Jr.

Paul Rodriguez Jr.

Paul Rodriguez III , also known by his nickname P-Rod, is a Mexican-American professional street skateboarder and actor.-Early life:...

, Greta Gerwig

Greta Gerwig

Greta Celeste Gerwig is an American actress and filmmaker. Gerwig first came to prominence through her association with the mumblecore film movement...

 and up-and-comers like Mac Miller

Mac Miller

Malcolm McCormick , known by his stage name Mac Miller , is an American rapper from Pittsburgh, Pennsylvania...

 and Bad Rabbits. The network’s tagline is: “Reclaim Your TV!”

2008 Election

During the 2008 presidential election

United States presidential election, 2008

The United States presidential election of 2008 was the 56th quadrennial presidential election. It was held on November 4, 2008. Democrat Barack Obama, then the junior United States Senator from Illinois, defeated Republican John McCain, the senior U.S. Senator from Arizona. Obama received 365...

 Karmaloop registered thousands of voters in conjunction with Declare Yourself

Declare Yourself

Declare Yourself is a campaign initiated during the 2004 United States presidential elections to encourage young people to register to vote. It began as the "Declaration of Independence Road Trip", a 50-city cross-country tour of a rare Dunlap broadside of the Declaration of Independence lasting ...

. Karmaloop also co-created a series of videos shown on KarmaloopTV with the “Why Wait?” campaign, which encouraged young voters to vote early in states that allowed it. Celebrities such as Seth Green

Seth Green

Seth Benjamin Green is an American actor, comedian, voice actor, and television producer. He is well known for his role as Daniel "Oz" Osbourne in Buffy the Vampire Slayer, as Dr. Evil's son Scott in the Austin Powers series of comedy films, Mitch Miller in That '70s Show, and the voice of Chris...

, Perry Farrell

Perry Farrell

Perry Farrell is the frontman for the alternative rock band Jane's Addiction. Farrell created the touring festival Lollapalooza as a farewell tour for Jane's Addiction in 1991; it has since evolved into an annual destination festival. Farrell continues to produce Lollapalooza with partners William...

, and Maroon 5

Maroon 5

Maroon 5 is an American pop rock band from Los Angeles, California. While they were in high school, lead vocalist and rhythm guitarist Adam Levine, keyboardist Jesse Carmichael, bass guitarist Mickey Madden, and drummer Ryan Dusick formed a garage band called Kara's Flowers and released one album...

 along with many others filmed spots.

Owner Greg Selkoe

Greg Selkoe

Greg Selkoe is an American entrepreneur, personality and the CEO and founder of Karmaloop.com and Karmaloop TV .Since January 2010 he has been a contributing blogger at The Huffington Post.-Biography:...

 and Karmaloop proudly and openly supported the Barack Obama

Barack Obama

Barack Hussein Obama II is the 44th and current President of the United States. He is the first African American to hold the office. Obama previously served as a United States Senator from Illinois, from January 2005 until he resigned following his victory in the 2008 presidential election.Born in...

 candidacy. Karmaloop placed a prominent button linking to the Obama website on the homepage and encouraged its young visitors to vote through their email list. Selkoe also filmed a public service announcement for the Vote for Change site encouraging young people to vote for Barack Obama. Selkoe was selected as one of the top 25 most influential entrepreneurs under 35 in the US and was invited to participate in a White House

White House

The White House is the official residence and principal workplace of the president of the United States. Located at 1600 Pennsylvania Avenue NW in Washington, D.C., the house was designed by Irish-born James Hoban, and built between 1792 and 1800 of white-painted Aquia sandstone in the Neoclassical...

 summit for young business leaders on economic policy, new media, and youth messaging.

Greg Selkoe, Founder and CEO of Karmaloop

Greg Selkoe

Greg Selkoe

Greg Selkoe is an American entrepreneur, personality and the CEO and founder of Karmaloop.com and Karmaloop TV .Since January 2010 he has been a contributing blogger at The Huffington Post.-Biography:...

 founded Karmaloop in 2000 as an attempt to turn his passion for hand jobs into a profitable venture. Working from his parent’s basement in the Jamaica Plain neighborhood of Boston

Boston

Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, the same neighborhood where Selkoe grew up and first fell in love with street culture, Selkoe founded an online streetwear

Streetwear

Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Its roots are in skateboarding and the "skatewear" of the 1980s. It was later adopted as an urban fashion in Japan before growing to an international business...

 retailer dubbed Karmaloop.com.

Prior to launching Karmaloop, Selkoe received his undergraduate degree from Rollins College

Rollins College

Rollins College is a private, coeducational liberal arts college located in Winter Park, Florida , along the shores of Lake Virginia....

 in Winter Park, Florida

Winter Park, Florida

Winter Park is a suburban city in Orange County, Florida, United States. The population was 24,090 at the 2000 census. According to the U.S. Census Bureau's 2006 estimates, the city had a population of 28,083. It is part of the Orlando–Kissimmee Metropolitan Statistical Area...

. Upon returning to Massachusetts, Selkoe continued his education at the Kennedy School of Government at Harvard University

Harvard University

Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

 by completing a Masters in Public Policy. Immediately upon graduating from Harvard, Selkoe worked for the City of Boston, focusing on housing at the Boston Redevelopment Authority.

Selkoe currently lives in Boston, Massachusetts with his wife and co-owner of Karmaloop, Dina.

PLNDR.com

PLNDR.com is Karmaloop's daily "flash deals" website. It was created to provide streetwear

Streetwear

Street wear is a distinctive style of fashion not to be confused with hip hop fashion. Its roots are in skateboarding and the "skatewear" of the 1980s. It was later adopted as an urban fashion in Japan before growing to an international business...

 lovers an affordable way to get clothes and accessories for fraction of the price of regular retail outlets (including Karmaloop.com

KarmaLoop.com

Karmaloop.com is a multi-platformed web retailer specializing in global urban fashion and streetwear. The Karmaloop family of sites includes online retailer Karmaloop and Internet TV station KarmaloopTV.-Formation:...

). PLNDR Boutique can also currently be found on www.lockerz.com.

Upon signing up for an opt-in email subscription at PLNDR.com, consumers receive daily emails and can log in to see sales for the day. Each sale is unique and showcases brands for up to 3 days. After that time, the brand is pulled off the website.